Internet moguls are being held hostage by the entertainment system!

Chapter 343 Penguin: Why are all these unfilial sons helping Douyin?

Douyin and Walmart joined forces, and Chen Xiu's live-streaming sales reached 380 million yuan in just one hour!
With the full support of Douyin, this news spread rapidly between the internet and retail circles that same day.

Most people are familiar with live-streaming e-commerce.

Back in 16, when the live streaming industry was booming, Ali launched Tmall Live and Taobao Live. Last year during the Double Eleven shopping festival, the top Taobao Live streamer's total sales exceeded 3 million yuan!
It is precisely because of their understanding of live-streaming e-commerce that Douyin's launch of live-streaming e-commerce and its initial success is so impressive.

Chen Xiu's move essentially signifies that Douyin has completed its commercialization strategy, fully demonstrating the use of private domain traffic to the public.

Many bloggers with private traffic support have also chosen to switch platforms and join Douyin live-streaming e-commerce after seeing its promising future.

Recently, many bloggers who were poached by Weishi have returned...

Chen Xiu ignited the fire of Douyin live-streaming e-commerce, and apart from him, probably no one can predict how this fire will develop in the future.

"That's awesome!"

Zhang Yiming, who had been frowning for days, entered the conference room with a beaming smile.

Before even sitting down, he briskly ran to Chen Xiu's side and, referring to yesterday's livestream results, expressed his high regard for them.

"Wow, that's awesome! Your live stream has completely turned the tide. The bloggers who were initially hesitant are now all committed to staying on Douyin to generate traffic and preparing for live streams."

“Live-streaming e-commerce can generate high commissions, and they know how to make trade-offs. Only for the sake of greater future profits can they ignore the small benefits offered by Weishi.”

Chen Xiu stared down at her phone screen, her two fingers tapping rapidly. She didn't even have time to look at Zhang Yiming while she was speaking.

"Your move has directly boosted Douyin's market value again, tsk tsk."

Zhang Yiming clicked his tongue repeatedly, a Mickey Mouse-like smile on his face, his eyes gleaming with gold.

It's not surprising that he reacted that way; Chen Xiu's handling of turning a challenge into an opportunity was truly brilliant.

Just as Zhang Yiming was about to continue his reflections, Su Xiao suddenly handed him a document, while Chen Xiu was still quickly replying to messages on her phone.

"Hey, the advertisers' prices have gone up quite a bit next month! And the sales figures for Dou+ are also..."

As Zhang Yiming flipped through the documents, he turned to look at Chen Xiu and finally noticed his constantly busy phone.

"Xiu, what are you doing?"

"Chatting with Ma Yun."

"Huh? Ma Yun?"

After quickly sending a message, Chen Xiu finally put her phone down and turned to look at Zhang Yiming, who looked completely bewildered, and Su Xiao, who seemed to have a premonition.

"Yes, I was just chatting with Ma Yun and told him not to overthink it. Douyin currently has no plans to enter the e-commerce field."

"..."*2
For some reason, looking at Chen Xiu's serious expression, Zhang Yiming and Su Xiao, who knew him well enough, both felt a little unable to suppress the urge to smile.

Ignoring their reactions, Chen Xiu continued, "I also told Ma Yun that we could integrate Alipay with Douyin, so that it would be more convenient for Taobao merchants to make payments when they conduct live-streaming sales on Douyin."

"Are you trying to win over Ahri and completely kick out the penguins?"

Zhang Yiming's small eyes widened in surprise, and he also felt that this action seemed to have gone a bit too far.

Fortunately, Chen Xiu did not have this intention.

"How could that be! If I kick out the penguin, who knows if Ali will become the next penguin? What's the difference between a tiger and a lion? Letting Alipay join is just in case, and also to put pressure on the penguin and let them know that we are not easy to bully."

"I have a feeling they already know..."

"Not enough! Far from enough!"

"What else do you want to do?"

Chen Xiu pondered for a moment, then gave Zhang Yiming a wink.

Zhang Yiming instantly understood, turned around to lock the conference room door, then walked over and sat down next to Chen Xiu, eager to hear what he had to say next.

Su Xiao sat down on the other side. Based on her understanding, she had already vaguely guessed Chen Xiu's plan.

Looking to her left and right, Chen Xiu said, "I'm about to go to film a movie. Before that, I made an appointment with Su Hua from Kuaishou..."

Why did you ask him out?

"Weishi is coming on strong, and we're acting so assertively that we're preventing them from gaining any advantage. If you were Su Hua, what would you think?"

"With three companies vying for dominance, Weishi, unable to leech off Douyin, will turn to leech off Kuaishou..."

Zhang Yiming looked at Chen Xiu with shining eyes, having already guessed his starting point and purpose, but still had doubts.

"You want to team up with Kuaishou to launch Weishi, but Tencent is a major shareholder of Kuaishou. Do you think Su Hua will agree to that?"

"Don't use such vulgar language!"

Chen Xiu waved to Zhang Yiming and emphasized, "I'm just going to connect with our competitors and exchange ideas on the commercialization of the short video industry. I didn't intend to unite against anyone."

"Cough cough."

Su Xiao coughed lightly twice, feeling a little uncomfortable.

