From knock-off old-man's electric vehicles to industrial giant

Chapter 166 Our Reading Motors now has everything we need!
Liu Shengjun's confidence is not without reason.

To date, their overseas orders have exceeded four thousand units.

Among them, the Xingchen pickup truck and Xingchen tricycle are the best-selling.

Since Mr. Xu gave them the pointers last time, they have activated all international websites and Amazon's product listing permissions.

and.

We have connected with international logistics channels and third-party warehousing to expand logistics efficiency and shorten sea freight time as quickly as possible.

Once the international warehousing station is established there, overseas customers who place orders for Star Auto vehicles will only need three days to a week for delivery to their door.

Now, with coordination, sea freight doesn't need to take a month anymore. By choosing direct routes and booking in advance at efficient ports, the overall delivery time has been shortened to 17-25 days.

Liu Shengjun instructed his employees to take photos of the new Starry Night Golf car from various angles.

As a promotional image on the product page.

Every high-definition detail was captured clearly.

Then you can list it on Alibaba's international website and Amazon.

They even prepared the advertising copy for the product pages in advance.

……

Soon, the product review process on the international website was completed.

Compared to the stagnant domestic market, he put a lot more effort into these products that were to be listed overseas.

Go to work the next day.

Liu Shengjun went straight to the marketing department to check the status of the Amazon product pages.

"How about it?"

"It's a hit! Our new product is a hit again!!"

"Another explosion?!"

"It was just put on the shelves yesterday, and in just one day, more than 300 units have been ordered..."

"Why is it so popular?"

"The foreigner who sent us the promotional video before has sent another video, and this time the number of views is even higher than the last one, which has led to more foreigners paying attention to our Amazon store."

"Ah this——"

……

Liu Shengjun was stunned!
Absolutely did not expect ah.

Surprisingly, they didn't need any advertising.

Success and popularity came so easily.

After urgently establishing a foreign trade department, they finally found the source of the overseas popularity by using VPNs and YouTube.

That is, the first buyer from Texas.

It turns out he's a popular car reviewer on an international website.

They hyped up and promoted their Star Tricycles, which eventually made them a hit.

"Let me see the video content."

Liu Shengjun clicked on the link.

It's the same familiar YouTube page, but this time it's a new review video.

[Hey boy, it's your old friend Jason. Last time, the content got a lot of attention, so this time, I'll be taking this amazing Chinese electric car on an even more thrilling adventure...]

This foreigner named Jason looks very excited.

If last time he simply provided a detailed introduction to the vehicle, this time he's starting to "stir things up."

The entire video content includes, but is not limited to:

They took their Star Tricycle off-roading in the mountains, drifting in the mud, filling the trunk with cargo, and towing another semi-van to test its maximum horsepower...

Even in these extremely harsh testing environments, thanks to the excellent quality of the Star Tricycle, it managed to withstand most of the scenario tests!
In some extreme cases, the car simply flips over.

The comments section was full of praise!
The entire content was incredibly exciting and thrilling, vividly demonstrating to all viewers the "upper limit" of this car!
After seeing this, Liu Shengjun had to admire the creative spirit of these foreigners.

Compared to China, this is a lot more work.

"This can be considered another form of industrial revitalization. It seems that our industries in lower-tier markets are about to usher in a new dawn!"

He couldn't help but sigh.

Now they've not only made it through the tough times, but they've also finally succeeded.

I feel a little proud of myself!

……

……

It is no coincidence.

"The elderly entertainment industry is completely doomed; if it doesn't transform, it's just waiting to die!"

Headquarters of Reading Automobile.

meeting room.

Zhou Tao addressed the shareholders and new investors.

Levdeo Auto has been trying to transform itself for quite some time.

can be seen.

Since suffering a series of setbacks and blows.

President Zhou lived up to his former high spirits.

He is now more composed, and his eyes are more resolute!
His eyes gleamed with a wisdom honed through suffering.

"Do you know how Xingchen Motors rose to prominence? Back then, they were just a roadside stall selling electric cars for the elderly. They used despicable means to seize our dealer channel resources, which is how they quickly rose to prominence."

Later, they caught a wave of opportunity and received strong government support, which enabled them to achieve what they have today.

But because we at Leading Auto couldn't let go of the low-end industry, we're still a second-rate manufacturer!

...

bring this up.

Zhou Tao was heartbroken!
One step slow, every step slow!!
Whenever he thinks about this, he feels like punching himself twice.

Moreover, Reading was more than one step behind.

Two consecutive failed lawsuits have damaged the company's image.

The StarCars, in the end, became the object of praise across the internet! These netizens were completely unaware of the true nature of StarCars.

That's absolutely despicable!!

"What Mr. Zhou said makes a lot of sense. The new energy industry is indeed a huge opportunity right now. Take the new energy mini, which has become popular this year, for example. It is a complete replacement for the old man's car industry. The annual sales volume of the entire market can reach 600,000 to 700,000 units, and there is still room for continued growth."

Vice President Liu Bin echoed.

