From knock-off old-man's electric vehicles to industrial giant

Chapter 115 Starcraft Motors, I'll fuck your grandpa!
Jiang Ze believed that his strategic vision was generally sound.

The current market for new energy mini cars is not only very promising, but it will also continue to grow.

With just the size of these two car companies, even with competition, achieving a market share of over 10,000 units per month would be quite easy.

This is also why they are willing to invest heavily in it.

conference hall.

Someone from the marketing department has reported this.

"Director, we've compiled sales data. Last month, our Wuling Mini model saw a 30% year-on-year sales increase in most lower-tier cities..."

Jiang Ze frowned slightly: "These 'lower-tier cities' you mentioned, are they areas that Xingchen Auto's distribution channels haven't covered yet?"

"Yes, Director. The number of stores of Xingchen Motors is still far behind ours. In cities and areas that they do not cover, consumers will naturally choose Wuling Motors."

"I know that, but what about sales in first- and second-tier cities, including the areas covered by Xingchen Motors? Can you tell me something I don't know?"

"Our sales in first- and second-tier cities have decreased by more than 20% year-on-year..."

This statistical summary has been released.

Jiang Ze was also dumbfounded.

Not right.

Nine out of ten something is wrong.

How can Xingchen Motors be so strong? With similar advertising efforts and configurations, and even Wuling's marketing expenses being higher, how come their sales have declined year-on-year?
This feeling gave him a creepy feeling.

Weird.

That's really weird!!

"After some investigation, we found that the main reason for the large fluctuations is among young people, who are more likely to choose Xingchen Motors when buying a car."

and……

Xingchen Automotive has been generating a lot of buzz online lately, and their recent moves have been completely unexpected!

The marketing manager couldn't help but wipe his sweat.

He felt a lot of pressure under his boss's gaze.

After conducting some research, their internal operations were truly stunned!

This is a style of play I've never seen before!!

……

then.

Relevant research materials were submitted on the conference screen.

At the moment it appears.

Jiang Ze looked over, and then his mind went blank.

He froze.

Car mall?

It's one thing for the official company to sell modification parts, but selling headrests, lumbar support mattresses is another...

A macho pink color scheme?
A star-studded itasha (decorated car)?

etc--

What exactly is an itasha?

...

He saw in the video that had garnered over a million views that a Star Mini stood out prominently among several luxury sports cars, without showing the slightest hint of inferiority.

On the contrary, it has been wildly popular among young anime and manga fans.

He really doesn't understand!
...

"Director, we have compiled a summary of Xingchen Automotive's recent activities."

Whether it's launching numerous car accessories in online stores, introducing modification films, or creating this unexpectedly popular itasha (decorated car) promotion...

Taking this incident as a standalone event might not cause much of a stir.

However, when these things are combined, almost every single one of them clearly hits the preferences and needs of the young people.

The resulting impact is terrifying; it represents a completely new approach to building an ecosystem!

We suspect... there's a highly skilled individual inside Xingchen Motors!!

The manager then added.

The failure of this month's product operations cannot be attributed to their internal mistakes.

Because they've always played like this before, and there haven't been any problems!

But when it comes to Xingchen Motors, it just doesn't work!
They didn't lower the price, and their marketing efforts don't seem that exaggerated.

But they were completely crushed.

Upon closer inspection, the accessories offered by Xingchen Automotive are indeed quite "thoughtful and meticulous".

It breaks with tradition!!
They did everything that some traditional automakers were unwilling to do.

Headrests, lumbar supports, footrests, and mattresses have all appeared.

You can make a phone stand too.

Dude, this is seriously a bit outrageous, you know?

If this continues?
Should we also release a separate tire valve core with a star logo?
Will car owners be clamoring to buy them then?
At the same time, they also admired him.

Take this car mattress for example. Car manufacturers have a significant advantage in developing their own mattresses.

Because it requires a dedicated model for each car, the original factory has the most accurate data. Currently, no one else on the market does this. Xingchen has solved the relevant pain points and solved the problem of car owners taking naps and short breaks.

The official screen protector application method is even more ruthless.

To save costs, the paint color scheme for the product had to be reduced.

Some car owners complained about the lack of color options, and they were aware of this, but they didn't pay much attention to it.

joke.

It is absolutely impossible to address this need in isolation.

To meet the personalized needs of a few consumers, you need to purchase several different types of paint raw materials, which reduces production efficiency. If you can't even recoup the extra costs, wouldn't that be a waste of effort?

Let's take a look at how Xingchen Motors does it.

One-stop service, even official screen protector application is available!

Making money from buying a car isn't enough; after buying the car, they make money from the "on-the-road renovations" that make them even more money.

