How can you become a star without money?

Chapter 75 Observing the Way of Heaven and Acting in Accordance with Heaven—That's All. [2 Updates, Please Subscribe]

Waste test.

It is a common social test in interpersonal communication.

Primarily appearing in discussions of relationships and social interactions, this refers to a person deliberately making challenging remarks or behaviors towards another person in a specific situation, with the aim of testing the other person's reaction, confidence, values, or level of acceptance of the relationship.

Wang Yao often conducted these kinds of tests on Ni Ni and the others, such as having them sign loan agreements.

A typical question is, "If I and your mother fell into the water at the same time, who would you save?"

Correct answer: I'll kick your dad down too and let your whole family reunite.

But facing Deng Wendi's waste test, it was clearly not the time to be clever.

Wang Yao frowned. "I think the stance taken in the discussion is very important."

"What do you mean?" Deng Wendi asked.

"What is your stance on marriage? If it's about career, then you're a success. If it's about relationships, then you're also a success."

"If it's about morality, then you're even more successful, because you've taken on the morally questionable man for other women, essentially shielding women who see marriage as their anchor from the consequences." Wang Yao's voice was deep and slow.

Deng Wendi was completely stunned.

what?
Is this another interpretation?
She had considered countless answers, but she never imagined that the boy in front of her would have such a unique perspective.

Is interfering in a marriage about taking the fall for another woman and becoming the scapegoat for the unfaithful one?
This logic is absolutely flawless!
"I've never been married, nor have I ever been in a relationship. Maybe I'm a pessimistic or gloomy person, but I believe that nothing or no one truly belongs to me; they only belong to me temporarily."

I once heard a saying: If you desire something, set it free. If it returns to you, it is yours; if it doesn't, you never had it.

This is the closest interpretation to 'possession' I've ever heard.

There is a saying in the Book of Changes: "The Book of Changes is for the benefit of the superior man, not for the benefit of the inferior man." Therefore, when the virtues of the hexagrams are written, even though the lines may be of different sizes, the accompanying commentaries on each line must explain the principles of the superior man.

The gist is that you know it's going to rain, and you can't change that, but you can choose to bring an umbrella or stay home—these are things we can decide.

However, you can't control whether you get wet in the rain. Bringing an umbrella out might cause it to malfunction, while staying home might lead to your house collapsing.
So we can think about and plan many things, but whether we can succeed is not up to us but fate. The news says you rose to power through a mistress, but it doesn't say whether you did it willingly or unwillingly, or what you suffered.
People subconsciously assume you might have stolen someone else's marriage, but perhaps they never had a marriage at all; it was just that your appearance exposed the pretense.

Of course, I don't believe you are truly married right now. You could be affected or exposed by other external forces at any time and lose your marriage.

So from my perspective, whether you use men as a stepping stone or something else, it doesn't negate your objective success. I always analyze things based solely on perspective and objective facts.

"The victor is king, the loser is villain" is not an absolute truth, but it is certainly an objective fact. Wang Yao's tone was calm, without sadness or joy, but it seemed to have a kind of bewitching power.

Deng Wendi's pupils were slightly dilated, and her thoughts were somewhat sluggish.

She is a very experienced and capable woman, and she won't easily accept ordinary brainwashing or rhetoric.

However, Wang Yao's words truly struck a chord with her, revealing the deepest, most hidden corner of her heart.

"At such a young age, you're being a little too rational. This will hurt a lot of girls." Deng Wendi came to her senses, and a smile spread across her face.

"Those who love me will not be harmed, and those who are harmed will not be loved," Wang Yao said with a light laugh.

"What a domineering scumbag's remarks. If this gets out, everyone will gossip about him. I've been there, remember, a good public image is very important. Even if you're faking it, you have to act like a saint," Deng Wendi said in a deep voice.

"Wouldn't it be fine if we just didn't tell anyone?" Wang Yao smiled.

"That's interesting. It seems you really do have unique insights into journalism and communication. Talent is truly enviable." Deng Wendi shook her head and sighed, "So, back to the topic, do you think Myspace still has a chance?"

"Huh? I don't really understand such complicated things as platform operation." Wang Yao shook his head.

He's here to act as an intermediary, not to be a miracle worker.

"Myspace was acquired for nearly $6 million, and its valuation has shrunk tenfold. Of course, this is due to the global CEO's operational issues, but in the past two years, I've seen the domestic entertainment industry and social media grow very rapidly, especially the performance of the old Sina Weibo in the last six months."
So I thought I'd try to make some changes to Myspace in China. It's already gotten this bad, and I know you're very interested in media marketing.

"Tianhuo.com has produced two trending figures within a month. This is definitely not something that can be explained by luck. So, little guy, we can get to know each other better and cooperate more." Deng Wendi said with a smile.

“But I’m already preparing to discuss a strategic cooperation framework with Tencent Weibo.” Wang Yao looked troubled.

