From knock-off old-man's electric vehicles to industrial giant

Chapter 305 The Battle for Popularity
Everyone's eyes lit up.

I almost held my breath!
The actual car is even more impactful than the renderings!!

The moment the car was revealed, all the lights seemed to come alive.

The interstellar lights illuminated, projecting beams of light onto the stage floor. Compared to the meteor beams of the Maybach, the beams in front of us were larger and denser, covering a wider area and a denser light screen, projecting a galaxy-like image. In addition to the meteors, stars were also twinkling.

Looking at the car body, the display is even more dazzling, with LED lights flowing like water from the front to the side of the vehicle, giving a dazzling and colorful feel with alternating red, blue, and white colors...

This was actually a light show.

Matrix headlights are not uncommon in high-end automotive models, but to achieve such precision, such high pixel levels, and a programmable design, Starlight has invested heavily, collaborating with top-tier light source suppliers like HELLA to develop innovative solutions for the lighting assembly.

In terms of individual pixel control, it is twice as powerful as a Mercedes-Maybach, capable of projecting animations onto walls, and its debut was a great success.

The headlights converged, eventually forming four characters:
—"Dare to cross the Milky Way!"
...

During the light show, people kept opening their mouths wide and taking pictures!
A surge of emotion welled up inside me.

The actual vehicle was showcased in a light show!

The impact at this point in time is enormous!
As soon as Li Bin entered the exhibition hall, he saw this scene before him, his heart skipped a beat, and he couldn't help but secretly compare it with his own EP9.

He had to admit that Starry Sky's designs were incredibly captivating.

With its mecha-style design and even a full-vehicle light show... it seems to be unique among domestic brands.

The exhibition's effect brought the concept of "science fiction" to its peak.

You can tell just by looking at how excited the media were at the scene.

In comparison, while their EP9 is also cool, it doesn't stand out from other supercars on foreign racetracks at a glance. This is because the project was rushed and not much time was spent on refinement.

If you remove the logo, it's not impossible to mistake it for a foreign supercar. However, the Starry Sky style and the logo full of traditional culture make it instantly recognizable as a domestic product. That's the difference.

"What do you all think of this car?" Xu Yi asked the media with a smile.

"handsome!"

"That's so cool!!"

"Holy crap, holy crap... these headlights are definitely worth over a million dollars, and they can even project animations."

"That's so pretentious, but what's that bulge on the front of the car? Why does it protrude more than on other cars?" a reporter asked.

Just then, an older media professional standing nearby, after carefully examining the object, suddenly gasped:

"Doesn't this thing look a bit like the semi-solid-state lidar that Hesai announced a few months ago?"

As soon as he finished speaking, several reporters in the front row were startled and quickly lowered their cameras.

"Damn, you can't take pictures of this!"

They are familiar with these kinds of things; someone once burned out the camera's CMOS sensor when they tried to take a picture of a mechanical lidar.

The group's actions attracted the attention of those nearby.

"what happened?"

"Don't take pictures yet, there's a lidar sensor on the roof!"

"LiDAR? This car has a lidar sensor on the roof, and it's so small??"

Only then did the media professionals notice.

They all looked surprised.

They've seen lidar before.

However, those mechanical lidars look like round blocks when placed on a car, while the lidar of the "Brilliant U9" is several times smaller than traditional lidars and is completely integrated into the inverted triangle shape of the car body.

This contains a lot of information!
From the very first glance, they spotted two highlights. Of course, some people turned pale at the sound and immediately put their cameras down.

"The lidar on the roof is not in use and will not emit lasers or affect the cameras, so you can take pictures with peace of mind."

Xu Yi also noticed the sounds and unusual movements in the front row. The Xingchen Exhibition vehicle had also taken this into account, and the lidar on the roof was still a sample and would not be activated when the vehicle was parked.

The unveiling of a concept car is different from a press conference; there won't be a very detailed introduction, and what needs to be kept secret will remain secret.

However, it's not to say that we won't introduce anything at all. Some key selling points still need to be disclosed to the public. After all, the original intention of car companies is to generate buzz and attention, and the dissemination of high-end brand concepts is often more important than cost-effectiveness.

He began by saying the following:

"I am delighted to have so many friends from all walks of life here today to witness the debut and growth of the Brilliant brand. As you all know, our brand is called Star Auto... Stars usually shine silently in the universe. Some are dim, some are bright. When this light reaches its peak, it becomes a brilliant light that crosses the Milky Way."

"As we all know, a supercar is the ultimate project in the automotive industry, requiring the ultimate in engineering, aerodynamics, speed, performance, and so on..."

Xu Yi pointed to the oracle bone script on the car logo, which was the character “极” (jí).

"The word 'extreme' signifies the ultimate. The original intention of the Brilliant brand was to break through the limits. To this end, we have brought some new records to the industry. This will be the world's first performance sports car with an 850V voltage platform, and also the world's first new energy vehicle equipped with a mass-produced motor with a speed exceeding 21000 rpm!"

Next to the brand slogan on the large screen, relevant information was displayed.

Everyone's eyes widened in shock!

Especially among car manufacturers, some experienced car reviewers immediately realized the value of these two data points!
The stars are still the same stars.

If you don't rely on technology to make your point and just focus on fancy appearances and light shows, it'll be as empty as Faraday Future.

……

the other side.

The Porsche booth, also located in Hall W2.

On the opening day of the media day, Porsche's current CEO, Jürgen Obermünster, attended the event and made a presentation at the auto show.

At the booth.

To Obermüller's left is a new 911 GT3 RS, and to his right is a Mission E Cross Turismo concept car.

Despite the media's attention and filming, Obermoum devoted two-thirds of his time to the Mission E Cross Turismo concept car.

This all-electric sports car is planned to be officially mass-produced and launched in 19 by their group, and the name will continue the tradition and be named "Porsche Taycan".

Porsche has gone to great lengths to generate buzz and prove its capabilities.

Currently, all pure electric vehicles in the world are still based on a 400V vehicle architecture.

However, the Porsche Taycan spared no expense in research and development and customization, creating an 800V pure electric architecture, coupled with ternary soft-pack batteries customized from LG.

In his view, in terms of cost and the integration of the three core components (battery, motor, and electronic control), it can blow away the head of the so-called best-selling new energy vehicles in China!
He also took a look at the Chinese auto market some time ago.

Among them, new energy vehicles are the most popular, and the best-selling vehicle is actually a range-extended SUV.

While he was surprised, he believed that Chinese domestic car companies still had a considerable technological gap compared to global car manufacturers, even using outdated platforms like range extenders.

Maintaining his composure and a smile, he addressed the Chinese media before him:
"This is absolutely a car that spans centuries. The reason for choosing to debut at the China Auto Show is to show the world that Porsche can also achieve the top level in the field of electrification. The 800V voltage platform surpasses all current mass-produced new energy vehicles. I believe that no other car can compete with it at today's event."

Obermoor was mainly targeting the Model S, while Tesla's display area was in the adjacent hall.

This year, both Tesla and Porsche showcased million-dollar all-electric sports cars.

Moreover, brands such as BMW and Mercedes-Benz have all unveiled their pure electric concept cars.

The media present also keenly realized that various world-class brands were using the topic of "new energy" to generate buzz.

(End of this chapter)