The key is to make consumers happy and feel good!
People are lining up to make reservations.

……

"Holy crap...this playing style doesn't look like a car salesman!"

The cause and effect have been clarified.

Jiang Ze plopped back down in his chair, feeling a slight tingling sensation on his scalp!

Originally, it was thought that traditional car companies like them could easily catch up and surpass others by leveraging their size advantage.

But now it seems that the situation is really bad.

Did all the customers that Wuling lost during this period go to Xingchen Motors?
When the sales figures for the Starry Night Mini are released this month, how high will they be?

Breaking the 20,000 mark?!
...

Jiang Ze couldn't believe it; it was a startup car company.

Such a short time!

—What gives him the right?!
This kind of success is perfectly reasonable when attributed to Wuling Motors!

"Don't panic, it's just a short-term strategic mistake!"

Jiang Ze took a deep breath, forcibly suppressing his inner unease.

At the same time, I started thinking about how to deal with it.

Over the years, what storms hasn't he weathered?

In the lower-tier market with a target price of tens of thousands of yuan, the response was swift, and the key was adaptability.

And this aspect.

This is precisely where Wuling Group excels.

The hundreds of thousands of cars sold annually in lower-tier markets are not the result of resting on one's laurels.

"We have overlooked the preferences of young consumers."

They are not like the elderly or middle-aged; they won't blindly buy something just because it offers absolute value for money or is a traditional big brand.

Their needs are more diverse, and they value service attitude more. They prefer more refined accessories and options.

Once economies of scale are achieved, sales will explode very quickly.

Moreover, the profits in this area are not low.

......"

"Fortunately, it's not too late."

Xingchen Automotive's strategy was excellent, but now it's ours!

We should learn from advanced industry experience.

This is a universally accepted standard among all large corporations.

Is your playing style effective? Do you have any groundbreaking ideas?

That's great, now it's at my disposal!
"Have our offline channels immediately push out our internal app. Anyone who picks up a car will receive points and coupons for downloading the app."

In addition, have the software department immediately develop a car mall system and create a section for selling related accessories. Whatever Xingchen sells, Wuling will sell too.

Not only that, we can also put windshield washer fluid and maintenance filters on the shelves to sell! In recent years.

There is indeed a concept being promoted in the industry of "digitalizing" car sales, which means placing greater emphasis on official website promotion and community maintenance.

I guess I learned some lessons from internet companies.

Therefore, Wuling Group's official website had a prototype official app called "Linglingbang".

Positioned as a "Wuling car owner community," its main functions include car owner communication, event registration, and after-sales consultation. Moreover, it has begun to integrate remote unlocking/locking functions for their high-end models.

Now is the perfect time to push it out aggressively.

He is now in charge of the market operation of the "Wuling Mini EV" car, and he and several senior executives have also vigorously promoted the major strategy of the new energy vehicle sector.

If we keep a close eye on it, the efficiency of launching related services can be quite high.

"Manager, how about we offer a screen protector application service?"

Someone immediately asked a question.

In return, he received a look from Jiang Ze as if he were an idiot.

"What are you going to do with that?"

Jiang Ze had only briefly considered the idea of ​​starting a window tinting business like Xingchen Auto, but immediately rejected it.

It's not that I don't want to do it.

But it can't be done.

This is the biggest difference between a direct sales system and a distribution system.

Xingchen Auto's directly operated stores have absolute control over the stores and after-sales service. Whatever decisions are made, they are executed uniformly internally.

While Wuling's distribution channels cover the entire country, they are all cooperative dealers; there are only a few genuine official brand stores.

You can't expect them to force dealers to engage in aftermarket window tinting business.
Who will be responsible for the additional recruitment costs, as well as the overall quality and after-sales service? Who will set the pricing?
And if you only tint the windows on the Wuling Mini, what about other models?
This is difficult to handle.

and so.

The same approach used by Xingchen Automotive Window Tinting is destined to fail for Wuling Group.

However, this also inspired Jiang Ze.

"We don't do the official wrapping thing, but we can definitely keep up with the development of corresponding car model colors."

For example, they could offer more paint colors, or even develop a special version of the Wuling Mini with pink interior and exterior, appealing to young people's preference for a fresh and clean aesthetic.

You can call it the Colorful Version or the Clear Sky Version.

The official paint color is more reliable than window tinting, and you don't have to worry about its lifespan. It only costs three to five thousand yuan more for a completely new interior and exterior color scheme, which will definitely appeal to younger buyers. It's more cost-effective than window tinting!

Jiang Ze said in a slightly somber tone.

"That's a good idea!"

"That's right. As long as our strategy keeps up, Xingchen Motors' advantages will be wiped out."

