I can become stronger by paying salaries. I have one billion employees!

Chapter 416 There are 300 billion in the account, I wonder if that's enough to play a game with President Li?
Chang Wei decisively admitted defeat and voluntarily cancelled the cycling reward program.

Seeing this, Cheng Wei breathed a sigh of relief and followed suit, ending the situation of losing nearly ten million yuan a day.

To their surprise, Wang Zihao simply lowered the amount of each red envelope from an average of 2 yuan to 0.5 yuan, and changed the guaranteed red envelope to a random draw.

It's clear that OFO has no intention of ending the subsidy war.

"You think you can just start and end things as you please? There's no such thing as a free lunch."

Wang Zihao sneered.

He came to North China to compete for market share, not to play house with Cheng Wei and Chang Wei.

He had a clear plan: to drive Didi Bike and Ofo Bike back to the north, and then slowly erode the North China market.

Cheng Wei and Chang Wei thought that Wang Zihao was still not satisfied, so they very tacitly changed the subsidy program for new and old customers back to the policy from mid-April.

This time, Wang Zihao chose to follow suit, but the red envelope campaign was still not canceled.

But Cheng Wei and Chang Wei were helpless; they dared not restart the red envelope campaign.

Because they both knew in their hearts that countless eyes were secretly watching Didi Bike and Ofo Bike.

Until the anti-cheating system is perfected, they can only passively take the hits.

……

……

Wang Xin, also in Yanjing, sat in his office, looking at the monthly business report on the screen, his face showing a mixture of joy and worry.

The good news is that Meituan's transaction volume in April increased from 2.4 million to 3.3 million, halting the downward trend.

Worryingly, 29% of the revenue comes from the e-commerce module, which mainly deals in low-priced group-buying products, with a gross profit margin of only 7%.

Seeing this, he couldn't help but sigh, silently thinking to himself: Meituan is a group-buying website, not an e-commerce website.

Once the service changes, the product positioning goes astray.

It's easy for users to label them as 'unprofessional'!

But Wang Xin had no choice. He couldn't just sit and wait to die. He had to stabilize the performance first.

When he opened Weibo and searched for Analysys data, he quickly found the group-buying industry report from April.

Wang Xin gritted his teeth and clicked on the high-resolution image.

Kuaipao remains firmly in first place, with sales exceeding 30 billion yuan for the first time, leading by a wide margin with a transaction volume of 31.6 billion yuan.

Baidu's group buying revenue fell to 8.7 million yuan, dropping below the 10 billion yuan mark.

Dianping's revenue was 5.9 million yuan, a slight increase compared to March.

Looking at Meituan again, Wang Xin was stunned. Why was it 2.3 million?
He was so angry he wanted to curse. This Analysys data was not following the rules. Meituan's sales were clearly 3.3 million!
A moment later, I caught a glimpse of a line of small print in the bottom right corner: To ensure the fairness of the data comparison, the food delivery, e-commerce, and grocery delivery services of each platform have been excluded.

From the perspective of users and investors, Meituan's performance has declined for three consecutive months, and it is questionable whether it can maintain a figure of 2 million in May.

Meituan is being suppressed by KuaiPao and Dianping in first- and second-tier cities, while it is fighting with QianDu Group in third- and fourth-tier cities. It is trapped on both ends, like a turtle in a jar, wanting to escape but having no way out.

After successfully implementing the business process in county-level markets, Kuaipao quickly replicated the model in East China, Central China, and South China, continuously recruiting new staff.

Many of Meituan's operations, technology, and ground sales staff resigned on their own without Wang Xin having to ask them to leave.

Generally speaking, capable and intelligent people are usually among the first to flee before a project declines or collapses.

As frontline business personnel, no one knows the company's true situation better than them.

If a group-buying website's e-commerce sales account for nearly 30% of its revenue, can it still be considered a group-buying platform?
If you don't run, you'll be laid off!
With Meituan declining and Kuaipao thriving, offering high salaries and good benefits, it has become the top choice for Meituan employees looking to switch jobs.

This group of people were assigned to grocery shopping, group buying, or food delivery services.

Kuai Pao is expanding at an increasingly rapid pace in the south, with its business scope becoming larger and its business depth becoming broader.

From food and entertainment, hotels and travel, hair and beauty, movie tickets to grocery shopping and food delivery, it covers almost all O2O categories, and the transaction volume is growing very rapidly.

Every day, new cities are falling into Kuaipao's sphere of influence. With its combination of group buying, grocery shopping, and food delivery, Meituan, Baidu, and Dianping all have to be on high alert and take precautions.

In terms of product experience and fulfillment capabilities alone, the other three competing companies are no match for them. They struggle to even defend themselves, let alone fight back.

After burning through more than 100 million yuan in its food delivery business, Dianping immediately recognized the reality and followed Meituan's lead by scaling back its operations and focusing its efforts on the group-buying sector.

Zhang Tao had to admit that he couldn't master the food delivery business model.

In a short time, Dianping Waimai and Meituan Waimai both went out of business, leaving only Qiandu Waimai still going head-to-head with Kuaipao.

Relying on its strong financial resources and traffic, Baidu's delivery stations have sprung up all over the coastal, central and northern markets, but the number of orders is not high, with an average of only about 70 orders per day, less than one-tenth of Kuaipao's.

Once Li Yanhong felt his plan was complete, he summoned Wang Zhongpu, Gong Zhenbing, Xiang Hailong, and others to launch a counterattack against Kuaidi Dache and Kuaidi Dache.

