From knock-off old-man's electric vehicles to industrial giant

Chapter 126 Xu Yi: I Will Not Enjoy This Glory Alone! (10000 words)
The engineering vehicle was tested at the R&D center.

For the next week, the middle and senior management of Xingchen were constantly in meetings.

The main focus is on setting up the pre-production facilities for the new car factory and negotiating preparations for the launch event.

Today, Xingchen Motors has grown to a point where it can stand on its own in the local market.

now--

The Star Mini can be seen everywhere on the streets, driven by young people, women, middle-aged people, and even the elderly.

Mothers and young women accounted for nearly a quarter of the sales.

This is enough to show how popular the celebrity Chen Mini is among female consumers.

It has become one of the most common vehicles for commuting in the area.

Locally, in order to support the sales of Xingchen Motors, a separate annual new energy subsidy was issued for Xingchen Mini new energy vehicles.

[Purchase the Star Mini, priced at over 40,000 yuan, and you can receive a new energy vehicle subsidy of 4000 yuan.]

In addition, those who scrap their fuel-powered vehicles or trade in their old cars can also enjoy a subsidy of 6,000 yuan.

This goes back and forth.

That's a reduction of 10,000 yuan!
This led to a significant increase in sales of the Star Mini in the local market.

The construction of charging pile facilities and road public facilities in the nearby urban and industrial areas is also much higher than before.

can be seen.

Since Xingchen Automotive established its F1 factory and Xingchen Battery Factory, relevant leaders have come to inspect the facilities, and every time they meet, they are all smiles.

Especially when the sales of the Star Mini exceeded 25,000 units in a single month, I was almost grinning from ear to ear!
period.

Xu Yi, along with the company's senior executives, attended several "Automotive Industry Supply Chain Collaborative Development Investment Promotion Conferences" organized by the municipal government, and sat in the front row.

The local government took the lead in connecting with some relocated supply chain manufacturers and engaging in in-depth cooperation with existing downstream factories in the area.

The explosive growth in car sales creates a powerful "magnetic field effect".

Although the core three components (battery, motor, and electronic control system) are all developed and produced by Xingchen itself.

However, the demand for more basic raw materials, lightweight components, and seat glass parts is huge, and there is a growing trend towards industrial chain clusters.

Many suppliers have even expressed their willingness to offer discounts, extend payment terms, and promise priority and quality delivery, all in order to sign long-term supply contracts with Xingchen Automotive.

Xingchen would certainly not refuse such a thing.

As a result, the logistics and procurement costs of related spare parts have been further reduced.

……

Back to the topic.

For the first half of the year as a whole.

Even since the company was founded.

This is definitely the most critical moment for Xingchen Automotive.

same.

There are also many problems to be solved.

The most pressing issue at present.

I'm just out of money.

--Yes.

Given Xu Yi's extravagant spending on R&D, infrastructure development, talent acquisition, and deep integration.

Even with a strong cash flow from its IPO and subsequent explosive sales, Xingchen Automotive's cash reserves have finally run out.

There are less than 500 million left.

Using this funding to complete the subsequent pre-production and leverage a large part of the supply chain is almost impossible.

By the time.

The press conference was held, and orders were flooded in.

If you can only deliver three or four thousand cars a month—that would be truly ridiculous.

If we wait six to six months to ramp up production, by then our competitors' new product launches will likely be just around the corner.

Xu Yi is confident in his battery technology.

But everyone understands the principle that the more you can seize the market and monopolize it, the more advantageous the timing and location will be.

Therefore, we must act quickly and ramp up production capacity ahead of schedule.

Now, there are only two choices before us.

One is to raise funds and go public.

Currently, Xingchen Motors has demonstrated impressive sales figures in the market and has accumulated its own expertise in electric vehicle technology, making it far more than the small factory that started with electric vehicles for the elderly.

The market sees this company as having great potential.

During this period, many large investment institutions tried every means to contact Xingchen.

It expresses a strong intention to invest.

As long as you get funding, you'll have money.

Just give up a tiny bit of equity!

