From knock-off old-man's electric vehicles to industrial giant

Chapter 127 Our car is comparable to a luxury car, and our battery technology is 50% ahead of the industry! (4000 words)

Well known.

What is the most important thing in advertising a car?
Handsome!
That's right.

Only by being handsome enough can you leave a deep first impression.

It sounds simple and straightforward, but the greatest truths are often the simplest.

Many people attend press conferences not to buy anything, but simply to enjoy the spectacle and have a good look.

If a car is too ugly, no matter how good your driving skills are, it will fall short in terms of emotional value and visual appeal.

The opening Vlog promotional video from Xingchen Automotive immediately garnered points in terms of aesthetics.

"This car company has good aesthetic sense."

"It looks like a long-wheelbase new energy sedan. Its size is about the same as the Audi A4L!"

"Judging by its appearance alone, this day seems to have some interesting aspects!!"

"How should I put it, exterior design seems to be this company's strength, which can be seen from the time when they were making electric cars for the elderly."

...

at the same time.

Xingchen Automotive's official website live stream, video platform live stream, Weibo live stream, etc.

Various platforms have begun to invest heavily in traffic.

The Star Auto logo appeared on the recommended homepage.

This left many young people bewildered.

Car launch event?
This thing isn't even as interesting as a phone launch event!
At this time.

The promotional page for the live stream prominently displays a "Big Red Envelope Giveaway" sign.

then.

The live stream, which was originally only moderately popular, quickly became packed with viewers.

Many people aren't very interested in the launch event of a new car brand.

But if you tell me there are red envelope giveaways in the live stream, then I won't be sleepy anymore!
"Draw 100 big red envelopes in three minutes?!"

"Let's go! I've never heard of this brand before, but they're surprisingly generous!"

"Hmm... this vlog is pretty good, the car is cool."

"Let me see first, and then I'll take a red envelope."

……

The stage lights gradually brightened, and Xu Yi walked to the front of the stage.

"Hello everyone, welcome to Xingchen Auto's new car launch event, I am Xu Yi..."

He smiled and looked directly at the camera.

"Today, on behalf of all the employees of Xingchen Automotive, and also on behalf of a newcomer in the new energy vehicle manufacturing industry, I will bring you our new product."

"But before launching the new product, I would like to announce a statistic: in the past six months, Xingchen Motors has produced more than 150,000 new energy vehicles, setting a sales record in the domestic new energy microcar market!"

"Here, I would like to thank all the owners of Star Auto, as well as the consumers who have supported us with real money, and also thank our first car - Star Mini!"

On the big screen, the scene changed.

Then came a small and exquisite car with a unique design for both the front and the body, especially the half-open double eyelids, which made it look like a baby bus.

Today's multimedia stage, which has been specially decorated, was originally intended to be high-end and sophisticated.

The appearance of the "Starry Night Mini" immediately added a touch of whimsy to the occasion.

offstage.

Some people were surprised, or even their lips curled up slightly, unable to contain their excitement.

good guy?
Such a solemn press conference, and they start by bringing up "chopped pepper fish head"!

"I know some people might say, 'Can this thing even be called a car? Isn't it just a ride for old people?!'"

"I need to correct something here. The Star Mini is not an old man's car. It has airbag design, can pass professional crash tests, and has a national standard charging port. It can get a green license plate for free... Strictly speaking, it can only be considered a youth car!"

Xu Yi wore a serious expression, as if it were a serious matter.

Very serious.

But the more "serious" he is, the more he makes people want to laugh.

Many people in the audience immediately burst into laughter.

……

Studio.

"666!!"

"Sorry, sir, I didn't recognize it earlier. So this thing was made by your Xingchen Motors! No wonder there are so many of them on the streets of big cities!"

"The root of all evil!"

"Haha, I'm laughing."

"He's witty and interesting."

Those netizens who came in to receive red envelopes were immediately attracted.

...

"Sometimes I think, building such a small car requires no technical skill at all, and people will look down on it even if it's built. Can't people have a little dream and build a big car?"
However, in order to make a living and to support the company's R&D team and all the factory workers, we still chose a path that was looked down upon or ignored by the public.

Moreover, we devoted ourselves wholeheartedly to doing what we believed to be the best we could within all aspects and budget.

After going public.

Unexpectedly, it received a very good response.

Many young people have expressed their love for our cars.

There were also mothers with children who bought cars with the help of our sales staff.

