Huayu: This celebrity doesn't follow the rules.

Chapter 49 Your stage name is Egret
The group owner, the Crown Princess's assistant, posts tasks every day.

"Today's KPI: Turn the scene of the princess having her period into an emoji, and the one with the most reposts will receive a paper armor (the real paper version) just like the one worn by the production crew."

The group members responded enthusiastically, and the effect was immediate.

The hashtag #TheCrownPrincess'sMenstrualDiscussion# on Weibo has garnered 8000 million views.

The "Princess Ghostly Remix" video on Bilibili has surpassed 500 million views.

Searches for "Princess's sandals" on Taobao surged by 300%.
The most outrageous thing is that some netizens edited the interactions between the Crown Prince and the Ninth Prince into a "pseudo-BL" video, added the background music of "Liang Liang", and the number of views exceeded one million in two days.

The group admin not only didn't delete it, but also highlighted and pinned it: "Please intensify your efforts!"

The official Weibo accounts of "Princess Promotion" and "Men's Diary" are also locked in a fierce battle...

The official Weibo account of "Diaosi Men" posted a picture: Dapeng wearing paper armor was photoshopped into a princess.

The caption reads, "I heard it's trendy for men to wear women's clothing now?"

Princess's official Weibo account retaliates: Meng Ziyi's retouched photos
The caption reads, "Teacher Dapeng, I heard you're also short on funds. Would you like me to send you one?"

During a live stream, Da Peng "accidentally" let slip: "We're considering adding a male-to-female crossover storyline to 'Men's Diary 4'..."

The group of friends from the "Princess" group collectively posted on the "Diaosi Men" forum: "Teacher Dapeng, this is our KPI assessment form, please check it."

The interaction between the official Weibo accounts, amidst the infighting between fans of both sides, has fueled the ever-increasing popularity of the show!

The hashtag #NewVarietyShowdown# has garnered over 100 million views.

Both companies saw their Baidu Index values ​​surge simultaneously!

……

The drama "Princess Promotion" has been airing for a week and is almost universally criticized online.

Amidst the chorus of ridicule, the theme song "Liang Liang" received unanimous praise.

"The plot is ridiculously absurd, but the songs are really good!"

"I put up with this awful show for the sake of this song!"

"A typical example of a bad drama producing a catchy theme song."

On Weibo, under the hashtag #BadDramaProducesDivineSongs#, netizens started a chain reaction:
"What the heck was that when I looked at the Crown Princess?"

"When I listened to 'Liang Liang,' it felt like a divine composition!"

"I suggest watching the 'Cool Down' music video and the actual drama side-by-side to experience the split personality."

In its first week of release, "Liang Liang" performed exceptionally well on major music platforms!

On QQ Music, it has been played 8000 million times and has received 12 comments.

On Kugou Music, it has been played 72 million times and collected 1.5 million times, topping the film and television theme song chart for five consecutive days.

Kuwo Music: 6000 million plays, 120 million downloads
Number of bullet comments: 8.

The screen is filled with "Princess Victims Alliance Check-in" posts.

On NetEase Cloud Music, the song has over 8 comments, and the user-created playlist "Listen to this song before criticizing the drama" has over 50 favorites.

The explosive popularity of "Cool" has brought an amazing traffic-generating effect.

The latest plot comment section is now flooded with:
"I came from QQ Music, is this show really that bad?"

"I'm going to suffer in order to understand the story in the song!"

According to Weibo's music chart data, 43% of users who searched for "凉凉" (liángliáng, meaning "cool down") subsequently searched for "王妃升职记" (wángfēishēngjì, meaning "Princess Promotion").
……

At eight o'clock in the morning, the door to Jiang Ye's office was slammed open.

"Boss! Boss!"

Bai Mengyan rushed in, holding a tablet computer, her ponytail still swaying from running so fast, shouting, "Our show is a hit! It's a real hit!"

Jiang Ye looked up from the financial statements and saw that her cheeks were flushed and her eyes were bright as if they contained two little stars.

The tablet displays the data curves for "Go Princess Go".

A steeply rising red line, as if it were about to pierce the screen.

"Penguin's daily viewership has surpassed 600 million!"

Bai Mengyan shoved the tablet in front of Jiang Ye, "The Douban rating has gone from 3.9 to 5.2!"

Jiang Ye took the tablet, and the corners of his mouth unconsciously turned up.

Although he is confident in the content of the drama, it doesn't mean that it will definitely be a hit as long as it's made!
Many things depend on the right timing, location, and people!

Throughout December, a ton of online dramas were airing, with various platforms vying fiercely for viewership ratings.

One of the more popular ones is "Fleet of Time," starring Bai Jingting and He Hongshan.

"The Haunted Files," starring renowned photographer Edison Ho.

