From knock-off old-man's electric vehicles to industrial giant

Chapter 116 This Star Cars has done absolutely nothing but evil!
The beginning of the month.

The popularity of microcars is growing increasingly online.

As sales of new energy mini cars gradually accumulate and their number on the road increases, trending memes such as "the first old man's car for young people" and "the first chopped pepper fish head for young people" have become popular online.

originally.

It's a promotional phrase derived from "the first car for young people".

It has now been completely remixed and reinterpreted.

Most consumers are already considered quite good if they have a basic understanding of A-class, B-class, and C-class cars.

They had no idea that the actual classification within the automotive industry actually includes categories such as "A0 class" cars and "A00 class" cars...

In their view.

Cars shorter than four meters are all classified as "old people's cars"!

Mini cars, in particular, which are small in size but agile to drive, have seen a particularly rapid increase in numbers in cities with license plate restrictions.

To know.

The reason why cities implement license plate restrictions is that the number of vehicles on the road has already reached a certain saturation point.

During rush hour and traffic jams, parking has become increasingly difficult and frustrating in the current climate.

The sudden rise of this mini car model is seen as shameless by many conventional gasoline car owners!
It is small in size, agile in its movement, and moves like a dragon through congested roads with low traffic efficiency.

wrong.

It's taking advantage of its small size, coupled with the fact that new energy vehicle motors can output maximum torque from the start, that it's darting around like a dragon in traffic!
The V2 motor in the Star Mini has a very impressive front-end output.

Because it has a self-developed architecture, and its power is 10kw greater than that of microcars costing 50,000 to 60,000 yuan on the market, as well as its excellently tuned power output curve.

These excellent underlying qualities result in a driving experience where the car's initial power delivery is readily available and incredibly responsive.

When it falls into the hands of a skilled driver, it provides a great driving experience at low speeds of 0-60 km/h.

Even people who don't know how to drive will find it easy to drive and feel relaxed while driving.

In addition, microcars have a huge advantage in parking lots.

Thus, that viral meme-filled image was born out of necessity as the environment changed!
The following is for reference only.

In the vast parking area, hundreds of parking spaces are filled with occupied vehicles. As always, during rush hour, you painstakingly search for a parking spot.

After navigating several narrow driving lanes, you finally spot a once-in-a-lifetime parking space in a corner. Excitedly, you drive forward, ready to enter, only to discover that half of the space is empty, while the other half is occupied by a "spicy fish head" restaurant!

……

A popular post on a car forum.

[Can the relevant departments please do something about this? Every day, I'm tormented by traffic jams on my way to work and then by parking problems on my way home. I finally find an empty space, only to discover a car with a spicy fish head inside. Do you understand that suffocating feeling of despair?]

—Currently, this type of vehicle sells very well in cities with license plate restrictions. The best-selling company is a new car company called Xingchen Automotive. It is said that they used to make electric vehicles for the elderly, ruining the rural market, and now they are bringing this industrial waste to big cities.

This Xingchen Motors has done absolutely awful things!!!
...

Please reply below.

"Pfft... Sorry, I really couldn't help but laugh when I saw the picture. This chopped chili fish head parked in the parking space is hilarious."

"It's so bizarre! I saw photos of itasha (decorated cars) made from this stuff just a few days ago. It's just spreading way too fast!"

"What do you want the relevant departments to do? This is a car with proper road-legal qualifications, not some kind of low-speed electric vehicle (serious face)!"

"I sympathize with how you feel, but just treat it like a normal car. It's just a little small."

"I disagree. These green-plated microcars haven't paid purchase tax or road maintenance fees, yet they can still get green plates for free. Now they're taking up road and parking resources. It's really unfair to us ordinary citizens who are trying to get a car through the lottery system!"

"Fun fact: The government does not prohibit ordinary people from buying chopped chili fish head, and ordinary citizens are the ones who buy chopped chili fish head for transportation."

...

Some owners of gasoline-powered vehicles are outraged by this.

Another group of people are happy to see it.

Meanwhile, the public opinion surrounding Xingchen Motors has become quite chaotic and diverse during this period, generating considerable discussion.

Some have described it as a "mudslide in the car manufacturing industry," while others believe that Xingchen Motors is very down-to-earth and that even if it is given the title of "the first electric car for young people," it is not annoying.

In short.

There were all sorts of comments. The Xingchen Automotive marketing department did nothing to address these discussions, instead letting them fester.

In Xu Yi's words, public opinion is a good thing.

Compared to the short-lived hype generated by marketing and spending money, the kind of topic that allows ordinary people to spontaneously participate in long-term discussions is what a hit track or hit car should have.

Early in the morning.

Xu Yi, who had just arrived at the company, suddenly felt an itch in his nose and couldn't help but sneeze twice.

"Strange...is someone thinking about me?"

Xu Yi rubbed his nose with a strange expression.

In the local dialect, one sneeze means someone is thinking of you, while two sneezes mean someone is cursing you.

Another interpretation is that two sneezes represent a double longing.

"My peers should thank me for developing such a great track."

Such a good vehicle has been built, and people have met their need for convenience.

—It seems to imply a double expression of gratitude.

Xu Yi pondered for a moment.

No matter how I think about it, I feel like I'm being incredibly righteous.

There's no room for criticism anymore.

……

"Mr. Xu, your coffee."

Assistant Xiao Zhou brought over a cup of hand-ground coffee, steaming hot and fragrant.

Xu Yi has recently become somewhat dependent on this thing.

There was no way around it; the entire company was operating at high speed, and he, as the boss, couldn't stop either.

Compared to the dejected and empty state he was in when he first transmigrated, he was like a completely different person.

I need to personally oversee all of the company's major projects.

The Star F1 factory and Star Battery factory have officially begun large-scale construction.

On the hardware R&D front, with all the previous efforts, we have finally opened the initial channel for the independent development of core technologies across the entire domain.

At the same time, the market sales results also yielded a bumper harvest.

The morning meeting begins.

"The sales figures for the end of the month are in. Last month, a total of 19,000 Star Mini units rolled off the production line, which is very close to the 20,000 mark!"

Yu Nian was the first to report this good news.

The substantial increase in sales has once again excited both the sales and production sides of the company.

It was a huge success!!
"The brand's directly operated stores are expanding at a faster pace than last month, and have now covered 10 core cities and 30 lower-tier cities."

It's worth mentioning that many large distributors regretted their decision and proactively contacted us again, wanting to become our partners.

Yu Nian smiled and said.

The popularity of Star Mini allowed the partners who initially decided to join to ride the wave and almost effortlessly complete a successful investment in their lives.

This also made medium and large-sized distributors who hadn't made up their minds before regret not cooperating.

The current situation is no longer that Xingchen Motors took the initiative to approach them, but rather that they took the initiative to "change their minds" and accept Xingchen Motors' system.

However, the conditions are no longer as simple as before, because Xingchen Auto's directly operated core stores have gradually expanded. In cities with core strategic significance, most of them already have self-operated stores. If you want to acquire many cooperative stores or become a major city agent in one go, you will have to demonstrate "strength".

Xu Yi's new condition for these cooperative distributors is to encourage them to focus on opening stores in lower-tier cities and rural areas.

These areas are also within the price range covered by Star Mini, but because they are too scattered and the return on investment is not as good as in urban areas, the cost of opening a store is also higher.

It's a perfect fit for a mixed business model.

Faced with this condition, many people regretted it so much they were practically slapping their thighs in frustration!
In just a few months, the gap has become too large. They could have secured key cooperation resources in the core areas, but now they can only pick up scraps, which has made them hesitate again.

(End of this chapter)