How can you become a star without money?

Chapter 52 "A Comprehensive Investigation into the Campus Belle's Education" [Please continue reading]

Wang Yao dozed off for a while, then sent a message to Luo Hongming when he woke up.

A minute later, Luo Hongming and Liu Hao knocked on the door and came in; this was the first time they had entered the boss's office.

"How's the office, guys?" Wang Yao asked leisurely, brewing his tea.

"Brilliant!"

"mighty!"

Luo Hongming and Liu Hao sat down opposite each other without any hesitation and gave a thumbs up.

"President Yao, although I know you're a second-generation rich kid, I didn't expect you to be this rich. Why don't you take me in? I'd be willing to warm your bed," Luo Hongming said with a look of longing.

“I despise your self-degrading behavior, Mr. Yao. I’m not like him. I can be your dog.” Liu Hao said with a serious expression.

"You two have some self-respect." Wang Yao's lips twitched.

"President Yao, after that Mr. He offended you, did you send him to Africa to mine?" Luo Hongming asked mysteriously, letting his imagination run wild.

"Stop daydreaming. Mr. He has personal matters to attend to. I'm just temporarily acting as CEO." Wang Yao rolled his eyes.

Liu Hao took a sip of tea, frowned, and clicked his tongue, saying, "Come on, what company's acting CEO directly raises employees' salaries? We'll be best friends for life if you're a rich guy."

"Hey, you two shouldn't just see my current achievements and ignore the hard work behind them. As long as you work hard, it won't be long before you're just like me, getting promoted and receiving a raise, becoming general managers, CEOs, marrying beautiful and rich women, and reaching the pinnacle of life," Wang Yao sighed.

"What you said, Mr. Yao, is very true. Tell me more, and I'll write a book about it for you later." Luo Hongming's face was full of flattery, and for a moment he looked a bit like Wang Dachui.

"Alright, enough of this nonsense, let's get down to business." Wang Yao tapped the table.

The two of them immediately sat up straight.

"How's 'Campus Belle' going?" Wang Yao asked.

"It's already been five episodes, with a total of over 40,000 views and a gain of over 100 followers. The episode with Zhao Yihuan saw the biggest follower increase," Liu Hao replied.

"That's quite an achievement," Wang Yao smiled. "Now that the company has some spare cash, I'm planning to allocate a budget to you to make the program even more refined."

"The Campus Belle is Here" is a project that the two of them filmed, directed, and operated themselves. Although the models were free, the editing, filming, and set design were still very rudimentary, and many ideas could not be realized. It is quite good that they have achieved the results they have achieved so far.

With so much idle capital at the moment, it's natural to make some attempts and give them more experience. Experience is gained by spending money, and it's not like we're spending our own money.

"As expected, Godfather! I knew your vow to never forget me, even if I become rich and powerful, wasn't a lie." The two were instantly excited.

“Set up a separate team, with the two of you as team leaders. The staff will consist of one photographer and one editor. The models will be provided free of charge. Remember to get invoices for any set design or other expenses. The team budget is 20,000 yuan per month,” Wang Yao said with a squinting smile.

"Twenty thousand a month, 24 a year? Godfather, that's more money than you can spend, far more than you can spend." Liu Hao swallowed hard.

“If a single episode gets over 100,000 views, the prize is 200 yuan; if the number of fans exceeds 100,000, the budget doubles,” Wang Yao continued.

"Next time, we'll have you streaking!" Luo Hongming said in a deep voice.

"Damn! It's dry!" Liu Hao responded.

"Get out of here, you two! You're in violation of the rules and will be fined!" Wang Yao said with a laugh.

“Ha, vulgar rich people, they don’t understand the meaning of art,” Luo Hongming sighed.

"Here's an idea: I'll come up with one called 'A Survey of Campus Beauties' Education Levels,' and the budget will be used to find campus beauties from major universities in Shanghai."
"We could offer a reward for recommending a suitable campus beauty, like 100 yuan, or we could collaborate with Ma Ruo and give away two movie tickets to 'Confucius.'" Wang Yao thought for a moment and decided to personally help the two of them come up with ideas.

