Game Development: Starting with Recreating the Anime Game Style

Chapter 338 Yellow hair!

Half an hour later, Zhao Ming returned to his office.

Although it has been agreed that a larger-scale traffic offensive will be launched tomorrow during the break in the Starry Night promotion, and the WEGAME "collaboration" event of "Moonlight Blade" has also been brought out, in an attempt to ride the current martial arts craze.

However, back in his office, Zhao Ming still felt a tightness in his chest.

For Tencent, the results of a large-scale event are rarely judged based on just two or three days. Therefore, although their performance during those two or three days was not very "elegant," and even somewhat "embarrassing,"...

But it's not enough to warrant the death penalty.

If he can seize the opportunity, the outcome of this marketing war remains to be seen.
Zhao Ming looked at the computer, wanting to write a report, but after thinking it over and over, he was frustrated and had no clue what to do.

After working for more than ten minutes, he simply gave up.

He leaned back in the ergonomic chair and let out a long breath.

The office was quiet, with only the slight hum of the central air conditioning.

Outside the floor-to-ceiling windows, rows of skyscrapers stood side by side, bathed in the golden glow of the setting sun.

In such quiet moments, one's thoughts become clearer, and as someone on the front lines of the battle between Tencent and StarCraft, Zhao Ming could clearly feel this.

The pressure on me was greater than I had imagined.

This pressure is even a bit suffocating, although Tencent still has an absolute advantage in terms of size, company scale, and channels it controls.

However, even with this advantage in hand, it's difficult to have any effect on the stars.

Thinking of this, Zhao Ming inexplicably glanced at an app called Titok on his phone.

Ironically, this app, which gave the company's top management a headache and even led to the establishment of a special "Anti-T Office" to crack down on it, has now become one of the few safe havens where he can temporarily escape work pressure.

To deal with Xingchen, he hadn't used Titok for three days. When he finally looked up, before he knew it, the app was already magically open.

Short, catchy music immediately filled the small office, and with a light swipe of the finger, bizarre and colorful short videos flashed by.

Short videos are definitely addictive.

"Compared to the gaming division, the situation on Weishi is much more dire."

After watching a few videos, Zhao Ming quickly relaxed, and even felt a subtle sense of schadenfreude.

In the gaming world, Zhao Ming could at least hold his own against Xingchen and go toe-to-toe with him.

Even if Tencent Video was defeated by Xingchen, it still had room to fight back. However, in the short video field, Tencent Video was almost completely crushed by Titok, unable to even lift its head, and had no strength left to fight back.

From its launch in 16 to its explosive growth in the first half of 17, TikTok's growth rate was astonishing.

Compared to this, even the stars seem "amiable." After all, although the development of the stars is terrifying, at least you can still see a curve trajectory.

As for Titok, in this timeline, it not only received promotion from ByteDance itself, but also obtained joint promotion from Xingchen Tap, such as downloading Titok to get gift packs and receive peripheral coupons.

This allowed Titok's user base to snowball rapidly in its early stages, reaching 18 million daily active users in January of 1 and 2 million in February.

On this timeline, the speed is even more exaggerated. By the end of July this year, the daily active users had already exceeded 30 million.

In the words of the media, from the moment it went online, it was like a rocket, shooting straight up.

Not only in China, but also in Japan, Titok, which was jointly operated by ByteDance and Starry Sky through a subsidiary established by both parties, had its daily active users exceed 3 million some time ago.

Considering Japan's population, this number is already quite alarming.

What's even more terrifying than the numbers is that Titok's numbers are still skyrocketing, and the rate of increase is accelerating as the number of users grows, based on the most conservative estimate at present.

Daily active users (DAU) will reach 100 million by January 2018 at the latest, and may exceed 200 million by the end of 2018. (This figure is actually conservative, as it was the same in the previous version.)
Although this is just a media "inference," the speed at which it happened is still astonishing.

"If the person in charge at Weishi doesn't do a good job this month, they'll probably have to be replaced again."

Being chased by a bear is terrifying, but if there are other people behind you, it doesn't seem so scary.

While lost in thought, Zhao Ming unconsciously refreshed the video feed: a funny skit, a life hack, a celebrity's hot dance challenge...

Suddenly, a video made him stop swiping his fingers.

The video has a simple composition: an orange kitten clumsily trying to snatch a dried fish from a girl's hand.

The girl teased the kitten with her fingers, and the kitten meowed anxiously, its furry paws tentatively pawing at the girl's wrist, its soft paw pads pressing against it, its eyes filled with longing.

The background of the image looks like a small town.

A moment later, another kitten suddenly appeared and snatched the dried fish away.

The video title is just two words: "[Yellow Hair!]"

"interesting."

Zhao Ming twitched the corner of his mouth and glanced at the number of likes on the left; it had already surpassed one million.

The animal's behavior corresponds to certain social phenomena, and coupled with the animals' inherent cuteness, it's no surprise that this video went viral.

I glanced at the tags and text below the video without thinking.

#What mischief can a cat possibly have?# #CatTown#
What bad intentions could a cat possibly have?

Zhao Ming muttered to himself that the label seemed somewhat familiar, but he didn't pay much attention and continued swiping upwards.

But soon he realized something was wrong.

In the next ten videos, he actually came across three more similar videos.

One was a group of kittens sleeping huddled together in a basket, their bellies rising and falling with each breath.

One picture shows a British Shorthair blue cat drinking water with an extremely elegant posture. Another picture shows a black cat nimbly leaping onto a windowsill, with the setting sun in the background.

These videos all share a common thread: besides featuring cats as the main characters, they are all tagged with #WhatMischiefCanCatsHave# and #CatPettingTown#.

Zhao Ming frowned slightly, then sat up straight.

He had already realized what was happening, but his relaxed mind was deliberately trying to make him avoid the topic.

but.
Zhao Ming then opened the comment section of one of the videos.

"Ahhh, my health bar is empty! This Ragdoll cat is just too ethereal!"

"Damn it! I want to go to Suzhou and Hangzhou too!! To pet cats in person!!"

"Click this share link to buy the game directly on Titok. You'll get discounts and special gifts!"

"Haha, it's true! I've already bought it."

"My opinion is to just buy it from the Starry Sky Games platform; it's cheaper and more addictive!"

"Thanks to Xingchen, I, someone allergic to cat fur, can also enjoy the joy of owning a cat. By the way, how do I unlock the Siamese cat in the game?"

(End of this chapter)