Older customers say our vehicles are very convenient for fishing.

......"

On the big screen.

A mother and her child are standing next to the Star Mini, and the stroller in the back row is folded down in the picture.

There's also a scene of a middle-aged man folding down his trunk and filling it with fishing gear, with a close-up of a big fish he caught, his face beaming with joy.

And that "Starry Night Itasha" that went viral across the internet!
Below are many more photos full of everyday life, all of which Xu Yi specially asked the sales department to contact car owners offline to take photos, or to collect car owners' photos as part of promotional rewards.

"We built a small car to make a living."

But unexpectedly, it became an integral part of many people's lives.

"It is because of everyone's love that Xingchen Motors has come this far and has the opportunity to realize its dream!"

As Xu Yi finished speaking.

The images on the big screen continued to flash, with all the photos of everyday life and car owners flashing and converging, interspersed with scenes of factory production, testing at the R&D center, and car assembly, all rapidly flashing by like a slideshow...

Eventually, they converged into a singularity, and the image of a car appeared on the screen!

"That's the groundbreaking car that's going on the market today, the result of painstaking research and development!"

"Starry Sky S7!!!"

……

Suddenly, a carpet of light illuminated the stage.

A Star S7 in racing gray slowly drove out from the darkness on the side and stopped in the center!

The instant the actual vehicle appeared.

A gasp of surprise erupted from the audience!

The gray color of the Starry Sky S7 is not a matte gray, but a metallic gray that is very close to bright silver, giving it a very futuristic and technological feel!
Before it went on stage, this car underwent the most meticulous polishing, waxing, and ceramic coating.

Now, under the spotlights and light carpet specially arranged on the stage, the overall quality of the actual car has been improved by nearly two levels compared to how it looks in everyday life!

In addition, the unique original star ring headlights are not the kind that are dazzling. Instead, the brightness is deliberately reduced, and the overall star ring appears very restrained, as if surrounded by starlight.

There was an inexplicable air of sophistication about it.

The viewers in the live stream were completely stunned!

"So beautiful!!"

"Holy crap, this car looks amazing!"

"The promotional video looked great, but the actual car looks even better!!"

"Damn, the car company that makes electric cars for the elderly has produced such a cool new car!"

"I feel it's just so-so, not very good-looking... This circular daytime running light doesn't seem to conform to mainstream aesthetics."

"Dude, what's your mainstream aesthetic? You think this is good-looking?"

A barrage of comments flooded in.

Say anything.

But most viewers were glued to the screen at that moment, and their eyes alone proved that the car had truly captivated them!
...the audience.

People from all walks of life had a slight tremor in their pupils.

Take a breath.

hiss--

Not quite right.

Something is not right.

When Xu Yi first started talking about Starry Sky Mini, they laughed along.

They were watching it like it was a joke.

When the car owner's photo and personal pictures appeared on the big screen, I couldn't laugh anymore.

I sensed something unusual.

Starting from humble beginnings and being looked down upon by the mainstream car manufacturing market, microcars are instead being marketed by appealing to emotions.

And it was very sincere.

And now.

The actual appearance of the Starry Sky S7.

The smoothness of the entire presentation drew them in effortlessly, and when they saw the actual car, they felt a strange sense of awe.
My emotions were involuntarily swayed!
Weird.

Is this the level of speech a CEO of a startup car company can deliver?

……

"I wonder if everyone likes this design..."

"To achieve this appearance, our R&D and design departments have done a lot of research and preparation. For example, the continuous star ring daytime running lights represent our Star Auto's yearning for technology and pursuit of starlight."

"It's not just about looks; there are currently no similar modules on the market, and we need to achieve hundreds of LED color adjustments, high brightness, and dynamic tracking capabilities..."

"So this lighting system is actually quite expensive in terms of overall design and cost. The price of the daytime running lights alone is comparable to the cost of a set of lights for a regular car in the 200,000 yuan range!"

Xu Yi finished speaking.

This elicited another very slight gasp from the audience.

A great car always starts with its appearance.

But it's not easy to make everyone remember the appearance.

It's a skill that requires practice.

As press conferences became more frequent in later generations, some people noticed—

By linking the description of the exterior design with certain expensive or carefully prepared details, it often only takes one or two sentences to make a lasting impression on consumers.

……

"In addition, our other appearance features have also been carefully crafted."