"A survey on academic qualifications? Who's conducting the survey? It doesn't sound very interesting," Luo Hongming muttered.

"How dare you! How dare you interfere with the Emperor's decisions? Mr. Yao, I support your investigation into the campus belle's academic background!" Liu Hao said sternly.

"I'll personally conduct a thorough investigation. It just so happens that Nazha has her Shanghai Opera exam tomorrow, so I'll take you guys to raid the wilderness," Wang Yao chuckled.

"President Yao, should we use this money freely or for a specific purpose? Should we also have the autonomy to hire people?" Liu Hao suddenly thought of something.

“These funds are earmarked for specific purposes. If you have any suitable projects related to the YouTube broadcaster model we discussed before, you can create a proposal. If it's suitable, then go for it. Anyway, we have the money,” Wang Yao said with a light laugh.

"Well, I have a few classmates and friends," Luo Hongming asked somewhat reservedly.

"I trust you, and naturally I trust your judgment. If I were to decide everything, would I be the one exploiting you, or would you be the one exploiting me?" Wang Yao chuckled.

A leader who gives you money and delegates authority is what so many people dream of!
Luo Hongming and Liu Hao exchanged a glance, both seeing fighting spirit in each other's eyes.

"Oh, speaking of people, you guys should contact Professor and Ao Changzhang and ask if they're interested in joining us." Wang Yao suddenly remembered that now that they had money, they could start picking up bargains.

“President Yao, I have no objection to you keeping them as mistresses, but I hope you won’t forget the old ones when you have new ones,” Luo Hongming said seriously.

"New clothes are worse than old ones, but old friends are worse than new ones, Mr. Yao," Liu Hao sighed.

"You can leave now. Call Ni Ni in." Wang Yao rolled his eyes.

"By the way, Ni Ni is considered one of the school's most beautiful girls. Mr. Yao, could you investigate her academic background tomorrow and give her some screen time? If she actually makes a movie later, we can get some credit for this episode." Luo Hongming slapped his forehead, his mind starting to clear.

"Okay." Wang Yao blinked.

A moment later, Ni Ni pushed open the door and entered, her face beaming with a bright smile, and began in a broadcaster's voice, "President Yao! My beloved leader! My respected mentor, the soul guide of my life!"

"Shut up and sit down," Wang Yao interrupted rudely, rubbing his forehead.

"Hey, okay, slurp." Ni Ni sat upright opposite, poured herself a cup of tea and took a sip, showing no ladylike demeanor whatsoever.

For some reason, ever since she learned that Wang Yao had become the company's de facto CEO, she felt a sudden sense of relief.

The anxiety I used to feel every day when I was slacking off in managing my online store suddenly vanished.

Even when faced with strange looks from her colleagues, she can still stand tall.

Do you even understand the value of being ordered to slack off?

"How are the online store's profits?" Wang Yao opened the document and began to record.

Ni Ni also solemnly began to report on her work. During this period, in accordance with Wang Yao's arrangements and direction, Ni Ni reached supply agreements with a total of 6 inventory merchants in the Qipu Road business district, mainly for women's clothing, supplemented by men's clothing, and also some accessories such as socks, stockings, and hats, as store benefits or to cooperate with Zhou Cong's private domain traffic diversion.

Currently, they own 16 women's clothing C-stores, 10 men's clothing stores, and 20 small card shops—a total of 46 stores. This has drained the resources of many relatives in Zhou Cong and Wang Yao's hometown, but it's still not enough. In the end, they had to resort to financial means, hiring people to collect the ID cards of elderly people living alone in the countryside to open business licenses. Each license costs 2000 yuan. Once they become profitable, they plan to allocate a portion of the profits each month as a pension for these elderly people, essentially receiving dividends from their initial investment while also doing some charity.