In return, you'll receive hundreds or even thousands of times more in funds!
even.

If more technology and information about large single-cell battery packs are released, then the big names in the investment world will take notice!

They'll raise two rounds of funding first, then hold a press conference to go public.

They achieved financial freedom immediately.

Few people can resist such a strong temptation.

But all of this...

Xu Yi unilaterally rejected them all!

The issue of dictatorship...
indeed.

From the perspective of investment institutions, with such a good market performance, the best course of action is to immediately raise funds and go public to cash out and make a fortune.

Otherwise, without substantial investment, it would be difficult to maintain a rapid growth trend.

Even if the technology keeps up, production and subsequent expansion will still be hampered.

But in Xu Yi's view...

What's the difference between this and selling it cheaply?
Not only will the financing and listing process dilute the valuable original equity, but the current valuation also absolutely does not represent the future of Xingchen Automotive.

and--

For R&D-oriented companies, in order to meet the requirements of listing and financial reporting, they need to regularly disclose core technology information and progress. Even with absolute control, the intervention of large external funds and resources may affect some long-term internal R&D plans, which is not conducive to Xu Yi's absolute control over the company.

and so.

He chose the second path.

office.

"Mr. Xu, the procedures for the 'industrial asset mortgage loan' and 'intellectual property rights pledge loan' have been completed. In addition, there is a 'credit loan' guaranteed by the local urban investment company, totaling 25 billion yuan in special loans, which will be disbursed through the green channel..."

Liang Shouzhou and the finance manager standing to the side were compiling and summarizing information.

This time.

They used the factory's land, buildings, and equipment as collateral to apply for "industrial asset mortgage loans" from banks.

Besides.

In addition to Polestar batteries, the company's core patent technology rights were also packaged and pledged as paper property rights.

In addition, there is the 500 million yuan guaranteed by the urban investment company.

The total is 2.5 billion.

If it weren't for the fact that Xingchen Technology Building was leased as a whole, Xu Yi would have mortgaged the entire building by now.

"Okay, once the loan is secured, try to allocate it to the production side and prepare for the preheating of production capacity. Then we can start the preliminary work for the press conference."

Xu Yi nodded.

Manufacturing cars is not like manufacturing ordinary mobile phones and electronic products. Without billions of dollars, you can't even manage the supply chain and production.

"How is the financing plan for Vaillant Battery progressing?"

Xu Yi asked again.

That's right.

He just said that Xingchen Technology and Xingchen Auto will not seek financing or go public, but he didn't say that Weineng Battery, in which he holds a large stake, will not seek financing or go public!

The inequality is instantly solved!
Moreover, it is a common practice in the domestic auto industry for domestic automakers to spin off their battery and component subsidiaries for listing.

As a Tier 1 supplier for Xingchen Automotive, Weineng Battery has significantly expanded its production capacity, and its lithium iron phosphate cell technology has caught up with the mainstream level of the first tier.

There's also the powerful weapon of Xingchen Technology's long-term license to use the "Polarstar large single cell battery" patent.

They have no trouble raising funds.

In addition to the large orders from Xingchen Automotive, Weineng Battery Company also had its own independent operations and revenue, and it is currently expanding its R&D team.

It can be treated as an independent subsidiary and raised funds for listing.

It's equivalent to saying.

In the long term, Wei Neng Battery will exist as a first-tier OEM for Xingchen Motors, but it will not only supply Xingchen Motors, but also supply lower-level power cells to other companies, operating as an independent business.

With the newly built Star Battery Factory, Xu Yi plans to establish Star Energy.

Star Energy's top-tier power battery cells will be exclusively supplied to Star Auto for production and use. In the future, it can also expand into charging station construction and energy storage business, and may be spun off and listed if necessary.

Liang Shouzhou smiled and said, "Many investment institutions and large investment companies have sent letters of intent to conduct in-depth financing negotiations, and the valuations they have given are not low, around three billion."

Considering that Weineng Battery has expanded its capacity multiple times, reaching a total capacity of 7GWh, and is expected to expand its capacity to 30GWh within the next two years, and taking into account its current profit margin, this valuation is acceptable.

