Huayu: This celebrity doesn't follow the rules.
Chapter 48 This is a publicity method I've never seen before.
Chapter 48 This is a publicity stunt we've never seen before.
Lin Wanwan, 27 years old, is an ordinary copywriter at an advertising company in Yanjing.
My daily life consists of squeezing onto the subway, revising plans, and being tormented by clients. My only entertainment is watching TV shows before bed.
Last night, as usual, she opened Tencent Video and saw a web series called "Princess Promotion" recommended on the homepage.
The beautiful women and handsome men in ancient costumes on the cover look quite pleasing to the eye, but after clicking in...
"What the hell?!"
The boy transmigrated into a princess, and there were all sorts of ridiculous plots and props. She almost spat out the potato chips in her mouth.
"Why is there a label for the Yiwu Small Commodities Market on the back of the prince's armor?"
"The blower was leaking electricity and it made all the extras' hair all messed up!"
She couldn't help but rant on Weibo, and even tagged several film and television critics.
Lin Wanwan dragged her tired body home after get off work today, and a message popped up shortly after she opened QQ:
You are invited to join the official吐槽 (tu cao, meaning to roast) group for "Princess Promotion"!
? ? ? ? ?
What the hell?
She stared at the screen, nearly dropping the takeout she was holding.
"An official group? They invited me?" She recalled her complaints from the past two days. "Could they be here to settle scores later..."
After much hesitation, curiosity ultimately triumphed over fear.
She clicked "Agree to join".
Anyway, the other party can't crawl over via the network cable...
As soon as I joined the group, the message notification sound exploded.
The group has 1998/2000 members, and messages are sent out very quickly.
"I was drawn in by how terrible this show was..."
"Is the group admin crazy? Creating a group for people to insult him?"
"I heard that if you criticize someone well, they'll give you the same style of sandals?"
"Has anyone seen the latest trailer? The princess is about to get her period!"
"Group owner, I hope you have a high tolerance for criticism. I'm even afraid of myself when I start rantting..."
Lin Wanwan stared in disbelief as she scrolled through the chat history.
At this moment, the group owner, "Princess Assistant," suddenly tagged all members.
"Hey everyone, you masters of吐槽 (tu cao, a Chinese internet slang term for roasting/criticizing)!"
"Episodes 3 and 4 will be released tonight at 8 PM. We sincerely invite you to watch and criticize as you go!"
"The three people who give the most scathing critiques will receive a pair of 'priceless' sandals just like the Crown Princess's (the real version that might leak electricity)!"
"We'll also be randomly selecting one person to receive the only YSL lipstick trial set (shared by the entire crew)!"
"Keep it up, everyone! I heard there's a mystery grand prize – a set of armor worn by our male lead, Ou Hao, on set!"
The group chat instantly erupted in excitement:
"Holy crap, are the official accounts leading the way in using memes?"
"That was a brilliant move!"
"I'm going to yell at them for the sake of those sandals!"
"What the heck is Ouhao's armor? Can't we change his underwear instead...?"
Lin Wanwan looked at these messages, her lips twitching: "What kind of magical realism is this...?"
At 8 p.m. sharp, Lin Wanwan opened Penguin Video.
To her surprise, the opening credits even included a new bullet comment: "Official commentary for group members only!"
The plot of the third episode is even more explosive!
The princess was bedridden due to menstrual cramps and ordered Green Fence to summon the imperial physician to prescribe a tonifying medicine.
The imperial physicians, holding the "Huangdi Neijing" (Yellow Emperor's Inner Classic), were completely baffled by the term "menstruation." During a collective consultation, they misdiagnosed "metrorrhagia" as "male genital disease," which alarmed the Crown Prince, who stormed into the Imperial Hospital with his sword to demand an explanation.
The imperial physicians secretly consulted the midwives and discovered that the princess was using a modified sanitary belt, wrapped in Shu brocade with cotton wool and containing dried mugwort powder in a hidden pocket, making it an ancient version of "sleep pants".
In order to manage the harem more scientifically, the princess proposed a "six-palace performance point system".
