How can you become a star without money?

Chapter 51: The Movement of the Tao
The stronger the storm, the calmer its eye.

The turmoil caused by He Ming's disappearance has left all his stakeholders in a state of passive anxiety.

But for the employees of Tianhuo Media, it was just a normal work morning.

The only difference is that the company's owner seems to have changed.

"Due to He Ming's personal reasons, he will step down as CEO of Tianhuo Media effective today. Vice President Wang Yao will take over. On behalf of the board of directors, I would like to inform all employees that we hope to cooperate more with President Wang in the future, work together in unity and friendship, and create greater value. Now, let's hear what President Wang has to say." Chi Xin introduced to all employees with a smile.

Tianhuo Media is now quite large, with nearly 25 people, including 7 long-time employees who had worked with He Ming at Meishe before the company was founded. They were stunned when they heard the news.

What does this mean? Why did He Ming suddenly step down?
Wang Yao is now a boss?
what?
The remaining people were mostly recruited by Wang Yao later, and many were even personally recruited by him. They didn't know much about the company and wondered whether having such a young leader was a blessing or a curse.

Even Ni Ni, Luo Hongming, and Liu Hao were shocked and somewhat confused about the situation.

Has the owner changed?
The original boss was killed?

Is CEO Yao really a rich second-generation who rose to power?
Because Wang Yao was in charge of both Ma Ruo and Qu Shou's projects, the company employees all assumed that it was He Ming's doing and credit. Even though they often met in the office or even chatted, it was difficult for ordinary employees to learn about these inside stories.

Therefore, everyone's perception of Wang Yao has always been that he is a person with connections.

Information barriers are invisible and ubiquitous.

Especially in the workplace, most of the news or gossip that circulates is not necessarily true or false, but it is definitely spread intentionally by someone.

"Mr. Chi is exaggerating a bit. I'm just temporarily acting as Mr. He's representative. I believe Mr. He will be back with us soon. Let's pray for Mr. He for a minute first, and then everyone can go about their business as usual," Wang Yao said with a warm smile.

Oh, just temporarily?
I'm terrified. If such a young boss were to take charge, I'd probably have to consider changing jobs and finding a new path.

Most people quietly breathed a sigh of relief.

But why should we pray for Mr. He for a minute?
Is Mr. He alright?

"Oh, right, there are some changes. Starting next month, all employees' salaries will increase by 20%, and those in probation will be directly promoted to full-time employees." Wang Yao changed the subject.

The entire venue fell silent for a moment, then erupted in enthusiastic applause and cheers.

It's great to have a young boss!

I'm determined to work for this young boss for the rest of my life!

Mr. He? What Mr. He? From now on, there will only be Mr. Wang!
"Congratulations on your appointment, Mr. Wang. These are the shares that Mr. Xu has agreed to transfer to you. They will be effective once you sign them." Chi Xin followed Wang Yao back to his office.

The place was originally filled with He Ming's belongings, but they were all cleared out overnight by the audit team, so it looks rather empty.

"President Chi, please just call me Yao. The company will need your help in managing things from now on." Wang Yao took the contract, glanced at it, and saw that it was a standard contract with no problems. He then signed and stamped it.

The feeling of getting a stamp today was different from any other day.

“It’s different. According to rank, you and I are on the same level now. How about I call you President Yao? It sounds more friendly.” Chi Xin’s smile was a little unnatural.

The transition from Ah Yao to President Yao was too fast.

"Then let's listen to President Chi. What about the projects that President He left behind?" Wang Yao nodded.

“I will send someone to take over, Mr. Yao, you don’t need to worry. After the audit is completed, all the company’s accounts will be reorganized and separated at that time,” Chi Xin explained.

"Then I'll have to trouble President Chi to take care of things. We'll need to focus our main efforts on the Qu Shou project from now on," Wang Yao said with a gentle smile.

Judging from Chi Xin's reaction, He Ming is unlikely to be severely punished and may find another place to shine.

Since He Ming dared to embezzle his position so brazenly and even crudely, it must not be just for his own personal gain; there must be a dense network of interconnected interests behind him.

It's alright, though. We didn't expect to kill them with one blow anyway, but at least we nipped the risk in the bud and unexpectedly gained real power and benefits.

And then I saw the shadow of a big fish behind me. There's no rush for what comes next; we can take it slow.

It's not that it is not reported, the time has not come.

"Oh, right, this is the publicity and distribution contract for the film 'Confucius,' please take a look." Chi Xin then took out another document.

Wang Yao took a look and thought, "As expected of a big production, the media fee for Ma Ruo's account alone is as high as 1 million yuan. It should be based on the industry's common CPM (1000 impressions) pricing, which is 10 yuan per 1,000 impressions. But in reality, the exposure that Ma Ruo brought directly and indirectly afterward must have exceeded 100 million yuan, and there was also offline conversion. This price is still fair."

Clearly, Chi Xin didn't profit from this; she gave it all to Wang Yao as a gift.

“President He didn’t leave any other media channels, so President Chi will need to take the time to connect with them. 30% of this project will be President Chi’s operating expenses,” Wang Yao said with a smile after signing the document.

