Game Development: Starting with Recreating the Anime Game Style

Chapter 624 Cards
"First, we will establish a game developer alliance. The alliance will not have a permanent office or a so-called 'organizer.' We, Xingchen, will only be the funders, covering the costs of venue rental and infrastructure construction. We will also not charge any participation fees."

"The location is still in Los Angeles. First, it will be an online exhibition. Over these three days, manufacturers within the alliance will take turns holding press conferences. Sony, Microsoft, Nintendo, StarCraft, as well as EA, Ubisoft, and others will schedule two to three sessions a day to avoid conflicts. All press conferences will be streamed online to maximize the promotional effect."

Sean listened quietly, his fingers unconsciously stroking the rim of his wine glass.

He didn't completely believe Chu Chen's nonsense, such as Xingchen being just an investor; that was clearly just talk to fool a child.

But it must be said that the scene Chu Chen described was very tempting.

"And then what? What about the offline portion? Without an exhibition booth, what will players and media come to see?"

“That’s the core idea.” Chu Chen turned around to face him directly. “We won’t build booths. All manufacturers can save the money they would have spent on building their own booths.”

"No exhibition booth?"

Sean frowned. The biggest expense at E3, besides the exhibition fee, was the lavish booths that each manufacturer spent heavily to "flex their muscles."

“Yes, we won’t have an exhibition booth,” Chu Chen affirmed. “We’ll transform the entire offline venue into a giant ‘game factory’.”

"Game Factory?"

"Imagine a huge space filled with thousands of top-of-the-line PCs and the latest consoles. There are no fancy decorations, no deafening stage sound systems, just rows and rows of demo equipment."

"Let's put all the latest and most important game demos into these devices."

"Players and media can enter the venue, find their respective areas, and sit down to start playing."

"Sit down, start playing, and let the game expo return to the essence of games."

Sean paused for a moment, then subconsciously replied.

"You're going to cover these costs too?"

Is this concept good or bad?
Of course, that's great. After all, it's common for people to queue for two hours and only get ten minutes of experience at game shows around the world. Chu Chen's solution is to abandon the fancy stuff and go back to the basics.

The cost is certainly not low, not only for hardware equipment, but also for manpower, on-site security, and a series of other issues.

Organizing such an exhibition requires a significant amount of effort and resources from the organizers. Even without detailed calculations, it's easy to see that this is no small sum.

This is why Sean subconsciously asked who would cover the cost.

Chu Chen nodded naturally in response to this question.

Then, Sean fell completely silent.

He still didn't understand what Chu Chen was trying to do. Could it be that he was just doing this out of pure enthusiasm for the players?
But that didn't stop him from rapidly calculating in his mind.

Sony spends a huge amount of money on E3 every year. If we follow Chu Chen's plan, the money saved can be invested elsewhere or directly turned into a surplus.

Moreover, if this "Summer New Games Festival" is successfully implemented, it will completely undermine E3.
This young man from the East has ambitions that go far beyond simply showcasing a few games at E3.

What he wants is to take his place.

How do you plan to convince Microsoft?

Upon hearing this, Chu Chen smiled. He knew that the first fish of the night had taken the bait.

~~~
At the same time, Hori Miona's gaze passed through the clinking glasses of the crowd and landed on the back of the figure who had already walked to the edge of the terrace.

Chu Chen was standing side by side with Sean, the CEO of Sony Interactive Entertainment, both holding wine glasses and talking in the night breeze.

Many people were actually watching this scene.

But no one went up to bother them. And for the girl, that "Nogizaka46 fan" who would complain on Twitter about "the plate being bigger than her face and not being full"...

The man before her, chatting and laughing with the CEO of a top global gaming company, even subtly dominating the conversation—two figures kept overlapping, tearing apart, and merging in Hori Miona's mind.

She suddenly understood.

Chu Chen's status as a "fan" might actually be genuine.

But this "liking" is nothing more than the most down-to-earth side of him that he shows to the world, compared to his vast business empire and unfathomable personal influence.

Like an iceberg, people only ever talk about the tip that's floating on the surface.

And now, she seemed to have the good fortune to catch a fleeting glimpse of the enormous creature beneath the water's surface.

~~~
Three days later, at Suzhou-Hangzhou International Airport.

Huang Wenfeng, dragging his suitcase, had just stepped out of the domestic arrivals passage when he was startled by the dense crowd at the international arrivals exit.

He came to Suzhou and Hangzhou this time to take on a job for Xingchen Entertainment, to record a new game talk show they were producing.

In the past two years, the development of Starry Sky Games has indeed driven many industries. For example, Starry Sky's game variety shows have become frequent guests for many TikTok and Bilibili UP masters.

Moreover, participating in these programs, if the results are good, can really boost their own popularity.

For example, Huang Wenfeng.

Originally just a streamer on the final battlefront, he has been participating in shows frequently due to their good performance, and his fans are now almost calling him a variety show content creator.

Although some core game fans felt he was neglecting his duties, this was clearly good news for him personally.

Therefore, he is quite familiar with the airports in Suzhou and Hangzhou.

This time, however, before he even left the terminal, he saw a dense crowd of reporters gathered at the arrivals area.

With all those cameras and microphones, you'd think some Hollywood star had just arrived in Suzhou and Hangzhou.

"What are you doing..."

He muttered something, and curiosity drove him to push his luggage cart toward the edge of the crowd.

As he got closer, he realized something was wrong.

The media that came to pick him up at the airport were not the tabloids or paparazzi he had imagined.

He immediately spotted several familiar station logos—CCTV, Suzhou and Hangzhou TV, and even a few reporters with signs for "Xinhua News Agency" and "People's Daily Online".

These are all legitimate official media outlets, each with a serious expression and sophisticated equipment. It's less like they're waiting for celebrities and more like they're waiting for some important delegation.

Huang Wenfeng began to wonder, was there some international conference being held in Suzhou and Hangzhou? He hadn't heard of it.

As he was thinking, he caught a glimpse of an even more extravagant lineup out of the corner of his eye.

Next to the interview area marked out by the media reporters, a red banner was stretched out, which read "Warmly welcome the triumphant return of the China Games E3 delegation".

Next to the banner stood a row of middle-aged men in white shirts and black trousers, talking in hushed tones.

Huang Wenfeng's eyes widened in surprise.

He didn't recognize the leader, but he had just seen the slightly chubby man next to him on the local news a couple of days ago—he was the leader in charge of the cultural industry in Suzhou and Hangzhou!

What was his name again? I think it was Wang Jianmin?

Wow, a provincial leader personally picked them up at the airport?! That's quite a show of VIP treatment!

(End of this chapter)