2001 Media Godfather

Chapter 106 Bitch
Ma Liangchen started criticizing on the show, making a big deal out of nothing.

He directly confronted Tiandu by name, but Chen Ru, the leader of Tiandu, remained completely unfazed.

He does understand public psychology to some extent.

Audiences don't care whether the mainstream narrative is necessary or not, nor do they care who is right or wrong; people only want to believe what they want to believe.

If the mainstream ideology is not appealing to the audience, then Liang Guoliang's criticism is correct.

Ma Liangchen, this so-called "expert," is actually disliked.

Therefore, the discussion on "Film and Television Synchronous Sound" actually did not have any effect on the promotion of "Glory". On the contrary, it made the audience dislike the show even more.

As for the official level
Did Liang Guoliang make a mistake in his remarks? Will they have any impact on Tiandu?
hehe! !
Chen Ru no longer cared.

They arranged for someone to call Liang Guoliang into their office for a private talk, one that didn't involve any personal grudges.

He even spoke with a touch of earnestness and utmost sincerity: "Old Liang, how could you be so foolish! How could you provoke CCTV?! This is a huge problem!"

"CCTV's statement is tantamount to defining the nature of the matter! Now, we've lost much more than just a single drama series."

Liang Guoliang felt uneasy: Had he really gotten himself into trouble?

Well, Lao Liang doesn't care about causing trouble! What he cares about is whether he really won't get any bonuses at the end of the year.
That would be a significant loss!
At this moment, Chen Ru spoke up, "This is something I'm afraid I'll have to do in your place! The company has to make a clean break; it will benefit you, me, and the company as a whole!"

Although Liang Guoliang looked down on Chen Ru, he tolerated it for the sake of money! There's nothing shameful about doing it for money!

He arrogantly declared, "Look at your pathetic self! I, Liang, have always been responsible in my actions and never implicate others!"

"I'll take the blame for this!"

What can you do? It's just a matter of bowing your head, admitting your mistake, and acting like a coward.

Compared to dividends, this is nothing!

He glanced at Chen Ru with disdain, "I really look down on you! You'll only ever amount to nothing!"

Chen Ru looked shocked, clearly surprised that Lao Liang had taken the initiative to shoulder the responsibility.

At the same time, there was a hint of admiration and gratitude in his eyes.

This pleased Liang Guoliang greatly.

Finally, they gained the upper hand over Chen Ru. It was all worth it for this moment!

He turned away gracefully, leaving Chen Ru with a silhouette he could never reach.

After Liang Guoliang left, Chen Ru could barely suppress the smile on his face.

He instructed his secretary, "Go! Arrange for the other shareholders to play ball together tonight."

In the evening, a group of middle-aged, greasy men gathered at a sports field on the outskirts of Beijing, each with a worried look on their face, showing no interest in leisure activities.

Chen Ru then spoke:
"It's one thing for Liang Guoliang to be absurd all the time, but he's trying to drag everyone down with him!!"

The silence of the crowd was tantamount to tacit agreement. After all, they knew CCTV's tone.

Liang Guoliang may cause big trouble for Tiandu.

Chen Ru said, "I usually tolerate and give in to him, all for the sake of unity."

He sighed deeply, "But he clearly doesn't appreciate it."

Everyone remained silent, knowing that Old Chen was laying the groundwork, and the real tricks were yet to come.

Chen Ru finally stopped beating around the bush, saying, "The company cannot be ruined because of him. We must cut ties and punish him severely!"

The shareholders looked at each other.

Someone spoke up, "Old Liang is, after all, a veteran!"

It sounded like they were pleading for Liang Guoliang, but they only stuck to those few words.

“But this time we really went too far!” He looked pained. “How about we listen to President Chen? We can’t always put personal feelings first.”

Everyone else echoed his sentiment, practically saying, "Then what the hell are we waiting for?!"

Normally, they are happy to see Liang Guoliang cause trouble for Chen Ru; mutual checks and balances are beneficial to everyone.

But the premise is that you, Liang Guoliang, cannot harm everyone's interests.

He has crossed the line this time; this child must not be allowed to live!
In fact, Chen Ru didn't even need to contact them; many shareholders had already come up with the idea of ​​getting rid of Vice President Liang.

The next day, Liang Guoliang knew that he would rather damage his own reputation than let the company not make money.

After all, it's his money, right?

He then issued a statement: "My remarks are from the bottom of my heart and have nothing to do with Tiandu Company."

At the same time, Tiandu also issued a press release, accepting opinions and supervision from its peers. Tiandu bears undeniable responsibility for the inappropriate remarks made by Mr. Liang Guoliang, Vice President of Tiandu, but this certainly does not represent the company's stance.

