After offending capital, my songs became more and more popular.
Chapter 166 It's time to ignite the trend of domestic products!
Chapter 166 It's time to ignite the trend of domestic products!
In Ruixing Entertainment's reception room, all the brand representatives' eyes were focused on Shen Ming'en's agent, Ma Ling, and her assistant, Chen Jia. To be honest, seeing Chen Jia's "unable to speak" expression, each of them couldn't help but feel a little frustrated. They were thinking, "Which of our companies did Shen Ming'en choose that makes you feel so ashamed?"
At this moment, all brands' perception of Ruixing Entertainment, the company where Shen Ming'en works, truly plummeted.
Back then, many of them thought that if it weren't for Shen Ming'en, they might never have worked with a company like Ruixing Entertainment or any of its artists again.
It was precisely because Chen Jia saw these consequences on the faces of these brand owners that she dared not reveal the truth no matter what!
"Say!"
Ma Ling was frantic at that point. She knew that revealing Shen Ming'en's choice of one of the companies would hurt the others, but at least it could help them shift the focus and prevent all the brands from collectively "pressuring" them...
In Ma Ling's opinion, it doesn't matter who Shen Mingen chooses; what's important is to make a decision as soon as possible, otherwise the company can't withstand the pressure!
To put it bluntly, her move was also a message to these brand owners.
And under the watchful eyes of all brands...
Under Ma Ling's relentless questioning!
Chen Jia finally gritted her teeth and forced herself to say:
"Teacher Ming En chose... Shanghai sulfur soap and... Crazy Flower conditioner."
The words fell...
"..."
Chen Jia was met with utter silence.
Just as the beautiful assistant had predicted, everyone present, from the brand representatives to Shen Ming'en's agent Hajiling, froze upon hearing those words, as if their brains had crashed, unable to utter a complete sentence for a long time...
After a brief, awkward silence...
Their eyes widened instantly, their pupils contracted, their mouths gaped open in disbelief, and their jaws began to drop, drop, drop... drop madly!
You could see expressions like "shock," "unbelievable," and "how could this be?" on all of their faces.
Immediately afterwards...
"No...no!"
They all started shouting at once:
"Zun Du is fake?!"
"Are you fucking kidding me?!"
"You guys aren't trying to raise your price, are you deliberately causing this?!"
"You guys at Ruixing Entertainment are a bunch of idiots, you *&%¥#@..."
"Fuck you *&%¥fuck#@..."
……
Blasted!
Completely exploded!
The already chaotic reception room exploded with the assistant's words!
If this group of people were like a pot of boiling oil, then Chen Jia's words were like a drop of water falling into the hot oil, which ignited the oil in the steamer.
Anyone who has cooked knows that when oil splatters, it gets very hot and painful if it gets on you!
The heads of these brands naturally wouldn't let Ruixing Entertainment off so easily.
Someone said that they might be deliberately doing this to raise the price, and everyone thought so, so everyone started cursing at Haki Ling.
They say they are greedy, they say they never stop, they say they don't know what's good for them!
"No, I...I...???"
Faced with everyone's unanimous ridicule, Hajiling was completely bewildered and confused!
No...
How could she know that Shen Mingen, that seemingly crazy man, had chosen some crazy hair conditioner and Shanghai sulfur soap that he thought were harmless?
She wanted to ask Shen Ming'en, "Big brother! Do you even know what makes money, or what's easy to make money from?"
These brands, including Crazy Flower Conditioner and Shanghai Sulfur Soap, are established domestic brands, but their brand premiums and profits aren't high. They mainly focus on being honest, high-quality domestic products, so the endorsement fees they offer are... well, let's just say they're low...
Not high!
As the company's CEO Lin Bei said, Haji Ling initially thought that Shen Mingen had gone to great lengths to get to where he was today, setting up such a big scheme, all for the sake of making a big profit from this...
She never even considered that Shen Mingen wouldn't choose these big brands!
If she had known, she would have killed Chen Jia to shut her up and never let her utter that bullshit!
it's good now……
Now, everyone is putting pressure on her.
How am I supposed to ask her to answer that?!
"Everyone, don't panic, don't panic..."
As expected of a top-tier agent, after a brief moment of confusion, Ma Ling quickly recovered and took the initiative to reassure the brand representatives, saying:
“Ming En has made his choice, but ultimately, the company has to approve which brand he will endorse. It’s just his choice and doesn’t represent the company’s decision.”
This statement was meant to distance themselves from the company, telling them to focus on Shen Ming'en and not the company, since it was our company...
They're so damn innocent!
Even Dou E wasn't as wronged as them!
