This director lacks vision.

Chapter 238 Strike the snake at its vital point

On the evening of August 25th, Jiang Yifeng and Liu Yifei attended the 28th China TV Drama Flying Apsaras Awards ceremony.

"The Hunt" won the first prize for long-form television drama, along with another television series.

The Grand Prize was awarded to "Liberation".

In addition, Jiang Yifeng and Dong Yachun also won the Outstanding Director Award.

It's worth mentioning that he won this award by edging out Guan Hu.

After receiving the award, Jiang Yifeng held the certificate in his left hand and the trophy in his right, with the beautiful Liu Yifei by his side, and took several beautiful photos. He then posted the photos on Weibo that same evening.

"Thank you for recognizing 'The Hunt' at the Feitian Awards. I'm very happy to receive this award. See you next year!"

The Feitian Awards also has an official account on Weibo.

This account immediately reposted Jiang Yifeng's Weibo post, also riding the wave of popularity.

Jiang Yifeng's attitude of belittling awards from Taiwan and Hong Kong while elevating awards from mainland China is very clear.

Under his influence, many viewers who were not familiar with awards in mainland China have gradually begun to learn about awards such as the Feitian Awards.

Many netizens believe that since all kinds of awards are shady, have cliques, and involve the transfer of benefits, the Feitian Awards are at least officially organized, which is better than those in Taiwan.

From this perspective, Jiang Yifeng's statement that the Golden Horse Award is a provincial-level award is indeed perfectly correct.

After receiving the award and posting on Weibo, Jiang Yifeng went home with Liu Yifei.

After arriving home, Liu Yifei said, "I overheard you chatting with your boss just now. It seems like you have a good chance of winning Best Actress?"

Jiang Yifeng nodded and said, "The Huabiao Awards are held every two years, so the Best Actor and Best Actress awards are often shared, and this year should be no exception."

Changchang's biggest competitor is Xu Fan, who was involved in the Tangshan earthquake. The company has indeed put a lot of effort into public relations this time, so she has a very good chance.

Upon hearing this, Liu Yifei's eyes revealed a look of envy.

She asked, "Do you think I can win a major prize through hunting?"

Jiang Yifeng countered, "How do you think your acting skills and status compare to those of actress Siqin Gaowa?"

"That's definitely not comparable."

"That settles it then. Siqin Gaowa is a foreign actress, just like you."

With such strong abilities, she has many representative works in the serious drama circle, but she has not won any of the three major domestic TV drama awards.

What makes you think you deserve this award?

Jiang Yifeng was telling the truth, but the truth can be hurtful.

Liu Yifei was left speechless.

Jiang Yifeng added, "Awards are nice to have, but not essential. Don't get hung up on them."

Jiang Yifeng is a reborn person, and when he looks at the entertainment industry and its various awards, he subconsciously considers issues from a third-party objective perspective, or even from a superior perspective.

Therefore, I have a very calm mindset.

Simply winning awards is not enough; you still need packaging and hype.

Take, for example, the Best Actress winner of this year's Feitian Awards, "Hai Qing." After winning the award, she found herself without any acting opportunities and ended up having to kneel down to Ou Hao on a TV show, delivering the iconic line, "You are my god."

Or take Naren Hua, a hot favorite for Best Actress at this year's Huabiao Awards. She is a double winner of the Huabiao and Golden Rooster Awards, but how many viewers know her?

Winning awards is just a tool for packaging.

However, Liu Yifei is an insider in the entertainment industry, and she still really wants to win awards and gain recognition from everyone.

Seeing her unwilling look, Jiang Yifeng said, "If you really want to win an award, then spend some resources to do some public relations at the Tokyo Drama Awards and see if you have a chance to win an international Best Actress award."

If you can win an award and then market it further, it will still be considered high-class.

However, the company has a policy that the expenses for award publicity must be deducted from your artist's income.

You need to weigh this matter yourself.

The drama "Hunting" is a huge hit in Japan and was nominated for this year's Tokyo Drama Awards.

This award is organized by NHK and has a great influence in Japan. It is highly prestigious and quite international, with many overseas dramas participating.

The Chinese TV series "Soldiers Sortie" once won the award for Outstanding Overseas TV Series.

Liu Yifei asked, "Approximately how much would it cost to lobby for the Best Actress award?"

"It's hard to say. Last year, Gao Yuanyuan spent 120 million yuan but didn't succeed. She only got a Best Actress nomination."

Dark Glory was shortlisted for the Tokyo Drama Awards last year, but only won the Outstanding Overseas Drama Award.
Gao Yuanyuan received a Best Actress nomination but did not win.

When it comes to award PR, unless you have exceptionally strong connections and are willing to spend a lot of money, no one is absolutely certain of success; most people just take a try-and-see approach.

Liu Yifei thought for a moment and said, "Then I'll take out 300 million and try?"

"No wonder she's a rich woman, she's so wealthy!"

