From knock-off old-man's electric vehicles to industrial giant

Chapter 137 No one is more touching than him!

These days, the experience of buying a car in China is terrible.

Anyone who has ever bought a car can basically say a few words about it.

For slightly more popular joint venture cars, the standard practice at 4S stores is to add extra charges for optional extras and require a loan to take delivery – that's all standard practice.

Some 4S salespeople promise all sorts of great discounts over the phone, only to make customers drive dozens or even hundreds of kilometers to the store, only to then deny the promises.

The main tactic is a combination of selling, deception, and semi-coercion; if you don't buy a car, you'll suffer a lot of anger.

This is a common occurrence online.

The term "4-son shop" gradually came about.

As the saying goes, the nickname was not wrong.

Some dealers even openly mocked consumers, saying things like, "You're buying a 100,000 yuan car and you're begging for mercy??"

And now.

What did everyone in the live stream see?
A car company with such transparent pricing and optional features—there are absolutely no tricks involved!

In a car manufacturing industry rife with chaotic options and opaque pricing, it stands out like a breath of fresh air.

The CEO of this car company even personally delivered the cars to the first batch of owners and opened the door for consumers!
This scene is worthy of being recorded in history!
The next one hundred car owners were all personally delivered by Xu Yi.

He treated every car owner who came on stage with the utmost care, whether they were car owners present or media personnel.

After seeing this, I couldn't help but give it a thumbs up!
This scene, this attitude... you could call it a show.

But as the CEO of a car company with a net worth of hundreds of millions, he makes money by the second. Even if it's just a show, how many people in China can do it from beginning to end?
……

below.

"Take all the photos, especially for car owners who brought their families and children to pick up their cars. Make sure the photos capture a warm and cozy feeling! Don't make it look forced!"

When the official account posts an article later, we'll include these photos, and the promotional text should be simple and straightforward.

You don't need to push too much traffic to the official account.

"Buy me tons of traffic to push these videos online, both from car owners and personal social media users. Make sure everyone sees them, especially young people. Give the handshake with users a close-up!"

Yu Nian directed the marketing department staff to take photos from multiple angles.

On stage, Xu Yi took photos with many car owners who had just picked up their vehicles.

The staff below the stage were also very busy, collecting various photos and materials and sending them to headquarters, where preparations could begin for the pre-event activities.

The core marketing staff present looked at their boss with eyes full of admiration and worship!
It started with the press conference.

Every move Mr. Xu makes, even a casual remark, is seen by them as a "great marketing campaign"!

That's absolutely amazing!
Despite limited exposure, it single-handedly boosted the popularity of the Starry Sky S7 across the internet to an astonishing level.

The delivery ceremony lasted for more than two hours.

……

By the time the afternoon ended.

Video clips and heartwarming photos that were "unintentionally leaked" from the scene began to circulate wildly online!

The first group to receive the news was undoubtedly the Star Auto owners' group.

These are the car owners who paid real money to order their vehicles.

This can be considered Xingchen Automotive's current "core business".

Based on their enthusiasm at the press conference and their recognition of Xingchen Motors' features, technology, and appearance, they are among the people most concerned about Xingchen Motors' latest delivery information.

Even car owners who don't follow the group or join the sales team will receive relevant information from the sales staff.

And these days.

The most discussed topic in the group is when we will be able to pick up our cars.

As videos and photos were sent to the group chat.

The entire car owner group exploded with excitement!

"Damn, I'm jealous!!"

"Why didn't we get any? These first batch of car owners are eating so well! They were even invited to pick up their cars at Xingchen Automotive's headquarters and received commemorative gifts!"

"Sigh, I'm so envious!"

"These are the first 100 car owners who locked in their orders. We can only blame ourselves for not being fast enough."

"Damn, there's such an event? Why didn't Mr. Xu mention it at the press conference? If he had told me earlier, I wouldn't have hesitated for those half an hour. Maybe I would have had a chance to be one of the first 100 car owners."

