This director lacks vision.

Chapter 239 Jiang Yifeng's Three Provocations of Hua Yi

Hearing the whispers around her and the amused expressions of some, Wang Zhonglei asked, "Old Feng, do you want to accept this challenge?"

If I were you, I'd film "If You Are the One 3" and confront him head-on!

The Wang brothers certainly hoped that Feng Xiaogang would direct comedies.

After all, comedy has low costs and high returns.

Movies like "Aftershock" and "Back to 1942" involve large investments, high risks, and very long project cycles, resulting in long periods of capital tied up.

Now that the Chinese film market is booming, the faster the capital turnover, the better.

Feng Xiaogang did not give a direct answer, but said: "Let me think about it. Filming for 1942 has only just started. This movie will take at least half a year to film, and it won't be released until the end of next year."

As for what my next movie will be, I don't really have any ideas myself.

Upon hearing this, Wang Zhongjun and Wang Zhonglei exchanged a glance, both sensing Feng Xiaogang's lack of confidence.

Jiang Yifeng challenged Feng Xiaogang to a duel in front of so many media and spectators, and Feng Xiaogang didn't dare to accept the challenge.

This has already explained a lot of problems.

Little did people know that Feng Xiaogang was also suffering inside.

As a creator, Feng Xiaogang himself can also feel that he can no longer make good comedies.

He has already passed the stage of struggle, and he has used up all his previous life experience. Now he is living too well and has no inspiration for comedy about ordinary people.

Jiang Yifeng's situation is completely different.

His first film grossed 4.6 million yuan, directly competing with Afada and breaking the record for domestic films;

The second film grossed 15 billion yuan worldwide, breaking records again, even making phenomenal films like Let the Bullets Fly pale in comparison.

Not to mention the various TV dramas he starred in.

Feng Xiaogang, also a director, could sense Jiang Yifeng's sharp edge—a vibrant and energetic creative force.

He truly had no confidence in competing with Jiang Yifeng's film at the box office.

Seeing the expressions on the two kings' faces, Feng Xiaogang coughed and changed the subject, asking, "Are you confident about winning the awards tonight?"

Forget about the Best Director award, Xu Jinglei should be a shoo-in for Best Actress, right?

The award that Huayi Brothers is focusing its public relations efforts on this time is the Outstanding Actress Award, aiming to promote Xu Fan to the Huabiao Award for Best Actress.

Just as Wang Zhongjun was about to speak, he saw a commotion around him. Jiang Yifeng led Shu Chang into the venue and walked towards them.

Jiang Yifeng walked up to Feng Xiaogang and said with a smile, "Director Feng, I wonder if you accept my point of view just now?"
We'll each make a film, and then compete in the same release window. That way, we can have a friendly exchange and entertain everyone at the same time.

Seeing the smile on Jiang Yifeng's face, Feng Xiaogang's temper flared up.

He felt he had already been very tolerant, but he didn't expect Jiang Yifeng to be so disrespectful and come over to confront him directly.

Tolerable or unbearable!
"I accept! My 1942 will be released during the Lunar New Year holiday next year. You can make a new movie then, and we'll go head-to-head."

"How arrogant and reckless! They don't know their own limitations!"

Feng Xiaogang was really anxious and didn't even realize the trap in Jiang Yifeng's words.

Jiang Yifeng said, "Do you accept my point of view?", not that he was challenging him.

Feng Xiaogang's statement that he accepted the call immediately created ambiguity.

It seems that Jiang Yifeng just said in an interview that "Feng Xiaogang is no longer good, his era is over," and Feng Xiaogang has accepted this view.

There were many media reporters in the venue. These people all worked with words and immediately realized that Jiang Yifeng had set a trap for Feng Xiaogang.

The media outlets were excited, taking photos and making records.

Many people have even come up with news headlines.

"Feng Xiaogang admitted that he was powerless, and 1942 was his last act of defiance."

"Jiang and Feng compete in the same period, the passing of the torch between the old and new kings of commercial films."

"Jiang Yifeng hit the nail on the head regarding Feng Xiaogang's weakness: he is no longer capable of making comedies."