"Mr. Zhou, according to your plan, we're going to enter the new energy vehicle manufacturing market. Is there any progress on the vehicle manufacturing qualification issue?" an investor asked after a moment's thought.

Now, it's not just traditional giants eyeing the new energy vehicle market.

This also includes many investors with funds at their disposal, and companies like Reading that want to move up a level and get a piece of the action.

In their view, the success of Xingchen Motors and the continuous sales of Wuling Mini are the best models.

This small new energy vehicle doesn't seem to require much effort.

Can't you even plagiarize properly?!
Moreover, the fact that major companies like Tencent, Alibaba, and Baidu have all invested heavily in this sector proves it's a lucrative field!
"Of course, I have already spoken with Mr. An of Fulim Group. Yema Auto has suffered losses in recent years and they are looking to sell. After discussions, we have decided to acquire it for 15 billion yuan, including a factory production line with an annual capacity of 100,000 cars. Then our Leding Auto will truly be ready to be on the table!"

Zhou Tao nodded, speaking calmly.

As soon as these words came out.

The other shareholders and investors present couldn't help but show their interest.

but.

Some people are still hesitating.

A billion dollars is no small sum.

"Everyone, it's time to make a decision. To show my commitment, I will contribute all of the company's cash reserves, as well as my personal investments..."

"We're betting everything we've accomplished and basked in the glory of our past to fully commit to the new energy vehicle manufacturing market!!"

Zhou Tao gritted his teeth and stated his position directly.

"Over the past ten years, we at Leding have accumulated a wealth of experience in the low-speed vehicle sector. At least during the heyday of the 'old man's car' (a type of electric vehicle), we were doing quite well. Now, as we switch to the new energy mini car track, the fundamental logic is the same, and I am absolutely confident!"

Moreover, I have decided to sell two-thirds of the factory's equipment to smaller factories, as the current market for electric vehicles for the elderly no longer requires such a large production capacity.

Next, we will launch a full-scale attack on the direction of new energy vehicle manufacturing!

If we can achieve initial sales volume, even if we go public and cash out, none of you will lose money.

If it succeeds, then you will all be the core original shareholders.

Friends, do you have dreams?!

...

A few words.

The voice was strong and clear, indicating that it had been rehearsed in his mind for a long time.

It feels incredibly liberating to say it now!

Twelve years ago, when the company registered the name "Leding Auto", it was criticized by people in the industry as misrepresenting its name.

If they acquire Yema Auto, they will gain full vehicle manufacturing qualifications and existing production lines.

They at Reading Auto have everything they need!

The shareholders and investors were finally persuaded.

"it is good!"

"We're in the new energy vehicle business!!"

"If Xingchen Motors can succeed, so can we!!"

……

"Mr. Zhou, isn't it a bit too hasty to package and sell off the factory equipment? Strictly speaking, the market for electric vehicles for the elderly and low-speed vehicles can still generate some revenue. Or, it wouldn't be a bad idea for us to switch to making two-wheeled electric vehicles."

One shareholder said.

Clearly, they are unwilling to completely abandon the low-speed vehicle market.

"Hey—hesitation only leads to trouble. Look at Xingchen Motors, its sales have shrunk to just over 10,000 units now."

Other small factories had virtually no sales; they could barely make ends meet. Soon, even maintaining that baseline would be difficult. Continuing down that path wouldn't yield any profit. It was better to go all out and take a gamble!

Zhou Tao raised his hand and said with great confidence.

After a few words...

Everyone got excited, and a feeling of excitement was subtly stirred up!
finally.

The financing meeting concluded successfully.

A week later.

The domestic automotive industry has witnessed a remarkable piece of news.

Leiding Auto, a former low-speed electric vehicle giant from Shandong, has completed the acquisition of 100% equity of Yema Auto for a high price of 14.5 billion yuan.

Photos of the strategic signing and restructuring ceremony between Reading and Mustang.

The top executives and CEOs of both sides officially shook hands and announced their engagement under the watchful eyes of local and official media cameras.

—Your smile is so bright!

The news was released immediately.

This caused a stir.

Industry insiders have differing opinions on this.

Some people were surprised.

In the past two years, Shandong has made quite a splash in the automobile manufacturing industry.

Just after Xingchen Motors came out, now there's another Leding Motors?

They all started out selling electric cars for seniors?
Some older people couldn't help but sigh with regret upon seeing Sichuan Auto's Wild Horse being sold off.

in those days.

In the early days of reform and opening up, Sichuan Automobile also had a glorious history. Brands such as the "Golden Top" series of buses, the "White Deer" brand passenger and cargo vehicles, and the "Wild Horse" brand off-road vehicles were popular all over the country at that time.

In particular, the "Wild Horse" brand off-road vehicle is the special vehicle of the public security, procuratorate and judiciary in Sichuan Province. It enjoys the honor of "national inspection-free product" and originally had military background qualifications.

Later, it quickly declined, partly due to the aggressive impact of foreign car companies.

On the other hand, after being taken over by Fulim Group in 02, the company, which was originally involved in real estate and healthcare, did not pay any attention to automobile research and development and technological reform, and was naturally abandoned by the times.

……

(End of this chapter)