"Dude, you can't say that. It's obvious that Xingchen Motors is a very honest car company. They're doing this to thank their first batch of customers. If they announced it at the launch event, wouldn't it just look like a show?"

"Sigh, Mr. Xu is truly... the kind of person who unexpectedly touches people's hearts!!"

"sincere!!!"

……

in the group.

Some car owners, after seeing the video of the delivery site, gaped in disbelief and regretted not having placed their orders sooner.

in fact.

Most people, after paying and selecting their preferred options, hesitated for a while before confirming and locking in their order.

Some customers who placed small orders even went to talk to their friends and family for a long time, showed them the video of the launch event, and finally made their decision on the second or third day.

After all, buying a car that starts at 170,000 or 180,000 yuan is no small matter.

Those who actually secure a place in the top 100 either genuinely believe in Xingchen as a company, or they simply don't care and lock in their place immediately after paying the deposit.

Such people are relatively rare.

"Don't worry, everyone. Even if you're not among the first batch of car owners, those of us waiting for our cars can still earn points. Especially for those with a two-month delivery period, the points can be used to offset the car price or to buy headrests in the store. Where else can you find such a good deal from other car companies?"

At this moment, one of the car owners spontaneously spoke up.

Xingchen Automotive announced its points-based benefits, and then came this video today.

This brand is truly touching now.

"Makes sense."

"I used to feel quite anxious about the wait, but now I'm not so anxious anymore."

"How about Mr. Xu, let's reschedule the press conference? This time I guarantee it'll be locked in seconds, or the next press conference will do too!!"

"After the press conference, I saw some comments on the trending topics saying that Xingchen Auto was deliberately doing marketing by targeting other car companies... I wanted to laugh when I saw that. Now that the delivery video is out, let's see what those people have to say. Even if it is marketing, can you ask the CEOs of other car companies to do marketing for you?"

"support!!"

"Support +1!!"

In the various Star S7 owner groups, if you could see the progress bar, you would notice that the "energy bar" above the owners' heads has started to rise rapidly.

and.

Many people have started to spontaneously defend the Xingchen car company.

This is the power that builds initial trust in a brand!

A slowly gathering collective power, imbued with the attribute of "loyalty"!
...On the internet.

Trending topics one after another—

[Shocking! What made a billionaire open the car door for me?!]

[First batch of Xingchen S7s delivered, the most approachable car company CEO in history!]

[A domineering CEO delivers flowers to you, bending his noble back, all because you bought this car!!]

...

At this moment, netizens who are frequently surfing the internet are watching these videos and photos.

They all showed expressions of utter astonishment.

"what???"

"Wow, Xingchen Motors really values ​​its car owners too much."

"6. The emotional value aspect!!"

"To put it bluntly, isn't this just a show? Isn't this just a show?"

"Putting on a show? You show me how! Even if it was a show, the person actually did it, braving the outdoor sun. With their status, they humbled themselves to open car doors for car owners. It was truly touching!"

"Even the marketing is very comfortable."

"I did a rough calculation. For a president of Mr. Xu's level, even if an ordinary person were lucky enough to meet him, getting a photo together might be possible, but getting him to open the car door for you is pure wishful thinking... He's worth hundreds of thousands every minute. Let alone spending 200,000 on a car, even if you threw 200,000 at him, a successful person of this level wouldn't even glance at him."

"This is what it truly means to be friends with your users!!"

"If I were that first owner, I'd frame this photo and the medal and post it on social media... If Xingchen Motors really does become even more successful than it is now, and even becomes a leader in the car manufacturing industry, I could totally say, 'A trillion-dollar CEO opened my car door for me, and I only spent 200,000 yuan!' That's enough to make me look cool for a lifetime, plus a photo, souvenirs—this money was totally worth it!!!"

The internet exploded with discussion.

It has attracted the attention of many groups.

As time goes by, the scope of marketing is expanding.

The launch event of Xingchen Automotive a week ago caused quite a stir online, but its main reach was in the new energy vehicle sector and the automotive industry.

Now, with the spread of delivery screenshots, the photo of the car owner opening the door, along with these headlines, is truly "magical," attracting even more attention.