Zhang Yiming stared blankly at Chen Xiu, then, upon hearing Su Xiao's cough, he realized what was happening and asked, "Is it okay?"

"When the eldest and second eldest fight, it's often the inactive third eldest who dies. Su Hua probably doesn't want to be that third eldest. When it comes to matters of life and death, what do you think he'll do?"

"Besides contacting Kuaishou, do you have any other ideas?"

“Yes! Live-streaming e-commerce is so popular, it’s a good opportunity to collaborate with Jingdong. Wang Xin has been working on Meituan Pay, so we can add him to Douyin…” Chen Xiu’s description of these moves made Zhang Yiming break out in a cold sweat and feel his heart pounding.

He no longer doubted the feasibility of these operations, because Chen Xiu would offer the benefits that the other party wanted to win over each person, without considering any personal factors.

Looking at Chen Xiu, who was speaking eloquently, Zhang Yiming thought to himself: He's like a profit-making machine. Before he even needs someone to do anything, he'll first offer conditions that will tempt the other person.

"...It's a pity we don't have anyone at Tencent, otherwise we could have gone to water the money tree in Pony's office. He's from Chaoshan and he really believes in this stuff."

"Sigh~~"

Zhang Yiming gasped, his face turning pale. He felt that no one could withstand Chen Xiu's relentless, all-encompassing attacks.

Don't be surprised.

Su Xiao explained to Zhang Yiming, "That's what he did when he was competing with Didi and Kuaidi."

"..."

Zhang Yiming slightly opened his eyes, pursed his lips, and looked Chen Xiu over seriously.

Seeing his guarded look, Chen Xiu laughed and scolded, "What? Afraid I'll hurt you?"

"No, no, I'm glad I didn't go up against you. Tsk tsk, you're usually so upright, how come you come up with one trick after another when you start fighting?"

"When others come to bully us, of course we'll use whatever tricks we have. What's the point of talking about being upright or not!"

"Too."

Zhang Yiming nodded reluctantly, but he couldn't help feeling fortunate inside.

Glancing at Zhang Yiming, who looked somewhat naive, Chen Xiu got straight to the point: "Let's have a meeting! I'm going to film, but I can still keep up with my daily work. Once I get to Hengdian, we'll come up with a publicity plan."

Upon hearing this, Zhang Yiming could only think of admiration as the only word that came to mind.

Su Xiao glanced at Chen Xiu with sparkling eyes, then slowly stood up and began today's work meeting.

……

A few days later, in Shenzhen, at the Penguin Coastal Building.

Sitting at the head of the conference room, Pony Ma's expression seemed more somber than in the previous few days.

Listening to Liu Chiping's report on the company's first quarter summary, Pony's face showed a slight hint of joy due to his satisfaction with the business growth.

However, at the end of the report, Liu Chiping suddenly changed the subject: "Regarding the latest situation of Weishi, I suggest that the person in charge, Lincker, should give a report in person."

"OK, Lincker, come here."

Pony nodded and looked at Lin Songtao, the vice president of Tencent and head of Weishi, who was sitting at the next seat.

Receiving a look from the big boss, Lin Songtao, though knowing that reporting was difficult, had no choice but to hide his embarrassment and get up to give his report.

"Due to traffic from other platforms, Weishi's daily active users have increased significantly, but the user retention rate is not high, at only 30%. After Douyin launched its live-streaming e-commerce function, many well-known bloggers closed their Weishi accounts, resulting in a lack of content and insufficient core competitiveness..."

Are there any plans to improve the situation?

Pony Ma asked, hoping that Liu Songtao could bring some exciting good news.

As a result, Liu Songtao simply repeated the promotion plan that Liu Chiping had mentioned before.

Just as Pony Ma nodded listlessly, preparing to let him sit down, Liu Songtao, after some hesitation, still brought up the key points of this report.

"Besides the lack of content, the joint blocking by Kuaishou and Douyin is also a reason why Weishi has difficulty retaining users."

"Kuaishou and Douyin teaming up? What's going on?"

The news was so unexpected that even Pony Ma began to doubt whether he had heard it correctly.

Looking at Pony Ma's incredulous expression, Liu Songtao forced himself to continue, "Yes! Kuaishou and Douyin have publicly announced that they allow self-media bloggers to publish the same short video content on both platforms. We've been effectively blocked."

"Why is this happening?"

"I don't know, but there's still more to the story."

Pony paused for a moment, then quickly composed herself, glanced at Liu Chiping, and then looked at Lin Songtao.

"Hiss~, Lincker, you can continue."

"Besides Kuaishou, Jingdong has also partnered with Douyin to launch a live-streaming e-commerce channel..."

"Jingdong was also taken there?"

"And Meituan."

Upon hearing this, Pony Ma felt a moment of blankness and couldn't help but think: Why are all these people running to support Chen Xiu?
Seeing his stunned and speechless boss, Lin Songtao hesitated, unsure whether he should continue his report.

"Ahem, Pony, Lincker's report isn't over yet."

Liu Chiping's words made Pony Ma look at Lin Songtao again. Knowing that the key was always yet to come, he had a bad feeling.

Seeing this, Lin Songtao gritted his teeth and said, "Douyin has announced that it has officially integrated Alipay and Meituan Pay, but WeChat Pay is still their default payment channel..."

"...Oh, I see."

(End of this chapter)