"Tencent? They've got Weibo too?" Deng Wendi was taken aback for a moment, then smiled and said, "That's good news. Tencent will definitely be heavily investing in this social media field. Their usual tactic is to throw money at it and flood the market with traffic."
This is good for the entire industry; it will bring in a large influx of new users. China currently has a market of nearly 6 million untapped internet users, and perhaps we can capitalize on this opportunity.

This woman is truly capable. A normal person would see difficulties and risks when seeing a giant like Tencent go down in the business, but she saw opportunities.

His cognition, shrewdness, and courage are all extraordinary. Sure enough, the only reason he has been able to climb to where he is now is because of his strong comprehensive abilities.

Wang Yao fell into deep thought.

Myspace's positioning in China is highly overlapping with Weibo. Although the media group behind it is very powerful, it can't exert its influence in China, and its overseas operations are a complete mess, so it can't rely on them either. Therefore, it's a bit of a liability.

But if we look at it from a different angle...

This platform is, after all, a subsidiary of the world's largest media group. Even a weakened giant is still a giant. If it can find a suitable positioning and with the capital operation of the media group, it may not be impossible for it to make a comeback.

If Deng Wendi can truly keep Myspace alive in China and even accumulate a certain user value, then leveraging her status as the president's wife, she might have the opportunity to reverse-acquire or stage a comeback, becoming the global CEO and gaining real power.

Wang Yao always thinks in reverse, using the ultimate benefit to deduce feasibility.

Wang Yao's advantage is that he understands the patterns of development in most things.

To observe the way of Heaven and act accordingly is the ultimate goal.

Besides, it's not like I'm spending my own money; it's just a waste of time and energy.

Why not give it a try?

"Sister Di, you're the president of Myspace China. How much authority do you have?" Wang Yao asked.

“I can control Myspace not only in China, but throughout East Asia, because the company has basically given up on the project and is discussing selling it, but I’m not willing to do that.” Deng Wendi shook her head.

you are not willing?

It's not up to you to decide, and nobody cares whether you want to or not.

"What about the project budget?" Wang Yao asked again.

“I can only apply for the budget from head office, but it won’t exceed $100 million at most. But that’s okay, I can raise the money. See this woman? She’s the richest woman in Korea.” Deng Wendi pointed to Li Fuzhen on the other side of the sofa. Because Wang Yao and the other woman were speaking in Chinese, she couldn’t understand a word even when she tried to eavesdrop, but she became increasingly curious, because judging from their expressions, the conversation must have been quite interesting.

When Deng Wendi suddenly pointed at him, he felt a chill run down his spine.

"The most important thing about social media is its users; users are assets. How to expand your customer base—I call this customer acquisition cost—is a complex calculation. Just think of it as spending money to buy users."
"A million US dollars can buy at most 100 users, and 100 users are valued at about a million US dollars. So, how to acquire more free users with a limited budget is the most difficult part of social media operations," Wang Yao explained the reason for needing money.

“I understand that, which is why I need your brain.” Deng Wendi nodded. She had some experience over the years, but it was all experience of failure.

"If we really have to do it, Sister Di, you need to be prepared to burn your bridges," Wang Yao said in a deep voice.

"Oh? I love the idea of ​​burning your bridges, tell me about it?" Deng Wendi asked with great interest.

“Abandon the mass market and focus on niche users,” Wang Yao said in a deep voice.

"Hmm? Ah?" Deng Wendi frowned in thought. "What does 'niche user segment' mean?"

“The LGBT community,” Wang Yao said with a smile.

"Huh?" Deng Wendi was stunned again.

Which of us is the American?
Is there any chance for China to survive by doing this?
"There are more potential LGBT people in China than you think, but don't be as high-profile as in the West. Different countries have different situations, so the key to this strategy is these two words: cocoon."

Wang Yao took a pen out of his bag and wrote two words on a tissue on the table.

"LGBT or minority groups are mostly vulnerable groups that are rejected and attacked by the public. In order to fit in, they have to pretend to be part of the mainstream and lie low, but in essence they are still vulnerable and helpless."

Therefore, we subtly gather this group of people together, isolate them from the information opposition of the mainstream public, form an information cocoon, and make them feel a sense of trust in the platform, and feel the illusion of being protected and recognized by the platform.

Over time, these people will spontaneously share their private circles on the platform, spreading the word and gradually building up a significant scale.

"Because the more suppressed the expression, the more one yearns to express it," Wang Yao said in a deep voice.

Many similar social media platforms will emerge in the future, such as Rela and Nofap, which have been very successful.

Carrying a pen with you at all times? That's such a student habit.

Deng Wendi stared at the two words Wang Yao had written, countless thoughts flashing through her mind. Finally, she frowned and said, "Then how do we make a profit? Reaching tens of millions is already the limit for this type of person, right?"

You're underestimating the size of this population.

Wang Yao glanced at her indifferently and said, "The fan community is a niche group."

Deng Wendi was taken aback. "Oh? Right, we can start with fans of celebrities. They are a vulnerable group, but there are so many blogs and forums in China. It would be difficult to bring them all together, and how would we monetize them?"

