I can become stronger by paying salaries. I have one billion employees!

Chapter 367 President Chen is throwing money around again? 21.3 million yuan split among everyone! A trip to Yanjing at the end of the year!
On January 25, Mr. Chen drove his BMW X5 straight onto the Beijing-Taipei Expressway and drove smoothly towards Chunshen.

Chen Guobin was completely unaware that a Mercedes-Benz MPV was following far behind.

At 10:00 AM, Orange Pay pushed a full-screen pop-up to users and set up an entry point for the "Collect Five Blessings and Share 100 Million Yuan in Cash" activity on the first screen of the homepage.

Pinduoduo, Gaode Maps, Kuaipao, Kuaidi Dache, and OFO Bikes, among other products, simultaneously launched a lucky card giveaway campaign.

活动时间从1月25日10点到2月9日20点，每天前200名集齐五福卡的用户，将获得4999元现金大奖（自动打入余额宝）和8400万现金的瓜分资格。

The Five Blessings Cards include the Blessing of Dedication, the Blessing of Patriotism, the Blessing of Harmony, the Blessing of Friendship, and the Blessing of Prosperity.

You can get lucky cards by purchasing Yu'ebao fund shares, shopping on Pinduoduo Mall, using Gaode Map, ordering takeout, taking ride-hailing services, and using shared bicycles.

In addition, any extra Fu Cards can be redeemed for Yu'ebao trial funds and various physical prizes in the Fu Card Shop.

On the surface, Orange Pay invested 100 million yuan to hold a "collecting lucky cards" event.

In fact, each Fu card has advertisements from its partners on both the front and back.

2000 million from the telecommunications company!
Suning spent 2000 million!
Gome 1000 million!
1000 million!
Midea Appliances: 1000 million!
……

There are more than 20 companies in total. Even after deducting the 100 million yuan expenditure, Orange Payment can still earn more than 70 million yuan.

Users went crazy as soon as the event went live because the gameplay was so simple: collect five lucky cards and you could share 100 million yuan in cash.

Who can guarantee they won't have some incredible luck?
In no time, event sharing links began flooding BBS forums, Weibo comment sections, and Renren (a Chinese social networking site), and social products such as QQ, WeChat, and MiTalk were also affected.

Along with Pinduoduo's price-cutting links, they are known as the two major electronic nuisances in the internet world.

Inside a male dormitory at a university in Hangzhou.

"Brother Zhu, I'm still missing a 'Dedication' Fu card, how about you?"

"What a coincidence, I'm also missing a 'Dedication Fu' card. I've already ordered three takeout meals for this 4999 yuan."

"Who can argue with that? I placed over a dozen orders for nuts and snacks on Pinduoduo, just like buying New Year's goods."

"I also need the 'Dedication Fu' card! Is it even possible that this thing doesn't exist at all?!"

Do you have patriotic health food?

At this moment, a boy named Zhou Yang in the dormitory asked in a low voice.

"I have two here, I'll give you one," Brother Zhu said generously.

"Brother Zhu, thanks. I'm only missing the Aiguofu." Zhou Yang smiled shyly, his eyes full of anticipation.

"Oh, you're only missing the Patriotic Fu card. What! You have the Dedication Fu card?" Brother Zhu was slightly taken aback, then suddenly stood up, rushed behind Zhou Yang, and snatched the phone from him.

There was only one "Dedication" card, lying quietly in the list of lucky cards.

"Hurry, hurry, hurry! The first 200 people will get an extra 4999 yuan in cash!" Another roommate slapped Zhu Ge on the back and urged him anxiously.

"Oh right, I almost forgot!" Brother Zhu quickly returned the phone to Zhou Yang, and then sent him a patriotic blessing card to the chat box.

Zhou Yang clicked to receive, and a simple animation of a red envelope immediately popped up on the page.

"Congratulations on becoming the 73rd user to collect all five blessing cards! The grand prize of 4999 yuan has been sent to your Yu'ebao account. Please check your account!"

A text message floated across the middle of the screen.

Zhou Yang tapped the screen, exited the activity page, opened his personal center, and entered the Yu'ebao channel. Sure enough, he had an extra 4999 yuan in balance.

"Damn! Yang Ge, you're awesome!"

"Tell me quickly, where did you get this lucky card?"

"Walking to KFC at noon?"

My roommate's eyes instantly welled up with tears, filled with envy. Although the cost of living in Hangzhou is not low, five thousand yuan is still three months' living expenses for most people.

"I just went to buy lunch outside the school gate and had it delivered by OFO bike," Zhou Yang said honestly without hiding anything.

"Damn! What are we waiting for?"

Brother Zhu grabbed a jacket and headed downstairs.

The remaining few followed closely behind, their eyes shining, and hurried after them.

"Brother Zhu, Ah Xin, are you guys still going to eat KFC?" Zhou Yang shouted at their backs.

"eat!"

Zhu Ge and the others turned their heads in unison to respond.

Before long, a guide on how to obtain the "Dedication Blessing" circulated online, with many "netizens" sharing that the winning rate was extremely high when riding an OFO bicycle.

