Internet moguls are being held hostage by the entertainment system!

Chapter 342 Yaozu App Flops, Frustrated Pony Ma

Tencent's purpose in launching a 30 billion yuan subsidy is to poach some mid-tier self-media from Douyin to enrich and improve the content ecosystem of Weishi.

However, less than a week after the subsidy program was launched, Weishi's content review mechanism discovered a situation that bothered them.

Many of the self-media bloggers who were poached never intended to produce high-quality videos; they mostly just wanted to take advantage of the subsidy mechanism to fleece Tencent.

Faced with this situation, Weishi was at a loss.

The lack of users has resulted in a weak content ecosystem for Weishi. The content produced by these self-media bloggers who switched platforms may not be as popular as Douyin's hit content, but it is still quite competitive within Weishi's content ecosystem!

In other words, because the content on Weishi is of poor quality, these self-media bloggers can easily earn money by shooting videos casually, so they have no intention of producing truly high-quality videos.

Then, seeing that others could make money even by slacking off, they became even less likely to take making videos seriously...

This vicious cycle led to Tencent's 30 billion yuan creator subsidy program becoming more of a welfare program, failing to improve app quality at all.

Traffic redirection from other apps also failed to achieve the desired effect, because Weishi's content simply couldn't retain users.

Just as Weishi was holding an internal meeting to discuss how to improve the situation, Douyin's counterattack had already begun.

"Weishi, an app that receives traffic and support from all of Tencent's apps, but fails to achieve its intended purpose. (Note: 'Yaozu' refers to a single son who has been the only male heir for generations, highly valued by elders and supported by the entire clan.)"

"Tencent's unique form of hegemony is that as soon as an excellent app appears, they immediately imitate it and then use their own traffic resources to attack the competitor!"

"We don't need another Douyin, just as we no longer need another WeChat!"

"Say no to Tencent's strategy of combining funding and traffic!"

"..."

Guided by numerous leading self-media bloggers on Douyin, a accusation against Tencent quickly escalated.

The power of netizens can be terrifying in many situations.

The 3Q War happened because Tencent angered the public, which led to a complete shift from a copy-based development strategy to a strategy of acquisition.

As discussions surrounding Weishi intensify, especially regarding the catchy and traditional-inspired nickname "Yaozu App," it has spread like wildfire among netizens.

Finally, on the second day after various discussions began to ferment.

Penguin's Hong Kong-listed shares experienced a sharp drop, marking the first major decline of the year...

"Yaozu App?!"

Pony stared blankly at the submitted report, feeling that the term was particularly jarring.

He remained silent for a long while before looking up at Liu Chiping and asking, "Who came up with this name?"

"what name?"

"Yaozu App..."

"Well, it might have been a sudden idea from a blogger. The main problem is that the comments spread too quickly, and all our previous preparations were caught off guard."

Liu Chiping looked troubled. The highly insulting name "Yaozu App" silently conjured up the image of Chen Xiu in his mind…

Pony Ma took a deep breath, put down the document, and asked directly, "What should we do now?"

"The competition has only just begun. Even if Douyin gains a short-term advantage, we still have a chance to rise up and overtake them!"

"..."

Pony Ma's glasses reflected the light from the floor-to-ceiling windows, and the corners of his mouth unconsciously turned down.

"Martin, while we should remain optimistic, I still hope you can base your decisions on facts."

Are you kidding me?
What's the size of Weishi? What's the size of Douyin? And they're saying they're going to rise up and surpass them? How much effort would they have to put in?

Liu Chiping pursed his lips awkwardly and continued, "What I mean is, we still have many plans we haven't implemented yet, such as using celebrity influence for promotion, and then integrating Tencent Video's variety shows into Weishi to establish an interactive channel..."

"Wait a minute, these plans you're talking about seem a little familiar to me?"

Pony Ma frowned slightly, his expression somewhat strange.

"Ahem, most of these were based on the promotional plans that Chen Xiu made for Douyin's early development."

"..."

Pony Ma's mood began to feel complicated. He thought to himself: Why can't I get around Chen Xiu no matter how I go around in circles? Chen Xiu is really something. Why didn't you just accept Tencent's investment? Why did you refuse?
Thinking about this, Pony felt a little frustrated, but there was nothing she could do.

"Now that these solutions have proven effective, let's implement them step by step."

"Okay, I'll head back now."

"that……"

Liu Chiping stopped and turned around to look at Pony Ma with a puzzled expression.

Pony hesitated for a moment, then asked, "Has Chen Xiu contacted you to negotiate peace with us?"

"No, he's set his WeChat Moments to only show posts from the last three days..."

"Um???"

Pony jumped up from the sofa, picked up her phone, and went to check Chen Xiu's WeChat.

As a result, my Moments feed was completely blank, with a line of text at the bottom: "Friends only show Moments feeds from the last three days."

"Was he like that before?"

"No, it was just set up recently..."