This is still because of Weineng Battery, which is betting on the lithium iron phosphate battery cell market.

To know.

Currently, the companies with higher valuations in the market are actually battery manufacturers that are developing ternary lithium battery cells, such as CATL.

The reason is that ternary lithium battery cells have higher energy density, lighter weight, and greater discharge power, and are regarded as the mainstream choice for future new energy vehicles and the only option for high-end new energy vehicles.

Although lithium iron phosphate cells have advantages such as high safety and long cycle life, they are not favored by the technology industry due to poor consistency, heavy weight, poor low-temperature performance, and slow charge and discharge speed.

Two different battery technology routes.

Currently, ternary lithium batteries still dominate the installation volume of new energy vehicles.

However, with the sharp rise in international lithium mine and related heavy metal mine prices, and the subsequent development of lithium iron phosphate battery technology, the situation will reverse again.

When the performance of lithium iron phosphate cells is improved and their cost advantage becomes more apparent, the actual installed capacity will see a surge, leading to a sharp rise in the stock prices of lithium iron phosphate battery manufacturers.

It's too early to talk about these things now. Being able to reach the top tier of domestic lithium iron phosphate battery cell technology is already enough to attract the attention of many investment institutions.

The prevailing view in the industry now is that ternary lithium batteries will dominate the mid-to-high-end electric vehicle market, while lithium iron phosphate batteries will dominate the low-end pure electric vehicle market and become the mainstream choice for energy storage.

With this expectation, the lithium iron phosphate battery route is worth investing in.

Among them are some capital firms with resources, strength, and large financing channels, which are the first choice for Weineng Battery's Series A financing. As for those without resources and strength, they are screened out immediately, and even if they have money, they will not be considered much.

Liang Shouzhou compiled a thick stack of investment intention documents. "These are all funds with rich experience in guiding listings. Some can provide partial patent licenses in the battery industry, and some investors have indicated that they can connect with long-term supply of cathode materials and lithium mineral resources at prices lower than the cost price we can currently obtain. I have compiled them all for you to take a look."

Furthermore, both sides can accept the AB share structure, which will not dilute your and the original board's control over the company.

Acquiring initial public offering (IPO) shares through Series A funding isn't so easy.

Money is just the foundation; the most important thing is to have connections and resources.

If any technical or raw material supply problems arise at the battery factory, the investors can fully utilize their industry connections to resolve them.

These are high-value shareholders.

Secondly, if Xu Yi wants to supply a large number of secondary patented batteries to foreign countries or connect with foreign energy businesses, then...

Foreign investment resources are also indispensable; otherwise, without connections, it will be difficult to succeed anywhere.

"can."

Xu Yi took the letter of intent, looked down and carefully flipped through it, and gave a brief reply.

"You should have in-depth communication with these investors, try to raise the valuation expectations, and exaggerate the scale and profit of the subsequent plans. When the financing conference is held, I will personally go and promote it to them."

The most important thing in fundraising is the ability to talk a good game. If you don't even have that much confidence, you can't put investors at ease.

Moreover, Xu Yi still has a powerful weapon—the "Polar Star Large Single Component" patent license—that he hasn't used yet.

By the time the press conference was about to be held, everything was almost settled. After signing the confidentiality agreement, the company would be shown to these investors, which would at least significantly increase the valuation of Weineng Battery and encourage some powerful and resourceful institutions to actively increase their investment amount!
The original board of directors of Vaillant Battery had no objection to this matter.

Especially when Xu Yi proposed to grant a long-term license to the "Polarstar Battery" patent, he was beaming with joy.

although.

The true core of Xingchen Automotive in the future is still the Xingchen Battery Plant, which it builds independently, or "Xingchen Energy".

It's already quite impressive that Kewei Energy Battery can exist as a first-tier OEM, obtain patent licenses, and engage in some external battery sales.

What's wrong with the modern factory?!

Others would love to be in this position but can't!
Of course, this patent licensing also requires a fee, and the fee is shared with Xingchen Technology as a reasonable percentage of the annual profit.