Hearing Jiang Yifeng's teasing, Liu Yifei pouted and said, "I don't have any money. Compared to you, I'm a penniless pauper."

I'm just unwilling to accept this; I still want to gain some recognition.

After drinking the beauty potion, Liu Yifei's chubby cheeks returned a bit, making her look adorable, especially when she pouted.

Jiang Yifeng didn't stand on ceremony and immediately started rubbing the area twice.

Before Liu Yifei could get angry, he said with a smile, "The vice president of NHK will be visiting our company in a couple of days. He is a member of the judging panel for the Tokyo Drama Awards. Should I talk to him about this?"

The first season of Pacific Rim was very successful on NHK. Their vice president came to sign a framework agreement with Fengxing Media for ten series over ten years, and also to discuss the cooperative development of the Pacific Rim area in Japan.

This is beneficial for Fengxing Media's listing, as it can showcase the company's overseas cooperation channels.

Jiang Yifeng is also actively promoting this.

Upon hearing this, Liu Yifei smiled and said, "Of course I'll say it! My big boss, I can handle public relations too!"

After saying that, Liu Yifei took out a red "necklace" from her bag.

The necklace, vibrant and luscious, adorned a fair neck, like a rose adorned with thorns.

The necklace is long, with a red string on it that wraps around the back to tie up the hair.

Jiang Yifeng held the excess rope in his hand.

Looking into Tianxian Shuiying's eyes, Jiang Yifeng gently guided her, and a unique public relations campaign began.

On the morning of August 28, Fengxing Media signed a ten-year long-term cooperation agreement with NHK Television.

As a result, Liu Yifei's award public relations efforts went much more smoothly.

In the evening, Jiang Yifeng took Shu Chang to the Yanjing Exhibition Center to attend the 14th Huabiao Awards ceremony.

Although the Huabiao Awards have a strong official character, they are also actively embracing the new era.

This awards ceremony was not only broadcast live on CCTV Movie Channel, but also by multiple internet media outlets including Sohu.com, Xinlang.com, and Tencent.com.

Because of Jiang Yifeng's feud with the Golden Horse Awards, the Huabiao Awards have received a lot of attention this year.

Many netizens watched the red carpet show at the gala online and discovered that the Huabiao Awards were actually quite interesting.

The guest lineup is very impressive.

The cast includes Zhang Yimou's "Under the Hawthorn Tree", Cheng Kaige's "The Orphan of Zhao", Feng Xiaogang's "Aftershock", and Han Sanping's "The Founding of a Republic".

There are also Hong Kong film crews, including Teddy Chan's "Bodyguards and Assassins", John Woo's "Reign of Assassins", and Sandra Ng's "Echoes of the Rainbow".

Jiang Yifeng is a special case; both of his films—Lost in Thailand and Back to 20—received nominations. Many of the directors and stars from these film crews were present.

Tonight's Huabiao Awards red carpet was truly star-studded; setting aside filters and hype, the lineup was far stronger than that of the Golden Horse Awards.

Moreover, there are many highlights to see at this year's Huabiao Awards.

The biggest highlight is the match between Fengxing Media and Huayi.

Or it could be described as Jiang Yifeng vs. Feng Xiaogang.

From outstanding feature film awards to awards for best director and outstanding actress, "Back to 20" has been linked to "Tangshan Earthquake".

Don't assume that just because the Huabiao Awards are an official award, they won't cause any trouble. In fact, they are professionals at using hype tactics.

In addition to official channels, Huayi is also actively promoting its services.

Faced with Fengxing Media's promotional offensive as "China's No. 1 entertainment company," Huayi also issued many press releases in response, but the effect was not good. So they thought of making a fuss about the Huabiao Awards this time.

If the Tangshan earthquake defeats "Back to 20" and Feng Xiaogang defeats Jiang Yifeng, then combined with a wave of hype, they can claim that Huayi is stronger than Fengxing Media.

Don't underestimate the title of "first".

Whether it's industry influence, market appeal, or stock valuation, the brand of China's No. 1 Entertainment Company is very effective.

This is why Jiang Yifeng attached great importance to this Huabiao Award, using many connections and investing a lot of resources in public relations, and Shu Chang also benefited from it.

Who will win Best Director? A comprehensive analysis of Jiang Yifeng vs. Feng Xiaogang.

"It has been reported that Xu Fan has received an award notification, and Huayi has already prepared a celebration banquet in advance."

"Compared to comedies, the Tangshan earthquake has a greater advantage in terms of subject matter."

Feng Xiaogang: Comedy is something I've already done before, and Jiang Yifeng is a newcomer who's following in my footsteps.

Wang Zhonglei: Huayi has been deeply involved in the entertainment industry for many years, while Fengxing Media is still too young.

……

In the past two days, there has been a lot of related news both online and in traditional media.

Overall, people are more optimistic about the Tangshan earthquake winning the award.

So much so that during the red carpet interview, Tu Jinwei asked Jiang Yifeng: "Comedy films have always been at a disadvantage in award selections."