In addition, there's "Darker," adapted from Zhou Haohui's bestselling novel, and the third season of "Xie Wendong," adapted from "How a Bad Guy is Made."

The cost of these web series is already close to that of television dramas!

There are also many quirky low-budget films, such as "Bringing an Emperor Back to Modern Times" and "Queen's Party".

"Queen's Party" stars Wei Daxun...

Therefore, promotion and distribution are still very important; no matter how dazzling a show is, someone has to bend down and pick it up. Aren't there countless S-level dramas that quietly flop every year?
Their low-budget C-level productions probably wouldn't even have had the chance to be criticized if it weren't for this unconventional marketing strategy.

"It's alright," he said casually, putting the tablet back on the table. "It's barely worth the blower I mortgaged."

Bai Mengyan chuckled, then suddenly remembered something and put on a serious face: "Boss, to be honest, when you asked me to sing the theme song, was it all planned out in advance?"

Jiang Ye raised an eyebrow: "What plan?"

"Exactly! Exactly!" she gestured excitedly, "Using songs to promote dramas! Everyone online is saying that terrible dramas produce amazing songs, and a lot of people are only watching dramas to hear 'Liang Liang'!"

Jiang Ye was in a great mood and didn't care that the girl said his show was bad.

He suddenly sat up straight: "Xiao Bai, do you know why polar bears don't eat penguins?"

"Huh?" Bai Mengyan was stunned.

"Because penguins are in Antarctica." Jiang Ye said seriously, "How's that joke?"

"..." Bai Mengyan's lips twitched, forcing out a fake smile, "Ha, ha, that's really funny."

"Let me test you again," Jiang Ye continued, "Why are math books always so gloomy?"

"Because...because it has too many problems?"

“Wrong,” Jiang Ye raised his index finger, “because it never smiles, its smiles are all fake, sin and cos.”

Bai Mengyan: "."

Her expression at that moment was like someone who had been forced to swallow a whole lemon but still had to pretend to enjoy it.

Jiang Ye finally stopped teasing her: "Alright, let's get down to business. Do you have Weibo?"

“Yes,” Bai Mengyan said, taking out her phone. “It’s just some everyday stuff…”

“Register a new one,” Jiang Ye interrupted her. “The company will help you verify it as an artist account. You’ll need to prepare a copy of your ID card, a certificate from your agency, and take some professional photos. Let the administration handle those.”

Bai Mengyan's eyes widened: "Can I really get certified as an artist?"

"Otherwise what?" Jiang Ye twirled his pen. "They've already sung the theme song, and you still want to run away?"

Her eyes suddenly welled up with tears, and her fingers unconsciously twisted the hem of her clothes: "Then...should I change my stage name? It seems like a lot of celebrities do..."

"Bai Mengyan..."

Jiang Ye muttered to himself thoughtfully, his gaze fixed on her face.

The morning light filtered through the blinds, casting dappled shadows beneath her eyelashes, and her wet eyes reminded him of some small animal.

Indeed, this name suits her very well!
“Let’s call it White Deer,” he suddenly said.

"A white deer?" She blinked. "Why a deer..."

"You're fast, aren't you?" Jiang Ye shrugged. "In the entertainment industry, you either have to be faster than a hunter, or..."

He made a motion of wiping his neck.

Bai Mengyan, now she should be called Bai Lu (White Egret), chuckled.

Although the name is a bit strange, since it was chosen by the boss...

"Okay!" She nodded emphatically, her eyes curving into crescents. "From today onwards, I am Bai Lu!"

Looking at her energetic appearance, Jiang Ye suddenly felt that the office seemed a bit brighter.

He lowered his head to hide the smile on his lips, and casually pushed the last bear-shaped cookie on the table over: "Go get ready, future big star."

The egret grabbed the biscuit, hopped and skipped outside, then suddenly turned back at the door: "Boss!"

"Ok?"

"Your joke just now..." she made a face, "was absolutely terrible!"

After saying that, she slipped away like a deer.

Jiang Ye shook his head and chuckled, his gaze returning to the computer screen.

His jokes are terrible?
That silly roe deer!
Next time, I'll tell Dudu, she'll understand what I mean...

The ratings for "Princess Promotion" are still climbing, and a rising star named "White Egret" has officially entered the entertainment industry.

Outside the window, the morning sun shines brightly over Yanjing.

……

In a residential area of ​​a mountain city.

"Wow—! Hahaha!" The little girl's eyes widened, her fingers tapping the screen, her voice crisp and sweet.

"Look, look! I'm out!"

She swung her toes, her tone full of smugness.

"Look at me, I'm the unluckiest little maid in the whole show!"

She covered her mouth and chuckled, her eyes curving into crescents, her voice trailing off with a playful, childlike tone.

"hey-hey……"

(End of this chapter)