This prompted them to visit Xingchen Automotive's official website, where they developed a strong interest in the brand and the car.

Among them were some people who happened to be planning to buy a car, and they noticed the Star S7.

However, some people who were short of money clicked on the official website and looked at the car with great interest and appreciation, but ultimately could not place an order due to their limited resources.

but.

Just as they were about to exit the official website, they unexpectedly saw the "Starry Sky Mini" entry sign still hanging on the homepage.

……

As this wave of popularity spreads...

Orders for the Starry Sky S7 have surged again, with a significant increase in the conversion rate of locked orders.

Surprisingly, Star Mini's order volume and offline foot traffic also saw a surge!
A clear brand-driven effect has emerged.

Traditional car manufacturing industry.

When other brands saw this overwhelming trending topic, they were dumbfounded!
It was just a car delivery event.

They've done this before.

Some car companies even spent money on deliberate promotion, but none of them achieved the exaggerated popularity of Xingchen Automotive.
"This is marketing! It's premeditated marketing!!"

"Hmm... Instead of inviting celebrities, inviting car owners is a good idea."

"Why are Xingchen Motors' promotional campaigns always so unexpected?"

"That's so pretentious! Was it really necessary?!"

They were all shocked.

Then came the dismissive attitude.

They despised this behavior from the bottom of their hearts; they thought Xu Yi was too hypocritical!
They'd do something like this just to sell cars!

This is absolutely destroying the industry's ecosystem!

They already ruined it once during the press conference, and now they're pulling this stunt again. It's so hypocritical!
……

BYD headquarters.

"Mr. Wang, what do you think of Xingchen Automotive's deliveries and promotional activities today..."

The relevant information was delivered to Wang Chuanfu's office immediately.

Just a glance.

Wang Chuanfu frowned deeply.

The sudden emergence of Star Auto and Polestar Battery has put them under a lot of pressure.

Seeing these messages now, along with the surge in orders and online buzz surrounding Xingchen Motors, has put even more pressure on him!

A car company with technology isn't so scary.

But if they're also so good at marketing, that's terrifying.

Wang Chuanfu has basically ignored the emerging new car companies that have sprung up in recent years. No matter how much funding they receive, it's all for nothing if their R&D technology can't keep up.

But now he has discovered that Xingchen Motors is really different, completely different from those new energy vehicle companies.

"This Starlight Motors... is truly not to be underestimated!"

After making his assessment, Wang Chuanfu was also pondering whether he should follow suit, given that they had two new car models slated for release in the first two quarters of this year.

"By the way, have you found a Starry Sky S7 in stock yet?"

He values ​​the availability of the Star S7 more than Star Auto's marketing tactics.

"Mr. Wang, we've already contacted several of the first owners of the Star S7, and we expect to get a Star S7 within two days. It can then be delivered directly to the R&D institute," the secretary said hurriedly.

"That's good. This needs to be done as soon as possible. We need to conduct in-depth research on the industry-leading large single-cell batteries!"

Wang Chuanfu attaches great importance to this.

Reverse engineering—a strength of all automakers!
Technology in large-scale industries is never developed in isolation, but rather through the collective wisdom of the entire industry and the combined efforts of the entire upstream and downstream supply chain to achieve continuous breakthroughs!

If anyone says that simply investing heavily in research and development and working in isolation can produce the world's best industrial products, that's pure nonsense.

Once the actual vehicle arrives, the technical approach of this Polestar battery will definitely provide them with considerable inspiration and reference, and may even shorten the research and development cycle.

Therefore, Wang Chuanfu didn't think this was a big deal.

Reverse engineering is simply to understand the underlying principles so that they can more quickly establish a technical path.

Then you can build upon that foundation and refine it further!
Simply reverse engineering to create a poor imitation is plagiarism.

However, by reverse engineering, we can shorten the R&D cycle and catch up with or even surpass the technology in terms of technical approach!
And achieve the top level in the industry.

Then it should be called "far ahead"!!!
……

(End of this chapter)