My Realistic Simulation Game

Chapter 150 Distribution Rights Throughout Eastern Europe

【Business World】is a business strategy game.

It's about using your brain and seizing opportunities.

In this barbaric era, we strive to be trendsetters.

Wu Weiguo's smartest trait is that he can't see opportunities, but he can see people clearly.

But not everyone is as lucky as him.

Pushkin Square.

Gu Beiwang and his uncle had already cleared out all the goods they had.

Things from China sell very well in Moscow.

Even if they don't stand at the edge of the market, but set up a stall on a busy street, people will take the initiative to ask about the price.

Gu Beiwang also speaks fluent Russian and can converse skillfully with guests.

Therefore, the goods he has always sold out very quickly.

This is his biggest advantage at present.

But Gu Beiwang remained clear-headed.

The language module is a feature that any player can enable.

He wasn't arrogant at all.

To succeed in this game, following the rules will not be enough.

We must take unconventional approaches and seize every possible opportunity.

He looked at the newly renovated and soon-to-open [Jeanswest Flagship Store] across from McDonald's, and a surge of ambition rose in his eyes.

What opportunities could he seize in the Soviet Union?
Gu Beiwang thought it over carefully. The upper echelons were too far away from him, making it difficult to expand significantly.

Not everyone is like Master Jing.

At most, he might manage to acquire some binoculars, military medals, or similar items, buy them back at low prices, and then sell them at a higher price to a few discerning customers.

But this way, the money comes in too slowly.

His timber and steel businesses are doing well, but he lacks capital.

Buying quotas, buying railcars, and having payment for the goods—the ability to make money out of thin air doesn't apply to such large commodities.

Kvass has been very popular in the Soviet Union recently, with a large market potential, and it is a consumable product.

Chinese people who want to sell in small quantities or wholesale can find some loose goods at the Chekhov Hotel or Ochakov Hotel.

However, most of the channels for making money in cities had already been monopolized by Soviet-owned state-run stores and supply and marketing cooperatives.

Others only get a small share of the market, with very little profit to speak of.

So, after much thought...

Gu Beiwang felt that the only opportunity he could seize was the "Jeanswest" in front of him.

Judging from the commotion in Moscow, such a large flagship store has opened, and it's even located right next to McDonald's.

Far East trade is bound to make great strides.

When kvass was first launched, Moscow TV and major print media outlets reported on it extensively.

However, Jeanswest currently has very little advertising and marketing.

Does Qin Yuan not plan to advertise for Jeanswest?
Gu Beiwang did not think so.

As truckloads of Jeanswest products entered the central warehouse, and vehicles from all over the Soviet Union came to pick up goods, his guess became even more certain.

The reason we didn't advertise on a large scale before was because we had a limited stock of goods.

Advertising outreach doesn't yield much product; instead, it can backfire in the market.

Only when there is a sufficient supply of goods and sales networks in various regions have sufficient inventory can it be a good time to carry out large-scale advertising and marketing.

Just like the [Jeanswest Flagship Store] in front of him.

"Uncle, have you found out?" Gu Bei looked at the middle-aged man beside him: "When will this store open?"

"I've found out." The middle-aged man rubbed his hands, which were red from the cold, and breathed out white steam. "They said it's tomorrow, and everything will be 20% off on opening day. The Soviets really like the Jeanswest brand. I asked a few people, and they all said they're just waiting for this store to open so they can grab all the goods."

"Xiao Bei, do you really want to become a distributor for Jeanswest?"

The middle-aged man hesitated: "But the K3 line has been monopolized by those few big scalpers. We can already make a lot of money by wholesaling some small quantities. Even if we become agents, where can we sell them?"

Gu Beiwang did not answer immediately, but instead took his uncle to a nearby department store.

Far East Trade's Jeanswest has three sales channels.

One is the local distribution network extended from the campus network, and the other is the various resellers from China on the K3 line.

The third point is about state-run stores. They practically covered all social classes and markets in the Soviet Union.