Thanks to the continuous traffic and external bidding traffic brought by Ma Ruo, the sales revenue converted from just her gimmick reached more than 100 million in a week. Now, with guaranteed ROI, the daily sales revenue is stable at 15 per day.

Other shops, thanks to the styling and atmospheric photos featuring models like Gulnazar, have maintained a stable daily sales volume of 6 yuan.

All things considered, the current online clothing stores with inventory have multiple stores ranking in the top 50 of their respective category of C-stores, with sales of 20 RMB/day and net profit of 6 to 8 RMB/day. Including Xiaoka's online store, which now has a stable daily sales of 10 RMB/day and net profit of 5 to 6 RMB/day.

The niche appeal of photocards, combined with collectors' obsession, gambling addiction, and marketing, has resulted in an astonishingly high repurchase rate. However, this momentum will only last for two or three months at most. After that, they can simply buy the rights to develop new photocards and continue marketing.

The advantage of niche markets is that they have high repurchase rates and are stable, but the market size is small.

Furthermore, Wang Yao had Zhou Cong add a new product to the small card store: [virtual courseware]. This category is a very niche category. Although it may not seem like a large market, it is actually a blue ocean market worth hundreds of millions. And doing it now is almost like robbing people.

With virtually zero cost, zero barriers to entry, no need to stock up on goods, and no need for physical delivery, yet yielding hundreds of times the profit, this was the initial prototype of the knowledge-paying industry.

The biggest costs are the labor costs for shipping and the cost of 115 Cloud Drive VIP memberships. Actually, some people are already making this virtual product, but they are not selling courseware documents, but rather torrents/photos of "welfare girls".

There is a wealth of knowledge in books; the ancients were right.

In the internet age, paid knowledge services are the best sector to enter.

In his previous life, Wang Yao had worked for a relatively large education and training institution. He worked his way up from a sales promoter to a teacher, becoming a success coach and business mentor with a monthly salary of 5,000 yuan. He taught courses to many rural entrepreneurs with assets of over 100 million yuan, persuading them to invest in franchise operations, micro-businesses, mini-programs, brands, and platforms.

It was an era rife with all sorts of shady characters. Wang Yao, believing himself to have certain moral principles, didn't pursue a deep career in the industry. When he looked back, he discovered that some of his former students had already earned more money than they could have in a lifetime.
Some students earn 100,000 yuan a month selling their fabricated entrepreneurial stories, entrepreneurial ideas, and entrepreneurial manuals online, even though they have never actually started a business themselves.

Some students collect and fabricate snack/drink recipes everywhere and earn hundreds of thousands of yuan a month, even though they can't cook themselves.

There are also students who sell textbooks and materials for postgraduate entrance exams, civil service exams, and recruitment exams, and become life mentors; this person only has an elementary school diploma.

Knowledge changes destiny, but no one told Wang Yao that it was actually selling knowledge that changed destiny!

At that time, if one wanted to abandon moral principles to enter this industry, the golden age had already passed, and one could only earn a meager living through hard work.

Later, Wang Yao gradually realized that morality and conscience seem to be inherently opposed to wealth and power, and this is the core rule of how the world works.

Unless you experience it firsthand, most people would find it difficult to grasp the essence of these obscure and mysterious magical worlds.

Virtual courseware is essentially taking offline cultural products like extracurricular exercises, civil service exam guides, snack menus, and motivational quotes about making money and selling them online. The same principle applies to how the Huanggang exam questions were able to drive the physical textbook industry to a scale of tens of billions of yuan.

Because knowledge is wealth, deeply ingrained in the blood and marrow of every Chinese person, they are most willing to pay for knowledge.

However, because it was too profitable, this category was later classified as one of the "Five Black Categories," but it is still a legitimate category now.

Moreover, most of the fans of Xiaokadian are students, mainly junior high and high school students. These fans are basically under academic pressure. They use idol worship as a way to release stress because they are under too much pressure from school.