Subsidiaries should maintain relatively independent market-oriented operations.

The company must be independent in terms of articles of association and financial accounting, and must have independent R&D, production and sales capabilities, so that it will not be regarded by regulators as "transfer of benefits" and "commingling of businesses" when it goes public.

Just like the relationship between BYD Auto and Fudi Power Battery Company in later generations.

……

"By the way, have you informed everyone about that matter?"

Xu Yi suddenly asked.

in fact.

The listing of Vaillant Battery Factory is just a minor matter.

Now, before the press conference begins, he is about to launch—

It's another crucial plan!

Liang Shouzhou nodded: "After the last small meeting, everyone unanimously agreed to bet on the company's future. The finance department has prepared the relevant agreements and virtual share certificates."

Speaking of this, Liang Shouzhou's eyes lit up, and his tone became slightly excited.

As a car manufacturing company.

The strategic direction proposed by Xu Yi is truly insane.

It's practically like a strategic super-technology company.

Even looking at the whole country, there are only one or two companies that can be compared to it.

Looking back at every step the company has taken, whether it's R&D or its layout in the core industrial chain of new energy, it would be impossible to burn money so recklessly without far-sighted expectations.

As I said before—do you have a dream?

As soon as Xu Yi finished speaking, many executives couldn't hold back any longer.

If it really comes to that, the gains these original senior executives can obtain will definitely be far greater than those from financing and going public!
The next plan.

Xu Yi calls it—an employee stock ownership plan!
……

17 October.

(To explain the timeline, I traveled to late September or October of 2015. I spent nearly half a year building the elderly-friendly electric vehicle and ten months developing and manufacturing the car. The Spring Festival storyline of 2016 was skipped and not written, so it is currently early 2017.)

As the year draws to a close, all departments in the Xingchen Technology Building are still working overtime intensively.

The R&D department is completing the final testing process, the production department is making final adjustments to the equipment at the factory, and human resources, sales, and other departments are making final preparations before the new car is launched.

That evening, the company's annual meeting was held in this tense atmosphere.

The auditorium on the second floor of the building.

All officially hired employees and company executives were present.

The podium was simply decorated, maintaining a minimalist and efficient style, while the red carpet and a few decorative ribbons added a touch of festivity.

But all the company employees were really looking forward to this annual meeting.

the reason is simple.

The company benefits are great, Mr. Xu is so generous!

Over the course of the year, with the company's rapid development, those who worked diligently in their positions received substantial performance bonuses and project bonuses.

To be fair, they felt that with their own qualifications, staying at Xingchen Company was much better than staying at other companies.

Annual meetings are times for major awards and employee benefits.

However, some mid-level employees noticed something unusual in the expressions of the senior executives present.

"What's going on? Why do all the bosses seem so serious?"

"I bet there's some big perk coming out. Last time when President Xu visited the factory, he gave out cash directly. Maybe today they'll be giving out a cash prize to everyone..."

"I can't guess. After all, this is our company's first annual meeting, and there aren't any special performances. If it's in Mr. Xu's style, then the benefits will probably be very simple and straightforward."

Some of the middle-level employees present started discussing it.

We are quite familiar with Mr. Xu's style.

They are decisive and efficient in doing things, and they also tend to be straightforward and direct when distributing benefits.

at this time.

A middle-aged employee from the finance department, listening to a discussion among several younger employees, suddenly smiled:
"You're probably mistaken. Today's event isn't just about giving out perks... or rather, it's far more exciting than just cash giveaways; there's a big prize up for grabs on the spot!!"

"Huh? There's more to this than meets the eye?"

"Can you tell me what kind of benefits they are?"

Several young employees stared wide-eyed.

"Shh, I only just found out a little bit myself, so I can't be sure. You guys should just watch from the stands. This thing... even if I knew, I wouldn't dare say anything beforehand," the middle-aged employee said mysteriously.

"Damn it! Riddler, go to hell!!"

...

The audience was packed, and there was constant discussion.

