I can become stronger by paying salaries. I have one billion employees!

Chapter 415 1000 Million Users in a Single Week, Breaking Through Traffic Barriers! Chang Wei and Cheng Wei's Despair!

The following morning, Douyin's growth data was released, showing 230 million new users yesterday, bringing the total to 570 million.

Meanwhile, Ofo's marketing expenses surged by 63% again, reaching over 1300 million yuan in a single day.

Chang Wei was inexperienced, but not stupid; he immediately noticed something was wrong.

He originally thought that 800 million a day was the peak, but he didn't expect that this was just the beginning.

The data and technology departments of Ofo (the bike-sharing company) received the notification and rushed back to the company, cursing and swearing.

What the hell is going on?!
Do you understand what a holiday is?
Doesn't the boss have any sense of boundaries?
Who's a kind person who calls people back to the office to work overtime on Labor Day?
Half an hour later, the marketing department staff also walked into the company dejectedly to work with the data and technology departments to investigate the problem.

Until 2 p.m., no one had discovered the problem.

However, the average daily usage frequency of Ofo bikes is as high as 14 times.

Is this so reasonable?

Everyone knew something was wrong, but there was nothing unusual about the orders, riding routes, IP addresses, and device IDs.

"Boss, there's a problem with the order's delivery time!"

At that moment, an analyst from the data department shouted.

The data director quickly went over to them.

"Look, boss, from 2 a.m. to 6 a.m., there were a total of 670,000 cycling orders, accounting for 23.7%."

The analyst began to explain.

"Check! Verify all of these orders."

The data director frowned and immediately made a decision.

Although this was his first time working in the bike-sharing industry, as the head of the data department, he still possessed the necessary reaction speed and common sense.

If hundreds of thousands of people in Beijing had been riding bicycles on the streets late last night, it would have been in the newspapers long ago.

This isn't just abnormal, it's clearly haunted!

With a clear direction and target, the investigation became much simpler. Through data comparison, hundreds of thousands of cheating accounts were exposed instantly.

At least 300 million yuan was stolen yesterday!
Chang Wei was nearly driven mad with anger after receiving the survey email from the data department.

At the same time, I was secretly relieved that it was discovered in time and the loss was not great.

After a moment's thought, he decided not to tolerate these users who were taking advantage of him and immediately called the police, submitting a complete list of users whose amounts involved met the threshold to the inspection station.

But Chang Wei had no idea that the even more deeply hidden 'Little Golden Bull' software remained unharmed.

In the eyes of Hui Ge and others, Ofo's risk control and anti-cheating system was riddled with flaws.

Baidu's technical capabilities are strong enough, but it still hasn't been able to identify the "big cash cow".

It's just that Didi Chuxing's subsidies have decreased, which has reduced the profits of gray-market studios, but it doesn't mean they can't make any money at all.

Ofo (the bike-sharing company) has banned a large number of cheating accounts, causing widespread lamentation on forums known for their fraudulent practices.

The college student who had just made a windfall felt like the sky had fallen.

Those who are timid will stop after earning a few hundred dollars a day.

The bold ones drink Red Bull and coffee every day, sleep only five or six hours, and spend the rest of their time scanning red envelopes, earning at least three or four thousand a day.

In six or seven days, I earned a total of twenty or thirty thousand.

After receiving reports from Ofo (the bike-sharing company), the patrol station investigated the list of names one by one, and the results were shocking: one-fifth of them were college students.

If things escalate, it can involve a wide range of people.

"Focus on the big ones and let the small ones go. As for the students, give a warning to those with small amounts, and arrest a few with large amounts."

Inside the Yanjing Patrol Station, a patrolman in his early fifties squinted and smiled as he spoke.

The matter cannot be left undone, but it also cannot be expanded too much.

"Having an elder in the family is like having a treasure; it's all thanks to Uncle Liao's resourcefulness," the young inspector chimed in.

Not long after, the patrol stations in Jinling, Luzhou, and Shanghai received a notice of assistance from Yanjing and then made phone calls with the list in hand.

"Come to the inspection station before 10 a.m. tomorrow."

"why?"

"If you don't know why, you don't have to come, but we will go directly to the school to find you."

Soon someone posted a question on the forum: "Hey everyone, the inspection station called me, should I go or not?"

"Ofo bikes? How many did you take? I got a call too."

"Not much, only 30,000 yuan."

"Thirty thousand isn't enough? Good luck. Even if you return the money, you'll still have to stay in jail for another month."

"It could take more than a month, maybe at least six months."

"You call me a loser when you're making money, but call me a big shot when things go wrong? Get out of here, next."

On the forum, some bargain hunters looked worried, while others gloated.

'A loophole was discovered in Ofo's (a bike-sharing company) cashback promotion, resulting in a loss of 3 million yuan!'