Immediately afterwards, Ma Ling raised her palm and said:
"I assure everyone that I will communicate well with Teacher Ming'en and try my best to change his mind!"
Paint cake!
Classic empty promise!
Let's appease these sponsors first, otherwise they might really destroy Ruixing Entertainment if pushed too far...
However, regarding this...
"Get the hell out of here!"
One of the brand representatives immediately turned red in the face and shouted:
"You think the endorsement fee isn't high enough? You want to raise it? You think there's no limit to how much money you can make? Do you know that our asking price is already more than double that of a typical top-tier celebrity?"
"And the artist doesn't agree... What decision-making power do artists have in the company? Isn't it all up to your company to make the decisions?"
"We're all seasoned veterans, so don't try to play these old tricks on us. If you're not willing to cooperate, we'll never work with any of your company's artists again!"
"that's all!"
As soon as he finished speaking, the imposing brand manager picked up his bag, slammed the door, and left, not bothering to say a word to Ruixing Entertainment.
"No, Brother Liu, I..."
Ma Ling originally wanted to persuade him to stay, but he was determined to leave and there was no way to stop him!
At that moment, Ma Ling's heart was truly bleeding!
No, this person in charge has really misunderstood them!
Other artists do not have decision-making power in the company and cannot be in charge of the company, but Shen Mingen, this living father, has never listened to a word of the company and has always done his own thing!
She has recounted this "insider information" countless times, but the problem is...
These brand owners don't believe it!
They stubbornly believe that they want to keep raising their endorsement fees and are insatiable!
That's really hurtful!
"unacceptable!"
"Humph!"
"Your company's behavior is truly appalling!"
With the person in charge leading the way, several other leaders stood up, made some harsh remarks, and then left.
Although they were given a strict order by the company to try their best to secure Shen Ming'en's endorsement and not to go back until Shen Ming'en made a clear choice, the problem was that Ruixing Entertainment had already "insulted" them, their "sugar daddies." They couldn't just shamelessly lower themselves to beg an actor, could they?
Don't you think that's going too far?!
In no time, about a third of the people in the conference room had disappeared.
Yes, you read that right, only one-third have left; two-thirds are still standing...
Although they were very angry, Shen Mingen's endorsement was too important to each of them, and they did not want to give up until the very last moment.
"what……"
Seeing this, Ma Ling was still pleased. She silently breathed a sigh of relief, wiped the sweat from her brow, and said to the group of people who hadn't left:
"Don't worry, everyone, I will definitely try my best to talk to Teacher Ming'en and make him change his mind..."
She had originally intended to use that "pie in the sky" approach to reassure the remaining brand owners, but before she could finish speaking, she felt her assistant, Chen Jia, tugging at her clothes from behind.
“Ling… Sister Ling…”
When Hajime turned around to look at Chen Jia, she saw Chen Jia making exaggerated winks and gestures at her...
Hajiling: "???"
What the hell is this?!
Are your eyes bothering you?
Are you facial paralysis?!
Go ahead and smoke your mother!
Do you eat fried dough sticks or not?
Youbing should go to the hospital for treatment immediately!
What are you doing here, making faces and making faces?!
With a torrent of complaints welling up inside her, Hajiling almost swore. A bad premonition surged within her, and she gritted her teeth, squeezing out a single sentence in a voice barely audible to the two of them:
"what happened again!"
Although their voices were soft, the two women were the center of attention for all the brand representatives in the reception room, so their unusual behavior was noticed by everyone...
Subconsciously, everyone lowered their voices, trying to listen carefully to Ma Ling and Chen Jia's conversation.
Then, in front of everyone, Ma Ling's assistant, Chen Jia, said very quietly:
"Teacher Ming'en has already... has already posted an update on the official Weibo account, announcing collaborations with Shanghai sulfur soap, Fenghua shampoo......"
The words fell...
"..."
An awkward silence fell over the reception room once again.
Once again, we found ourselves in the same awkward situation as before.
Ma Ling: "?!?!?!?!"
Hearing this, Hajiling was stunned, completely numb!
no……
What the hell did you say?! You posted on the official Weibo account?!
"When did this happen?!" Perhaps she was too shocked, Ma Ling forgot that they were still in front of these brand representatives and asked directly.
"Just... just now..." Chen Jia lowered her head and said softly, "Not only him, but also Shanghai Sulfur Soap and Crazy Flower Shampoo have posted official updates, and they have already forwarded each other's posts."
"What?!" Ma Ling was completely stunned by this and couldn't help but ask, "What's going on? Who gave him permission to make an official announcement without going through the company?!"
