This celebrity is absolutely wicked.

Chapter 382 The Mist Theater
Ji Yongsheng did not recognize the actor Yan Xiangwen.

But judging from the acting in that scene just now, it can be said that it was quite good.

You can't really cast twin actors in a movie.

There are twin actors in the Chinese entertainment industry, but those with acting skills are truly rare.

Lu Ran shook his head: "It's not one person playing two roles, it's one person playing four roles. Keep reading."

Ji Yongsheng pressed on, "What's this actor's name?"

"Yan Xiangwen, from the National Theatre of China, previously filmed the classic Chinese texts."

When Lu Ran said that, Ji Yongsheng remembered.

Since he acted in "China in Classical Texts", it's not surprising.

The acting skills of the main characters in "China in Classical Texts" have been widely praised by netizens.

I applaud Lu Ran's decision to only select actors with solid acting skills and not those with high popularity.

Driven by curiosity, Ji Yongsheng continued reading.

Sure enough, in later episodes, Guan Hongfeng and Guan Hongyu switched identities.

Guan Hongfeng suffers from nyctophobia and cannot go out at night.

So his younger brother, Guan Hongyu, went out in his place.

"This is the third character, Guan Hongfeng, played by Guan Hongyu."

Ji Yongsheng almost suffered a back injury from this bizarre tactic.

Suspense dramas with two male leads are common; Xingyao Media's "The Sin of the Night" is an example.

The brother and sister, one a policeman and the other a criminal, are common elements in the story.

But Ji Yongsheng has never seen anything like it before, with an actor playing such a role and the script being so brilliantly designed.

When he saw Guan Hongyu answer the phone and say "Hello, this is Guan Hongfeng," he had already decided that he was determined to get this drama!

After quickly watching the first episode, Ji Yongsheng got straight to the point.

"Our Dongsun Video wants to buy the exclusive online broadcasting rights for Day and Night."

Ji Yongsheng immediately offered a price.

Following the revenue-sharing model of the previous "Beginning", Dongsun Video added a minimum guarantee fee, adopting a minimum guarantee plus revenue-sharing model for cooperation.

Dongsun Video pays a minimum copyright fee, and the remaining fees are shared from advertising revenue, membership fees, and other sources.

This method can generate substantial profits once a show becomes popular.

Even if the show flops, there's still a basic guaranteed income.

The film and television market is not doing well these days, so offering such conditions is already quite good.

Lu Ran's focus wasn't on the minimum guarantee anyway; the drama "Day and Night" would easily surpass that.

To make money, you have to earn a share of the profits; that's how you earn the most.

After the two had discussed the general terms of the contract, Ji Yongsheng said, "I have a suggestion: the promotion period for 'Day and Night' should not be too long. Once our promotion starts, it would be best if it could start airing within a week."

Lu Ran: "So eager?"

The promotional period for a typical TV series usually lasts up to a month.

Ji Yongsheng snorted: "You've seen the news about 'The Crime of the Night' online, haven't you? This drama is disguised as a suspense drama, but the actual content has little to do with suspense. We, 'Day and Night,' need to release it as soon as possible. We can't just let them ride our coattails; we can't ride their coattails."

"The Sin of the Night" was released on the international version of Orange Video, but it was promoted on domestic platforms.

This is a direct competitor to Dongsun Video, and what's worse, it's piggybacking on the popularity of "The Beginning," which Dongsun Video simply can't tolerate.

Moreover, "The Sin of the Night" is a BL (Boys' Love) novel with two male protagonists.

Our "Day and Night" is a true suspense thriller with two male leads.

We can't just let you guys ride my coattails. This time, the rapid promotion and launch is precisely to capitalize on the popularity of "The Night's Sin".

Once the series airs, viewers will immediately know its quality. Seeing Ji Yongsheng's attitude, Lu Ran directly used a character test card to assess him.

Although Ji Yongsheng's character may not have reached 90, it is still 88.

This is pretty good.

No wonder Dongsun Video's performance has never been as good as its competitors over the years; it's just that General Manager Ji is too kind.

Seeing Ji Yongsheng's attitude, Lu Ran felt that he could also tell Ji Yongsheng what he was thinking.

"President Ji, after the 'Day and Night' series ends, our company will definitely continue to film suspenseful web dramas. I think it would be better if we reached a long-term cooperation agreement with you. Dongsun Video can definitely create a dedicated section for suspense dramas and build a brand label."

Both Orange Video and Tencent Video have their own strengths.

Orange Video prefers to upload urban idol dramas, while Tencent Video prefers historical idol dramas.

These video platforms also have dedicated production companies, and their businesses are very mature.

Dongsun Video still doesn't have its own flagship product.

Ji Yongsheng also began to ponder.

"You mean to make suspense dramas a brand, so that when users think of Dongsun Video, they know that Dongsun Video is the best at watching this type of drama, and these users will become our long-term users, and we can also continuously attract other users."

Ji Yongsheng quickly figured out the key point.

The matter itself isn't that difficult to understand; the problem lies in how to implement it.

Once the project is established, there will be at least several dramas produced each year.

More importantly, a brand can only be established through high-quality dramas.

Ji Yongsheng doesn't want to make money off popular celebrities, nor does he have the ability to do so.

Lu Ran nodded: "Yes, that's the idea. If this section is established, both 'Day and Night' and 'The Beginning' can be included."

He referenced the Mist Theater on Earth.

In recent years, the Mist Theater has not produced any blockbuster hits, but back then, the Mist Theater was extremely popular.

This single theater has produced several hit dramas for the audience, all of which feature excellent acting and storylines.

Since Xinghuo Pictures plans to continue making suspense dramas, why not turn it into a brand?

Let other companies engage in copycat marketing, so that in the future, consumers will only need to recognize the brand.

Ji Yongsheng didn't rush to agree this time: "I need to go back and have a meeting to decide on this matter. Wait for my news."

After finishing his meal that day, Ji Yongsheng returned to headquarters without stopping.

Lu Ran packed his bags and went home for two days.

Ji Yongsheng called soon after.

"The details for this section are finalized. We're preparing to launch it immediately, along with 'Day and Night.' What name would you like for this section?"

Lu Ran: "Let's call it Mist Theater."

Lu Ran was too lazy to think of a name; the name "Mist Theater" was already quite good.

Suspense is all about mystery, and the audience has to cut through the fog to see the truth.

"This is a good name, better than we thought. Let's call it Mist Theater!"

Dongsun Video was incredibly fast; right after I finished talking to Lu Ran, Dongsun Video immediately started the promotional campaign for "Day and Night".

On the homepage banner, a large poster hangs on the software, displaying the words "Seven Days to Go".

After clicking into the video of winter bamboo shoots, a group of netizens saw this poster and immediately noticed the text on it.

Although Lu Ran is not among the figures listed, a large line of text indicates his presence.

"After the beginning, Lu Ran's second suspense drama is about to be released!"

(End of this chapter)