After seeing the news, Cheng Wei cursed under his breath: "Idiot!"
Having learned from past mistakes, he has put a lot of effort into the anti-cheating system, and the daily marketing expenses of more than 300 million yuan are within his acceptable range.

"Hopefully this idiot will realize his mistake and stop the subsidy war soon," Cheng Wei muttered under his breath.

300 million a day, that's 9000 million a month.

Even though Didi Bike still had 200 million yuan in its account, he knew that it wouldn't last more than two months before it needed to raise funds again.

Returning to rational competition is beneficial to all three parties.

What he didn't know was that Hui Ge, who was far away in Annam, considered Ofo bikes his primary target, but that didn't mean he would let Didi bikes go.

In Hui Ge's opinion, Didi Bike's risk control system is more advanced than Ofo's, but it's far from being something he can't handle.

Moreover, he also has foreign aid.

On the evening of May 1st, Didi Bike's version of the Little Golden Bull was freshly launched and quickly spread in North China, East China and other regions through online sales channels.

Meanwhile, Cheng Wei was still on vacation in his hometown of Hangzhou.

the other side.

In Villa No. 108 in Delta, Chen Yansen lay on the soft sofa, his head resting on Teacher Ye's lap, enjoying her massage while smelling the faint scent of milk.

"Strength!"

Chen Yansen ordered.

"Your head is so hard."

"Where am I not hard?"

Ye Qiuping smiled faintly, and slightly increased the pressure as she kneaded President Chen's head.

"That feels good, go up a little higher," Chen Yansen said again.

"Pressing your forehead?" Ye Qiuping knew he was up to something, and her hands moved in perfect unison, while she teased him.

"Let's make sweet fermented rice soup with glutinous rice balls tonight," Chen Yansen casually ordered.

"Brown sugar or rock sugar?" Ye Qiuping confirmed the request.

"White sugar." Chen Yansen didn't choose that option, but gave a new answer.

"The total sales volume of the Star Card has just exceeded 2000 million cards, with a delivery rate of 96% and an activation rate of 89%. Among them, the first top-up of 100 yuan accounted for 47%, 300 yuan accounted for 21%, and 500 yuan accounted for 8.6%. The revenue in April is expected to reach 5.6 million yuan..."

Seeing that Chen Yansen had his eyes half-closed, Ye Qiuping read the latest data she had received to him.

Chen Yansen rolled over, pressed his face against Master Ye's lower abdomen, and said lightly, "I'll report on it at next week's meeting."

"I completed the task two months ahead of schedule. Is there any extra reward?" Ye Qiuping asked softly.

"I'll give you an extra half hour tonight as a reward," Chen Yansen replied.

"This is clearly punishment." Ye Qiuping's neck quickly flushed red, and she spat out.

"Then reduce it by half an hour," Chen Yansen said, changing his approach. "No way," Ye Qiuping lowered her head and said coquettishly, "Are you saying that on purpose? Or should I add some goji berries to your sugar water?"

"Who do you think you are? I'll add an extra hour for you."

Chen Yansen sneered, switched places with Ye Qiuping, and clapped his hands. With a 'thud,' Master Ye felt his clothes loosen.

Immediately afterwards, a series of thumping sounds echoed in the spacious and bright living room.

Outside the window, two dragonflies, stacked together, rested quietly on the treetop.

……

……

In a male dormitory room at Luzhou University of Technology.

Fang Mingzhi set up a Qingcheng D2 on a stand, held a guitar, and slowly played and sang.

"Why were you so good to me back then, and why have you become so cold now?"

"..."

The torrential red rain stirred up memories, how could they be hidden?
Your beautiful eyes, just like they were back then, still linger in my heart.
The final moment by the ferry crossing marked the end of an era.

If our meeting had remained as it was at first, why would we be saddened by parting?

When the song ended, he picked up his phone and looked at it; he had performed quite well.

"Post on Douyin! If I gain a few thousand followers, I might be able to get some advertising opportunities."

Fang Mingzhi grinned, then cut out 15 seconds of the most essential chorus and uploaded it to his Douyin account.

He is a loyal fan of Chen Yansen. Ever since he heard the phrase "give overtime pay back to young people", he has become a supporter of products such as Toutiao, Lingxi Browser, Kuaipao, Pinbei, and Gaode Map.

I bought the Star Card and registered on Douyin.

"Ah Zhi, it's me, Longlinma! What time is it? We agreed to meet Madam Luzhou at 7 o'clock, where the hell are you?"

A message suddenly popped up in the WeChat chat group.

"Oh no, I was so focused on recording the video!" Fang Mingzhi slapped his thigh, quickly grabbed his phone and keys, and rushed outside.

As he ran, he replied, "Brother Chai, I'm almost at the door. I'll be up in a bit. I'm waiting for the elevator."