"For example, the design of the front of the car and the curves of the whole vehicle all conform to the most scientific aerodynamics..."

"Our vehicle's drag coefficient is only 0.24Cd!!"

"It's even slightly cheaper than a BMW 3 Series that costs over 300,000 yuan, and other German luxury cars in the same class!!"

Xu Yi explained.

It's a comparison!
For the first time at a press conference, he used the "PPT comparison method," which was ahead of its time.

On the big screen, the drag coefficient values ​​of several luxury gasoline cars worth 300,000 yuan were displayed in a three-dimensional bar chart.

In a side-by-side comparison, they are all significantly better than the Starry Sky S7!
"As we all know, automobiles are the culmination of industry."

Aerodynamics is an area that luxury cars and sports cars focus on.

To achieve this drag coefficient, Xingchen Automotive spent over six months of arduous research and development, working day and night for more than a hundred days.

They rented the largest wind tunnel laboratory in China and spent nearly ten million yuan on wind tunnel testing...

Ultimately, it achieved a value of 0.24Cd, firmly placing it among the top tier in the industry!
We can proudly declare that among new energy vehicles priced under 350,000 yuan, the Xingchen S7 boasts the best drag coefficient!

……

Why is it said to be within 350,000?
Because now you can buy an imported Tesla Model 3 for 380,000 yuan.

The drag coefficient of the Model 3 is exactly 0.23Cd.

of course.

Neither the viewers watching the live stream nor the people in the audience noticed this detail at that moment.

Instead, everyone remained in shock!
Hiss, hiss, hiss——!!!
Damn it.

Something's really not right here.

The cost of a set of daytime running lights is higher than that of the headlights of a comparable car costing 200,000 yuan?

Moreover, its drag coefficient is even better than that of German luxury cars costing over 300,000 yuan.

What the hell is Xingchen Auto trying to do?
It immediately sets its sights on surpassing the luxury segment.

I hope the price of this first car will be over 300,000 yuan!

This is crazy.

……

however.

Xu Yi continued.

That was just a warm-up appetizer.

He's about to unleash his ultimate move.

"As we all know, there is one aspect of new energy vehicles that everyone cares about a lot, and that is range."

"If a new energy vehicle has too short a range, it's like a horse with a broken leg."

"Besides wind resistance being closely related to range, the biggest cost for range is the battery."

"We have poured our hearts and souls into the research and development of battery technology, spending almost all our resources and countless days and nights of hard work."

"This time, our Star S7 is equipped with a lithium iron phosphate battery that surpasses the industry's top level, with an astonishing energy density of 160Wh/kg!!"
Leading the industry mainstream by 50%!!
Our NEDC range reaches an astonishing 520 kilometers!
Once again, it leads the mainstream new energy vehicle industry by 50%!!!

...

The voice just fell.

Those in the investment community in the audience were stunned!
I stared incredulously at the numbers on the big screen, repeatedly checking them for a few seconds.

He took out his phone to take a picture, and then hurriedly opened the chat window.

The expressions of the media personnel and top car reviewers present changed rapidly!

I was truly shocked by this number!!

"NEDC range of 520 kilometers, wow... even the imported Model S, which costs millions, only has a range of around 500 kilometers, right?!"

"Holy crap! That's outrageous?"

"The few new energy vehicles that sell well in China, priced at two or three hundred thousand yuan, only have a range of three to four hundred kilometers."

"Wow, I really need to let everyone know! Come watch the press conference!!"

……

Some well-known media outlets, including top car reviewers.

They have contact information for senior executives within car companies, and some of them have quite good relationships with them.

Seeing this scene, I felt like my scalp was about to explode!
Good guy.

What exactly is Xingchen Motors trying to do?

The density of lithium iron phosphate batteries reaches 160Wh/kg!

The energy density of comparable ternary lithium batteries is only slightly over 200Wh/kg!

It far surpasses other lithium iron phosphate batteries of the same class.

Are they really pushing the density of battery cells, which are considered low-end for automotive applications by the industry mainstream, to near that of high-end ternary lithium batteries?
They couldn't hold back anymore.

The phone started frantically sending text messages to executives of the relevant car companies.

Some couldn't resist making phone calls.

Very urgent.

"Big news! Watch the Xingchen Automotive launch event immediately!!"

"The new energy industry is about to experience a major upheaval!!!"

...

But Xu Yi continued!

……

　Next chapter later.

　　
　
(End of this chapter)