This director lacks vision.

Chapter 352 Feng Xiaogang's desperate gamble!
After the 101 generation group fully and deeply united, Naza also understood the responsibilities and true meaning of being a leader.

With Nazar's active cooperation, Jiang Yifeng made some adjustments to the content of the Spring Festival Gala program.

Naza returned to the first generation of the 101 group and sang "Wanjiang" with everyone. In the end, the role of Diao Chan was given to Tong Liya.

Tong Liya was overjoyed after eating the pancake.

For female celebrities, looks and appearance are highly valued.

At that time, Tong Liya was a second-tier female star. Being able to play one of the Four Beauties alongside Liu Yifei, Fan Bingbing, and Jing Tian was a huge opportunity for her to elevate her status and a recognition of her beauty.

Tong Liya can seize the opportunity to market her beauty and attract a lot of attention.

For this reason, Tong Liya turned down the period drama "The Women of the Knife Family" and devoted herself wholeheartedly to the training for the show "National Beauty and Fragrance".

From a realistic aesthetic point of view, Tong Liya is somewhat inferior to the other three women, especially since Liu Yifei and Jing Tian have taken beauty potions.

However, after makeup, when dancing in front of the camera, Tong Liya's performance was in no way inferior, and she was fully worthy of Diao Chan's beauty.

Her eyes and brows were lively, her dance moves were natural, and every smile and frown had a wildness and playfulness that could easily stir a man's heartstrings. After Jiang Yifeng thoroughly played with and experienced her, he was very satisfied.

However, things didn't go smoothly with the Spring Festival Gala, with programs like "Red-Clad Ladies" and "Code Name Big Ben" facing difficulties.
In response to this situation, Jiang Yifeng patiently communicated with his superiors, explaining his vision for the Spring Festival Gala.
These two programs still need some changes, and we will consider them further later.

Jiang Yifeng remained calm in the face of this situation and was able to accept all possible outcomes with equanimity.

The Spring Festival Gala is inherently composed of many factors and tasks.

For example, 2014 marked the 50th anniversary of the establishment of diplomatic relations between China and France, and the government made a relevant request, which was to have Liu Huan and Sophie Marceau sing a song together to reflect this.

Although Jiang Yifeng is very assertive, he still makes some compromises on the Spring Festival Gala.

But the outside world doesn't see it that way.

On December 10th, the Spring Festival Gala underwent its third program review.

After this review, the list of programs for the Spring Festival Gala was basically finalized, and the rest was about refining and polishing the program content.

There is absolutely no crosstalk in these programs.

Although many people criticize crosstalk, the news that there was no crosstalk performance on this year's Spring Festival Gala has prompted many to revive the art form.

They also felt that Jiang Yifeng shouldn't go to extremes and that they should give crosstalk a chance.

The Spring Festival Gala production team is quite adept at stirring things up; they even did a special report called "A Preview of the Jiang-Style Spring Festival Gala."

The report did not reveal the specific program lineup, but it did release a lot of behind-the-scenes footage, all of which showed that Jiang Yifeng was the one finalizing the program.

The report concluded with a data summary: of the 38 programs in this year's Spring Festival Gala, including "Unforgettable Tonight," 13 were "created" under the leadership of Jiang Yifeng, and another 8 were approved and modified by Jiang Yifeng.

In other words, Jiang Yifeng directly secured 21 programs, which is more than half of the total number of programs.

This ratio is outrageous; no wonder it's called "Jiang-style Spring Festival Gala".

Moreover, Fengxing Media has also been employing a large number of artists, conservatively estimated to be more than 30, considering that there are 13 members from just the two generations of 101 girl groups.

Including the sketch comedy actors from Happy Twist, the number of people is indeed quite large.

The special report "A Preview of Jiang Yifeng's Spring Festival Gala" immediately sparked widespread discussion after its broadcast, with people debating Jiang Yifeng's domineering style.

Some people support Jiang Yifeng, believing that this is how a director should act, while others feel that Jiang Yifeng's one-man rule is wrong and that turning the Spring Festival Gala into Fengxing Media's annual meeting is unfair.

The ongoing debate between the two sides generated considerable buzz for the Spring Festival Gala.

This is the effect the Spring Festival Gala production team wanted.

After all, setting aside its official significance, the Spring Festival Gala is also a profit-making event, with high sponsorship fees every year.

The director and actors performed without pay.

Therefore, Jiang Yifeng felt at ease using his own people. He had put in the work and made contributions, so it was reasonable for him to give his people some exposure as compensation.