Publicity and promotion expenses are generally divided into two parts. The first part is the media fee for celebrities/internet influencers, which accounts for the majority because they themselves have traffic and topical effects.

Secondly, there are channel fees, which are the costs required for data processing. These typically involve expenses such as connecting with online marketing companies or media outlets offering red envelopes (cash gifts).

Normally the ratio is 8:2, but Wang Yao gave Chi Xin 30%, which was to leave her enough benefits in the hope that she could do a good job.

Chi Xin's smile deepened, clearly somewhat surprised. "Don't worry, Mr. Yao, there won't be any problems with the data."

"Can I touch the money in the company's accounts right now?" Wang Yao asked.

“Of course you can. As the CEO and a major shareholder, you can make decisions on your own as long as it doesn’t involve core matters like the company’s organizational structure. However, for now, we can only use 600 million from the company account. The rest of the money will have to wait for the audit team to verify the finances before it can be returned to the account,” Chi Xin said with a smile.

Wang Yao is now the rightful major shareholder, legal representative, and manager, practically ruling the entire company, unlike He Ming who has to consider the opinions of those above him.

As long as he doesn't agree to share the profits, the money on the books is essentially all funds he can continuously use.

The assets and cash of Tianhuo Company are nothing short of a gift from nature.

With a cash flow of six million, Wang Yao could manipulate it into a business scale of over 6000 million, but it was all show and no substance, a false prosperity that appeared to be thriving but was actually driven by an off-the-charts debt ratio.

At that time, whether it's loans or financing, as long as the cash flow can cover the loan interest, the bubble will never be burst. If he wants, he can trap everyone in this trap.

By the time Xu Chen discovered it, the situation was probably already out of control.

Xu Chen used the shares as bait, thinking that Wang Yao was greedy and had taken the bait because he was interested in the money that could be cashed out from the company's books. So he planned to wait for Wang Yao to make a mistake and then take him down in one fell swoop.

After all, he couldn't imagine that a college student under 20 years old, with 600 million yuan at his disposal, would refrain from making a mistake; that's human nature.

Little did they know, Wang Yao didn't want money; money was unimportant to him.

As long as Wang Yao doesn't cash out, distribute dividends, or dissolve the company, Tianhuo will remain a tempting but unattainable treat for Meishe and its investors. They will be the ones who get anxious later.

This is called, "Reversal is the movement of the Tao."

On the surface, Tianhuo.com and Meishe are still subordinate to each other.

But in reality, the roles of offense and defense have already shifted.

Moreover, Wang Yao still holds a trump card in his hand, enough to make a clean getaway and overturn the entire Meishe company.

"We have to thank President He. If it weren't for his foresight in signing the highly profitable cooperation agreement and taking out a loan, Qu Shou's project would really be in dire straits," Wang Yao said with emotion.

"Yes, Lao He is a nice guy." Chi Xin smiled somewhat strangely.

"Is General Manager Chi in charge of Juli's project?" Wang Yao asked.

"Of course, it's President Yao who's in charge. Oh, you should have the contact information for CEO Huang of Juli, right?" Chi Xin quickly distanced herself from him.

This implies that her existence is merely to clean up He Ming's messes; once she's done, she'll disappear, and she has no intention of participating in the operation of Tianhuo.

"Well, let's arrange a meeting with Mr. Huang when we have time to see what cooperation requirements we have. After all, it's quite a large sum of money that he's transferring it directly to us, which shows his sincerity," Wang Yao said with a light laugh.

“President Yao, Juli actually has some connection with Director Hu as well,” Chi Xin reminded him.

"Oh? I just spoke with Director Hu on the phone last night, and she didn't mention it. No wonder President Huang was at the banquet that night." Wang Yao feigned sudden realization.

"Director Hu didn't mention it, so it's fine. By the way, is President Yao free tonight? I'd like to host a celebration banquet for you, and Kimi (Zhou Yougen) can come along."

She's asked me to meet with you several times, to promote those two artists. One of them, Yang Ying, participated in the Spring Festival film "Hot Summer Days" and has great potential. Chi Xin changed the subject.

"Isn't Kimi's artist collaborating with Meishe?" Wang Yao asked, puzzled.

“President Yao has recently managed to turn an ordinary person like Ma Ruo into a trending topic. Sister Kimi isn’t stupid; she naturally knows which choice is more beneficial,” Chi Xinjiao said with a smile.

"Yang Ying, is the rumor about her and Huang Xiaoming true or false?" Wang Yao asked curiously.

"I didn't ask about that in detail. If Mr. Yao is interested, I can inquire about it?" Chi Xin was taken aback, not expecting that Wang Yao would pay attention to such gossip.

"No, I just feel that if someone can get in touch with Huayi, there's no need to waste their time. After all, we're not a professional agency, so we shouldn't spread ourselves too thin," Wang Yao said with a light laugh.

"Oh, that's true." Chi Xin understood Wang Yao's implied meaning and polite refusal. After exchanging a few pleasantries, she left.

Wang Yao watched her leave, wandered around the office a couple of times, then lay down on the sofa for a while, feeling that the sofa was a bit small and not soft enough, and that he could get a bigger one later.

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(End of this chapter)