Game Development: Starting with Recreating the Anime Game Style

Chapter 376 Star Ads Takes Over Japan
Another day passed.

After a downpour, the Tokyo sky revealed the azure blue characteristic of coastal cities, and a black Toyota smoothly pulled up in front of a building.

Chu Chen pushed open the door and got out of the car.

Looking up, I saw the building, with the Starry Sky Games logo occupying two floors, the 8th and 9th, and a large screen on the side of the building playing an advertisement for the upcoming FGO anniversary event.

The two-story logo, the large screen next to it, and the advertisements on the two nearby streets have basically all been taken over by Starry Night Japan.

It is part of the "channel marketing" strategy of Starry Sky Japan's operations department.

So-called channel marketing, simply put, is about "maximizing exposure." You see posters in restaurants while you're eating lunch, you see roadside advertisements while walking, you see ads on the subway, and when you get home, you see them on TV and your phone.
Although Starry Sky is a gaming platform, it doesn't need the kind of exaggerated advertising that's used for everyday consumer goods.

However, an "advertising zone" could be created near the Starry Sky Building.

The main purpose of this advertising area, besides promotion in Japan, is also to serve as material for the "Starry Sky Advertising Takes Over Japan" campaign in China.

Therefore, from the spot where Chu Chen got off the car, one could see nothing but elements of the Starry Sky Game.

From the huge FGO character illustrations plastered on the floor-to-ceiling windows of the coffee shop to the flags outside the convenience store and the lampposts on the street, all were adorned with FGO anniversary promotional banners.

It stretched all the way to the end of the street, neat and uniform.

Above, different buildings display huge advertisements, giant screens, and enormous logos.

Although strictly speaking, all of this is due to the budget approved by Chu Chen, the plan on the document is not quite the same as the actual scenery projected onto the retina in the real world.

It wasn't just Chu Chen who was attracted.

In the small square outside this building, as far as the eye can see, there are quite a few cosplayers dressed as FGO and Final Battlefront, taking photos from below with their phones.

The reason this group of people came here to take photos is for these advertisements.

As the popularity of Starry Night Games continues to grow, this "promotional street" has become a minor internet celebrity hotspot, attracting more and more people to take photos and share them.

Watch this scene.

Chu Chen couldn't resist taking a few photos with his phone. Just as he was adjusting the focus and preparing to press the shutter,

"Mr. Chu!"

The sound came out of nowhere, like a thunderclap from a clear sky. Chu Chen's hand trembled, and he almost dropped his phone.

Looking back, he saw several men in suits walking quickly towards him.

Leading the group were Li Suhao, the head of Xingchen Japan, Yosuke Shiokawa, and Akira Ishii. Behind them followed a group of Xingchen Japan executives, all with their heads bowed, looking ready to listen to their teachings at any moment.

This scene stood in stark contrast to the surrounding anime and manga enthusiasts dressed in cosplay, laughing and joking.

"What are you guys doing?"

Before he could even finish saying "what are you doing?", Yosuke Shiokawa and his Japanese employees bowed to Chu Chen at a perfect 90-degree angle, their movements synchronized and their voices loud and clear.

"President!"

His shout, full of energy, attracted the attention of many cosplayers and tourists who were taking photos nearby.

Everyone turned to look, their faces filled with curiosity and confusion as they watched this group of well-dressed social elites bow to a young man dressed casually who looked much younger than them.

"Alright, alright, you don't need to make such a big fuss outside. It makes me look like some kind of mafia boss on patrol."

Li Suhao scratched his head.

It was obvious that he wasn't the one who insisted on coming down to pick up Chu Chen. Shiokawa and Ishii Akira, who were standing next to him, saw Chu Chen's question mark and, along with the remaining main cast members, instinctively started to bow and apologize.

Alright, case solved.
"Okay, let's go."

Chu Chen was helpless against the Japanese's stubbornness regarding "etiquette." Seeing the gazes clearly gathering around him, what could he do? He could only walk forward quickly. Just then, a cosplayer dressed as Artoria who had been standing on the periphery seemed to notice the commotion. She whispered a few words to several girls in JK skirts, then suddenly widened her eyes.

Immediately afterwards, the girl excitedly ran towards them, her hair sticking up and down as she ran so fast that the tuft of hair on her head swayed back and forth.

She ran up to him, first glancing nervously at Li Suhao and Shiokawa, then fixing her gaze on Chu Chen, and asked in slightly trembling Japanese.

"Excuse me... are you the president of Starry Sky Games?"

"I...I'm your fan! Can I take a picture with you!?"

Before Chu Chen could speak, Li Suhao, who was standing next to him, spoke first.

"I'm sorry, Mr. Chu, he..."

However, before Li Suhao could finish speaking, Chu Chen raised his hand to interrupt him.

“Of course.” Chu Chen smiled and replied in fluent Japanese.

"Your cosplay is very accurate."

The girl's eyes widened even more instantly, seemingly surprised that this legendary company president was not only young and handsome, but also spoke such good Japanese and was so approachable.

Thank you so much! Thank you so much!

She was so excited that she bowed repeatedly, and then quickly handed her phone to her companion next to her.

Soon, with a "click," a photograph was captured.

In the scene, a young boss dressed in casual clothes stands side by side with a knight king in full military uniform, and not far behind them is a row of middle-aged men in black suits, who are blurred and standing with their heads bowed.

The scene, no matter how you look at it, exudes an eerie harmony.

After taking the photos, the girl and her companions thanked Chu Chen again before reluctantly leaving, whispering among themselves as they went.

"The billionaire is even more handsome in person than in the photos!"

"Yes, yes, so gentle!!!"

the whole process.

Aside from his slight dislike of the title "Billionaire Man" given to the girls, Chu Chen maintained a smile throughout the entire encounter.

~~~
After satisfying his fans, Chu Chen walked into the building amidst a group of people flattering him, saying, "The president is really popular."

The elevator ascended smoothly, and outside the transparent cabin was a dense urban jungle. Chu Chen looked out the window; the little incident from earlier was completely over.

His smile faded, and he glanced at Li Suhao before casually asking a question.

"Didn't you sleep well last night?"

"Kind of."

Li Suhao gave a wry smile. The online discussions were still ongoing, so he certainly couldn't sleep well.

Chu Chen was not surprised by Li Suhao's reply and turned to ask about the important matter.

"How's the matter I asked you to handle going?"

"I've already made contact. Fuji TV has a midday talk show that's very interested in our topic. As for Sony, I've arranged to meet on October 3rd. After communicating with Mr. Hirai's secretary, the schedule has basically been confirmed."

"Huh? They actually contacted Kazuo Hirai directly?"

(End of this chapter)