Just then, the overhead lights changed, and Xu Yi arrived at the scene and slowly walked onto the stage.

A simple polo shirt, without even changing the clothes, with obvious wrinkles on the sleeves.

When he appeared, the audience fell silent.

"Dear colleagues, thank you all for coming today. With the year-end approaching, we should be having a good time playing music and dancing on this joyous occasion, but since I can't dance and our department worked overtime and didn't rehearse beforehand, I'll have to skip this part for now..."

Xu Yi greeted us with a smile and delivered a corny joke.

The audience burst into laughter.

"First of all, I want to say that the company's growth and success are inseparable from the hard work of everyone... It is a sure thing that we can work together to create new glories in the new year."

Everyone must be wondering what big prizes or special surprises are in store for such an important day, and how they plan to give everyone extra money?
Actually, I didn't prepare any of these things.

......"

Upon hearing this, 70% of the employees in the audience were stunned, and then their eyes widened.

"Holy crap, what's going on?"

"I can't figure it out. President Xu is too profound. Could there be some special step he's going to take right from the start?"

"Holy crap, that tone is off, could it be that the big one is coming?!"

Everyone, you look at me and I look at you.

His expression was inscrutable, yet a strange sense of anticipation welled up inside him.

That's right.

It is expectation.

Based on the company's development over the past year and their understanding, is it possible that the annual meeting had no rewards, no celebrations, and not even a performance group?
It's impossible!

The only possibility is that there's an unexpected bombshell, an unforeseen surprise to announce. But they just can't figure out what it is.

……

"Oh? It seems someone guessed it, saying the big one is coming."

Xu Yi listened intently, then chuckled easily: "That's right—the big one is really coming!!"

Cleared his throat.

Immediately afterwards——

An announcement was made that caused a sensation throughout the venue!

"For the company's future development, and also to thank everyone for their contributions..."

Starting today, Xingchen Automotive's internal equity structure has been officially changed to an employee stock ownership model!

All company employees who have been employed for at least six months and whose performance meets the standards are entitled to receive bonus shares issued by the company.

The company will allocate 30% of its net profit to dividends each year!
All employees who hold shares enjoy the right to dividends and the right to capital appreciation. As the company grows and profits increase, the more shares an employee holds, the more dividends and bonuses they will receive will far exceed their salaries.

So, everyone, I will not keep this glory to myself.

From today onwards, the company doesn't just belong to me, it belongs to everyone!!

……

hum! !

The whole place was shocked.

Some were aware of the situation, some were unaware, and some were only partially aware!

Most of them had expressions of utter shock.

hiss--

Stock options for all employees!!!

No child...

They're not even paying out bonuses anymore.

Issuing stock options to all employees directly?

...

"Holy crap! Mr. Xu is amazing!"

"It's taking off! It's really taking off!!"

"No, I don't quite understand. How did it take off? Is President Xu giving out shares to everyone?"

"It's not shares, it's dividend shares, you could call them virtual shares... But it doesn't matter, that's how Huawei operates. As long as the company takes off, the more employees who hold dividend shares, the greater their share of the profits each year. We original employees can all get a free share allocation. Not only can we get a large dividend every year, but if we want to sell or leave the company, the company will repurchase it at a floating profit price."

One insightful employee explained.

"Dividends are based on the company's actual profits, and you can also purchase them at a fixed percentage of your salary. For example, if you spend 10,000 yuan to buy dividend shares, the company will give you an additional 10,000 yuan, which is equivalent to doubling your return on investment."

Let me give you an example.

You originally had 100,000 yuan, which could earn 3% interest in a bank each year.

However, if you use the money to buy company dividend shares, the annual dividends can exceed eight percent, or even eighteen percent. When you exit the market, this money can appreciate significantly.

As long as you believe that the company's future profits will be better than they are now.

......"

As soon as these words came out.

The minds of the other ordinary employees were also buzzing!
hiss--

They can also purchase items using their salary share.

An all-employee shareholder model?!
Then the problem is coming.

Will the company's future profits be better than they are now?

Many employees from the R&D and sales departments were present.