Tiandu Company has always been committed to the discovery and creation of mainstream themes, and is willing to cooperate with colleagues to present more and better excellent works.

Furthermore, upon receiving feedback from the media, all of Vice President Liang Guoliang's work was suspended immediately. The handling of Liang Guoliang will be discussed by the board of directors and further details will be announced later.

In response, Liang Guoliang stated through the media that he accepts the company's arrangement to reflect on his actions in seclusion and will never repeat the mistake!
As Chen Ru had predicted, subsequent developments revealed that netizens and onlookers had no reaction to the actions of CCTV and Tiandu.

It's just an ordinary entertainment news story.

Asking for your opinion? Of course not!
They naturally supported Liang Guoliang and felt indignant on behalf of President Liang.

After all, Mr. Liang spoke the minds of ordinary viewers: the main theme is just boring!

Therefore, CCTV's program and Tiandu's statement did not have any impact on the pre-broadcast reputation of "Honor of Kings".

Conversely, among the three dramas, the one that garnered the most attention was still "Palace: The Lock of Spring," produced by Tiandu.

Thus, "Palace Lock" occupied the high ground in pre-broadcast publicity.

The credit for this undoubtedly belongs to Vice President Liang. But Vice President Liang certainly never imagined that he would never be able to return to Tiandu in his lifetime.

The shares are still there, but they have been completely removed from Tiandu's management.

As June approached, "Palace: The Lock of Spring," which was far ahead in the publicity and distribution process, experienced another setback.

That is, news came from France that Su Manqing won the Best Actress award at the Cannes International Film Festival for her outstanding performance in "Heart Fire".

She became the first international actress to win awards at the three major European film festivals: Cannes, Berlin, and Venice!

Sofia Coppola, director of "Firelight," won the Best Director award.

This is undoubtedly a major boon for "Glory," Su Manqing's first TV series role.

In no time, major domestic media outlets rushed to report on her, and Su Manqing's name became incredibly famous.

As a result, the popularity of "Honor of Kings" also surged.

Regardless of public opinion on Honor or any dissatisfaction with its prospects.

At least everyone knows that CCTV will air a TV series starring Su Manqing during the summer vacation in July.

Chen Ru was really worried. He was about to lose Glory and Blazing World when this happened.

Didn't everyone say that Su Manqing couldn't possibly unify the three great European powers? How did he manage it?!

Little did he know, the crew of "Heart Fire" went to Cannes with Chu An's operation manual.

He was based in Europe long before the Cannes Film Festival opened, with a series of public relations activities.

After the opening ceremony, Su Manqing and Sofia displayed remarkable humility. When interviewed and asked how likely they were to win an award, both stated that it was unlikely, but this did not deter their pursuit of Cannes. Cage, on the other hand, was at the other extreme. He came, but was quite unfriendly to Cannes, making outrageous remarks in various settings.

"Sue and Sofia are delusional; Cannes will not give them any awards!"

“Those two women have gone crazy. I’m even thinking of getting them a psychologist.”

“Giving up Venice was the stupidest decision. There, ‘Firelight’ could have swept all the awards, including Best Film, Best Director, Best Actor and Best Actress.”

"Don't ask me how much of a chance Su has of winning Best Actress! In 'Heart Fire,' she didn't perform as well as I did. I'm the best candidate for Best Actor!"

Anyway, we'll do whatever it takes to poke at Cannes.

Finally, as Cage wished.
Sophia and Su Manqing reaped a great reward, while Cage didn't even get a consolation prize.

The Cannes Film Festival president even stated publicly, "Cannes does not welcome that madman; he'd better never show his face here again!"

In fact, starting from this Cannes Film Festival, Cage's acting career has never been recognized by Cannes, and he has never even won a French film award.

The sacrifices were enormous.

In short, with Su Manqing's help, Glory seems to be making a comeback.

In reality, however, the effect is quite limited.

End of June.

CSM Media Research, the most authoritative viewership statistics agency in China, has made a viewership forecast for the works that are scheduled to premiere in July during the summer vacation.

Among the three most competitive A-class dramas, "Palace: The Lock of Spring" leads the pack with 37% of viewers wanting to watch it.

"You Are My Glory" gained a 9.56% "want to watch" rating due to Su Manqing's involvement, slightly ahead of "Burning in the World" at 8.91%, but far behind "Palace: The Lock of Spring".

It should be noted that "viewers want to watch" refers to the percentage of viewers who participated in the survey who indicated they wanted to watch it, and does not represent the viewership ratings after the show airs.

Moreover, based on past experience, the initial viewership ratings will be far lower than the survey results.

But it also truly reflects the audience's expectations for the new drama.