……

Hearing Feng Xiaogang's angry words, Jiang Yifeng smiled and said, "If you're not hot-blooded, you're not a young man. You'll never know what it's like to become famous at a young age."

Feng Xiaogang: "..."

When Feng Dapao encountered Jiang Yifeng, he was completely speechless, his words piercing his heart.

Feng Xiaogang certainly hoped to achieve fame at a young age, his sword shining brightly across nineteen provinces.

But he didn't get the script.

He could only rise through the ranks by serving as a lackey to a group of privileged kids.

If Feng Xiaogang could have been more restrained and done some good deeds after becoming famous, his story would have been quite inspiring.

Unfortunately, he did more bad things than good things.

Seeing Feng Xiaogang's discomfiture, Wang Zhonglei said calmly, "What's the use of saying so much? If you don't win the award tonight, don't blame anyone else."

"Of course not, I believe in the fairness of the Huabiao Awards." Jiang Yifeng said with a smile, "If you, Mr. Wang, don't win anything, you shouldn't be worried."

After all, you still have the Golden Horse Award.

Huayi is a loyal partner of the Golden Horse Awards, exceptionally loyal.

Jiang Yifeng's words were a veiled insult, implying that Hua Yi was a lackey of the Golden Horse Awards, which infuriated Wang Zhonglei to the point that she almost cursed on the spot.

What's even more infuriating is tonight's award results.

There were 10 outstanding feature films, including "Aftershock" and "Back to 20".

But Jiang Yifeng still stole the show because his character, "Lost in Thailand," also won an award.

With two films winning awards, he overshadowed all other directors. The next outstanding director, Jiang Yifeng, shared the award with Han Sanping for "The Founding of a Republic."

The camera focused on Feng Xiaogang, who could only smile and applaud.

We had to applaud; Han Sanping was also up there, receiving an award alongside Jiang Yifeng.

It's one thing to lose these two awards, but Wang Xiaowang, Wang Dawang, and Feng Xiaogang can tolerate it, since they had some expectations.

However, when the presenter for the Outstanding Actress award announced that the winners were Naren Hua and Shu Chang, they were genuinely a little overwhelmed.

The Outstanding Actress award is a key public relations focus for Huayi Brothers, and it's also a promise that Feng Xiaogang made to his wife.

The camera focused on Feng Xiaogang again, and he subconsciously cursed, "Fuck your mother!" Then, noticing the camera, he instantly became expressionless and sat up straight.

This performance is truly relatable.

It not only caused laughter at the scene, but also became a hit online.

That very night, it was turned into a GIF and was widely used online.

Shu Chang was very excited after winning the award. "Love is Not Blind" has been released for three weeks and has already grossed 3.3 million yuan.

This box office performance is excellent, which also proves Shu Chang's personal ability and audience appeal.

Now that she's won the Huabiao Award for Best Actress, she'll be a film actress with both market appeal and star power, a true A-list female celebrity.

At this year's Huabiao Awards ceremony, Huayi was completely defeated, while Jiang Yifeng and Fengxing Media emerged victorious.

This result surprised not only Huayi Brothers but also the audience.

Jiang Yifeng, however, felt it was the right thing to do.

After all, Fengxing Media had also done public relations work, and they had used Wen Lingfeng's connections.

In addition, Jiang Yifeng is a director who has collaborated with the railway bureau and the public security bureau. His films and television dramas have been exported overseas. He is also a mainland director with a solid political background and is officially recognized.

Jiang Yifeng is now publicly supporting official awards such as the Huabiao Awards online, which has led to him being mocked by Peng Haoxiang as a sycophant of "red film" awards.

In this situation, the authorities will definitely give Jiang Yifeng their full support.

Otherwise, who would want to rely on us in the future?

Huayi failed to grasp this point and continued to use the same old public relations tactics, so it's no wonder they suffered a complete defeat.

After the results of the Huabiao Awards were announced, Hua Yi and Feng Xiaogang were met with a barrage of ridicule online.