Pony Ma pouted, feeling even more depressed. "Hmph! So stingy, you go help."

"OK……"

Liu Chiping turned to leave, but just as he reached the door and before he could even reach for the doorknob, Pony's voice came chasing after him from behind.

"Wait a minute! Chen Xiu posted a message on her WeChat Moments."

"Ok?"

"He said up there that he was going to do a live-streaming sales event today, and the guests would be himself and Chen Wenyuan, the president of Walmart China..."

Pony read out the content from her WeChat Moments and, looking at Liu Chiping who had a nervous expression, asked, "Live-streaming e-commerce, does that mean selling things?"

"Chen Xiu's counterattack has begun."

……

Hello, everyone, good evening!

Inside the live stream, Chen Xiu, dressed in a white shirt and linen trousers with her hair down, exuded a friendly and approachable charm, not overly formal or serious.

He had a microphone clipped to his collar, and in front of him was a long table with various daily necessities that could be found in supermarkets.

Besides these things, Chen Xiu was standing next to a middle-aged man with a smile on his face, whose behavior seemed somewhat out of place.

After greeting the camera, Chen Xiu looked at the person standing next to her and said, "Let me introduce you all. Mr. Chen Wenyuan is the head of Walmart's China region. Today's live broadcast will be conducted by him and me."

Hello everyone.

Chen Wenyuan tried to force a smile to make it look more approachable.

However, most of the viewers in the live stream were there for Chen Xiu and didn't really care about him.

After briefly introducing Chen Wenyuan, Chen Xiu didn't expect him to be of any help during the live stream; all she needed was a title to make the live stream more convincing.

"OK, today's live stream is actually a collaborative attempt between Walmart and Douyin! Wenyuan wants to try a new model of instant retail, so he wants me to help promote Walmart's products."

Getting straight to the point, Chen Xiu picked up a large pack of tissues from the table and began introducing herself to the camera.

"If you need to buy daily necessities, you can place your order directly through the link in the live stream today. For example, this Tempo tissue is priced at 12 yuan, which is 25% cheaper than Walmart's offline stores, equivalent to a 25% discount..."

Chen Xiu's live-streaming sales don't involve any special techniques, nor does she shout "Family members, buddies, 666!"

He simply introduced the product and told netizens how much of a discount it was, and then orders exploded.

"The comments are saying it's out of stock?"

Chen Xiu, holding a tissue, stopped her presentation and asked the stage manager off-camera, "Um, what do you mean by 'out of stock'?"

"The purchase quantity you set has been reached."

This answer reached the ears of Chen Xiu and Chen Wenyuan, causing them to pause in surprise, their eyes then lighting up with delight.

Chen Xiu put down the tissue and picked up another product, explaining the process in the same way as before.

"This Blue Moon laundry detergent..."

"This shower gel..."

"Shampoo..."

Almost all the products were snapped up by netizens as soon as they were introduced.

The logic behind this is that, besides the large number of viewers in Chen Xiu's live stream, another reason is that these products are indeed much cheaper than those in physical stores.

The links in the live stream lead directly to Walmart's online store, and viewers can also choose delivery services based on their location.

With the combination of celebrity endorsement, real discounts, Chen Xiu's personal image, and the on-site endorsement of Chen Wenyuan, the head of Walmart's China region, a live-stream sales explosion was almost a foregone conclusion.

Chen Xiu chose to try live streaming with Walmart, which solved a series of problems such as quality control, delivery, and taxation.

After introducing the last item and selling out the set number of units, Chen Xiu put down what she was holding and began to summarize the live stream.

"Today's live stream is a collaborative attempt between Douyin and Walmart on instant retail. The items you purchase will be delivered to your door within 48 hours. Thank you for your support."

After speaking, Chen Xiu bowed slightly to the camera, and Chen Wenyuan quickly followed suit.

Once the cameras were off, Chen Xiu asked the backstage stage manager, "What were the sales figures?"

"3.8 million!"

Upon hearing this number, Chen Wenyuan felt his mind explode and saw stars. He thought to himself: Live-streaming e-commerce has great potential!
Chen Xiu nodded slightly and said to the Douyin operations director, who was also in the live broadcast room, "Reveal the sales figures today."

"Okay, Mr. Chen."

After handing over her work, Chen Xiu turned to Chen Wenyuan and extended her hand: "President Chen, thank you for your cooperation. It was a pleasure working with you."

"I should be thanking you!"

Chen Wenyuan held Chen Xiu's hand, his face showing excitement.

He had only been in office for less than a month when he helped Walmart create another online sales channel, an achievement that would guarantee the company's performance for the next three years.

For Chen Xiu, this live stream not only further accelerated Douyin's commercialization, but also proved to top and mid-tier streamers that staying on Douyin can be profitable.

If Tencent spends money to poach talent, the only way for Tencent to retain talent is to create greater profits.

The bustling crowds were all like this.

(End of this chapter)