However, some viewers cannot accept Jiang Yifeng's actions.

These people's emotions and remarks were quickly seized upon by rival companies such as Huayi, who began to exploit the Spring Festival Gala controversy.

On December 12th, Sina Entertainment published an interview with Feng Xiaogang.

In the interview, Feng Xiaogang said, "Actually, the Spring Festival Gala production team also contacted me and wanted me to be the director of this year's Spring Festival Gala."

But I think film directors should focus on the film itself.

The Spring Festival Gala is not my area of ​​expertise, so I shouldn't get involved.

My only goal right now is to film "Personal Tailor" well and do a good job with the post-production of this movie.

Therefore, I declined the invitation from the Spring Festival Gala production team.

Look how much effort Jiang Yifeng put into directing the Spring Festival Gala, how could he possibly have time to manage movies?
I'm very worried about the quality of the movie "Lost in...". I doubt it will be good, and I'm afraid it will be a one-sided flop.

To be honest, I hope our match will be evenly matched.

This is the only way to provide the best viewing experience for the audience.

In just one week, Personal Tailor will be released.

I reshot this movie three times and did five more rounds of retouching. This is the movie I've put the most effort into, and I hope everyone will go to the cinema to support it.

Both "Personal Tailor" and "Lost in..." will be released on December 19th.

Huayi is using the controversy surrounding the Spring Festival Gala to promote the showdown between Feng Xiaogang and Jiang Yifeng.

When Feng Xiaogang first provoked Jiang Yifeng, the two kings of Huayi were unhappy.

But now they have accepted the facts and have begun to actively operate and promote themselves.

While there are downsides to releasing it at the same time as "Lost in Thailand," there are also advantages.

As long as the rivalry between Feng Xiaogang and Jiang Yifeng, and between Personal Tailor and Lost in the Big Bang, can be hyped up and create a certain level of competition, then Personal Tailor's box office performance will not be bad.

After all, it's the Lunar New Year film season, which can accommodate two films that become huge hits at the same time.

Moreover, Feng Xiaogang is really serious this time.

After agreeing to a showdown with Jiang Yifeng, he rewrote the custom-made script, filmed a lot of additional footage, re-edited the movie, and even deleted some advertisements despite the pressure.

Feng Xiaogang is very satisfied with the quality of the film. He believes that "Personal Tailor" is no less than "A World Without Thieves," so his confidence has been restored.

It's quite normal for Feng Xiaogang to optimize his films. When there are few competitors and no competitive pressure in the market, Feng Xiaogang's films tend to focus on making money, inserting various advertisements, resulting in increasingly poor quality films, and then he criticizes the audience for not knowing how to appreciate them.

Now that Jiang Yifeng has increased the intensity of his work, Feng Xiaogang, not wanting to lose, has decided to optimize the film.

However, it remains to be seen how much skill he actually possesses, and what the quality of the customized and optimized product will be.

Jiang Yifeng's controversy surrounding the Spring Festival Gala was already intense, and Feng Xiaogang's interview only added fuel to the fire.

According to Feng Xiaogang, Jiang Yifeng directing the Spring Festival Gala was like picking up leftovers that Feng didn't want.

Feng Xiaogang respects film, while Jiang Yifeng does not respect film or the audience.

The two sides have vastly different perspectives.

Huayi invested a lot of money in advertising and even organized a group of online trolls.

Immediately, comments such as "Feng Xiaogang is more dedicated than Jiang Yifeng" and "Jiang Yifeng's opportunity to direct the Spring Festival Gala was given to him by Feng Xiaogang" circulated online.

Many people believe that Jiang Yifeng shouldn't have gotten involved in the Spring Festival Gala.

Seeing this, Feng Xiaogang was very pleased with himself.

Unexpectedly, the Spring Festival Gala production team didn't tolerate him at all, and Zhu Tong, as their representative, quickly posted a Weibo post to refute the rumors.

"Inviting an outsider to serve as the chief director for the 2014 Spring Festival Gala was a strategy we decided on a long time ago. The main purpose was to bring some surprises and novelty to the audience across the country."

The first director that comes to mind is Jiang Yifeng.

However, Director Jiang was very busy with a full schedule. We pleaded with him several times before he was finally moved by our sincerity and agreed to direct the Spring Festival Gala.

During this process, we never contacted any other directors, let alone Director Feng Xiaogang.

Of course, the production team also considered that if Director Jiang refused, we might approach Director Feng instead.