"We can learn from Korea's music show promotion activities, create a series of charts for fans to vote on, and also do album and merchandise reselling, and take on some promotional and marketing jobs to make money," Wang Yao said simply.

“Right, now that you mention it, fans actually have more value.” Deng Wendi squinted her eyes.

“Even if we don’t include this group, the number of vulnerable groups in East Asia alone could be in the hundreds of millions,” Wang Yao continued.

“Oh, right, it’s the whole of East Asia, but there’s a Great Firewall in China, so data sharing isn’t possible. Currently, it operates independently in China,” Deng Wendi raised the key question.

“It’s okay, we can share content with each other. The core of social platforms is content sharing, not real-time communication. Besides, if we can get global operating rights, the user base might be even larger,” Wang Yao said with a smile.

“That shouldn’t be the case, because LGBT people are a powerful group outside,” Deng Wendi said with a smile.

"Oh, I don't understand."

Wang Yao pretended to be embarrassed and touched his nose.

“Just like the Earth, left and right are reversed,” Deng Wendi said meaningfully.

“China still respects the left.” Wang Yao answered frankly. “My initial idea is to leverage Qu Shou’s popularity to explore some niche topics that can be further developed.”

"Hmm? Tell me about it?" Deng Wendi was a little curious. In her eyes, Qu Shou's topic had already reached its peak, but she didn't expect there was still room for development.

"Topics like chastity, safety, and rights protection can be further divided into nine tertiary categories. However, each category needs to introduce a representative figure to establish its own territory," Wang Yao said.

"You mean... incite conflict? Expand public opinion and then filter fans?" Deng Wendi instantly grasped the crux of the matter, her eyes gleaming.

Originally, she just wanted to get Wang Yao to sign Qu Shou and Ma Ruo onto the Myspace platform to generate traffic and see if she could squeeze more budget out of the old man's pocket.

But unexpectedly, Wang Yao is a real treasure, and he even came up with a solution that could actually revive the platform. So this matter and the budget will have to be carefully considered.

It's definitely not easy to deal with the LGBT community in China, but would it be easier if the platform were operated as an all-female platform?
She has been mingling in women's circles for many years and has accumulated a lot of connections and resources. Perhaps it's time to monetize them.

“Originally, I intended to use this strategy for Tencent and Sina. Centered around Qu Shou, we could filter at least a million users. Then, in the public opinion, I planned to wait for the highest bidder and let Qu Shou join that platform.” Wang Yao was interrupted before he could finish speaking.

"Partnering with these giants will only get you scraps, and once you join their platforms, you'll lose your freedom. They're not fools; they won't do business at a loss. They won't let you go until they've squeezed every last drop of blood out of you."

Don't think you're so smart. There are many smart people, but being a prodigy in your youth doesn't guarantee success in adulthood. When I was young, I was just as naive as you, thinking that because I was smart and hardworking, I could have everything I wanted with my own hands.
But after I spent all my money on plane tickets and boarded first class, I realized that intelligence and talent were merely tickets, not even enough to qualify for entry.” Deng Wendi’s expression was gloomy and her tone was cold.

It seemed somewhat arrogant, but there was some justification for that arrogance.

"Sister Di, I'm just a college student. All I can do is fight for the best rights for my artists. As for anything else, I haven't thought about it that much, and I know I'm not qualified to think about it." Wang Yao shook his head with a wry smile.

“Now, you’re entitled to think about it.” Deng Wendi put her hand on his shoulder, her gaze fixed intently on Wang Yao. “Keep going up and see the end of the Heavenly Ladder.”

If it were any other hot-blooded boy, he might have already been captivated and felt like he was challenging the heavens.

The end of the Heavenly Ladder? I think you're just a sham.

But Wang Yao never accepted empty promises.

“This plan would be difficult to execute perfectly without a million US dollars,” Wang Yao said calmly, meeting her gaze.

Deng Wendi was silent for a moment, then withdrew her hand.
"The budget has been exceeded."

　Thanks to Ruigen, baosha, He Changge, 5 Doumi, Hermit 2016, Jundao Yiyou, Ye Qinyu, Henan Huaixiaozi, Yijie Longlong, Shuifen Shiyan, Jiangyou Yao, Qingye Hao, Yuanyuan Suifeng, Curry Yudan, Dagu Zong Geiwo Tuipou Meiren, Renrenli, Xinghuo, Hurry~, Beifeng Guaguo Chunshan, Datouyu666, Hello Le Nai, Buwei Tinghao, Shijiu Chenhua, Wanwan Taihei, wk Jiye Liuxing, Diaodi Xingzhengqu, Youmu Bai, Chen Xuyuan, Tianxian Qiwu, Changchun Haoren Duo, Xingyu Lei

　　书友2024122898_dD、书友20210301106571728236、书友20240516761_CA、书友2025054051709689、书友20210417131151400、书友2024101094626538、书友20220429000313965的推荐票支持~
　　

(End of this chapter)