As a result, college students and white-collar workers in Hangzhou, Luzhou, Nanjing, and Shanghai rushed to subway and bus stations in one afternoon to frantically grab OFO bicycles.

Even in the dead of winter, with the north wind howling like a knife, it did not dampen everyone's enthusiasm for getting freebies.

The usage frequency of OFO bikes skyrocketed. By midnight that day, Xingchi Technology's daily revenue reached 760,000 yuan, a month-on-month increase of 137.5%, with 349,000 new users.

On the first day of the "Collect Five Blessings" event, a total of 394 people collected all five blessing cards, and each person is expected to share 21.3 yuan.

Although everyone knows that there are still fifteen days left before the draw, Orange Pay cannot set a very high prize amount, but a prize of 20,000 or 30,000 yuan would still be very attractive to users.

Some people who received the "Dedication" card did not choose to combine it with other cards, but instead listed it on a second-hand platform.

The price skyrocketed from 1000 yuan to a peak of 6000 yuan, and in the end, a "sucker" actually paid 6,000 yuan to buy this "Dedication" card.

The hype exploded instantly!

"These people have gone mad in their pursuit of a share of 100 million yuan in cash: they're spending lavishly just to buy a single 'Dedication' Fu card!"

"Orange Pay is offering 6000 yuan for a virtual lucky card!"

"Who has the 'Respectful Dedication' Fu card? I'll offer 10,000 to buy it. If you don't sell, I'll keep raising the price. If you do sell, then never mind."

Weibo, Tencent, Sohu and other websites rushed to report on it. No one expected that Orange Pay would make headlines again just before the Spring Festival.

"I really want to cut open his brain and see what's inside. This marketing tactic is just one wave after another."

Upon learning this, Ma Liyun couldn't help but sigh.

“Boss, I also played the lucky card collection game for a while. The business logic behind it is very simple: it can be used as a marketing tool to charge clients advertising fees, and it can also enhance the social attributes of the product and user stickiness.” Lu Zhaoxi pushed up his glasses and said with a smile.

“It’s too late this year, let’s copy it next year!” Ma Liyun said decisively.

At the same time, Ma Wenteng, along with Zhang Xiaolong, Liu Zhiping, and others, were also studying Orange Pay's "Collect Five Blessings" activity.

"Xiaolong, what do you think?" Ma Wenteng asked casually.

"Mr. Ma, can you block OrangePay's promotional link?" Zhang Xiaolong asked in return.

"Xiaolong, you know about the partnership between the group and Senlian Capital," Ma Wenteng said with a smirk.

Anyone else would have been blocked by WeChat and QQ long ago. "I don't recommend imitating them. Orange Pay did this to increase the frequency of social interaction on its product and improve user retention. QQ and WeChat are software with strong social attributes. If they launched similar activities, it would only overshadow their own products."

Zhang Xiaolong thought for a moment and then said.

“I agree with Xiaolong’s view. WeChat and Orange Pay have different strategic positioning, platform functions, and user habits. In essence, WeChat is a mobile social software. Large-scale marketing activities will only make users feel overly disturbed and infringe on their private space.”

Before Ma Wenteng could ask a question, Liu Zhiping added.

"Yes, I agree with you, but the marketing plan for collecting five blessings can be used as a reference. The scale of Lingqianbao's funds has exceeded 200 billion yuan, which shows that in the payment field, Orange Payment is ahead of WeChat Pay."

In fact, Ma Wenteng wanted to follow the trend, but when he saw that Zhang Xiaolong and Liu Zhiping both opposed it, he suppressed the impulse deep in his heart.

Moreover, after hearing their reasons, he found them to be very reasonable.

The next day, being a Saturday, OrangePay users rode OFO bikes early in the morning, stopping after riding about 500 meters each time to end their orders and then draw a lucky card.

But they gradually discovered that apart from the Patriotic Fortune, Friendly Fortune, Prosperous Fortune, and Harmonious Fortune, there was not a single Dedication Fortune.

It wasn't until 11 o'clock that someone revealed on Weibo: "I unexpectedly won a 'Dedication' card while using Lingxi Browser today."

In other words, Orange Pay has once again launched the "Respectful Fortune" card on the Lingxi Browser.

Users aren't stupid; they immediately understood Senlian Capital's 'sinister intentions,' but seeing through it doesn't mean they can comprehend it.

The fact that 200 people won a cash prize of 4999 yuan yesterday is undeniable, and the fact that everyone can currently share 213,000 yuan in cash is also undeniable.

Faced with a huge prize, it only takes a few clicks; no one can resist its allure.

Lingxi Browser downloads surged, with 15 new installations in just three hours.

Chen Yansen threw out 100 million yuan in cash, but then tried to control over 100 million Orange Pay users for half a month.

In the eyes of their peers, it was simply a brilliant marketing plan.

The simplest and most straightforward approach is often the most effective in winning over users.

Orange Pay's daily active users also increased from 2700 million to 3600 million.

