Game Development: Starting with Recreating the Anime Game Style

Chapter 621 Rebellion against Tiangang
He would post what he ate that day, what movies he watched, what games he played, and even occasionally complain about bugs in his own company. This kind of sharing wasn't the boastful kind you see on the internet; it was full of a sense of distance.

In business theory, a fundamental idea is that the more a public figure showcases their "public quadrant," the more trust they gain from the public.

Chu Chen is basically like this, and of course, this approach has also brought him a lot of criticism.

There's always a group of people online who relentlessly use Chu Chen's actions to attack him as "hypocritical," "pretentious," "deliberately creating a persona," and claiming that "his tweets weren't even written by him, but by his team."

However, judging from the final results, Chu Chen has a considerable number of followers on Twitter, Weibo, Douyin, and Bilibili.

Let's not even talk about domestic platforms.

Speaking of Twitter alone, thanks to Xingchen's monopoly in the Japanese anime and manga market, Chu Chen's number of followers on Twitter has quietly approached the five million mark.

This number may not sound that amazing on its own.

On Twitter, well-known entrepreneurs typically have tens of millions of followers. For example, Bill Gates, the founder of Microsoft and a globally renowned billionaire, currently has as many as 50 million Twitter followers.

However, the number of fans is not entirely equivalent to influence.

Although Chu Chen doesn't have a huge number of Twitter followers, every post he makes generates a significant impact.

For example, on domestic gamer forums, their favorite thing to do is to repost Chu Chen's tweets.
The frequency of this has even drawn complaints from many players. I came here to read game news, not to see what Chu Chen ate for dinner!
But anyway.

Anyway, Chu Chen's Twitter influence is quite wide. The reason why Hori Miona followed Chu Chen's Twitter was initially just because Chu Chen would occasionally retweet Nogizaka-related content.

After I started paying attention, I would occasionally check it out, since Chu Chen's reputation as "Mr. Billionaire" was incredibly popular in Japan.

Therefore, Hori Miona actually had a vague impression of Chu Chen.

On Twitter, Chu Chen is like a friendly older brother next door who lives in the neighborhood, is a bit of a homebody, and likes to share his life (because she basically doesn't read Chu Chen's posts about games).
But after Hori Miona participated in the entire E3 exhibition.

My perception of Chu Chen has completely changed.

As brand ambassadors for Starry Sky Games, they were also invited to attend Starry Sky's E3 pre-show press conference.

Even now, she still remembers the cheers that erupted in the venue as Starry Night Games continued to showcase its PVs, almost lifting the roof off.

Sitting in the front row, she could even feel the floor beneath her feet vibrating slightly with the sound waves.

Fans are a familiar concept to the members of Nogizaka46, a top Japanese girl group. They have seen concerts with tens of thousands of people and are used to the roar of cheers under the spotlight.

But the impact of that press conference still gave people a completely different feeling.

Even for Hori Miona, who doesn't usually play games, after watching the press conference, she felt curious and wanted to see what these games were about.

It's no exaggeration to say that at that moment, she was no different from any other ordinary audience member.

And when E3 started, Stardust's popularity became even more outrageous.

Originally, they were also planning to do a flash mob event at Xingchen's booth.

As a result, because there were too many people at the Xingchen booth, the queue stretched like a snake from the booth entrance all the way to the other end of the venue, turning several corners, and there was no end in sight.

For safety reasons, they had to abandon their original plan and instead performed at Sony's booth. Even more outrageous, during her break, she also searched for E3-related news, although she originally wanted to see what the fans' reactions were to their appearance at E3.

Entering the keyword "Nogizaka46 E3" yields very few results, most of which are news about Hoshino and Nogizaka collaborating on a game.

Japanese Nogizaka46 fans are very excited because they are really looking forward to Hoshino making an idol game that is even slightly interesting.

But that's all.

But if you change the keyword to "E3", the entire phone screen will be completely dominated by that name.

stars.

Starry Night Games.

Black Myth: Wukong, Star Core, The Wandering Earth.
News reports were everywhere, from professional gaming media like IGN and GameSpot to various tech blogs she'd never heard of, and even some completely unrelated political forums—everyone was talking about it.

Also, Asahi, NHK, BBC, ABC
What does it mean to break out of one's comfort zone?
People who weren't paying attention to you before are now forced to know what happened to you; that's called breaking into someone's circle.

是 的
It was "forced" at that time. In China, Douyin, Bilibili, and Weibo, and overseas, Twitter, YouTube, and Twitch, were basically available as long as you were online.

You will definitely find out about this.

Even if it's just one impression.

This principle is the same as brand advertising. It doesn't matter if you don't have a need now, just make sure you remember it. When you have a need, if it can even flash through your mind, then you've succeeded.

No wonder Sony Music wanted them to ride on Starry Sky's popularity; that popularity is truly terrifying.

As Hori Miona was thinking this, the person in charge of the Sony Music team next to her suddenly cleared his throat and put on a smile that she was very familiar with, the kind that she only showed when facing important people.

"Everyone, get ready, we're going to go and say hello to Mr. Chu."

This is not surprising.

Putting aside the fact that Nogizaka46 is the embodiment of stars, just considering that Chu Chen is the most famous Nogizaka46 fan worldwide.

是 的
Globally, there may be some other prominent figures who also like Nogizaka46, but they certainly wouldn't be as "high-profile" as Chu Chen in publicly declaring themselves Nogizaka46 fans.

Even so, many people say that this is Xingchen resorting to any means to seize the Japanese market.

However, overall, Chu Chen's incident even sparked considerable discussion within the Japanese idol community.

Even among Chu Chen's Twitter followers, there are quite a few Nogizaka fans who just want to see Chu Chen interact with Nogizaka46. This logic seems strange at first glance, but it is actually very simple.

Because, to some extent, Chu Chen represents resources.

For example, if a domestic celebrity is friends with Ma Huateng or Ding Lei, then that celebrity's fans will definitely feel proud, not anything else.

However, while they're called fans, Chu Chen's Nogizaka46 fan is clearly quite special. At least, this is the first time Hori Miona has ever seen an idol need to take the initiative to greet a fan.
(End of this chapter)