Regardless of the circumstances, celebrity endorsements must be approved by the company; otherwise, it constitutes a breach of contract, which is absolutely unacceptable.
Just now, Ma Ling thought that even if Shen Ming'en made a choice, there would still be room for maneuver if the company did not agree.
who knows……
They've actually officially announced their relationship to each other!
That's outrageous... Absolutely outrageous!
"No... I'm not quite sure..." Chen Jia was also baffled. She scratched her head and said, "I think it's possible that he took our endorsement list, went directly to those two brands to communicate, and then made an official announcement first, forcing us to agree..."
Yes, they were forced to agree.
The reason why those companies were included in Shen Ming'en's endorsement list was because they were established domestic brands. These days, no matter what you do, you're afraid of being labeled as "unpatriotic," and Ruixing Entertainment dares not commit such a taboo.
same……
If Shen Mingen officially announces his endorsement for these companies, and they disagree and insist that he endorse other joint venture brands, then if public opinion rises afterward, they will easily be labeled as "unpatriotic" and "not supporting domestic products and only thinking about making money."
To put it bluntly, as long as they don't agree, it's all the same to them!
Realizing this...
"Damn it..."
Ma Ling was so anxious that she kept calling out the name of a plant.
Explode!
That's fucking amazing!
Ma Ling was absolutely kicking herself for including those domestic brands in Shen Ming'en's endorsement list!
So now... isn't it... the rice has already been cooked into rice?
Is it already beyond repair?
Haji-ling wasn't the only one who realized this...
"call……"
A female manager from a brand that was very close to them took a deep breath, forcibly suppressing her anger. She then silently stood up, gave Ma Ling and Chen Jia a fierce look with disdain and resentment, and then slowly walked over to them, putting on her handbag.
"Idiot..."
Leaving behind two words brimming with utter disdain, the female manager picked up her things and strode away.
She took the lead, and the remaining two-thirds of the staff also stood up. Some didn't say anything, just glared at them a few times, then slammed the door and left. Others went over angrily, complaining:
"Your company's greed is unheard of!"
"Your company's name will absolutely not be removed from our blacklist."
"I think we will no longer have any cooperation with any of your company's artists in the future."
"What a bunch of fucking idiots!"
……
All sorts of comments, both polite and rude, converged at this moment, pouring down like a storm onto Hajiling, Chen Jia, and all the Ruixing Entertainment staff in the reception room.
This is the anger of a group of "sugar daddies"; their departure is not insignificant, but rather carries profound meaning...
This means that in the future, Ruixing Entertainment will no longer have the possibility of cooperating with these "national-level" big-name personal care product brands.
"It's over..."
At that moment, Hajiling's heart, which had been hanging in suspense, finally settled down.
At that moment, her face turned ashen.
……
"#Shen Mingen officially announces endorsement of Shanghai sulfur soap and Fenghua hair conditioner!#"
As one of the most popular top stars in the Chinese entertainment industry today, and as the center of attention for all Chinese entertainment netizens, Shen Mingen's every move attracts a lot of attention.
His endorsement business has always been a legendary and impressive one, and his endorsements and "madness" are still talked about to this day...
Therefore, his new endorsement naturally attracted widespread attention.
[Shanghai sulfur soap? Crazy Flower shampoo?]
Initially, many viewers in the Chinese entertainment industry were taken aback when they heard that Shen Mingen was endorsing these two brands, and the comments section was filled with various reactions:
These two brands seem a bit obscure; I haven't heard of them much...
[This looks so old-fashioned; I think I saw my grandma use that sulfur soap before.]
【Seriously, Hajime, do you really have to endorse this kind of slightly cheesy stuff?】
[Pfft... My brother really does stand out when it comes to endorsements.]
……
Perhaps because Shen Mingen has always been unconventional in his endorsements, even though these two endorsements were somewhat outrageous and unexpected, fans weren't surprised at all; instead, they were all making fun of them…
Similarly, the little black guys didn't jump around this time either.
Is it that they don't want to cause trouble?
no!
It's because in the past, when Shen Mingen endorsed certain products, they would also come out and make fun of him, like when he first endorsed fertilizer...
The results of it?
As a result, before the very next day, almost all the top celebrities in the Chinese entertainment industry were going crazy with him and were going to endorse lowbrow products with him.
Hajime is a living "weathervane" for the Chinese entertainment industry!
The haters are afraid to join in the smear campaign against him, because they'll be proven wrong in no time, so they simply stop blindly following the crowd...
