Game Development: Starting with Recreating the Anime Game Style

Chapter 567 If we're going to do it, let's do it big.
In terms of its framework, Midnight Call does have many problems, such as the ending and some details, but this does not prevent it from being a small-scale horror game.

Moreover, this ending is considered a "dumpling-making" ending in horror games.

On the contrary, it attracted some players who enjoy mild horror or who were not usually afraid to play horror games, so sales were quite good. In Europe and America, it also gained good popularity due to its previous challenges.

It seems we've strayed a bit from the topic. In short, the Star Project not only includes grand promises, but also some finished products that have already been cultivated.

The promotion used the gimmick of "three days of free access" to accompany a trailer featuring dozens of games from the Star Alliance.

To wage a massive battle for users, we need to draw the attention of global players and make them realize that the StarCraft Games platform has quietly acquired so many fun exclusive games.

This was Chu Chen's original plan.

But now, the propaganda department wants to put on a show, elevating this expedition to the cultural strategic level of "Zheng He's voyages to the West".

This plan is clearly lacking something.

Of course, it's useless to explain these things to your superiors. Ultimately, this is a matter of equal exchange. If you want to get this resource, you have to produce "works with our own cultural identity" that your superiors want.

Actually, Chu Chen could have stuck to the original plan.

The idea of ​​Chinese games teaming up to go global is just a gimmick. The worst outcome is simply that this year's E3 didn't meet the leadership's expectations, and they will be more cautious about allocating such official resources in the future.

However, the reason why Starcraft was able to "skirt the line" and gain the trust of the official authorities is that it can now even get the official authorities to issue overseas licenses.

It's because Chu Chen keeps succeeding and has a lot of drive.

So after sending Liu Xin away.

Chu Chen sat alone in his office, his knuckles tapping unconsciously on the desk. After about half an hour, his knuckles finally stopped.

Then Chu Chen raised his hand and lightly tapped his cheek.

The "snap" sounded particularly crisp in the quiet office.

A slight tingling sensation on his face instantly brought him back to his senses.

Chu Chen did this not because he had any special fetish, but because he suddenly realized something, even though he kept reminding himself.

However, when making the decision about attending E3, Chu Chen still chickened out.

This shouldn't be the case. E3 18 was indeed a battle of titans, but that's no reason to avoid it.

Winning first place at an exhibition full of mediocre people is only natural.

To carve out a bloody path among a group of immortals, even if it's just to make the world remember your name, that's what makes a legend. If you're going to do it, you have to do it big.

Having figured this out, Chu Chen became excited instead.

He stood up, paced back and forth in his office a couple of times, and then walked out of his office.

~~~
To shine at E3, the core element is gaming.

StarCraft currently has many projects under development, but if we had to pick the biggest trump card, it would undoubtedly be the Star Core two-part series within the open-world framework.

However, just as Dawei guessed, the development of the main game "Starcore: Reboot" is only halfway done. What is planned to be shown at E3 is actually a spin-off game called "Starcore: Extinction" based on the "Starcore" universe.

The core logic is indeed to use a spin-off game to expand the framework of the world view, which is actually very important for a large-scale game. This is because large-scale games often have a lot of storylines and complex settings.

Having a game that lasts one or two hours before the actual game, focusing on a single point, can greatly alleviate and increase players' expectations.

This is actually how IP-based movies work.

For example, Marvel, in essence, uses a series of tightly woven stories to gradually draw you into a world.

The problem is that many technologies were compromised in order to launch the derivative works of "Star Core" quickly. In addition, although the science fiction narrative of "Star Core" cannot be said to be completely unrelated to Chinese culture, the connection is indeed not significant.

This clearly does not conform to the "cultural symbol" that the propaganda department wants.

Aside from Star Core, the games with the most Chinese style currently in StarCraft's portfolio are Floating Dream Song and Assassin's Creed China, which was just launched and doesn't even have a name yet.
The completion level of "Floating Dreams" is acceptable, and it would be relatively easy to release a trailer, but "Floating Dreams" is a game that focuses more on gameplay.

Its art style is top-notch among indie games or cross-platform mobile games, but when placed on a stage like E3 where gods fight, it is still a bit lacking in weight as a "cultural representative".

The plans for Assassin's Creed in China are quite good, but the project was started too early and there's nothing yet. Also, Assassin's Creed is an overseas IP, so releasing it is a bit awkward.

The remaining titles, "Infinite Grail" and "Touhou Gensokyo" are Japanese IPs; "Micro Era" and "The Wandering Earth" are science fiction; and "Final Zone," which was first revealed recently, and the official version of "Adam's World," which is currently under development, have nothing to do with traditional culture.

As for the other single-player games supported by the Star Alliance, their quality varies greatly.

There are some shows that can be shown, such as "Bloody Spell," "The Legend of the Condor Heroes," and "Pascal's Wager," all of which have new content to offer.

The games "Chinese Paladin 7", "Gu Jian 3" and "Shen Wu Fantasy" also fit the traditional Chinese style elements very well.

Can we take these game trailers to E3?

Um.
That's a bit too much of an overconfidence.

However, it wouldn't be accurate to say that Starry Sky has absolutely no trump cards at the moment.

What is Chu Chen's biggest trump card? It's naturally "Black Myth". Since Game Science accepted Starry Sky's funding, they have done a lot in the past year.

Don't be fooled by the fact that it's only been a little over a year; this year with ample funding is on a completely different level from the year or so that was spent on the initial planning stages of "Black Myth" in my previous life.

Although the overall completion rate is still low, it doesn't matter.

Don't forget, Chu Chen's skill in creating PVs from nothing is top-notch. He's a repeat offender—no, a veteran—of doing this.

Moreover, compared to two years ago, the resources Chu Chen now possesses are completely different.

He also has many talented subordinates, such as Guan Lei, the man who created "Meteor Butterfly Sword.net" and became a legend in the Chinese action game industry.

In terms of understanding Chinese martial arts, in terms of talent in action design, and in terms of how to create visual spectacles with the purest "fighting," probably no one in the entire StarCraft game industry, or even in the entire Chinese world, can surpass him.

You can also ask Guo Fan for help. Anyway, The Wandering Earth has already entered post-production. Although he directs movies, storyboarding is also very important for promotional videos. Guo Fan is also an expert in how to use storyboarding to showcase the wonders.

Besides, with Black Myth as a flagship Chinese title, upon closer examination, science fiction works like Star Core, Micro Era, and The Wandering Earth could also follow suit.

Although these themes are science fiction and don't quite fit the official requirements for Chinese elements, science fiction, as something shared by all humanity, still aligns well with the needs of Xingchen's international promotion.
In this way, the framework of "Black Myth" taking the lead in exporting Chinese culture, with other games playing a supporting role, is established.
After his mindset changed, Chu Chen's current thought can be summed up in one sentence.

If we're going to do it, let's do it big.

(End of this chapter)