I can become stronger by paying salaries. I have one billion employees!

Chapter 340: 300 Billion Yuan in One Day, Crazy Foreign Investment! 3000 OFO Bikes Launched!

March 11, 12 am.

Huang Zheng, representing Pinduoduo, was the first to announce the sales figures for the Double Eleven promotion on Weibo and Toutiao.

The staggering sales figure of 70.3 billion yuan truly startled e-commerce practitioners.

After all, in most people's eyes, Pinbei is just an e-commerce platform that has been established for less than two years. To be precise, its operating time is only one year and two months.

The font used for '70.3 billion' on the battle report was designed to be very flamboyant and cool.

In addition, there is a poster showing the sales ranking of the top 50 stores on Pinduoduo.

"Midea's flagship store received 4.8 orders, with an average order value of 2680 yuan and sales revenue of 1.3 million yuan!"

"Metersbonwe flagship store: 129.1 million orders, 93 yuan average order value, and 1.2 million yuan in sales!"

"Luolai flagship store: 17.8 orders, average order value of 617 yuan, sales revenue of 9700 million yuan!"

"AUX flagship store: 6.2 orders, average order value of 1460 yuan, sales revenue of 9100 million yuan!"

"..."

单店销售额破亿的品牌有2家，单店销售额超过5000万的品牌有17家，单店销售额超过1000万的品牌有86家！
The most important function of a major sales event report is to attract merchants to join the platform and to attract venture capital investment.

The implication is clear: come and try your luck, and you can make money!

……

……

"70.3 billion? How much of that is inflated?!"

At the JD.com headquarters building, Liu Qiangdong looked on incredulously.

During this major promotion, JD.com achieved a final sales volume of 23.6 billion yuan on Singles' Day.

He asked Xu Lei to embellish it slightly, and it became 29.7 billion. The intention was clear: to tell users and investors that JD.com was about to reach a daily sales level of 30 billion yuan.

But he didn't expect that Chen Yansen could boast even more than he could!
According to his estimate, Pinduoduo's actual transaction volume should be between 40 and 50 billion yuan.

"I asked several merchants, and the actual sales figures are almost the same as those on the posters," Xu Lei said weakly.

"The sales figures for top brands published by Pinduoduo were most likely pre-arranged, so why would the merchants tell the truth? Of course, maybe they weren't inflated, but what about the mid-tier and lower-tier merchants?"

Liu Qiangdong smiled and shook his head, as if to say, "I saw right through you."

It's just boosting sales figures, is that so difficult?

The platform staff turned a blind eye, and the merchants below naturally engaged in rampant fraud.

For example, you can create a lucky bag product link with ten pairs of socks, set the price at 9999 yuan, and set the inventory at 1000 units. After receiving the goods, users can apply for a refund of the shipping difference and get a full refund directly. It's so easy to generate 1000 million yuan in sales.

Don't assume that users won't care about a few pairs of socks. Often, these lucky bag items sell out instantly as soon as they're listed.

In addition, underwear, thermal cups, men's shoes, women's shoes, and garbage bags are all hot items in the eyes of users.

Xu Lei nodded and didn't argue further. Instead, he cautiously asked, "Boss, should we change the numbers on the battle report to start with 3?"

"39.7 billion? That's too far-fetched! A few hundred million more is fine, but a billion more would be easily exposed by third-party data agencies."

Liu Qiangdong shook his head repeatedly, decisively rejecting Xu Lei's suggestion.

“What I mean is, change it to 30.7 billion, the number looks better,” Xu Lei quickly explained.

"Well, you decide what to do," Liu Qiangdong said after a few seconds of contemplation, waving his hand.

Adding a few hundred million each time isn't a problem.

At least it's better than Tmall and Taobao C-store, which are always throwing around lucky bags worth tens of thousands of yuan to boost sales, making it seem like anyone can do that!
Before JD.com could release its sales report, Ali followed suit, releasing an impressive report card with total sales of 197 billion yuan (139 billion yuan from Tmall and 58 billion yuan from Taobao), representing a year-on-year increase of 208.2%.

Suning, which had originally sold 5 million yuan worth of goods, intended to use the sales report to promote its platform. However, upon seeing this situation, it hastily withdrew the report it was editing, erasing the specific data one by one and replacing it with vague conceptual terms.

After reading Suning's battle report, I couldn't remember any of the numbers. The only words that stuck with me were "surge", "soar", "explosive growth", "high growth against the trend", "impressive performance in the first hour", and "constantly breaking peaks".

But if you ask what Suning's sales volume was during Singles' Day?
Sorry, no comment!

"197 billion yuan?"

Seeing Ali's battle report made Liu Qiangdong even more upset. He had thought that based on last year's growth trend, Ali's revenue would be at most around 80 billion.

"Boss, I want..." Xu Lei asked.

"No need, let's just go with 30.7 billion." Liu Qiangdong resigned himself to his fate, speaking weakly.

Not only can they not beat Ahri, but the gap between them and Pinbei is also becoming more and more obvious.