But then again…
Will those top celebrities in the Chinese entertainment industry really follow Shen Ming'en's "madness" again this time, just like before?
not necessarily……
Shanghai Stock Exchange, Jinrui Entertainment.
That is, the agency of Xue Chen, the top star who followed suit and endorsed lowbrow products when Shen Mingen was endorsing fertilizer.
"...Sister Hua, do we really need to keep following Shen Ming'en's lead this time?"
In the conference room, the female assistant with a high ponytail complained to Zheng Hua, the agent sitting in the center of the long table:
"Xue Chen previously followed Shen Ming'en's lead and endorsed so many low-quality products. Although she capitalized on the trend, she also indirectly offended many brands. I'm afraid that once she gains popularity again, they won't want her to endorse their products anymore..."
When Shen Ming'en went crazy, those brands were forced to find other top celebrities to endorse them. However, other top celebrities followed suit and refused to accept their endorsements. Those brands and their big spenders who were rejected must have harbored some resentment in their hearts.
Just like she said, why follow Shen Mingen's lead? It's definitely for traffic and popularity; and what's the point of having traffic and popularity? It's definitely to monetize it and make money!
If we keep following Shen Mingen's lead, I'm afraid we'll get traffic and popularity, but we won't be able to monetize it!
That would be very awkward!
"Yeah yeah……"
People in the meeting room gradually echoed this sentiment, saying:
"I think that kid has just been acting crazy too much, it's become a habit, and he can't change it!"
"At first I thought he did that to get attention and traffic, but now it seems he doesn't lack traffic at all..."
"If they don't monetize for a long time, they'll drag out the hype and offend more and more big-spending investors. The worst thing is that when they finally want to monetize, no one will pay any attention to them anymore."
……
At first, everyone tacitly believed that Shen Mingen's crazy endorsement of those lowbrow products was to make a big profit later. But the problem is that he has endorsed a lot of lowbrow products in a row, and he is about to wear down the patience of the sponsors.
"Sister Hua..."
One of the assistants even whispered in agent Zheng Hua's ear:
“Those sugar daddies who came to us were furious when they mentioned Shen Ming’en. Now everyone is almost collectively targeting him. If we continue to follow his lead, we won’t get any benefits. Why not take this opportunity to make a big profit?”
Because Shen Ming'en refused the endorsements from those sugar daddies, they all approached Xue Chen and others again, hoping that Xue Chen wouldn't push his luck...
It's almost laughable that Shen Mingen, a top star in the Chinese entertainment industry who is practically at the height of his popularity, now commands less endorsement fees than Xue Chen, a relatively ordinary top star. It's almost a joke...
“What you’re saying is true…” Zheng Hua frowned, not denying what the others said, but…
She looked down at the tablet, which displayed introductions to Shen Ming'en's two endorsements: Shanghai sulfur soap and Fenghua hair conditioner. Although these two brands were a bit "rustic," they were both "old-fashioned domestic products" with high national recognition.
In the past two years, Chinese people's awareness of "domestic products" has become stronger and stronger, and slogans such as supporting domestic products and loving the country have become more and more intense. I'm afraid that Shen Ming'en's move is brewing something big...
"Sister Hua, there's no need to hesitate anymore!"
A manager not far away waved his hand and said bluntly:
"The prices quoted by the major sponsors of these toiletries are more than double the usual amount. Money! How can we not take the money?!"
Those sugar daddies deliberately gave the price meant for Shen Mingen to someone else in order to spite him, which can be considered a form of indirect revenge. If they don't accept it, the sugar daddies will hold a grudge against them, which would be too damaging.
"..."
After a brief moment of hesitation, Zheng Hua finally nodded and said:
Let's not follow the trend this time.
Regardless, she couldn't let go of the lucrative opportunity right in front of her. The company had already complained about her previous attempts to get Xue Chen and others to follow Shen Ming'en's lead, and she couldn't withstand the pressure from the company if she continued to do so.
Capital doesn't care about your long-term plans; they only care about how much profit you can generate for them.
That's all!
On Zheng Hua's side, top celebrities like Xue Chen have taken on endorsements for several companies, including HiFei Sis and Qingyang.
Like Zheng Hua, those top celebrities in the Chinese entertainment industry who gained little benefit beyond a brief period of popularity while following Shen Ming'en's lead have also learned their lesson and chosen not to follow the trend anymore. They have opted to get off the train and instead take over those top-tier brand personal care products.
The entire Chinese entertainment industry thus became an awkward situation where Shen Ming'en was the only one putting on a show...
Upon seeing this, Shen Ming'en's lips curled into a smile...
He knew it was time to ignite a global trend of "Made in China" products.
……
(End of this chapter)
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