To this, all they can say is—it's a package!

As an employee with inside information about the new car, I at least have a general idea of ​​the level of our company's cars and batteries in the industry.

The reason everyone is still working overtime at the end of the year is not only for the triple overtime pay, but also for performance bonuses and project bonuses.

Now you're telling them they can get even more shares and dividends?!
hiss! ! !
Mr. Xu is so generous!

Many people in the audience stared at the stage, their eyes wide with shock.

He inhaled repeatedly.

Several large words came to mind:
Stars—Loyalty!!!
……

On the large screen behind Xu Yi, the relevant guidelines for "employee stock ownership" were listed.

To ensure the audience could see the documents clearly, the font size was increased, and a contract document was simultaneously released in both the employee and executive groups for all employees' reference.

Are there any pitfalls?
Absolutely not!!
Today is over.

More than 80% of the employees who meet the requirements will become "shareholders" of the company.

The company's shares will also be distributed to each employee.

It can be said.

Starting today, with the signing of the "Virtual Share Agreement," Xingchen Automobile Company's shareholders will be divided into only two entities.

One is Xu Yi.

The other is all employees.

……

of course.

The employee shares mentioned here refer to dividend shares, which are a type of virtual shares.

As the founder, Xu Yi retains full control of the company and the majority of its shares.

This system is the current internal operating system of Huawei Company.

Well known.

Huawei Company is not publicly listed.

However, this company has consistently maintained top-tier R&D capabilities and financial strength in China, the core of which lies in its outrageous "employee stock ownership plan".

This means distributing virtual shares to all employees.

Some people call this "illegal fundraising".

In short, this is a system that does not require business registration and can greatly increase a company's cohesion, fighting spirit, and sense of belonging.

For employees, holding virtual shares and receiving dividends can yield substantial returns.

For companies, the implications are even more straightforward.

Because it is not listed on the stock exchange, it naturally has a need for funds.

All employees hold shares, and those who purchase dividend shares based on a fixed amount of their salary will have the money automatically transferred to the company's account.

For the company, this is interest-free capital that will continue to grow and accumulate.

This money can be used for research and development, expanding production, advancing projects, and many other purposes.

The more employees involved, the larger the cash flow becomes.

of course.

As the company's profits and scale continue to expand, the dividends for all employees will naturally increase.

Also.

Dividend-paying stocks are also a rating standard.

Core employees who have made strategic contributions to the company and whose performance is good or above can be allocated shares according to their contributions.

to sum up--

The harder you work in research and development, the greater your contribution to the company!
The greater your contribution to the company, the higher your salary and bonuses!

While ensuring everyone is firmly locked down.

This money will continue to flow into the company's research and development funds!

After all, when the annual dividend payout ratio exceeds 10%, even a fool would know whether to put the money in the company or in the bank.

The virtual shares distributed by Xu Yi were only a small portion.

Employees who meet the requirements can purchase virtual shares internally on their own.

Furthermore, this system has a complete exit and repurchase mechanism, a repurchase mechanism for violations, and a tiered quota system.

To prevent unnecessary loopholes from appearing, and to prevent the behavior of buying a large number of virtual shares and lying around doing nothing.

now.

After reviewing all the terms of the agreement, all the employees present couldn't help but feel excited.

Nowadays.

At this "simple" annual meeting.

Xu Yi did not announce any bonuses or prizes, but he gave them "expectations for the future".

As first-year employees, the cost of purchasing these bonus shares is undoubtedly the lowest.

If the company continues to develop steadily.

The value of these dividend-paying shares will increase several times over, with dividends exceeding those of banks, making it an investment with an extremely high rate of return.

foreseeable.

If Xingchen Motors continues to develop, then new employees, even those with annual salaries exceeding hundreds of thousands or millions, will need to reach a certain number of years and performance targets to qualify for stock dividends, which will be purchased through their salaries.

below.

Some of the employees who meet the requirements are currently discussing the matter.

"Brother, should we buy it or not? How much should we buy?" an employee asked.