Items such as serving the emperor, needlework, and childcare are quantified. Successfully conceiving a royal heir earns +500 points, and those experiencing difficult childbirth can apply for workers' compensation.
Presenting a harem management plan using modern PowerPoint will earn you +200 points.
Reporting other concubines for using witchcraft will result in a deduction of 300 points and banishment to the Cold Palace.
As a result, Consort Xian used a brush to draw a line graph on bamboo slips to report the "conversion rate of favor this month." Consort De, in order to meet her KPI, climbed over the wall and broke through the window of the Crown Prince's bedroom in the middle of the night, and was shot into a "porcupine" by the patrolling guards who mistook her for an assassin.
Jiang Ye added some humorous elements to the scene during filming.
The group chat exploded with messages instantly:
Did they have sanitary napkins in ancient times? Did the Crown Princess use wood ash?
"Imperial Physician: In my thirty years of medical practice, I have never seen a man menstruate."
"KPI assessments are hilarious! The concubines are saying: 'We can't do it!'"
Lin Wanwan typed while laughing wildly: "I suggest that the Princess Consort develop an ancient version of the Meiyou APP."
Episode 4, the high-energy scenes begin!
The princess and the crown prince accidentally kissed, and the background music suddenly switched to "Yi Jian Mei".
The Ninth Prince makes his appearance, engaging in various "brotherly" ambiguous relationships with the Princess.
The blower malfunctioned again, blowing Prince Ouhao's wig off...
The complaints in the group chat became even more hilarious:
"If you're going to kiss, then why play 'A Spray of Plum Blossoms'?"
"I'm totally smitten by the way the Ninth Prince looks at the Crown Princess."
"Is this the only wind machine the crew has?"
"The moment my wig flew off, I laughed so hard my neighbor called the police."
There are just too many things to complain about in this show!
They enjoyed watching it and the group chat was buzzing with excitement.
Lin Wanwan was typing her rant when she suddenly received a private message from the group admin:
"Congratulations! Your Meiyou APP meme has been selected as today's best吐槽 (tu cao, a Chinese internet slang term for sarcastic comment)!"
"Please send me your shipping address via private message. The sandals will be shipped tomorrow!"
She stared at the screen and suddenly felt that this ridiculous drama was... kind of cute?
Two days later, Lin Wanwan received the package.
In addition to the promised sandals, there was also a handwritten card:
"Thank you for your serious criticism. —The entire poor crew of 'The Princess'!"
She tried on the sandals, and sure enough, they were cheap knock-offs from a street vendor...
That evening, she quietly changed her Weibo profile picture to a princess emoji and posted a new status update:
"It's so good! 'Princess Promotion' is the most meticulously crafted cheesy drama I've seen this year!"
The accompanying photo shows her wearing sandals and making a peace sign!
On its seventh day of airing, the viewership data for "Princess Promotion" shocked the entire industry.
The number of views skyrocketed from 32 on the first day to 580 million!
The total number of bullet comments exceeded 200 million, setting a new record for B-level dramas on Tencent Video.
The Weibo hashtag #PrincessPromotionIsToxic# has garnered 2.2 million views!
All five QQ groups with 2000 members each were full, and the "Princess's Criticism Collection" in the group files was downloaded 1.7 times.
The most active "Princess's Rant Task Force" group generates nearly 10 chat records every day.
The netizens' change was also incredibly smooth...
A financial analyst named Xiao Li posted a long article in the group:
"At first I came here to criticize the show, but now I wait for the new episodes every day. This show is like a roadside stall near a school gate; you know it's unhygienic, but it's so delicious you can't stop eating it!"
The group members echoed:
"They say it's garbage, but their fingers honestly clicked for the next episode."
"I replayed the scene of the princess touching her breasts 20 times, purely for the purpose of criticism!"
"I dreamt I traveled back in time and became a princess yesterday. My first thought when I woke up was to check my abs..."
Most remarkably, some group members spontaneously formed the "Princess Aesthetics Research Association" to specifically study:
"How to create a sophisticated look using curtains!"
108 Hair Styles with a Hair Blower!
"How a single YSL lipstick can be worn by 20 actors!"
This is a promotional tactic I've never seen before...
(End of this chapter)
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