This celebrity is absolutely wicked.

Chapter 383 The day does not understand the darkness of the night

At the same time, the official Weibo account of "Day and Night" also announced the release date of the series.

This time, Lu Ran's team was much more experienced in carrying out the publicity.

With promotion and publicity from various parties, the news of the release date of "Day and Night" quickly spread online.

Internet users can easily find related topics and videos as soon as they go online.

For a moment, netizens were quite moved.

I wasn't really crying, but I never thought I'd get to see Lu Ran's next suspense drama in my lifetime.

"It's been half a year! The second suspense drama after the beginning is finally here!"

"I thought Director Lu had given up on suspense dramas."

"This show looks interesting!"

Do you know how I spent this time after it started?

In addition to Lu Ran's regular promotional efforts, Dongsun Video also provided some promotional resources.

Some behind-the-scenes footage and trailers for "Day and Night" have also started to be released.

The most anxious person here is not the netizens, but Zhang Tao of Tencent Video.

After seeing the online promotion, Zhang Tao's focus differed from that of netizens.

Netizens' attention was mainly focused on the TV series "Day and Night," but he found a line of small print on the promotional materials for Dongsun Video.

It says "Mist Theater" above.

This is not right.

As a competitor in the industry, Tencent Video also has an understanding of Dongsun Video's business.

This "Mist Theater" thing is obviously a new thing; it didn't exist before.

Zhang Tao immediately asked around.

This inquiry led Zhang Tao to slap his thigh in anger after figuring out what the Mist Theater was all about.

He made a phone call to Ji Yongsheng.

Meanwhile, Ji Yongsheng was in his office.

After the phone rang, Ji Yongsheng glanced at the name displayed on the screen.

Upon seeing that it was Zhang Tao calling, Ji Yongsheng was in no hurry to answer.

Zhang Tao should be the one who's worried.

Now we see that Lu Ran's new drama has signed a contract with our Dongsun Video. Not only did they sign this one, but they also signed contracts for subsequent dramas. Are they starting to get anxious?

Where were you when I went to Qincheng to provide in-home services to Lu Ran?
Ji Yongsheng only picked up his phone after Zhang Tao hung up.

After waiting a while, Zhang Tao called again.

Ji Yongsheng waited a few seconds before the call was connected.

Zhang Tao's roar came from the phone's speaker.

"Ji Yongsheng, you have no shame!"

Ji Yongsheng felt that these words sounded familiar, as if he had said them to Zhang Tao before.

But not important.

Ji Yongsheng leaned back in his office chair, his feet propped up on the edge of the desk, and said leisurely, "It's just business competition, don't put it so harshly. I haven't forgotten what happened with that rabbit last time."

Zhang Tao snorted: "What's the deal with your Mist Theater?"

This is what Zhang Tao is focusing on.

Losing one more episode of "Day and Night" is a big deal, but now that it's gone, there's no point in saying more.

The Mist Theater is the most important thing.

Ji Yongsheng said casually, "It's nothing much. We just signed a cooperation agreement with Lu Ran to jointly create the Mist Theater suspense drama brand."

Zhang Tao grasped the key point immediately.

To create it together.

"Fuck you!"

Zhang Tao was too lazy to continue the conversation with Ji Yongsheng and hung up the phone directly.

Dongsun Video is planning a long-term collaboration with Lu Ran.

From now on, all suspense dramas will be shown on the Mist Theater, so what business does Tencent have of them?

Zhang Tao immediately called his assistant and asked him to find out exactly how Ji Yongsheng had done it.

Soon, his assistant brought him the news.

Upon learning that Ji Yongsheng had gone directly to Qincheng Prison the next day, Zhang Tao was completely convinced.

In this respect, he is really no match for Ji Yongsheng.

In the pursuit of progress, Ji Yongsheng was indeed more hardworking than him.

Zhang Tao pondered for a while.

"We at Tencent have no chance with suspense dramas. Lu Ran still has a military drama called Soldier's Assault. We must take this military drama. I want to prove myself. It's not about showing off how great I am. I want to tell others that I will definitely get back what I lost!"

Zhang Tao immediately called Lu Ran.

As soon as the call connected, Zhang Tao laughed heartily and said, "Wow, I wish you a successful graduation!"

While Zhang Tao was pursuing progress, Xingyao Media also saw the news that "Day and Night" had been scheduled for release.

This is superficially the same as the subject matter of their currently airing drama, "The Crime of the Night," both being suspenseful crime dramas.

The difference is that they are just wearing a thin layer of skin.

In the office, Ren Xin explained the matter to Guo Weicheng.

Ren Xin was quite worried.

On the contrary, Guo Weicheng didn't care at all after hearing it.

Guo Weicheng has emerged from the shadow of Jiang Yixuan's house collapse.

Although Jiang Yixuan has been arrested, the case is not over yet.

The final amount to be paid to the brand for breach of contract is a considerable sum, with Jiang Yixuan contributing a portion and Xingyao Media contributing a portion.

Guo Weicheng used to feel a little pain in his wallet, but now he doesn't feel any pain at all.

It became popular because of "The Sin of the Night".

In the dual male lead series, lead actor Tian Jingxiang works for Xingyao Media, while the other lead actor, Kuang Fei, is an actor from another company.

The explosive popularity of "The Sin of the Night" propelled Tian Jingxiang to the top. He can easily make headlines with anything he does, and in less than a month, his fanbase has been well-organized and highly effective.

