Game Development: Starting with Recreating the Anime Game Style

Chapter 294 New Product Launch?
The China Digital Games Expo, hosted by Suzhou and Hangzhou, appears to be large and lively at first glance, with the added gimmick of a "PK" between StarCraft and Tencent.

However, after wandering around for a while, it's not hard to see that compared to CNJOY, this exhibition is actually quite "shabby".

There were only two large booths, one for Tencent and one for Starry Sky.

The other booths were all small booths, including NetEase, which only had one small booth.

There weren't many manufacturers present, and even fewer from overseas. This is something that often happens at many "small trade shows".

Ultimately, it costs manufacturers money to set up booths. CNJOY is, after all, the largest exhibition in China, so spending money on booth setup and hiring showgirls is acceptable.

But if every exhibition does this, then it's just a case of having too much money to spend.

Therefore, many local exhibitions are generally organized around local manufacturers, meaning that local game manufacturers will provide support.

Manufacturer participation was insufficient, but Suzhou and Hangzhou wanted to create a buzz at the event, aiming for influence "at least nationwide" and to promote the exhibition as a "city calling card."
A single word from the leader.

Those below were in a much worse situation; after searching around for a while, they finally found "Doraemon's Star."

Don't tell me.

"Doraemon Star" actually worked! It not only provided the answer, but two at once. The first was to "cooperate with Tencent," getting Tencent to contribute whatever money they had, creating the "marketing gimmick" of Tencent colliding with the stars.

This plan can be considered a great success. Secondly, since the exhibition hall is somewhat empty, why not simply build a large "main stage" inside the exhibition hall?

This main stage is not only for offline use, but can also be broadcast live online.

We could invite some girls to dance, organize some activities, and invite some game developers and players to interact.

Of course, the biggest selling point was the "China Digital Games New Product Launch Conference."

In this way, not only can players who attend the offline exhibition feel the atmosphere, but the online product launch will also attract a lot of attention.

Based on Chu Chen's understanding of Tencent, Tencent is now like a peacock about to spread its tail feathers. In order to let more people see its display, it basically doesn't care about the budget.

In that case, it would be such a waste not to help them spend a little money.

Ultimately, both plans were realized.

The map that Chen Mo and Kong Yao mentioned earlier is the main stage in the center of the exhibition, which is also the largest stage in the entire exhibition.

After all, for the media, this is the real "bombshell news," the "collision point" between Xingchen and Tencent, a clash of titans.

When Chen Mo and Kong Yao arrived at the main stage.

The media areas on both sides of the stage were already packed with people; at a glance, almost every well-known media outlet was there.

Even many Japanese and South Korean media outlets have participated.

The fact that Japanese media are paying attention to stars is not too surprising for domestic media, given the significant influence of FGO in Japan.

As a result, Xingchen's influence in Japan has also been steadily rising. Japanese media outlets with connections or branches in Japan will send people to take a look.

However, it's rarely seen in South Korean media.

"What's the big deal? If you see Koreans, it means Chu Chen is coming today."

"real or fake?"

Kong Yao usually focuses on game strategies, so he found it a bit unbelievable when he heard Chen Mo say that.

However, he soon discovered that it was actually true!
Chu Chen is really coming, and these South Korean media outlets are really here for Chu Chen. Moreover, these South Koreans didn't even use connections from their domestic branches.

They actually flew directly from South Korea, and there were even fashion magazines and other media mixed in with them.
No, this is a game expo!! What are you all doing here!?

"If we're talking about domestically, only Starry Night has this kind of appeal, attracting so many foreign media outlets."

"That's true."

In short, the media area in front of the main stage was bustling with activity.

~~~
Meanwhile, in the dressing room behind the main stage, Zhao Ming had just put down his phone and taken a few deep breaths. He couldn't help it; at this crucial moment, his mind was just too excited.

"Mr. Zhao, everything is ready."

A young assistant pushed open the door and came in, sounding very excited.

"The director has confirmed the schedule. Our segment will be before the stars and will last for twenty minutes."

"Ah."

Zhao Ming nodded; he still maintained a certain air of superiority in front of his subordinates.
"Have you taken care of the public relations and media? Tonight, I hope all the headlines will focus on only one topic."

"Don't worry, Mr. Zhao."

"We've contacted the game channels of major portal websites and leading game media outlets. We've prepared three versions of the article to ensure it's pushed out across the entire network immediately after your press conference."

"very good."

Although in theory, Xingchen has a "home advantage" since the exhibition is being held in Suzhou and Hangzhou today.

The reason why Zhao Ming is secretly pleased and can't even control his expression is precisely because Xingchen has the "home field" advantage.

To outsiders, it seems that Tencent has now focused all its attention on the promotion and distribution of the overseas version of XGAME, but in reality, they still have a nuclear weapon to unleash...
"Let's go, let's go and witness history."

Zhao Ming straightened his suit and tie, then pushed open the door and went out.

~~~
It was 10 a.m. that day.

On the main stage, the new product launch has been going on for nearly half an hour.

Several small and medium-sized manufacturers showcased their new works, including fantasy, martial arts, and anime-style games, with varying quality and only mediocre responses.

The huge audience below felt like they were sitting on an oven.

I want to leave, but I'm afraid I'll miss out on something big. If I stay, I want to visit the exhibition. I heard that the Starry Sky Games booth has a demo of "Cat Cat" today.

This game has been revealed since last year. Although the gameplay looks "casual," it is still a game from the StarCraft universe, and there are quite a few people looking forward to it.

People in the physical store are having a tough time, but online viewers who get up early to watch the live stream are having an even tougher time.

Due to previous publicity.

Whether you're looking forward to Tencent's collaboration with Starry Sky, Starry Sky's own fans, or viewers attracted by Tencent's numerous "big news is coming" promotional announcements, it's all about the competition.

In short, the official live stream room of Suzhou and Hangzhou was packed with people this time.

You don't even need to look at the number of viewers who quickly surpassed one million in the top left corner. Just look at the density of the barrage comments that almost filled the entire screen, and the number of new comments appearing in the barrage pool on the left.

There were so many people that you couldn't even see the figures on the stage unless you turned the transparency or display density to the lowest setting.

"I got up early this morning, and this is what you show me? I suspect the manufacturer is trying to hypnotize me."

"This PPT isn't even as good as the course design I had back in school. The art style is even worse, it has a greasy feel of web games from ten years ago."

"I'm so sleepy, really sleepy. Any good brothers want to bark like a dog to wake me up?"

"Wang!"

"No, am I the only one looking forward to Tencent? I heard there's a nuclear bomb involved this time."

"The space upstairs is too small. I have inside information: Tencent has definitely got something big planned this time!"

"Give me a break, what could be so big? Could it be more interesting than the Starry Night Game Expo?"

"Where is Mr. Chen? Switch the camera to the media area, let me see my husband!"

(End of this chapter)