From knock-off old-man's electric vehicles to industrial giant

Chapter 165 This thing would be snapped up like crazy in Europe and America!

"Well, this is a family car, focusing on the concept of people, cars, and family, so it's not particularly high-end."

Xu Yi waved his hand.

Their current technological capabilities are insufficient for truly high-end, higher-priced segments.

Luxury car giants have been developing in various fields for over a century, with various patents and technological blockades.

Let alone breaking through patents and developing our own, even if we just copy what's right in front of us, it would take us several years to copy it.

Hear the words.

Guo Chuan's lips twitched even more.

A family car equipped with air suspension and priced at three to four hundred thousand yuan?
I'm afraid 90% of domestic brands don't have that kind of confidence.

"But Mr. Xu, what exactly do you mean by the philosophy of 'car family'?"

This was the first time Guo Chuan had ever heard this term.

"It's very simple. Whatever you have at home, you can have in the car, like a big color TV, a big sofa, or a big refrigerator..."

The rear seats can be folded flat to create a large bed, making the driver feel right at home inside the car.

Xu Yi said it was only natural.

As soon as these words came out.

"Hiss—this idea."

Guo Chuan's feelings became even more abstract, as this was completely unexpected.

This is the first time I've heard of such a bizarre car manufacturing philosophy.

Moving the whole house into the car?
-

Xu Yi laughed: "President Guo, you don't actually believe that, do you?"

Guo Chuan was sweating; he realized he was having trouble keeping up with the unpredictable thinking of the person in front of him.

Xu Yi's smile faded slightly before he spoke seriously:

"Just kidding, our underlying logic is mainly about bringing luxury down to lower levels."

A large rear screen, a refrigerator specifically for chilling drinks and wine, and comfortable sofas—these are all features found in high-end German cars.

I've seen many car owners online with this kind of configuration in mind.

But luxury cars costing millions are undoubtedly too far out of reach for ordinary people.

……

Since users crave it, why shouldn't we do it?

How much would it cost to install a large screen, refrigerator, and sofa?

Not only is research and development free, but purchasing a large screen for each vehicle only costs a few thousand yuan.

Compared to the hard work required to develop underlying technologies, this is much easier and users can still perceive the benefits.

why not?

Moreover, the biggest advantage of new energy vehicles is that the cabin can be directly powered, and making use of this is also a competitive advantage.

Luxury cars from abroad are already quite stingy with their features.

Is it necessary for us to be so stingy when manufacturing domestically produced cars?

Let's start by being generous to our users.

Users will be more generous to businesses.

……

Guo Chuan was shocked.

Then he fell into deep thought.

That's so revolutionary.

This seems to completely overturn the mainstream concepts in the current car manufacturing industry.

It is difficult to predict how much impact this will have on the market in the future.

Actively abandon the strategy of leveraging brand and configuration premiums.

Instead, are they taking a different path of high-end, involutionary competition?

wrong.

Xingchen Automotive's profit margin is clearly not low.

It should be said that the approach is driven purely by technology as a competitive advantage, rather than by configuration.

"President Xu, President Guo, the new R&D procurement list has been drafted. Please take a look..."

Chief R&D engineer Wang Mian brought over two procurement lists, his face beaming with undisguised joy.

It felt like the New Year had suddenly arrived.

With this investment from Xingchen Automotive, plus additional R&D funding provided for the project, the project is ready to be completed.

After facing setbacks in research and development, Konghui Technology can finally unleash its full potential and make a big splash.

Previously, their efforts to develop domestically produced air suspension systems were hampered by insufficient equipment and inadequate verification conditions.

Although the initial material formulation and mold development were completed.

Further adjustments, verification, and optimization require the necessary equipment, but there is still a lack of funds to purchase it.

For example, the four-column test bench and high and low temperature environment chamber used for testing are currently rented from third-party research institutions for paid testing. The testing time cannot be arranged independently, which will delay the research and development progress in the long run.

For example, a research and development-grade four-column test bench can cost over 1200 million.

Currently, there are two such machines in the Xingchen R&D Center, mainly used for chassis R&D and verification, simulating vibration frequencies on different road surfaces.

This is also a necessity for the development of air suspension systems.

So we just bought one.

In addition, issues such as the procurement of high and low temperature environmental chambers and other equipment, including the shortage of manpower in the ECU software team, can now be resolved.

"Okay, if there are any other difficulties in R&D, let me know. Don't keep them to yourself."

Xu Yi glanced at it briefly and then smiled.

These seemingly ordinary words convey boundless warmth!
Both of them were moved.

Compared to other investors who are not optimistic about the development of domestically produced air suspension systems.

He's just too temperamental!

Guo Chuan couldn't help but grip Xu Yi's hand tightly, his face showing deep emotion:
"President Xu, we will certainly live up to your expectations!!"

Xu Yi responded:

"Hey—it's all for our dreams!!"

……

……

Luzhou.

Xingchen Automobile Factory.

Liu Shengjun has been working tirelessly at the factory recently, leading the remaining engineers in research and development.

He kept in mind all of President Xu's instructions from last time.

to this end.

They conducted a detailed study of overseas markets, including road conditions and regulations in Europe, South America, and North America, and made a major update to all models.

"Factory manager, all of our models have undergone facelifts, including the Star 01, Star 02, Star Youth Edition, Star Pickup, and Star Tricycle..."

“For example, the EU classifies four-wheeled low-speed electric vehicles as L6e/L7e categories and classifies them as ‘light four-wheeled vehicles’.”

In the US, we call them "low-speed vehicles," while in our country they are called "miniature vehicles."

They generally follow EU standards as road regulations.

"Engineer Jiang Chunyu said."

"To meet the L6e/L7e category standards, we have updated the power and speedometer, limited the maximum speed to 42 km/h, and also affixed speed limit signs to the vehicle."

The motors at Xingchen were previously known for their immense power, often described as "so strong they could make bricks fly."

It can run at speeds of 60 mph or more.

"Of course, considering the uphill climb and the user's power needs, the actual test speed was 50 km/h, but it was only displayed as 42 km/h," he added.

A very thoughtful design.

Sometimes regulations are regulations.

But we also have to take into account the environment abroad and in rural areas.

If you lack power and can't move forward when hauling goods uphill, then it's considered a quality issue of "the product is not working well".

How could they, Xingchen, allow users to experience such inconvenience?
As long as it passes customs and on-road inspection, it's fine!
For the rest, ask about the error rate!

"In addition, we have developed the first generation of Star Golf Cart, which adopts a small four-wheel design and can be used for transportation and navigating the course. It can pass through the grass, farm, roads, communities, and shopping malls without any obstacles."

All buttons are labeled in both Chinese and English, and there are also three-point seat belts and reflective stickers.

For models intended for export, a charging adapter is also included, depending on the region.

Jiang Chunyu explained.

A brand-new, beautiful, compact golf cart with a canopy on top is placed in the testing workshop.

The four-wheeled vehicle is even smaller than a regular elderly person's vehicle, and it is almost identical to the golf cart that costs eight thousand US dollars overseas.

But it looks better than the other one, and its battery life is also a bit longer.

Jiang Chunyu said, "Our golf carts cost over three thousand dollars to produce, but only cost over six thousand dollars to sell. They are the cheapest models available at the moment. The export price is only $850. Even with tariffs and shipping costs, they are several times cheaper than golf carts from the United States."

Liu Shengjun's eyes lit up as he looked at the brand-new car model in front of him.

"Wow, this thing would be in high demand in Europe and America!!"

……

(End of this chapter)