Another employee said, "I've already decided to go all in on my project bonus and the last two months' salary of this year. Anyway, I'll just put it in my bank account."

"what?!"

"Oh dear, once the new car is launched and the company's profits increase, it will be more expensive to buy one then!!"

"Oh! I'll buy it right away!!"

For a while.

Many people have fallen into a state of frenzy.

The core employees and executives present all demonstrated their willingness through their actions.

He used his salary and bonus from the company to buy newly issued dividend shares.

It truly embodies the principle of "the company makes money, and the company spends it!"

On the eve of the new car's upcoming launch, in such a tense situation.

A thought also surfaced in their minds:
——Will you win?

then.

I couldn't help but look at the figure on the stage.

He stood under the spotlight, still so confident and composed!

We will win!!!
……

The employee stock ownership model has brought about tremendous changes to the entire company.

The most notable feature is that many employees who hold shares have become more motivated at work.

The "loyalty" has deepened even further!

Even around the end of the year, there is still a great deal of initiative to work overtime.

The thought that if the company succeeds, I will succeed along with it!

If I succeed, the company will become even more successful!

Many employees are filled with boundless passion!

-

The date is March 15th.

All the preliminary work was finally completed, and Xingchen Automotive ushered in an important day.

That was the official start of the first new car launch event.

From an unknown figure who started by manufacturing electric vehicles for the elderly, to today, he has risen to prominence in the car manufacturing industry and is well-known to the public and his competitors.

Despite being in the microcar segment, they have achieved top sales figures, surprising many people.

This staggering revenue ratio, coupled with substantial government subsidies, has propelled Xingchen Automotive from a startup to a prominent player among emerging automakers.

As early as a month ago.

The marketing department started building momentum online, announcing that Xingchen Automotive would soon release a groundbreaking pure electric vehicle.

They bought a lot of trending searches and released a blurry promotional image of the car's curves on their official website and in media promotions.

This has attracted considerable public attention.

This also includes competitors in the industry.

But most of them were just surprised.

"Era-defining"?
These days, there are too many new forces claiming to be groundbreaking.

For example, the newly established startups are all making headlines, and although they haven't even built their cars yet, their concepts are all incredibly outrageous.

Take NIO for example, which just announced last November that it had built the world's fastest all-electric supercar, the EP9.

It set a record lap time of 7 minutes and 05 seconds for an electric vehicle at the Nürburgring.

A grand press conference was held at the London Art Gallery.

The scene could only be described as "a sea of ​​people, with drums and gongs resounding everywhere!"
Not only was it co-founded by many of China's top internet companies and entrepreneurs, but it also received investment from dozens of well-known institutions. Just looking at the list of investors is enough to make one gasp – it's terrifying!

Furthermore, the idea is to launch a revolutionary battery swapping system, but that's not groundbreaking at all.

Other companies, such as XPeng, have also launched their first Beta version prototype vehicle, equipped with their self-developed XPILOT autonomous driving system.

They claim to have successfully implemented a domestically developed driver assistance algorithm.

however.

Industry insiders believe that this is all just a big gimmick to burn money, and the actual mass-produced models will not be available for at least another year or two.

Like Xingchen Motors' promotion as a new force.

Compared to the other restaurants next to it, which were packed with people and filled with the sounds of gongs and drums, it did indeed seem a bit ordinary.

Although Xingchen Auto's marketing department has put a lot of effort into promoting the product.

The press conference was held in the building's multimedia venue, and more than a dozen well-known media outlets, as well as leading car reviewers in the automotive industry, were invited. In addition, many well-known investment institutions, related supply chain manufacturers, and local leaders were also invited.

The entire event was broadcast live online, including demonstration footage.

Logically speaking.

Car launch events usually invite some competitors and well-known entrepreneurs.

However, startup car companies like Xingchen Automotive, which don't have much internet resources and aren't very well-known in the industry, might not be able to get invitations even if they send them out.

For example, when companies like NIO and WM Motor are just starting out, their concept launch events are mostly for internet capital and investors to generate buzz. They are in a competitive relationship, and well-known entrepreneurs wouldn't easily attend if they didn't have a cooperative relationship with them.