In terms of registration volume, Zhifubao is number one; in terms of user activity, Orange Pay is the industry leader.

Relying on offline payments, Yu'ebao (Alipay's money market fund), and the "Collect Five Blessings" campaign, they managed to boost their daily active users from around ten million to nearly forty million.

the other side.

The final exams for the School of Virtual Studies had just ended, and groups of college students, dragging their suitcases, headed straight for the bus station, train station, and high-speed rail station, and the school returned to its usual tranquility.

Teachers' Apartment Room 0418.

Chen Yansen leaned against the headboard, holding his phone in his left hand and stroking Meng Jie's smooth back with his right, as if petting a cat.

Compared to two years ago, she has changed a lot. Her short bob has become a long, flowing hairstyle, and her figure has improved slightly. Although she is petite, she now has a B-cup.

After stroking it for a few minutes, Mr. Chen felt he wasn't getting any feel for it, so he flipped Meng Jie over, placed his hand on the mini hamburger, and casually made circles.

"Are you really not going back to Chunshen for the New Year?" Meng Jie chuckled, dodging Chen Yansen's large hand.

But Chen Yansen's hand was like it had an auto-aiming function; no matter how Meng Jie tried to dodge, she was firmly under Chen's control.

"Why don't you stay in Xucheng with me?" Chen Yansen suggested.

"I'm willing, but I can't get past my parents." Mengjie sighed softly and put her hand under the covers.

"You've rested well?" Chen Yansen raised an eyebrow and teased.

"Don't get me wrong, I just caught it by accident." Mengjie chuckled.

"You're quite careless, aren't you?" Chen Yansen teased, then added, "I prepared a small gift for you; it's on the table."

Upon hearing this, Meng Jie immediately crawled out of the blanket, turned her back to Chen Yansen, and slowly opened the gift box.

But after seeing what the little gift was, her face flushed red instantly. She turned around, raised her little fist, and scolded, "Chen Yansen, you're a pervert! I won't wear it!"

After saying that, she threw a small lace-patterned, openwork dress onto the bed, hanging it on Chen Yansen's forehead.

"Give it a try, you might really like it," Chen Yansen said, pulling off his clothes and coaxing him gently.

"No!" Mengjie turned her face to the side, her ears turning bright red.

"But what if I like it?" Chen Yansen asked with a wicked grin.

"Let's make it clear from the start, I'll only wear it once," Meng Jie said firmly, her face serious and principled.

"No problem." Chen Yansen chuckled, thinking to himself: Silly girl, once is enough for countless times.

Mr. Chen picked up the little clothes and personally dressed Mengjie in them, immersing himself in the experience.

Not long after, Teacher Wang, who lived next door, heard another series of babbling sounds.

The following morning, OFO deployed another 4 shared bicycles in East China, making it the shared bicycle brand with the largest number of bicycles deployed nationwide.

Cheng Wei and Chang Wei, far away in Yanjing, were in a bloodthirsty fight, with both sides continuing to fight for many days, resulting in a net loss of hundreds of thousands of manpower costs every day.

Following this, Chang Wei entered Anci, Jinmen, and Tangcheng, expanding the scope of his battle with Didi Bike.

Didi Bike, which was originally profitable, immediately suffered losses after being forced into a price war.

Cheng Wei was so angry that he cursed loudly. In order to avoid Chang Wei, that mad dog, he set his sights on the Central China market and just wanted to play it safe and develop his strength first.

He felt that Chang Wei was targeting him, while Chang Wei believed that the best way to eliminate a competitor was to nip it in the bud.

This is a tactic that Chang Wei learned from Cheng Weixing: suppress Didi Bike, and whoever can't hold out first will die, leaving the rest to monopolize the northern market.

Just as the two were locked in a life-or-death struggle, Chen Yansen flew to Yanjing to be interviewed by the "Dialogue" program team.

Among the entrepreneurs interviewed, Chen Yansen may not be the richest, but he is definitely the youngest.

However, as soon as Chen Yansen landed, Zhang Chaoyang called: "Eight o'clock tonight, Yunku Bar, are you coming?"

"You put a tracking device on me?" Chen Yansen was puzzled; Old Zhang's information network was terrifyingly well-informed.

"You think I've been hanging around in Yanjing for nothing? Oh, right, Ding Lei, Liu Qiangdong, and Lei Yijun are here too," Zhang Chaoyang replied with a smile.

He has a good relationship with the producer of the "Dialogue" program. He heard the producer mention it when they had drinks together last time, so he can guess the approximate time when Chen Yansen will come to Yanjing.

"I understand," Chen Yansen replied.

Besides giving interviews and promoting his products, he also took the opportunity to visit old friends in Yanjing.

Zhou Hongyi had invited him several times, but Lei Yijun was also at the evening's drinking party. If he invited him, they might even start fighting.

Forget it, let's just make a private appointment with Lao Zhou.

To put it bluntly, when he was out in public, he was too embarrassed to admit that he knew Zhou Hongyi.

(End of this chapter)