Most importantly, it's extremely pay-to-win.

To put it bluntly, companies like Xingyao Media don't make money from their works, but from their online traffic.

The copyright fee for "The Sin of the Night" was only a few dollars.

But making money by exploiting fans is the fastest way to make money.

In this month, the money he made from fleecing his fans was not only enough to pay off the breach of contract penalties, but he could also make another profit.

Guo Weicheng waved his hand: "Don't worry about it. We should be more composed when doing things. Day and Night is broadcast in China, while our show is broadcast around the mainland. We're not even in the same league."

One is for a real audience, and the other is for a specific group of people.

Ren Xin worriedly said, "What if the audience compares our show to Day and Night?"

Guo Weicheng laughed and said, "Let's compete then. The money we earn is what really matters. What does making a good drama have to do with me?"

There's nothing I can do, the money's coming in too fast this past month.

Making a TV series involves taking risks; it's better to fleece the fans.

For celebrities with high online traffic, all their works, including but not limited to films, TV series, songs, variety shows, and even red carpet appearances and awards, are meant to increase their exposure.

As long as there's a show and songs, it doesn't matter whether they're good or not.

The main source of revenue is getting fans to spend money in other ways.

"It's still too easy to make money in the Chinese entertainment industry," Guo Weicheng remarked.

The next day, "Day and Night" released new promotional materials.

The ending theme song, "Daytime Doesn't Understand the Darkness of Night," has been officially released.

Lu Ran released two versions of this song.

One is the version of the TV series' ending theme song sung by the lead actor, Yan Xiangwen.

One is the original version of the song sung by Qin Yue.

After all, back on Earth, this song, "Day Doesn't Understand the Darkness of Night," was actually a love song.

After being made into the ending theme, the arrangement was readjusted to match the atmosphere of the drama.

The official Weibo account for "Day and Night" released a promotional video featuring Yan Xiangwen singing, incorporating some content from the main series.

With Lu Ran's current reputation, the release of a new song naturally attracted widespread attention from netizens.

Netizens clicked into the video to listen to the song.

As soon as everyone entered, they saw Yan Xiangwen's face.

"Who is this person? Why does he look so old?"

"This middle-aged man can be a lead actor and he can sing?"

"So it turns out Lu Ran wasn't even in Day and Night."

The information online is quite mixed, and some netizens even thought that Lu Ran was the lead actor in "Day and Night" when they were browsing.

But when Yan Xiangwen came out, everyone realized that wasn't the case.

Yan Xiangwen's appearance has absolutely nothing to do with being handsome.

In addition, he didn't have any famous works before, so it's fair to say that the audience didn't recognize him.

"Does anyone remember? Yan Xiangwen played a role in the classic novel 'Hua Xia'. I remember he did a pretty good job back then."

"Now that you mention it, you do look familiar. You were in period costume before, but you didn't recognize me in this modern city setting."

"So, Yan Xiangwen is a skilled actor."

Thanks to the spread of the information by many netizens, the situation has been clarified.

In the video, Yan Xiangwen's slightly husky voice sang the chorus.

You'll never understand my sorrow, just as the day can't understand the night's darkness.

Like the eternally burning sun, it knows nothing of the waxing and waning of the moon.

You'll never understand my sorrow, just as the day can't understand the night's darkness.

"I don't understand why that star fell."

The melody of "Daytime Doesn't Understand the Darkness of Night" also lingered in the hearts of the audience.

However, most viewers felt that while the song was decent, it was nothing special and didn't quite reach the level of being amazing.

Without seeing the full content, let alone experiencing the additional meaning hidden in the lyrics.

Online, as the promotion of "Day and Night" has been fully rolled out, all sorts of opinions have emerged.

The biggest reason is that Lu Ran is not the lead actor in "Day and Night".

It's worth noting that Lu Ran has only appeared in a handful of films and television dramas to date.

In the film and television industry, although he has some notable roles, he has not yet reached the point where people feel that Lu Ran can make others famous on his own.

This time, Lu Ran pushed Yan Xiangwen to the forefront, while he himself retreated behind the scenes.

It's obvious they're trying to promote Yan Xiangwen.

It's not easy to make an actor famous.

This refers to real actors, not those with high popularity.

Yan Xiangwen's acting skills are good, but there are many other actors in the Chinese entertainment industry with good acting skills.

On Dongsun Video, the number of viewers who pre-ordered "Day and Night" exceeded one million after two days of promotion.

This situation is far from the grand occasion of "The Beginning".

"Lu Ran's choice of Yan Xiangwen, a talented actor, as the lead actor is admirable, but it is too risky."

“Under normal circumstances, he would at least give himself a role in the show to solidify the show’s base by leveraging his own popularity.”

"You haven't even become famous yourself yet, and you're already promoting someone new? Can you really handle that?"

Some self-media outlets or marketing accounts also jumped in and stirred up trouble.

With fame comes controversy, which is unavoidable.

Moreover, Lu Ran has offended quite a few people, and many are just waiting to see him make a fool of himself.

Lu Ran didn't pay attention to the situation online for the past few days. He went home to rest for a few days and spent time with his parents. He went to the Wong Fei-hung film crew the day before his parents got fed up with it.

After a series of procedures, including the opening ceremony, the film "Once Upon a Time in China" officially began filming.

Lu Ran's first scene was the final bamboo ladder battle in the movie.

(End of this chapter)