Didi Chuxing has restarted its promotion offering a 12 yuan discount to existing customers, with two chances per person per day.

The group-buying platform has launched a sign-in promotion that offers no-minimum-spend coupons: 5 yuan for three consecutive days, 10 yuan for seven consecutive days, 20 yuan for fifteen consecutive days, and 50 yuan for thirty consecutive days.

In other words, by spending 30 seconds each day checking in on Qiandu Waimai for a month, you can get an 85 yuan no-threshold coupon.

The marketing campaigns for the food delivery business are even simpler and more direct: log in every day to receive a 10 yuan no-threshold red envelope, and at specific times there is a limited number of 20 yuan red envelopes to be claimed.

At the same time, Robin Li announced through the media that Baidu would invest at least 200 billion yuan in its LBS business. It's clear to everyone that Li is officially declaring war on Senlian Capital.

The ride-hailing war of 2012 was just a small-scale battle; this time, they're going all out.

the other side.

Just as Chen Yansen finished his enhancement, raising his mental value to 100.76, a knocking sound came from outside the door.

“Go in!” Chen Yansen replied.

Wang Xueting gently pushed open the door and led a tall woman in.

She looked to be around 26 or 27 years old. She had a pretty and gentle appearance, not particularly stunning, but she had an outstanding temperament. Her legs were straight and slender under her workwear skirt, and she wore glasses on her nose.

Learning from her previous experience, Wang Xueting specifically chose a candidate who was married, had children, and had a happy family, to avoid anyone being so clueless as to knock on the boss's door in the middle of the night.

"Boss, this is Meng Yun," Wang Xueting said softly.

"sit!"

Chen Yansen raised his hand in a gesture.

She waved her hand, and Wang Xueting immediately understood, turning and leaving the office.

Meng Yun is actually 28 years old. She majored in management at Tsinghua University and also obtained a master's degree in strategy and consulting from EMLYON Business School.

After returning to China, she worked for a foreign consulting firm for only two years before getting married and having children.

He is calm and composed, with a particularly strong memory.

"Hello, Mr. Chen," Meng Yun greeted him respectfully with a smile.

She was very interested in the job at Senlian Capital, which offered 50% better pay and benefits than foreign companies.

Meng Yun knew that whether or not the interview would be successful depended entirely on the young man in front of her.

At 21, after three years of entrepreneurship, he has more than a dozen unicorn companies under his control and is a recognized business genius both at home and abroad.

Even Takashi Otekawa of Japan and Mark Zuckerberg of the United States pale in comparison to him.

Her only concern was that her boss was too young and she often had to accompany him on business trips; what if the other party made excessive demands?

"Mr. Wang said you have a good memory. When you came in just now, should I put down the mouse first or pick up my phone first?"

Chen Yansen asked casually.

"No, Mr. Chen was holding a pen at the time," Meng Yun replied after thinking for a moment.

"You have good judgment. I have high requirements for my assistant. He needs to be smart, but not too smart. He needs to be organized and able to prioritize tasks," Chen Yansen nodded slightly.

“Mr. Chen, I believe I am capable of this role. When I was studying at EMLYON Business School, I served as the executive secretary of the department’s business association. In addition, I worked as the business assistant to the president of the Asia region at Simon Consulting for three years.”

Meng Yun replied confidently.

Chen Yansen had reviewed her information, and Wang Xueting had also undergone a thorough background check through a third-party company; her resume and abilities were all satisfactory.

Next, he asked a few more questions, and Meng Yun's answers were all flawless, logically clear, and showed both high emotional and intellectual intelligence.

"Welcome to Senlian Capital."

Ten minutes later, Chen Yansen relented and said.

"Thank you, Mr. Chen." A hint of smugness flashed in Meng Yun's eyes; getting an offer was ultimately something to be happy about.

Although Senlian Capital doesn't own a single listed company, its overall strength is formidable, no less than that of Fortune 500 companies.

The generous compensation and comprehensive benefits package made her very satisfied.

After Meng Yun left, Chen Yansen returned to his desk and continued browsing the hot news of the past two days.

“Buzz buzz—!”

Just then, the phone on my right rang.

Chen Yansen flicked his palm, and the phone flew into his hand automatically. He glanced at the caller ID and saw that it was Pei Yi.

"Old Pei, what's up?" Chen Yansen asked.

“Didi Chuxing, Baidu Waimai, and group buying have launched another price war, and Li Yanhong claims he will invest 200 billion yuan in the O2O field,” Pei Yi explained.

“I knew he couldn’t hold back. 200 billion? Doing business isn’t about who has more money! Call a video conference and invite Xiao Jun and Cheng Weixing.”

Chen Yansen scoffed lightly.

"Yes, boss." Pei Yi wasn't flustered; he was just habitually reporting to his boss.

Kuaipao holds a 60% market share in the group-buying industry and a 90% market share in the ride-hailing and food delivery industries. With its powerful algorithms, intelligent dispatch system, and ample fulfillment capabilities, what can Baidu offer to compete with Kuaipao?
After hanging up the phone, Chen Yansen opened Weibo and found Li Yanhong's related entries in the trending topics section.

200 million?
Who are you bluffing?
He felt there was no need to get involved himself, so he left the task of retaliating to Pei Yi.

Shortly after, Kuaipao posted a message on its official Weibo account: "We have 300 billion in our accounts. I wonder if that's enough to play a game with President Li?"

If you have 200 billion, then I'll add another 100 billion!
(End of this chapter)