When we arrived at the first department store, they were out of stock. We asked the salesperson and found out that they were sold out.

The second store also had no stock.

I contacted several stores, and they all said they were out of stock and that they were urgently restocking, and that it would be available in a couple of days.

The further they walked, the more impatient the middle-aged man became.

But Gu Beiwang became increasingly excited.

This shows what?
This demonstrates the market's acceptance of the Jeanswest brand.

It has such a large audience despite not having much advertising.

After a large-scale advertising campaign, the brand effect will break through existing circles. What kind of frenzy will this market experience then?

"Uncle, let's stop looking."

Gu Beiwang stopped.

"Not looking anymore?" The middle-aged man breathed a sigh of relief. "We shouldn't have looked a long time ago. I'm telling you, Xiao Bei, we don't need to wholesale Jeanswest. We can just import a batch of cheap jeans from China. We won't have trouble selling them. Apple brand is pretty good. I heard that Mr. Qin from Far East Trading initially sold Apple brand jeans."

Gu Beiwang's gaze was very clear: "Apple and Jeanswest are competitors. With similar prices, no one would choose Apple over Jeanswest."

"But if we lower the price, our profits from a trip to Moscow will be diluted."

"Most importantly, after a while, Apple products might not be able to be sold in the Soviet Union."

He knew very well that with Qin Yuan's advertising and marketing efforts and vast distribution network, there was no longer any room for Apple to survive on this northern land.

This brand, which is about to take off, is the biggest opportunity he can seize right now.

We arrived at the Chekhov Hotel.

Gu Beiwang knew that Qin Yuan was right here.

All traders coming to Moscow know that Yaroslavl Railway Station is their first stop upon arriving in Moscow.

And this Chekhov Hotel was their second stop.

Because this is Qin Yuan's hotel, it's the only way for the traders to possibly get close to Qin Yuan.

Qin Yuan was eating hotpot in the backyard when he heard a commotion coming from the front room, so he called over the owner, Chekhov.

"What happened? What's going on?"

Chekhov said respectfully, "Two Chinese traders said they wanted to see you, but the clerk stopped them outside."

Qin Yuan looked at the table full of leftover food.

The group had almost finished eating and had some time to spare, so they casually said, "Let them in. I want to ask what they need."

Binzi and Wu Weiguo were also watching outside with great interest.

A moment later, two people walked in.

The young man leading the group glanced at the group of people in the backyard house, where a fire was burning brightly in the stove.

There were both men and women; the women were beautiful and elegant, and the men each had their own unique characteristics.

However, his gaze brightened noticeably the moment it fell upon Qin Yuan.

"Mr. Qin." Gu Beiwang bowed respectfully and greeted him.

"You know me?" Qin Yuan wiped his hands, tossed the handkerchief on the table, and asked casually.

"We met once by chance on the platform before."

"What do you want to see me about?" Qin Yuan asked, nodding.

"I want the distribution rights for Jeanswest." Gu Beiwang didn't beat around the bush and stated his purpose directly.

These words caused the people in the room to look at him with slight surprise.

Gangzi laughed and said, "Kid, don't you know that on the K3 line, the distribution rights for our Jeanswest have already been taken by a few big players in the industry?"

"I think you have a certain appeal. If you want to buy a few pieces of clothing, your grandpa Gang can make the decision for you."

Wu Weiguo kindly said, "Young man, you've certainly come at the wrong time."

“We recently expanded our distribution network, and we’ve granted out agency rights in various regions. If you’re interested, you can partner with those first-tier distributors and get some second-tier distribution rights.”

Gu Beiwang did not back down. He nodded to Gangzi and Wu Weiguo to express his gratitude.

Then, turning her attention back to Qin Yuan, she said earnestly, "Mr. Qin, what I want is—the distribution rights for the entire Eastern Europe."

"The whole of Eastern Europe?!"

These four words were like a thunderclap, instantly exploding in the small room!

(End of this chapter)