The main reason is that Huayi issued too many press releases and exaggerated the situation, leading the public to believe that they would win the battle against the Tangshan earthquake.

This defeat was so crushing that it will naturally draw criticism from the public.

"Has Feng Xiaogang run out of ideas? I think Jiang Yifeng is right, Feng's comedies are indeed getting worse and worse."

The new meaning of "Jiang Lang's talent has run dry": Jiang Lang (Jiang Yifeng) said that you have run out of talent.

"When Feng Xiaogang started cursing the audience, he had already lost the film market. He was originally a commercial film director, and if he lost the market, he should step down from his position as a big director. Some audiences still support him, which is really despicable."

"With LeTV announcing its entry into the film and television industry, Huayi Brothers not only lost its number one position, but its number two position is also in jeopardy."

"Didn't they say Huayi had prepared a victory celebration banquet in advance? Who is this celebration for? It's not for Jiang Yifeng and Shu Chang, is it?"

“If you look closely at Huayi Brothers, you’ll find that it doesn’t really have any core competitiveness. Feng Xiaogang is no longer a star, there aren’t many celebrities around, and the stock price is overvalued.”

The backlash from public opinion quickly spread to the stock market.

On the morning of August 29, Huayi Brothers' stock price plummeted to its daily limit, which in turn amplified the impact of public opinion.

In many people's minds, Huayi seems to be on a downward spiral.

This is the effect Jiang Yifeng wanted.

He still felt it wasn't enough, so he arranged for some more press releases.

Soon, a Weibo influencer named "Sanyu Watching Movies" published an article titled "Jiang Yifeng Angers Huayi Three Times".

"Recently, the struggle between Fengxing Media and Huayi Brothers at the Huabiao Awards has become the focus of public opinion."

I carefully sorted out the grudges between Jiang Yifeng and Huayi and summarized it into a story called "Jiang Yifeng Angers Huayi Three Times".

The first blow came at the end of last year when If You Are the One 2 was released, which was met with the release of Jiang Yifeng's Back to 20, causing a precipitous drop in box office revenue and resulting in If You Are the One 2 losing at least 2 million yuan in box office revenue.
The two kings of Huayi were furious and even released a press release to attack Jiang Yifeng, using the Crown Group's fake sex scandal as a pretext. However, Jiang Yifeng turned the tables on them, and they had no choice but to stop.

The second point of contention was in this year's hit drama "The Hunt," where Jiang Yifeng used Wangzhongwang Media to allude to Huayi Brothers and also revealed their peculiar fetishes.

The two kings were originally prepared to retaliate, but they discovered that the drama had official endorsement and that Song Zu had been banned, so they had no choice but to swallow their anger.

The third one is the Huabiao Award, which just passed.

Huayi was unwilling to let Fengxing Media snatch the title of the number one company in mainland China, and wanted to make a big fuss at the Huabiao Awards to suppress Jiang Yifeng.

The result was a complete failure, suffering a backlash from public opinion, and the reputation of the company's leading director, Feng Xiaogang, was also damaged, leading to a continuous decline in the stock price.

Both Wang and Xiao Wang were so angry they felt suffocated; it's said that Xiao Wang is still receiving intravenous fluids in the hospital.

Next, I will give you a detailed explanation of the process of Jiang Yifeng's three attempts to provoke Hua Yi..."

After the article was published, it immediately topped the Weibo hot search list, becoming the focus of public opinion, and was also reposted by major media outlets.

This kind of gossip involving business competition, combined with recent hot news topics, makes people very interested.

Netizens naturally eagerly joined in the gossip.

The media sensed the buzz and all wanted to interview the two Wangs from Huayi Brothers and Jiang Yifeng.

However, after careful consideration, Huayi decided to handle the matter quietly, since responding to it would only make them more vulnerable.

They announced a collaboration with Jackie Chan to film the action-adventure movie "Chinese Zodiac" in an attempt to offset the negative public opinion and boost their stock price.

Jiang Yifeng, however, could not find anyone.

After kicking Hua Yi hard, he flew to the United States with Wen Lingfeng to inspect a company.

(End of this chapter)