Game Development: Starting with Recreating the Anime Game Style

Chapter 568 Arrangement
In the early morning, the air in the Suzhou-Hangzhou Creative Town was still a bit damp.

This place has a completely different style from the Yufeng Industrial Park where Xingchen is located.

Yufeng is more like a modern science and technology park, while the Creative Town was originally the Zhijiang Cultural and Creative Industrial Park, which was transformed from a cement plant, after the second round of renovations.

It will form industrial clusters such as digital cultural and creative industries, film and animation, and game development.

There are more than 3000 businesses in this town, making it much larger than Yufeng. The special effects team for "The Wandering Earth" is also located here.

Because of its large scale, the entire park is well-landscaped, exuding an artistic and leisurely atmosphere.

At the park's main entrance, a man wearing a plaid shirt, with slightly curly hair and black-rimmed glasses, was standing on tiptoe, constantly peering towards the intersection.

The middle-aged man next to him was dressed in a sharp suit, his leather shoes were polished to a shine, and his posture was impeccable.

These two people are Feng Yi, the founder of Game Science, and Director Qian, the center director of Creative Town. There are also many park leaders standing around them.

"Director Qian, why don't you go back to your office and sit down? I'll call you when President Chu arrives."

Feng Yi rubbed his hands together; he wasn't actually embarrassed.

He was just not used to being with the park's leaders, and it was a spur-of-the-moment decision anyway. He woke up in the morning and saw that the weather was nice, so he figured that since Chu Chen was coming anyway, he might as well wait at the entrance and go upstairs together, and they could chat for a bit on the way.

As soon as I arrived at the entrance and greeted the security guard, Lao Wang, within just a few minutes, several park leaders appeared in front of me as if they had teleported.

At the time, Feng Yi wondered if any leaders from the park had come down to inspect the area.

As soon as Director Qian saw him, he grabbed his hand and asked with a smile, "President Feng, President Chen is coming for a big event, why didn't you let us know in advance? We could have made preparations!"

Feng Yi was stunned. He knew that Chu Chen had a great influence in Suzhou and Hangzhou, but this was too exaggerated.

He only chatted with the security guard for a few minutes.
Director Qian didn't seem to care at all when he heard Feng Yi say that.

"It's alright, Mr. Feng. Mr. Chu is a leading figure in the Suzhou-Hangzhou game industry. It's only right that we welcome him when he comes to our Creative Town to provide guidance."

The reason Feng Yi was surprised was that, having worked in a technical role for many years, he mainly focused on StarCraft's game-related matters and the new technologies of the StarCraft engine. He didn't have a clear understanding of StarCraft's current situation in China.

But Director Qian is different; he is a member of the official system.

Their focus is also completely different, and for him, the biggest news during this period is that Xingchen is currently preparing to establish new working branches across the country.

The most significant development is the Bashu branch, which has already been confirmed to be established.

Outsiders don't know that StarCraft chose Bashu because it was going to collaborate with Ubisoft Bashu on the development of Assassin's Creed in China. All they see is that StarCraft, a star company that originated in Suzhou and Hangzhou, has set up its first branch in another region.

The leaders in Sichuan and Chongqing were naturally overjoyed.

It is said that on the day the park was officially opened, provincial leaders personally attended the opening ceremony and shook hands with Chu Chen with great enthusiasm.

The reason for such a grand scale lies not only in Xingchen's influence in the gaming industry, but more importantly in the astonishing energy it has demonstrated in cultural tourism. Take, for example, the "Cat Town" jointly launched by Xingchen and Suzhou and Hangzhou last year, which has now become a nationally renowned internet-famous tourist attraction.

Director Qian's own niece had been pestering him for the other day, asking him to pull some strings to get her two weekend tickets, leaving him both amused and exasperated.

It's worth noting that right now in China, a large number of antique-style towns and cultural and creative parks are struggling to survive. Against this backdrop, the success of "Cat Town" undoubtedly provides a brand-new approach for the development of cultural and tourism projects across the country.

Many places have begun to experiment with the integration of games and cultural tourism.

Then, when we tried to collaborate with other games, we discovered a strange phenomenon: most domestic games performed poorly when they collaborated with other games.
After all, many pay-to-win games in China are essentially a combination of online social interaction and numerical progression.

Offering recharge rebates and free skins/items online is fine, but getting these players to brave the scorching sun and go to a scenic spot to collect stamps is a much more difficult task.

Many leaders didn't understand this principle at first; they only saw the trendy concept of "games linked with cultural tourism" and jumped right in.

The result was naturally a lot of noise but little action.

Director Qian recently attended a meeting in the provincial capital and personally heard his colleagues from the neighboring city complaining bitterly.

They said their city spent a lot of money to collaborate with a popular mobile fantasy game that was doing quite well at the time. They even rented out a mountain and hired people to dress up as NPCs. But after a month, they didn't see many more tourists, but they did fatten up the monkeys on the mountain.

There are many such cases across the country.

However, there have been some positive examples recently, such as the summer collaboration between Chimelong Water Park and Azur Lane.

Azur Lane is a game that uses "ship girls" as its selling point. What attracts players the most in the game, besides the various types of "waifus", is their revealing swimsuit skins.

The collaboration between Chimelong Water Park and them didn't really involve anything; it was just that a few of the park's original performers changed into themed dresses.

This is also a detail that Starry Night optimized in the collaboration. In many cases, it is actually very difficult to wear a complete cosplay outfit to achieve the desired effect.

On the contrary, the "Impression" series of Starry Night merchandise, which extracts character elements to make clothes, is more suitable for offline shopping. For example, the girls at Chimelong Scenic Area wore Starry Night's "Kantai Collection Impression" series.

For example, in the game, the character Glorious has a very large, flowing skirt to make her look elegant and beautiful.

However, if it's made directly into a cosplay outfit, wearing it like that would be too exaggerated, and it would be difficult to achieve that flowing, elegant feel.

Therefore, the designer will retain its core silhouette and replace it with a lighter, more draping tulle, using only a lace trim around the hem and a hat identical to the character's to echo the original elements.

This change did indeed have an effect. After the girls in the scenic area changed into this outfit, coupled with the official collaboration between Azur Lane and the event, the effect was very positive.

It quickly became a hit on the internet.

The topic of "Azur Lane Girls Group, debuting at Chimelong" has become a new hot topic in the ACG (Anime, Comics, and Games) community.

The girls in the video are youthful and beautiful, their dance moves are dynamic and lively, and the background is a cool water park scene, so the buff is immediately full.

(End of this chapter)