The rest are college students. They follow celebrities simply because they have too much free time. They think about going to class tomorrow, studying tomorrow, and so on, until they are close to graduation and start to panic because they are failing courses and don't have enough credits.

This group of people stumbled upon highly tempting titles like "Three-Day English Crash Course," "Seven-Day Math Champion," "Complete Guide to College Entrance Exams," and "Programming from Beginner to Expert," all priced at just 19.9 yuan—cheaper than a physical workbook. This instantly attracted most consumers who didn't want to study but still wanted to get good grades to place orders.

Due to time constraints, the number of virtual courseware categories produced is limited, and sales volume is not yet very large. However, as the number and variety of courseware increase, this category may even surpass the sales of small card shops.

Wang Yao estimated that the current monthly profit is over 250 million yuan, with a daily shipment volume of 5000 to 7000 orders.

I have to say, being in the right place at the right time is really exciting.

Doing e-commerce during this period is really like shaking your hand during the short video live streaming era; as long as you shake your hand, fragments of Cullinan and river view houses will fall down.

Ironically, despite the fact that e-commerce was so profitable during this period, it was an industry looked down upon by mainstream society, and very few people were involved in it.

Conversely, during the later period of intense competition and loss-making operations in e-commerce, more and more people flocked to the field.

It really proves the saying: when you find that an industry is making money, it means that industry is about to make money off you.

The school has already recruited 70 full-time interns, including 40 part-time packaging staff, 20 online store operation interns, and 10 customer service staff. The number of orders for part-time daily wages is constantly increasing.

To put it bluntly, Zhou Cong's influence at the school is now almost as great as the principal's.

Because many e-commerce auxiliary management software programs had not been developed in 2010, an intern could only manage 1 to 3 stores at most.

We'll find someone to develop an ERP system later, which will be more standardized and convenient.

Previously, Wang Yao, as a typical online store executive, could manage the normal operation of 10 to 20 stores on different platforms using software.

Some companies that independently develop group control software can even manage hundreds or thousands of stores with just one person. Eventually, unmanned live streaming + group control software + workflow can even achieve unmanned operation.

Wang Yao doesn't have time to calculate the returns right now; he'll do a proper calculation at the end of the month. But without a doubt, he has already established a stable cash flow situation.

After deducting the share and bonuses for everyone, we reached the threshold of earning two million a month and moved beyond the stage of earning hard-earned money.

"Not bad, the progress is much better than I expected. By the end of the month, you'll be a rich woman earning 100,000 a month. That's no longer just a white-collar worker in the city, it's a gold-collar worker." Wang Yao nodded in satisfaction.

"If I brought this much money home, my mom would definitely lock me up and torture me severely. She'd think I was either a kept man or involved in some illegal business."

Mr. Yao, I've found myself becoming somewhat numb to money. When I first started making 3000 a day, I'd wake up laughing in my dreams.

Now, when I open the backend, I see a guaranteed five-figure sum, and sometimes even six-figure sales for two days. I don't even feel it anymore. Tell me, am I dreaming? Ni Ni's peach blossom eyes curved, her expression somewhat intoxicated.

Wang Yao reached out and pinched her cheek. "Does it hurt?"

"Ouch, that hurts!" Ni Ni cried out softly, slapping Wang Yao's hand away, covering her face and giving him a reproachful glare before smiling charmingly, "But it really felt pretty good?"

"Hmm?" Wang Yao raised an eyebrow, not expecting it to be a McDonald's.
“I mean making money,” Ni Ni said, raising an eyebrow.

"Want to have even more fun?" Wang Yao narrowed his eyes and curled the corners of his mouth.

Ni Ni blinked, sensing an impending crisis lurking behind Wang Yao's alluring smile.

But it's hard to resist.

Ni Ni's breathing quickened slightly. "President Yao, how else can it be enjoyable?"

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(End of this chapter)