As for who would be so bored as to conduct such a questionnaire?
That's a different story.

First of all, CSM Media Research is the first and most authoritative company in China to conduct media surveys and publish viewership ratings information.

CSM Media Research uses two statistical methods:
One method is the personnel measuring instrument method.

The process involves installing monitoring equipment in the cable TV set-top boxes of sample users to automatically record channel switching behavior every minute, thereby generating sample data.

The advantages of the people measurement method are obvious: first, real-time monitoring is accurate to the second; second, the data is uploaded to the server every morning, and the accurate data of the day's ratings can be obtained immediately.

The disadvantages are also obvious: firstly, the equipment is expensive and the data collection cost is high.

Secondly, it can only monitor cable TV users, resulting in a limited sample size.

Therefore, there is another, more primitive statistical method – the diary card method.

The sample users need to manually record the TV channels and time periods they watch each day, and then staff will collect the diary cards from their homes every week.

This method is low in cost but has poor accuracy, but it effectively compensates for the data gap of the measuring instrument method.

Moreover, the diary card method has another advantage:
While calculating viewership ratings, they can also conduct some surveys. And for CCTV-Sofres, it costs almost nothing.

So the question is, why do we need to conduct this questionnaire?
Because this is business!
The television station can benefit from receiving the questionnaires by making better direct advertising and sales through sponsorships.

Works with poor reputations and low expectations are more likely to benefit from adjustments to their marketing and distribution strategies.

For example, after Hunan TV obtained the questionnaire data for "Palace Lock", the benefits were immediate. They sold nearly 10 million more advertisements, and they would be laughing in their dreams.

But Liehuo Renjian will suffer, as its subsequent advertising and sales will inevitably be affected.

what?
Why not mention "Honor of Kings"? Honor of Kings doesn't care about that at all! They're CCTV, CCTV in 2003!

Sponsorships and advertising deals were mostly booked last year.

Upon seeing the data, Chen Ru knew it was a sure thing! "Glory" and "Blazing Human World" would find it difficult to cause any more trouble.

However, he was still not entirely at ease, so he asked people to keep an eye on Lu Mingze, Chu An, and the recent activities of Lin Wanxing, Shen Jin, Su Manqing, and other related individuals.

The answer he received left Chen Ru speechless for a long time.

"They...their minds don't seem to be on promoting the new film."

Chen Ru, "What do you mean?"

The secretary said, "Lin Wanxing's brother and Chu An seem to have set up a website, which just went online the day before yesterday."

"These guys are arranging to play games together on the website!"

"Playing together?" Chen Ru didn't understand. "What do you mean by 'playing together'?"

The secretary said, "Oh! It's a gaming term from a new game recently released by Green Field Company."

"It's basically a five-person team battle, it's pretty childish anyway."

Chen Ru, “.”

Suddenly it feels a bit pointless, doesn't it?

It seems like
He seemed quite serious, while the others were all very relaxed.

The secretary said, "Oh, by the way! I heard that Xu Shu is also using the same website as them and has even formed a fan club."

Chen Ru didn't react much after hearing this. It was no secret in the company that Xu Shu and Chu An had a good relationship, so supporting Chu An's website was perfectly normal.

After his secretary left, Chen Ru made a point of logging onto a website called Weibo.

It seems like this kid has become obsessed with playing around and neglecting his studies.

Nothing special, it's basically just a simplified version of a personal homepage!

Chu An and his group posted their daily lives on the platform, with their most frequent posts being about arranging games.

Ten minutes ago, Chu An posted, "A pro player is carrying me! Room number 54188, first come, first served!"

He casually posted a score: Chu An, whose online name is "Junzi Haoqiu", teamed up with "Yaotiao Shunu", "Feizhu", "Chenguang", and "Misini" to win the game.

The record is: 27-0-2
Chen Ru didn't know what this result meant, but many fans, including Chu An, Lin Wanxing, Xu Shu, and Fei Mingyu, left comments below, all saying the same thing.
"Die, you headless dog!"

Seeing this, Chen Ru was completely relieved.

They've probably given up the fight!

It's a sure win, right?

On the other hand, Chu An is definitely the most annoying type of gamer.

The mockery is off the charts; the more sarcastic, the better.

Lin Wanchen logged off and added a new friend.

As soon as he was selected, he started grumbling, "Xiang Lintao! Can you guys even do this? It's such a waste to have you guys develop the game!"

Xiang Lintao on the other side is so hot-headed! It's so frustrating!
I want to curse!
But I'm too ashamed to curse!

He personally led the team, with the four best people in the entire company leading him, and they've lost all day!
He just couldn't understand it! We're the development team!
How come this bastard has so many underhanded tricks?!

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(End of this chapter)