Game Development: Starting with Recreating the Anime Game Style

Chapter 268: Face
Many streamers didn't actually accept Starry Night's promotional offers, but for them, the more players played "PUBG," the higher their popularity would be.

Plus, the game is fun.

Naturally, they would recommend it everywhere.

As a result, in the past few days, the already booming sales of "PlayerUnknown's Battlegrounds" worldwide have reached new heights, and most of these new sales were generated on the Starry Sky Games platform.

Even on the third day, Bluehole couldn't withstand the "army of negative reviews" from Steam players, and Chu Chen felt that he had achieved his goal.

His goal was to let new players know that the platform was the favored child, so three days later, he cut the collaboration event where collecting all the skins would allow players to enter a lottery on the Starry Sky platform.

It's also available on Steam.

However, even with the launch of the event, the proportion of new players on the Starry Night Games platform has indeed increased overall.

The players embarked on a complete and utter celebration.

However, the entire Chinese game industry, including major companies, fell into a strange silence, followed by a series of exclamations and discussions.

The expressions of executives at established manufacturers like Wanmei and Shengda were quite complex when they saw the news.

On the one hand, they were relieved that they hadn't been the first to stick their necks out like the Hardcore Alliance; on the other hand, they were somewhat incredulous that the Starry Sky Games platform had actually survived the "talks."

This is no longer as simple as the product becoming a hit.

The significance behind a company that can turn regulatory turmoil into policy endorsement is worth pondering.

At the same time, countless manufacturers began to study whether they could follow the path Chu Chen had taken.
~~~
"It's difficult, Mr. Ding, this is a very difficult matter."

Upon hearing Mr. Ding's question, the senior executives of Wangyi all exclaimed that it was difficult.

The difficulty isn't in building the platform itself; any platform can be built online. The real challenge is ensuring that it "cannot be promoted domestically" while also "making domestic users aware of it."

This thing is utter nonsense.

In other words, the fact that StarCraft Games was able to achieve this with PUBG is itself somewhat baffling when others review the situation.

For manufacturers who have never done "going global" business, it is easy for the media to have a misconception if they only look at Xingchen's development history.

That is to say, going to sea seems to be a very simple thing.

I can't understand why Tencent and NetEase haven't been able to produce any globally successful works after all these years.
Many media outlets even wrote news articles criticizing domestic companies like Tencent and NetEase for "lacking ambition."

This is truly a miscarriage of justice.

Is it possible that it's not that we lack ambition, but rather that we genuinely lack the ability?

Especially for someone like Wang Yi who has actually tried going overseas himself, watching Xingchen's operations is basically like watching someone kick their left foot and take off from a standstill.
Ding Lei leaned back in his chair, his fingers tapping unconsciously on the table. He was well aware of the intricacies of the situation. Demanding that NetEase immediately produce a globally influential blockbuster game and build a global gaming platform was indeed asking the impossible.

After a moment's thought, he changed his approach.

"Then, how about we create our own domestic platform first?"

As soon as he finished speaking, the lively atmosphere in the conference room froze instantly.

Several executives looked at each other.

At least half a minute later, someone cautiously spoke up.

"If we... develop a domestic platform, will it conflict with Starry Sky Games?"

The office fell even more silent after those words were spoken.

I don't know when it started, but NetEase, a company with annual revenue of over 30 billion yuan in China, ranks sixth among global game companies and second in China.
Such a behemoth.

When considering creating a platform, the first thing to think about was whether Xingchen would be unhappy. What's terrifying is that this concern was actually something that was openly discussed.

How do you say that.

Lies don't hurt people, but the truth does.

At this time, the biggest growth of Onmyoji this year was due to StarCraft, and many games were able to break free from the control of the hard-hitting alliance because of the emergence of StarCraft Tap.

While theoretically building its own platform would better align with NetEase's long-term development needs, the reality is that NetEase truly has to rely on Xingchen's approval.

But these are things that are difficult to say, so one can only remain silent.

~~~
If the world's sixth-ranked internet personality only felt somewhat "awkward"...

So, amidst this turmoil, mixed with excitement and solemnity, is Tencent, the world's largest gaming company, which punches Sony, kicks Microsoft, and has Activision Blizzard under its thumb.

If Tencent had previously hesitated about whether to fully promote the international version of WEGAME and whether to promote the platformization of WEGAME, then...

Now, all hesitation has vanished.

Xingchen has proven with facts that bypassing domestic licenses, focusing on overseas markets, and then using the banner of "cultural export" to enhance the domestic brand image is a viable path.

in the country, many aspects of management are essentially based on the "case study method."

If even one "case" succeeds, then subsequent generations will have a path to follow.

This is why Tencent's reaction to seeing the stars was a mixture of solemnity and excitement.

The somber mood stemmed from the pressure that Starry Night Games had genuinely brought them, while the excitement arose from the fact that game licenses had always been a major obstacle for Tencent.

In its previous life, Tencent dominated the domestic market with unparalleled power and prestige.

However, overseas, while not entirely without success, it certainly wasn't very successful either.

More importantly, Tencent's only thought is to import games from overseas or distribute games in China to make a fortune.

The government certainly doesn't oppose this way of making money, but would you say it supports it?
That would be a very delicate situation.

Take what Chu Chen did this time, for example. Even if they had obtained the rights to "PUBG" in advance, they wouldn't have dared to do this.

If they did that, they might actually get stabbed to death.

Because they only have PUBG, which came in from the outside, but not games like Final Frontline, Fate/Grand Order, or Final Guide, which came out from within.
But the situation is different now.

The fact that Chu Chen wasn't stabbed to death means that as long as they are careful, they are unlikely to be stabbed to death either.

"WEGAME must get moving immediately."

"And this is not a small-scale operation; it must be treated as the highest strategic priority of the group. The domestic market is our foundation, but we can no longer let Xingchen comfortably continue to dominate the global market."

Again.

The success of Starry Sky has, to some extent, led many people to underestimate the difficulty of going global and conquering overseas markets.

This is like someone next to you winning 10 yuan in a scratch-off lottery.

In a short period of time, everyone around will subconsciously want to scratch it. Let alone scratch-off lottery tickets, even if someone wins 100 yuan on Pinduoduo...
Although this metaphor is not very vivid.

In fact, people do subconsciously feel that certain things are not difficult because of the success of others.

(End of this chapter)