Game Development: Starting with Recreating the Anime Game Style

Chapter 418 Counterattack
What do the other people in the office think of Chu Chen's "prediction" summary meeting?

Fishball doesn't know.

Anyway, when he returned to Manjiu Network, he was incredibly refreshed. The previously somewhat oppressive and dull office was transformed by Yuwan's state.

They were all somewhat surprised.

Oh no! Has Tencent finally driven the boss crazy?!
However, it's clear that Yuwan isn't crazy.

That afternoon, Yuwan and the people from Manjiu Network began the final preparations for the launch.

In general, this is the case.

As a developer, you don't need to worry about operations.

However, Star Games' agency of Star Alliance is quite different from traditional agency. Because there are many Star Alliance projects, the operation of related games is divided into two parts.

Firstly, there is the regular operation.

For example, in the previous "Final Front" series, there was "Dust Frenzy". Although this game was also published by StarCraft, the entire promotion and operation were carried out internally by StarCraft.

The Starry Sky operations department will adjust the recommended resources within Starry Sky based on various factors such as game quality, traffic absorption, and player feedback.

For example, you could upload wallpapers to Star Wallpapers or feature them as daily recommendations on Star Tap.

In this regular operation phase, the developer can completely entrust the management to Starry Sky Games. In addition, Starry Sky Games has another extra resource called special promotion.

That's why this part exists.

It's because after "Dirt Storm" appeared as a mini-game within "Final Front," it created its own small-scale "Final Rally" on Bilibili.

The competition went surprisingly well.

Therefore, Starry Sky is also trying to enable developers to have certain event planning capabilities, and then Starry Sky will assist in the event planning.

The most direct benefit of this approach is that developers are actually the ones who care most about marketing and promotion.

Of course, as a platform provider, Starry Sky also pays great attention to the promotion and distribution of games. Various recommendation rules, recommendation slots, including offline ads, online ads, and other positions have all been categorized.

But then again, these are all considered routine operations.

As for providing special promotions for each game that is distributed by Starry Sky or is exclusive to the Starry Sky platform, Chu Chen believes that Starry Sky's operations department is not yet capable of doing so.

Furthermore, if you don't understand the game, you simply can't create such a special event.

Therefore, the overall promotional campaign for the launch of Azur Lane this time aims to make new attempts based on the existing promotional efforts, namely to enable the Azur Lane development team to have a certain level of promotional capabilities in order to maintain expanded promotional activities during long-term operation.

However, the Azur Lane operations department was still quite weak at this time, so the next day, after careful consideration, Yuwan decided that "the shameless should enjoy it first."

He took his company people to Xingchen and made it their base camp.

After all, the stars possess a "Great Wishing Machine." When in doubt, consult Boss Chen. In these fast-paced times, this wishing machine is a precious treasure.
all in all.

After two days of work, a complete launch promotion for Azur Lane was finally completed.

The overall promotion of this version is divided into three stages. The first stage is an event called "Ten Million!!! Find Your Favorite Ship Girl".

The activity was very simple.

It's a website full of Azur Lane ship girl illustrations where players can register an account, view the illustrations, and then choose their favorite ship girl.

Each player receives one vote by default, plus one vote for each new player they refer, for a maximum of two votes. Votes are not displayed during the voting phase. At the end of the event, the official website will announce the ship girl with the most votes, and all players who voted for that ship girl will share a prize pool of ten million.

In addition, players who are not selected will also receive the same amount of "game points".

More detailed information can be found here.

For example, if the final ranking of the ship girl has 100 votes, then each player can get 100 RMB for each vote. If there are 10 million votes, then each vote can get a cash reward of 10 RMB.

Whether the final amount is 100 yuan or 10 yuan, as long as you vote, even if no player guesses correctly, each vote will earn you game points of equal value.

At the same time, the top-ranked ship girl will be given directly to players as a server pre-registration download bonus.

"But... but isn't giving away money so directly a bit too crude? Won't the players think we're low-class?" one of the people in charge of operations asked with some doubt.

"Yes, that's exactly what we want the players to think is that we're brutal."

Yuwan smiled, stood up, and, imitating Chu Chen, drew a circle on the whiteboard.

"What is Tencent? It's a giant, a behemoth."

"What are we? We are not only members of the Star Alliance, but also a little-known workshop. So we don't advertise or do any publicity."

“We will directly distribute the advertising revenue to the players. We want to tell everyone that we are a small company with limited marketing resources. We don’t have the money to burn with Tencent, but we are sincere. Rather than letting distributors and advertising platforms take the money, we would like to give it back to the first batch of users who supported us.”

"You need to lower your posture, soften your demeanor, and portray the tragic feeling of being cornered by giants and having no choice but to burn your bridges."

"Brilliant, absolutely brilliant!" the operations manager exclaimed, slapping his thigh.

"Isn't this just a marketing ploy of playing the victim?"

"Pah! What sob story? We're genuinely suffering! This is just us being ourselves!"

"Yes, yes, yes, Lord Fishball is brilliant!! But... Boss, what did you mean by drawing that circle on the whiteboard? Were you just cosplaying as President Chen??"

"."

"Stop talking nonsense and get back to your work!!"

~~~
On August 9th, while the entire internet was still buzzing about Qi Zhihong, the producer of "Night Spirit," and his "surpassing master" interview, the date was approaching.

A simple yet visually stunning event website was launched, and soon after, Azur Lane's Weibo, Bilibili, and Star Tap began promoting the event called "Ten Million!!! Find Your Favorite Ship Girl".

Upon entering the event page, there is no complicated introduction, only rows of exquisite ship girl illustrations. From the heroic Enterprise to the petite and cute Laffey, and then to the gentle and elegant Radiance, dozens of girls with different styles are quietly displayed on the screen.

Initially, most players who saw this event were dismissive.

"What kind of web game ad is this? Ten million in cash? Are you kidding me?"

"You'll get a Dragon-Slaying Sword with just one click, huh? I know this trick all too well."

Upon closer inspection, it turns out this event was actually launched by Starry Sky?
The expressions on many players' faces gradually changed.

"Oh? A Starry Night event? No wonder the page is so clean and the way to participate is so straightforward."

Yes, the rules for this event are very simple.

You can see the event details by opening the webpage.

(End of this chapter)