Game Development: Starting with Recreating the Anime Game Style

Chapter 182 So terrifying

Huang Jintao stared blankly at NetEase's stock price.

"So, Jin Tao, look at this curve. This is your greatest achievement. Compared to this, what is Xingchen Tap's revenue share?"

Chen Fan pressed his finger heavily on the upward-pointing candlestick line on the screen.

"The outside world thinks we just made a hit game, but only we know that what we gained was far more than just a game."

"Over the years, whatever we do, we can't get around the hard alliance, we can't get around the hand of the penguin."

“They were like a mountain, pressing down on everyone. We gave them money, they paid us, and we reluctantly accepted it. But now…”

Chen Fan turned around and stared intently at Huang Jintao.

"We're not working for StarCraft; we're using StarCraft's weapon to cripple the Hardcore Alliance! This deal is incredibly profitable! StarCraft Tap is a new channel, a weapon we can also use!"

All I can say is that the leader is indeed a leader.

Regardless of whether he made the game or not, he's got a whole repertoire of polite words to say.

These words even made Huang Jintao feel his blood boil.

That's right, distribution channels!
This success is not only a success for Onmyoji, but also the first time that NetEase has found a breakthrough in its distribution channels to break free from the constraints of the hard-sell alliance.

Although this path is also in the hands of others, StarCraft's model is obviously much more respectable and cost-effective than the "vampires" of the Hardcore Alliance.

Seeing that Huang Jintao had grasped the point, Chen Fan sat back down in his chair, regaining his composed and strategic demeanor.

"Get ready, we'll go to Xingchen together tomorrow to visit President Chu."

"it is good!"

"What time are you going? I'll arrange the itinerary right away!"

"No need to make arrangements, just wait for further notice."

"Wait for notification?"

Huang Jintao was stunned for a moment and didn't react.

"Going to visit someone, do I have to wait for notification? Wait for what notification?" Chen Fan glanced at him and said with a smile.

"President Ding is going too."

"what?!"

Huang Jintao's eyes widened instantly, like copper bells.

"Mr. Ding... Mr. Ding is going too?!"

Come to think of it, he's been at Wangyi for so long, but he's only met President Ding a handful of times.

"Alright, save that excited look for when President Ding comes tomorrow... Now go distribute the posters, let's make a splash."

"Send it now?"

"Of course, we'll send it now."

"President Ding will be visiting Xingchen in person tomorrow, so we need to create the right atmosphere."

"This poster." Chen Fan tapped his finger on the table. "In terms of design, don't hold back. Make it as eye-catching and arrogant as possible."

"Make me put the figure of 1 million in 5 days in the largest font size."

He paused, then added.

"Add another sentence to the poster: Thank you for your strong support from the Star Tap platform."

"The poster also needs to say 'Star Platform'?"

Of course, it's not necessary. However, at this moment, Chen Fan was even more supportive of Xingchen than Chu Chen. Faced with his subordinates' doubts, he remained calm and composed.

"Of course we have to write it. If you don't write it, how will others know that we've found a new channel? How will others know that even without the Hardcore Alliance, without QQ, or WeChat, we at Wangyi can still create viral content?"

"Not only should we write about it, but we should write about it in detail. We should write about it on every poster from now on. People Star Tap has given us traffic, so we should return the favor. This is a win-win situation."

Huang Jintao felt a surge of heat rush from the soles of his feet to the top of his head.

"Understood! Brother Fan! I'll get on it right away!"

"I had the designer use the most extravagant gold as a base, paired with the most eye-catching red! I guarantee that once it's hung up, it will be visible from miles away!"

"Okay, let's go."

Chen Fan waved his hand.

"Make a big splash, invest in the promotion of this poster, and make sure the whole industry sees it. We're not short of money."