But that was just a backup plan; it wasn't implemented.

After Zhu Tong posted this Weibo post, it was reposted by the official Weibo account of the Spring Festival Gala program team.

After seeing this, netizens suddenly realized that Feng Xiaogang was Jiang Yifeng's backup plan, and his interview had embellished his own image.

Everyone felt that this was reasonable and more in line with the actual status of Jiang Yifeng and Feng Xiaogang.

In an instant, Feng Xiaogang became a clown, and his previous remarks appeared extremely ridiculous.

But Feng Xiaogang did not admit defeat. Instead, he released screenshots of the chat to prove that the Spring Festival Gala production team had contacted him.

[Zhu Tong: Director Feng, if you had the opportunity to direct the Spring Festival Gala, would you be willing to try?]

This is a chat log between Zhu Tong and Feng Xiaogang. It's just one sentence, but it seems that the Spring Festival Gala production team did indeed contact Feng Xiaogang.

With Feng Xiaogang releasing the chat screenshots, public opinion has shifted somewhat.

More and more people are watching the spectacle; everyone enjoys seeing this kind of excitement.

However, Zhu Tong quickly released the complete chat log.

[Director Feng, if you had the opportunity to direct the Spring Festival Gala, would you be willing to try?]

Of course I'd love to, it would be my honor! However, I also need to manage the production of this custom-made film, which is my most satisfying film and will take up a significant amount of my time. Please understand.

Okay, we're just conducting an interest survey; we haven't decided on a candidate yet. We'll contact you if we do.

After this chat log was released, Feng Kuzi became a laughing stock across the internet.

He previously said that the Spring Festival Gala production team had approached him but he had refused. However, judging from the chat history, Feng Xiaogang did not refuse at all, but readily agreed.

Moreover, Zhu Tong explicitly stated that it was just a survey to gauge interest, not a formal invitation.

Even so, Feng Kuzi was still able to boast and even dared to release chat screenshots.

Netizens mocked Feng Xiaogang, saying he had lost his mind and was betting that the other party hadn't saved the chat history.
But Jiang Yifeng knew that Feng Xiaogang was doing this to promote the movie.

Because in the chat history, Feng Xiaogang mentioned personalized customization and expressed his satisfaction with the movie, which took up a lot of his time.

While netizens were mocking and gossiping, they also noticed Feng Xiaogang's remarks.

These are private chat logs, representing Feng Xiaogang's true feelings, which is why everyone is curious about personalized customization.

It is obvious that Feng Xiaogang and Huayi deliberately used the controversy surrounding the Spring Festival Gala to guide Zhu Tong step by step to release the chat logs, thereby promoting the personalized customization service.

It has to be said, this move was very clever.

Although Feng Xiaogang was ridiculed by the entire internet, the film's promotional effect was very good.

After all, Feng Xiaogang has directed good movies such as Party A, Party B, Big Shot's Funeral, and A World Without Thieves, and many viewers still recognize his talent.

Seeing that Feng Xiaogang said "Personal Tailor" is his most satisfying film, audiences are interested in going to the cinema to see it.

If you force this idea into the audience, it will be difficult for them to accept it. However, as they follow the gossip and learn about Feng Xiaogang's "true feelings," they will naturally believe it.

This is also a common marketing tactic used by many marketing accounts in the future—using WeChat or QQ chat records to attract netizens to watch the drama unfold, and subtly embed product marketing without their knowledge.

As for Feng Xiaogang being ridiculed by the entire internet and becoming a clown who was exposed for his boasting, that's not a big deal.

Feng Xiaogang did a lot of abstract things during the film's release.

As long as "Personal Tailor" performs well at the box office and receives positive reviews, Feng Xiaogang's reputation will naturally recover; Chinese people have always been pragmatic in this regard.

This fully demonstrates that Feng Xiaogang is indeed confident in personalized customization.

He decided to take a gamble and bet everything on this movie.

However, Feng Xiaogang's triumph didn't last long, because on December 16th, the film scheduling results for major cinemas were released.

"Lost in Thailand" is far ahead of the competition, with a total screening share of 55%, which represents the theaters' optimism about Jiang-style comedies.

Despite its extensive advertising campaign, "Personalized Customization" only received 27% of screenings, more than half that of "Lost in...".

Seeing this result, Feng Xiaogang was truly anxious and broke down.

He posted seven Weibo posts in a row, angrily criticizing Wanda Cinemas and Jiang Yifeng.

(End of this chapter)