The fact that over a dozen media outlets and top car reviewers came was because Xingchen Automotive provided generous travel expenses.

and so.

That's pretty much all there were at the venue that day.

The entire area under the stage was filled with cameras and related equipment. There weren't many seats, but it was about 80% full.

It was around two or three in the afternoon.

The press conference is about to begin.

"Mr. Xu, everyone on and off stage is ready. There are ten minutes left before the announcement."

Yu Nian walked in and announced the time.

Xu Yi was standing in front of the mirror, having his clothes adjusted by a specialist.

To be honest, he's quite easygoing.

Because the big shots of later generations either wore a leather jacket or a simple polo shirt to hold the entire press conference.

Whether it's the media, investors, or consumers, they're not looking at your appearance.

If the car is well-made and the price is exorbitant, it's fine as long as it's not sold without any features.

However, under strong pressure from the company's senior management and the marketing department, he still wore a formal suit and got a neat and stylish hairstyle.

In front of the mirror was a face with sharp features and a vibrant expression.

A full year of rigorous training and high-intensity work has made him lose weight, and his eyes and brows now exude a more capable and efficient air.

"Okay, let's go down then." Xu Yi nodded.

Led by senior executives, they calmly made their way to the press conference booth.

When he arrived backstage, he could already see the crowd of people seated.

The backstage staff nodded and dimmed the overhead lights in the venue.

On the large multimedia screen, the opening of the press conference, Vlgo, began to play, accompanied by a soothing and rhythmic background music.

The video being played was a concept promotional video for the Starry Sky S7, which had already been released online.

However, unlike the previous promotional video where a car sped by and left only a blurry outline in the rain, this time the promotional footage is much more complete.

As the video ends, a blurry shot in the rain reveals a magnificent, elegant, and sleek car, resembling a work of art, suddenly bursting forth!
With the added speed and cornering, the deep paint of the car produced a clean and crisp drift. In slow-motion high-definition footage, raindrops were slapped into countless sparkling and delicate water droplets by the smooth paint!
finally--

What stands before everyone is a technologically advanced and stylish star-ring headlight, and a front end that is extremely aerodynamic!
Wow!
The whole place was in an uproar!

The numerous media outlets and car reviewers, who had been squinting because the main subject hadn't appeared yet, suddenly widened their eyes and stared at the big screen in disbelief.

Their backs, which were leaning back in their seats, suddenly straightened up!
"hiss--!"

"So handsome?!"

……

They didn't have high expectations for this press conference.

Because of Xingchen Motors' publicity, very little information has been disclosed to the public.

If it were any other emerging force, they would be eager to pull out their newly developed and approved "new folder" technology on the spot and promote it everywhere.

why?
Because if they want to attract massive investment, they have to paint a huge, round pie in the sky.

Only by burning through money like crazy to attract people can they possibly achieve the expectations they boast about.

And what about those car companies that don't boast?

In their view, there's probably nothing to brag about at all!

It can't be "technical secrecy," can it?

Laughed——

A car company that started by making electric cars for the elderly and then produced the mini car "Youth Car" – even if it sells well, how much independent research and development technology does it actually have?
And they're keeping this a secret?
impossible!
Absolutely impossible! !

　It's a little late, but here's the update. Also, please vote with monthly tickets!
　　Let me explain the employee stock ownership plan. Note that employees only have dividend rights, not voting rights!

　　Actually, it's not just Huawei.

　　Companies like Wahaha, Vivo, and Oppo, which are not publicly listed, all have similar models, but they are not as extreme and do not attract as much attention. After some research, it seems feasible in the domestic environment. With local support and sufficient contribution and credibility, it is possible to do so without being investigated for illegal fundraising or other illegal activities, because they have not violated any relevant regulations.

　　It's like the entire company, from R&D funding to employees, is collectively locked up, and this cycle keeps snowballing... I forgot the beginning, and I forgot the end too.

　　In short—loyalty!!

　　
　
(End of this chapter)