The Tangshan earthquake is a disaster film, which naturally evokes empathy from the public, and there is more material to be explored in the script.

Do you think you'll gain anything from going back to your 20s tonight?
In a recent interview, director Feng Xiaogang stated that comedy films no longer pose a challenge for him.

He is actively transforming his career, hoping to bring audiences more good movies that showcase the depth of human nature.

What do you think of his remarks?

Jiang Yifeng, holding Shu Chang's little hand, calmly said, "Talking big is useless. Whether a movie is good or not depends on the audience's real feelings."

Although "Back to 20" is a comedy film, many viewers were moved to tears after watching it. People experienced both laughter and emotion, which is much better than the sob story of "Aftershock".

Feng Xiaogang got a good subject matter, but failed to make a good film.

As for comedy films, although Feng Xiaogang has achieved some commercial success, the quality of his films is just so-so.

Feng Xiaogang's early comedies relied on scripts by Wang Shuo, and later on good actors like Ge You. Feng Xiaogang himself didn't have much understanding of comedy films.

As for his claims about transitioning to comedy films and no longer making comedies, those are just excuses.

Comedy films have always been the best genre for the Lunar New Year film season, and they consistently perform well at the box office.

Feng Xiaogang is no saint; he'll definitely make money if he can.

But he himself knew that audiences were increasingly losing interest in Feng Xiaogang's comedies.

His era has passed; he can no longer make movies that make people laugh out loud.

To cover up this embarrassing situation, he deliberately announced a career shift, first filming "Aftershock" and then "1942," both using disaster themes to mask his shortcomings.

For Jiang Yifeng, since both Huayi and Feng Xiaogang wanted to compete, there was no need to be polite.

Hit the snake seven inches.

Huayi is heavily reliant on Feng Xiaogang. To deal with Huayi, you must first take down Feng Xiaogang's reputation.

Tu Jinwei originally wanted to stir things up and increase the popularity of the Huabiao Awards, but he didn't expect Jiang Yifeng to speak so bluntly.

She had no choice but to smooth things over by saying, "Director Feng Xiaogang's films are still well-received by the market. His film 'If You Are the One 2,' which he made last year, did very well at the box office, grossing 3 million yuan."

Jiang Yifeng smiled and said, "It's really good. Although it was completely suppressed by 'Back to 20,' 'If You Are the One 2' still grossed 3 million yuan, reaching one-fifth of the global box office of 'Back to 20.'"

Tu Jinwei: "..."

After casually showing off, Jiang Yifeng continued, "This is also Feng Xiaogang's biggest problem."

If You Are the One 2 is a terrible comedy and doesn't deserve 3 million yuan at the box office.

The audience was very disappointed after watching it.

The public's trust in Feng Xiaogang's comedies was almost completely exhausted by If You Are the One 2.

If If You Are the One 3 is released, audiences won't be interested.

The world of Feng Xiaogang's comedies is gone, replaced by art films with Feng-themed themes. But Feng Xiaogang lacks the ability to make good art films, resulting in something that's neither fish nor fowl.

Jiang Yifeng's two statements were straightforward and sharp, and were seen by a large number of viewers through television and online live broadcasts.

Many netizens in the Sohu.com live stream expressed their agreement.

"Feng Xiaogang's comedies are indeed getting worse and worse. The first season of If You Are the One was just average, and the second season was even worse."

"Isn't Feng's comedy just a collection of crosstalk performances? It relies purely on the text and the actors to win, and the film structure is unremarkable."

"Anyway, I won't watch Feng Xiaogang's comedies anymore. I watched Tangshan Earthquake purely because of the subject matter."

"I didn't realize it until Jiang Yifeng said it, but now that he says it, it's true, Feng Xiaogang's comedy is really not good anymore."

"Jiang Yifeng's logic is sound. If making comedies can make money, Feng Xiaogang won't refuse to do it."

Even if he wanted to make art films or disaster films, he could have at least made one or two comedies in between, but he didn't dare.

……

The audience's emotions are easily stirred up, and Jiang Yifeng's two remarks received a lot of approval.

This is a significant blow to Feng Xiaogang's image.

Even directors need packaging and hype.

Huayi Brothers has released numerous press releases about Feng Xiaogang to elevate his status and prestige as a renowned director.

At the end of the interview, Jiang Yifeng added: "My new movie, Lost in Thailand, will be released on December 22nd."

I hope Feng Xiaogang finishes filming 1942 soon so we can have another head-to-head competition.

If you can't make it this year, you can do it next year.

If he thinks the 1942 theme is unsuitable and detrimental to box office performance, then Director Feng could make If You Are the One 3.

I can make another movie and compete with Director Feng at any time.

As for tonight's awards, those are past glories and not worth mentioning.

Upon hearing Jiang Yifeng issue a direct challenge, the Wang brothers and Feng Xiaogang, who were watching the live interview inside the venue, all looked extremely grim.

(End of this chapter)