"okay!"

~~~
After being subjected to a barrage of psychological manipulation by Chen Fan, Huang Jintao became even more excited.

The Onmyoji team was also very excited, so a group of people started making posters and planning poster events and related content in the afternoon.

Before long, it was 8 PM before the posters were ready to be handed out.
Then, the poster was released. The entire gaming industry fell into an eerie, suffocating silence.

"Onmyoji's global revenue exceeded 1 million RMB within five days of its launch."

When the celebration poster for "Onmyoji" was released, everyone was stunned.

They know that Onmyoji should have good data, but "should have good data" doesn't mean you'll make 100 million in five days!
It's 2016 now, not 20 or 25 years from now.
Five days to 100 million, what does that mean now? You have to know that Honor of Kings only makes 550 million a month.

Even more outrageous is that five days later, the popularity of "Onmyoji" not only did not decrease, but continued to rise inexplicably, like a rocket, and no one knew where it was going to fly.

The entire gaming community in China was in an uproar.

Of all these people, perhaps only Chu Chen sighed, because he was the only one in the world who knew that he hadn't done well on the "Onmyoji" exam.

This data is accurate if we disregard the ten million in revenue generated by the Japanese server.

Strictly speaking, it is slightly lower than in the previous life.

He analyzed that this might still be because the current influence of Star Tap among ordinary users is not enough to replace the push notifications from the Hardcore Alliance.

After all, although Onmyoji is classified as a two-dimensional game, most of Onmyoji players are actually "non-two-dimensional" players.

But then again, besides Chu Chen, who in this world can assume that Onmyoji would have higher revenue if it had stayed in the Hardcore Alliance?

It's worth noting that in the past, many people spent a lot of time analyzing why "Onmyoji" could surpass 10 billion views in its first month, but still couldn't come up with a clear explanation.

The same principle applies to this timeline.

"A turnover of 100 million in five days... Is this a money printing machine or a server?"

"Where's the data model? Where's the analysis report? I need to know how this 100 million came about! What was the cost of user acquisition? Can anyone tell me why Onmyoji managed to surpass 100 million?"

This scene has played out in countless game companies and publishing companies.
Why did Onmyoji become such a hit?
This problem, which plagued countless manufacturers in its past life, is now beginning to plague the world...
The answers given by the cattle and horses when asked this question were pretty much the same.
"The cost of this round of promotion by NetEase was not high. Most of it was concentrated on regular promotion. Xingchen Tap was an exclusive channel. We did not use external traffic purchases. It was all traffic conversion and promotion activities within the platform. Why did this promotion model become so popular? We can't do it for now."

What does "can't make it" mean?

"That means all our models have failed."

"The game quality of Onmyoji is indeed good, the art style is also unique, and the gameplay is a mature card turn system."

“But these things, taken individually, are not enough to support a turnover of 100 million in five days, not to mention that Onmyoji is still rising. In the next half month, they may reach 500 million, and next month they may even reach 1 billion. This, this is completely against business logic.”

"So your conclusion is that the players have all gone crazy?"

"Do not……"

Tencent's analyst took a deep breath.

"When all the impossible options are eliminated, the one that remains, however unbelievable, is the only truth."

"And that's the truth."

The analyst said, emphasizing each word.

"Star Tap's marketing capabilities are far more terrifying than we imagined, and even more so than they themselves advertise."

Is this conclusion correct?

Yes, but not entirely.

In the real world, the explosive popularity of some games is just a combination of various coincidences. Is Onmyoji fun? Of course it has fun aspects, but is it fun enough to make Onmyoji earn a billion yuan a month?

This is actually questionable.
Whether or not you have questions in your mind, the deed is done.

Reality may lack logic, but those who write reports do.

After Onmyoji became popular in its previous life, most manufacturers concluded that the Hardcore Alliance had "channel power," which gave the Hardcore Alliance more confidence.

This led to a continuous increase in the price of traffic for online content providers.

The reason why NetEase and Hardcore Alliance broke up in their previous lives was that NetEase's CEO had to come out and curse.

The reason is that after seeing the success of "Onmyoji", the Hardcore Alliance kept increasing the channel fees and user acquisition fees, and in order to protect "Onmyoji", NetEase had no choice but to keep cutting its losses.

In this timeline, Onmyoji also became popular, but after eliminating all the "impossibilities," everyone settled on the conclusion that "Star Tap is more terrifying than imagined."

As for...
"Is it possible that this is just a coincidence? That it was a series of unforeseen events that led to its sudden popularity?"

Anyone who dares to draw this conclusion will be criticized without exception.

"What do you mean by that? Are you looking down on us game analysts?!"

"Do you even understand game operations? If not, shut up!"

"Otherwise, why did Honkai Impact 3 become a hit, and Onmyoji also became a hit? In all these years of hard-combined games, has there ever been such a hit?"

"StarTap is awesome! There's no other explanation."

"As for why StarTap is so amazing at promoting games, let me tell you—no, let me analyze it for you."

(End of this chapter)