The short video he uploaded, due to the fact that Douyin had just been launched and had limited content, was pushed to local users in Luzhou within just one minute.

In the video, Fang Mingzhi, shirtless, is singing with a captivating head-shaking gesture that immediately grabs the user's attention.

The torrential red rain stirred up memories, how could they be hidden?
Your beautiful eyes still linger in my heart as they did back then…

Fang Mingzhi's singing was heart-wrenching and utterly captivating.

To be fair, his skill level was quite good, which contrasted sharply with his simple dormitory.

"Dude, you just broke up with your girlfriend?"

"You sing so well! Is it your original song? I love it!"

"Hey you upstairs, that's a song by Xu Song! You've never heard of it?"

"You sang well, here's a little heart for you!"

"You absolutely can't sing with this feeling without having ten wives!"

Netizens left numerous comments in the comment section.

1000 views resulted in 83 comments, 274 likes, and 29 shares for this video.

Advance through the PK round and immediately enter the next level of the traffic pool.

So the algorithm engine allocated it another 5000 exposures, and Fang Mingzhi's amateur version of "If Back Then" finally made it onto Douyin's trending videos after breaking through the traffic pool.

This song, released four years ago, has a strong traditional Chinese style. The melody and lyrics convey a deep sense of regret and remorse.

In particular, Fang Mingzhi's singing in the video sounded like he had "run away from his wife," which was even more heartbreaking and reminded netizens of their first love.

Countless people followed suit and imitated the trend.

Douyin saw its first viral video on its fourth day of operation.

In just three hours, Fang Mingzhi's video received over 50 likes and gained more than 4 followers.

After he returned to his dorm from the dinner party, he took out his phone, his eyes filled with disbelief.

"Sons, Dad's going to be famous!" Fang Mingzhi exclaimed excitedly, waving his arms and legs.

Although online celebrities in 2013 were far less capable of monetizing their content than internet celebrities a decade or more later, they could still easily get advertising deals and earn some money.

Holy crap! Almost 50,000 followers!

"It has received 51 likes!"

"As long as you are rich and noble, don't forget each other!"

The other students in the dormitory were equally shocked.

In their opinion, setting aside Fang Mingzhi's outstanding singing and playing skills, the video has a simple scene and blurry lighting, and looks like it has no technical difficulty whatsoever.

I can do it too!
After watching Fang Mingzhi's video, many people had this thought.

The following day, the content on Douyin became much richer.

Some people imitated Jay Chou's "Red Dust Inn", while others covered a funny version of "Can't Afford to Get Hurt". Some even edited "The Most Dazzling Ethnic Trend" and "Gangnam Style" into absurd videos, thus gaining countless fans.

Technical bloggers such as editing experts and special effects masters have also found a place on Douyin.

The more content there is, the higher the user engagement, the higher the retention rate, and the more new content there is for startups.

Douyin (TikTok) became a viral sensation without inviting any celebrities.

In fact, it is precisely because there are no celebrities that most of the videos are rather rustic and casual, which makes users think that making videos is very simple and anyone can do it.

By May 3rd, Douyin had 10 million registered users and nearly 1.5 million daily active users.

As long as users are guided to continuously produce high-quality content, the product can gain a foothold in the market.

The explosive popularity of Douyin has also boosted the sales of Star Cards.

After all, data traffic is too expensive; targeted data-free access is much more convenient.

As the number of Star Card users increases, products such as Pinduoduo, Kuaipao, Gaode Maps, and Toutiao also gain an extra source of organic traffic.

Phone cards and applications form a complementary ecosystem.

Although Senlian Capital may not make much money from this business, the potential returns are immeasurable.

Ma Liyun and Ma Wenteng were extremely envious and wished their own internet phone cards would be available for sale immediately.

at the same time.

Cheng Wei sat in his office, lashing out at the heads of the technology and risk control departments.

Didi Bike's spending on its May 1st red envelope campaign was 4.7 million yuan.

May 2nd, 8.9 million!
He wasn't stupid; he immediately sensed the impending crisis.

Someone is exploiting him; there's definitely something wrong with this data.

What annoyed him was that, apart from banning a batch of accounts, the risk control department was still unable to catch the gray-market studios.

As for accounts, the studio has no shortage of them!
In other words, the gray-market personnel who develop the corresponding software are technically more advanced than Didi Bike's anti-fraud capabilities.

"No! We need to find outside help!" Cheng Wei was anxious. Losing five million a day, who could withstand that?

He would rather offer a 1000 million yuan reward than give the money away to a shady operation.

Just as he was seeking technical assistance, Chang Wei also looked worried, as the daily expenses for Ofo bikes had reached 2000 million yuan.

Anyone with a brain would know something's wrong!

Either suspend the activity or completely ban the cheating software!

Chang Wei was left with only two options.

(End of this chapter)