Game Development: Starting with Recreating the Anime Game Style

Chapter 293 Tacit understanding
From PUBG in May to the "battle of the titans" in July.

Driven by capital, overseas gaming platforms seem to have become a "battleground" overnight. In China, markets that used to belong to "others" have suddenly become highly sought after.

You should know that it is 2017 now.

This is not the 24-year period when Steam's Chinese user base accounted for nearly 30% of the global total, with 5000 million monthly active users, and Steam sales in China alone exceeded 200 billion RMB.
It can only be said that, in terms of "ambition," Tencent Games is probably one of the most "money-making" companies in China.

Whether in the past life or in the present.

With Tencent's promotional efforts, the player community became the frontline battlefield amidst this series of "public opinion" events, with various posts emerging one after another.

"[Rational Discussion] To be fair, Fujiko F. Fujio is really rich. Domestic single-player gamers are celebrating like it's New Year's."

"Yeah, Fujiko is really rich, with so many great works."

"Hilarious, a whole bunch of people are already giving Fujiko a slap?"

"Is this what you call washing? Isn't it a good thing to have an officially Chinese version of the game to play?"

"Didn't you see the ride-hailing subsidy war a few years ago? I'm telling you, Tencent definitely has ulterior motives. Xingchen Games platform is more reliable."

"Whether it's StarCraft or Tencent, it would be best if there really was a game subsidy war!! As long as the players benefit, who cares who wins or loses, it would be great if they fought like idiots."

Arguments, jokes, taking sides, analyses—all sorts of voices mingled together. Putting everything else aside, this previously little-known exhibition suddenly became quite lively.

Amidst player debates, media reports, and industry scrutiny, the date arrived at July 10th.
The China Digital Games Expo is now open!!

At six o'clock in the morning, the sun had already risen impatiently from the horizon, casting its scorching rays on every inch of land in Suzhou and Hangzhou.

Outside the convention center, the huge plaza was already packed with people.

The air was thick with sweat, heat, and an indescribable sense of excitement as young people wearing all sorts of game-themed T-shirts gathered into a restless torrent.

The venue for the China Digital Games Expo is the Suzhou-Hangzhou International Expo Center, with a total construction area of ​​85 square meters and an indoor exhibition area of ​​9 square meters.

It can be described as a fairly large exhibition space.

In this exhibition space, it's unclear whether it was "intentional" or "accidental."

Upon entering the exhibition, you will see two huge booths.

On the left is the Starry Night Games booth.

The entire booth was designed with blue and white as the main colors, and it had a very futuristic feel.

On a giant curved screen surrounding the booth, promotional videos for StarCraft games such as "Final Battlefront," "Fate/Grand Order," and "Jump Jump" are playing on a loop.

At the edge of the booth, a row of towering flags fluttered in the wind, with the black and white Starry Sky Games logo and the blue and white Starry Sky Tap logo arranged alternately, simple yet eye-catching.

Now look at the right side.

Tencent's booth was even more extravagant. If Xingchen represents technology and the future, then Tencent's booth was a naked display of "money power" and "arms."

The main color scheme is black and green, similar to XGAME.

It also used a screen matrix, but instead of a single large screen, it consisted of twenty large screens placed around the booth, each displaying footage of a world-class AAA game.

The Rivia monster in The Witcher 3, 2B's elegant fighting style in NieR, and William's death moment in Nioh, each of these scenes is 59 seconds long.

Therefore, at 60 seconds, all screens will go black simultaneously, revealing the logos of Tencent and the XGAME platform.

In that instant, the phrase "money power" truly came to the players' attention.

Interestingly, on the side of Tencent's booth facing Xingchen's booth, there was also a row of flags.

The classic Tencent logo alternates with the XGAME platform logo, and the oppressive black and green color scheme seems to surge straight towards the blue and white starry sky opposite.

Two rows of flags faced each other across the wide central aisle, as if there were an invisible dividing line between them, clearly separating the two.

In the air, the theme song of "Final Front" played on one side, and the epic symphonic soundtracks of several AAA games played on the other, the two sound waves collided in the air above the central aisle.

Even the cosplayers hired by both sides were deliberately arranged in two rows. As a game expo, the first to enter were naturally the media and staff.

Almost all the media outlets, upon entering the venue, immediately took photos, then urgently dispatched their editors to "stir up trouble" and write articles.

"Hey, Brother Chen, you're here too?"

Just as Chen Mo, the editor of Youmin, finished sending the photos he had taken to the editorial department, he heard a voice. He turned around and saw an old acquaintance.

"Boss Kong? You're here too?"

It was Kong Yao from 1717. Both of them were news editors. Although they were not from the same company, they were quite familiar with each other because of their work.

They sometimes "borrow" each other's manuscripts, so they have a good relationship.

"That's right, we're here to catch up on things." Kong Yao was as thin as a monkey, but he was waving a folding fan with the words "A calm mind brings coolness" printed on it.

The two of them had already finished taking the photos.

"This...this was done on purpose by the organizers, wasn't it?"

"Nonsense...it was definitely intentional."

Players might think this is a coincidence, but as professional media, we can see through this "trick" at a glance.

"These days, even the best wine needs advertising. It's no fun just to brag about yourself; you need a rival to make it interesting."

What is publicity and promotion?

Publicity isn't about shouting "I'm the best" at thin air; it's about creating buzz and igniting public opinion.

What could be more eye-catching than a drama of "rivalry showdown," "kings never meeting," or "two heroes vying for supremacy"?
Tencent and StarCraft, one a domestic internet giant, the other an emerging gaming tycoon.

The fact that they were standing in such a prominent position at the entrance of the exhibition, with an attitude that seemed to say "What are you looking at?" and "What's it to you?", is itself excellent material for a news report.

The title just popped into my head without the editorial department even having to urge me.

Moreover, not only will the media have material to share, but players will also definitely turn this into a joke.

"Look, look," Kong Yao pointed with his fan at the crowd of players who had just entered the venue, "What's the first thing you do when you come in?"

Chen Mo looked in the direction he was pointing.

As soon as the young people entered the exhibition hall, their steps slowed down in unison. Their eyes scanned back and forth between the two giant exhibition stands on the left and right, their faces first showing surprise, then turning into excitement.

Immediately afterwards, a perfectly standard movement appeared.

Almost everyone took out their phones.

"Click!" "Click!"

The sounds of flashes and shutters rose and fell at the entrance, creating a cacophony of noise.

It's fine if one or two people take photos, but when hundreds or thousands, or even every single visitor, subconsciously do the same thing, it creates an undeniable wave of public opinion.

This kind of "competitive promotion" is, to some extent, a tacit win-win situation.

It's like you're on the street, casually hawking your wares and nobody's watching or paying attention. But what if a woman suddenly slaps a man, and then it's like catching a mistress?
People who haven't finished reading this at work will still be wondering what happened when they get to the office.
“However…” Chen Mo looked at the scene before him thoughtfully, “The fact that they can achieve this kind of tacit understanding means that both sides have confidence.”

"It's good to have confidence, otherwise what are we reporting on?"

This tacit understanding arises because both sides believe they can win.

After all, this kind of "competitive promotion" is ultimately about increasing traffic, and in the end, who can capture this increased traffic will have to fight tooth and nail.

"There are so many people. Let's go to the main venue first. With this much traffic, we'll probably have trouble walking later."

　There are still some things I haven't figured out yet, so I'll stop at three updates for now. I'll add more when things get really exciting later.

　　
　
(End of this chapter)