Game Development: Starting with Recreating the Anime Game Style

Chapter 337 Tencent's Turn?
The conversion rate of an event is a magical thing.

For example, if a million people register for an online event, only half of them may actually click on the event page on the day of the event, and even less than half may actually participate.

However, this does not mean that event reservations are meaningless, because to some extent, the more people who make reservations, the better the event will be, provided that the first batch of participants have a slightly better reputation.

That way, you can easily attract these hesitant users.

Looking at the "marketing war" throughout August.

Whether it's Tencent's XGAME launch or Starry Sky's new summer game, the first step, which is event reservation, is actually quite similar.

Although Tencent has a slightly worse reputation, it has a wider distribution channel and covers a larger general gaming audience.

In addition, Tencent had previously launched some cross-platform gift pack promotions, so on August 19th, the "brand awareness" of the two platforms was roughly the same.

But this balance began to tilt rapidly toward the stars on August 19, when the stars started their race.

The test of "Floating Dreams and Long Songs" will end soon.

If Xingchen's side was proceeding methodically and steadily, then Tencent was completely "out of sorts."

~~~
Tencent Building, Game Platform Business Unit.

"Raising the bar, intercepting the flow, and now this 'burdened hero' thing, I'm really impressed. Is Chu Chen really that bold? Isn't he afraid of a gap in the market? Is he so sure his game will be a hit?"

Zhao Ming's voice wasn't loud, but everyone in the conference room could hear the anxiety in it.

From the start of the Starry Sky platform's promotional activities on August 19th at noon, they have been on the defensive in every aspect.

After finally making it to the evening of the 19th, their grand summer sale officially launched, only to have all the limelight stolen by the DEMO test of "Floating Dreams".

In player communities, there are more posts discussing how to defeat the boss "Li Ban Gui" in "Floating Dream Song" than posts discussing major titles like "The Witcher 3" and "Nioh" on their own platforms.

Free-to-play games can reach a larger number of users than single-player games.

Not to mention, Tencent's single-player game lineup is still the "old" AAA.

After enduring two more days, the "Floating Dream Song" demo finally ended today. I thought I could finally catch my breath and, with the game lineup and discounts on my own platform, give it another push in terms of marketing.

Get the traffic back.

As a result, the other party quickly launched a derivative mini-game, which reignited the hype.

This combo was so smooth and fluid that it left Zhao Ming somewhat bewildered.

The key point is that Zhao Ming really can't understand why Xingchen is so bold.

Yes, he felt that Xingchen's series of seemingly "exquisite" moves were just incredibly audacious. Almost every step of the marketing strategy was based on the premise that the game was at least a 7 or 8 out of 10.

The problem is, before a game is released, who can know how players will react?
Tencent does have games that receive high internal ratings and are immediately praised upon release.

I can't figure it out, I really can't figure it out.

"Mr. Zhao, don't be too pessimistic." A market analysis manager pushed up his glasses, trying to ease the atmosphere.

"I think our opportunity has come."

"Chance?"

Zhao Ming glanced at him.

"Correct."

The analysis director opened another PPT, which compared the game types of the two platforms. "To put it bluntly, Starry Sky's approach is still using trending topics and traffic to drive traffic. In the short term, it has a huge impact, but this is time-sensitive."

"This kind of traffic comes and goes quickly."

"A game like 'Bag Hero' is a small-scale game, and its popularity will only last for a day or two at most. Once the initial enthusiasm fades and the traffic is exhausted, the hype will eventually die down."

"In my personal opinion, the effect of this kind of traffic is not as good as the effect that PUBG has brought to the Star platform."

It must be said that there are indeed talented people at Tencent.

This analysis makes a lot of sense. The only problem might be that the last sentence is a bit harsh, because PUBG did indeed provide Starry Sky with a huge amount of traffic.

And even now, there's no sign of it becoming outdated.

So, if we're really going to be logical, even if Xingchen did nothing, Tencent might only manage a draw this time?
However, Tencent currently seems powerless to stop the explosive popularity of "PlayerUnknown's Battlegrounds," so no one is discussing that last sentence, after all...
How do you say that.

"Some things shouldn't be investigated too deeply. If the boss finds out that investing money is useless, how will the project get a budget?"

all in all.

To summarize the analyst's comments, it's like this round of Starfall has already used up its three tricks, and they haven't even been killed yet. Hey, shouldn't we celebrate?
Although it was a bit awkward, the atmosphere in the meeting room eased a little, and the heads of several departments nodded in agreement.

Zhao Ming's tightly furrowed brows relaxed slightly, then quickly furrowed again.

"How's the launch rate since our League of Legends international server was added to the platform?"

"."

The people in the conference room looked at each other, wondering why Zhao Ming had suddenly brought this up, and no one responded.

However, no one replying is also an answer.

Obviously, the player did nothing wrong. Why would they log into another random platform for no reason?

Zhao Ming knew this too, so he didn't ask any further questions.

He said this simply to express that the failure of this game platform cannot be entirely attributed to him. In other words, his previous application to force the use of XGAME for overseas "League of Legends" from the group level was not approved, which was also the reason for this initial failure.

However, there's really no need to say these things here.

"Alright, let's get back to the main topic."

"Now that Starry Sky's turn is over, let's stick to the original plan and increase the marketing investment for several core single-player games, push the discount activities more widely, and also get screenshots from overseas users and commercial orders from overseas streamers. We need to give the higher-ups an explanation."

As I just mentioned.

The reason everyone breathed a sigh of relief was that, although the Starry Sky had come with great force, it had only lasted for three days. After this series of attacks, the Starry Sky should have calmed down by now.

The following are some of the main single-player games that Starry Sky will be promoting.

Games like *What Mischief Can a Cat Have?*, *Cuphead*, *Civilization VI*, *Terraria*, and *Stardew Valley*.

Even if a game has a good reputation, it's impossible for it to generate the same level of buzz as "Floating Dreams," since these games require real money to purchase.

As long as it costs money, whether it's 20 or 30, unless it's an online game like PUBG, the sales of single-player games in China will only reach around a million at most.

The three days of promotion have given Starry Sky a turn; now it's Tencent's turn.

(End of this chapter)