"That's right! Monthly sales will reach over 10,000, no... even 20,000 for a single model per month will be just around the corner!!"

The employees in the department immediately chimed in, each one brimming with energy.

……

Jiang Ze continued, "Simply erasing our advantage isn't enough. Immediately launch the official interest-free service, zero down payment for car purchase, and a year of interest-free financing with every car purchase. We must bring our sales back up dramatically!"

He decided to use his trump card.

At this price point, they offer interest-free financing and zero down payment options.

It is extremely lethal.

Don't be fooled by the average price of 40,000 yuan.

However, many young people feel pressured to come up with such a large sum of money all at once.

They are more receptive to offers of interest-free or zero-down-payment car purchases.

The interest-free offer of 40,000 yuan is essentially a disguised price reduction and discount. Even with interest, you can save 2,000 yuan a year, which is already a significant discount.

During this period, we can try to win back some of the lost customers.

"Director, there's something I need to report to you privately," the department manager suddenly said.

"whats the matter?"

"I think we can immediately speed up the development of the headrests and lumbar supports. Recently, based on feedback from the after-sales service center, some car owners have reported problems with our original seats, saying that there is no lumbar support, the backrest is too hard, and sitting for a long time will hurt their backs. They say it is a design flaw from the factory and have requested relevant compensation, but the after-sales service center has turned them away..."

Jiang Ze frowned slightly. "Is that so?"

“Yes, these car owners have had their cars for a while now, and several dealerships have given similar feedback, so it shouldn’t be unfounded. Our official channels will first launch seat accessories and then give away two small coupons. To address the pain points of passenger comfort, the purchase rate should be quite high, and we can make a profit then,” the department manager suggested.

"That's a great idea! In that case, let's find a manufacturer, develop a set of seat components, and then the demand will come!"

His expression relaxed slightly, and he smiled.

well.

The first batch of car owners have complaints.

This is not necessarily a bad thing.

After all, it's just a seat issue, not a widespread malfunction, so it won't have a significant impact on reputation.

Moreover, this minor pain point can incentivize car owners who have already taken delivery to purchase their official seat accessories.

After all, there shouldn't be any third-party manufacturers on the market that would create molds and manufacture seats specifically for Mini cars.

As for the issue of improving the seats, we'll have to wait until this batch of inventory is cleared before we can make any improvements.

Someone always has to discover the problem, and someone always has to solve it.

However, this process requires a certain period of time.

It's going to be tough for the first batch of car owners!
and.

Isn't this an attempt to salvage the situation?

Once the official seat accessories are released, that will be the time.

The complaints from long-time car owners will immediately decrease by more than half and will soon disappear.

……

The next afternoon.

Jiang Ze then contacted a parts manufacturer, and had an engineer develop special seat parts for the Wuling Mini.

Simultaneously.

Leaning back in his office chair, he couldn't resist opening his phone and downloading the Star Auto app.

He was going to see how Xingchen Auto's so-called car mall ecosystem actually operated.

To conduct in-depth study.

Know yourself and know your enemy, and you will never be defeated!
"Tsk...they've really developed a lot of accessory styles."

Jiang Ze carefully browsed through Xingchen Auto's app, and couldn't help but nod slightly in approval.

No surprises.

The other party's software page development is very good; it seems they've put a lot of effort into it and achieved quite good results.

It does not matter.

Their Wuling will catch up soon.

Followed by.

Jiang Ze found the two best-selling accessories inside the Xingchen Auto Mall, with over 5000 units sold on the page, an astonishing number.

He became interested in it.

At the same time, I was a little confused.

Are car seat accessories really that popular among car owners?
[Headrest/lumbar support specifically designed for MINI models, designed to address seat defects...]

"Hiss... something seems off about the advertising copy on the promotional page. Do Star Auto's seats also have related defects?"

Jiang Ze was stunned.

Followed by.

He clicked on the product review page below.

The first few comments are all highly praised reviews from customers who purchased the product.

"The chair has been purchased and is very comfortable to ride in after installation!!" (with picture)

"This is a treasure! It finally solved my back and neck pain. By the way, I own a Wuling Mini, and Wuling is truly rubbish in this regard!!"

"Same as the Wuling car owner, already purchased!"

"Thanks to Xingchen Motors for developing such a great seat design, I'm truly impressed. I'll never buy a Wuling again..."

(Comment below received 500+ likes)

……

"..."

Jiang Ze's eyes widened in shock!

My mind is buzzing.

now.

The office was so quiet you could hear a pin drop.

then.

A bewildered yet furious roar erupted.

"Starcraft Motors...Fuck your grandpa!!!"

……

(End of this chapter)