Chapter 183 Are you panicking?
If Honkai Impact 3's 50 million views in five days is just a pebble thrown into a calm lake, creating ripples, then this is a different story.

At this moment, the battle report of "Onmyoji" reaching 1 million in five days is nothing short of a bombshell, exploding at the bottom of the entire Chinese game industry.

A colossal wave swept through every corner, affecting all those in the industry.

Financial news, overtime meetings, and various reports.

It's fair to say that if your work and gaming are even remotely related, you'll feel that overwhelming, almost unreasonable shockwave.

This shockwave not only caused NetEase's stock price to surge.

This directly made Startap a subject of study for all game companies.

The number of game listing applications on Xingchen Tap has surged more than tenfold, up from just a few per day a week ago.

Applications for agency operation of Xingchen Tap have also surged.

It seems that overnight, "Star Tap" was no longer just a "4399 mini-game launcher," but transformed into a real game platform.

The media has brought up Chu Chen's previous remarks at the press conference, such as "content is king" and "high-quality publicity and distribution."

Star Tap has been elevated to a pedestal.

The front pages of major media outlets were quickly filled with sensational headlines.

"1717 News Flash: Channels are Content, Xingchen Tap Rewrites Distribution Rules!"

"GameHome: Can the era of 'traffic is king' continue?"

But the most ruthless among them are the homeless.

Their front page featured a single, simple sentence in huge black font.

"We are witnessing the end of one era and the beginning of another."

Less than two hours after the article was published, a strongly worded lawyer's letter was sent directly to the editor-in-chief of GamerSky, signed by Tencent's legal department.

When the warning was received, the editor-in-chief of Youmin was stunned.

He called over Chen Mo, who had written the article, and pointed to the email on the screen.

"Tencent's lawyer's letter".

"What? Tencent? I only mentioned it briefly in this article, is it really necessary?"

"It's not the content, it's the title."

Chen Mo was stunned for at least three seconds.

"No... this needs a warning too?"

"They said we were suspected of unfair competition and damaging our business reputation." When he said this, the owner of Youmin had a strange expression on his face, as if he was trying not to laugh.

After saying that, he couldn't hold back his laughter any longer.

"Tencent is really in a hurry this time."

Chen Mo was also amused.

"This is a breach of their defenses. An analysis article has managed to bring out the Nanshan Legal Department. This is a unique honor for us. What should we do? Delete it?"

"Deleting the article is out of the question; wouldn't that be admitting defeat?"

"What should I do?"

“Change it. Didn’t they say there was a problem with the title? Let’s just add two words at the beginning.”

Soon, the headline on the homeless forum was updated: "We may be witnessing the end of one era and the beginning of another."

After the word "maybe" was added, the offensiveness of the title did decrease considerably, but when the story circulated within the industry, many people laughed out loud.

In their view, the only purpose of this forced addition of "maybe" was to prove that Tencent was truly panicked at this moment.

So, is Tencent really panicking?
Whether Tencent panicked or not, Zhao Ming, the person in charge of the WEGAME platform, did not know.

But he knew he was panicking.

He is currently at Tencent headquarters, in the president's conference room.

The CEO's conference room.

Just by hearing the name, you can tell how high-level this meeting is.

The person presiding over this special meeting today is neither his superior, Ren Zhenyu, president of Tencent Interactive Entertainment Group, nor his superior, Liu Chifan, president of the group.

The meeting was chaired by Tencent CEO Jack Ma.
So, why did Zhao Ming feel a little panicked?

To talk about this, we first need to talk about Zhao Ming's resume.

Zhao Ming graduated with an MBA from Wharton Business School and worked at Goldman Sachs on Wall Street. After returning to China, he was headhunted by a headhunter to join Tencent, where he was responsible for overseas investment and mergers and acquisitions.

Before taking over the WE platform, he worked in Tencent Games' investment and operations department.

The reason for the "cross-departmental" scheduling is that his main responsibility is overseas acquisitions.

During Tencent's 600 billion yuan acquisition of Finnish gaming giant Supercell last year, he, as a representative of Tencent, led a team to be stationed at Supercell for more than three months.

After the acquisition, he spent two months working in Supercell's operations department.

He also spearheaded a portion of the communication between Supercell and domestic operating platforms. Based on this, Tencent Group considered him one of the few versatile talents with an "international perspective," and ultimately brought him to WEGAME.

After all, WEGAME's goal at this time is not only to defend, but also to launch a full-scale attack on Star Tap.

In the R&D lab, Tencent believed it would be difficult to beat StarTap.
But Tencent has no shortage of games. Based on the success of StarTap, they immediately approached Supercell, as long as Supercell could create another hit game.

WEGAME's app installation numbers will be stable, right?

They can learn from Xingchen Tap's marketing and promotion methods.

From this perspective, Zhao Ming is indeed a very suitable candidate. However, he also has a problem: he doesn't know much about games.
In addition, since he was parachuted in from the investment department, he has been dealing with internal factions and establishing his personal authority for the past two months by holding meetings, engaging in factionalism, and enforcing attendance.

Although he seemed unreliable, his superiors still supported him.

After all, the WEGAME team is a combination of teams from TGA (Tencent Games Assistant) and App Store.

How can you get things done if you don't establish your own faction?

As for the development and operation planning of the WEGAME software, he advocated taking it slowly and not rushing.

After Steam became a huge hit in its previous life, it took Tencent TGA about two months to transform into WEGAME. Now, WEGAME is not only merging with TGA, but also incorporating part of the App Store team.

Although the top leader demanded "severe and swift action," the actual situation must also be taken into account.

If there is no external force.

Zhao Ming's workflow is actually a very standard start for an "elite leader".

Moreover, in his view, StarTap does not actually pose any threat. After all, there were very few games that StarTap had actually launched before October. Even if the other party bet on two games, what can two games do?
Tencent distributes dozens of games a year.
If WEGAME were to pursue an Android exclusive, they could simply bring over games like Clash of Clans and Clash Royale, which would absolutely crush games like Jump Jump and Needle.

So in early October, he confidently submitted a report to his superiors regarding Startap's October report.

It is believed that Startap will not see any breakthrough progress in the short term.
then
Then he was pulled in for an emergency meeting.
(End of this chapter)

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