If it weren't for OTPP's continued enthusiasm for investment, JD.com's situation would have been even more difficult.

If we abandon the asset-heavy warehousing and logistics model and avoid the fierce competition from Ali and Pinduoduo, perhaps we won't have to work so hard.

Liu Qiangdong pondered to himself.

But then he thought again and extinguished the foolish idea in his mind.

The evils of the marketplace are no less than the dangers of the battlefield!

Does that mean Ma Liyun will let him go if Di Dong takes the initiative to back down?

Even if Ma Liyun stops relentlessly pursuing Di Dong, Chen Yansen will not show any mercy.

When it comes to being vengeful, no one in the internet business world can rival Chen Yansen.

The fierce competition in the express delivery industry has shown many of China's bigwigs the ruthless side of Chen Yansen.

Sufeng, Yafeng, Suer, and Aneng, among others, died quietly; STO Express, YTO Express, ZTO Express, and Quanfeng were acquired.

Liu Qiangdong knew very well that if the company didn't move forward, it would fall behind; it had to rise to the challenge!

Otherwise, the best outcome is being acquired, and the worst outcome is becoming like Paipai.com or Yixun.com, either waiting to die or waiting for a kind person to come and collect their garbage.

Ten minutes later, JD.com's sales report finally arrived, showing a sales volume of 30.7 billion yuan, which further solidified its position as the third largest player in the industry.

Ahri is worth 197 billion yuan!
Pinduoduo has raised 70.3 billion yuan!
RMB 30.7 billion!
The three e-commerce giants spent a combined 298 billion yuan in one day!
Meanwhile, the China Post Association announced that the total business volume on November 11, 2012, exceeded 11 million tickets for the first time!

In an instant, not only did the domestic media explode with shock, but even the United States, the "beacon of light," was stunned.

Three e-commerce websites sold $45 billion in one day?
It's so fake it's unbelievable!
It's important to know that the United States is currently in the midst of its Christmas shopping season. From November 1st to November 11th, a total of eleven days, the cumulative online spending amounted to only $6 billion, averaging just over $500 million per day.

In contrast, just three Chinese e-commerce companies achieved a transaction volume of 45 billion US dollars.

In addition, the daily volume of 100 million parcels collected has also alarmed its counterparts in Europe and the United States.

Amazon CEO Jeff Bezos immediately sent a video conference invitation to Amazon's China headquarters. After discussions, it was decided that headquarters would allocate additional resources and cash to further increase Amazon's market share in China. Faced with the impact of 300 billion yuan in sales in a single day, Bezos had to admit that he had underestimated the potential of e-commerce in China.

the other side.

The Ontario Teachers' Pension Plan (OTP) in Canada is overjoyed. Their initial purpose in investing in JD.com was to share in the IPO profits and fill the gap in their pension funds.

Ali, Pinduoduo, and JD.com have joined forces to bring China's e-commerce industry to a new level.

North American investment institutions have flocked to Asia in hopes of acquiring stakes in the three major e-commerce companies or facilitating their IPOs in order to profit from the process.

With JD Mall's valuation soaring, OTPP immediately resolved to push forward with its second round of financing as soon as possible.

If JD.com is like this, then Pinduoduo is even more so.

Gao Weilin sat in his office, receiving calls from morning till night. These included venture capital firms expressing investment intentions and securities companies clamoring to take Pinbei public on NASDAQ.

"I can value Pinduoduo at 260 billion US dollars!"

"280 million!"

"300 million!"

Charles Schwab, Merrill Lynch, and Fidelity all submitted bids, but Lao Gao adhered to the big boss's principle of being polite, enthusiastic, and refusing to accept!

He's not stupid; he knows perfectly well that these top Wall Street predators all want to make a quick buck off Pinduoduo.

How could Chen Yansen possibly let these people have their way?

Pinbei accepted Tencent's financing because Pony Ma controls two major traffic entrances: PC and mobile. Guiding Huazhong University of Science and Technology and CEFC China Energy to participate is to increase the shareholding ratio of state-owned institutions. Giving Goldman Sachs an opportunity is to prepare for future expansion in overseas markets.

Therefore, barring any unforeseen circumstances, Pinbei will definitely not launch a Series C financing round before its IPO.

Foreign capital is pouring in!
Ma Liyun originally planned to accelerate the establishment of Cainiao Logistics immediately after finishing Double Eleven, but brokerage managers from Nasnaq and the New York Stock Exchange called one after another, proposing cooperation and investigation.

Ali, during the Double Eleven shopping festival, garnered 200 billion yuan in sales, making it a highly sought-after asset by investors.

Cai Xin rushed back to Ali's headquarters in Hangzhou from Hong Kong Island overnight to make final plans for the group's listing.

Pinduoduo, Alibaba, and JD.com are all reaping the rewards of the Double Eleven shopping festival, but the express delivery industry is currently mired in difficulties.

The Jiangcheng distribution center of Tiantian Express has an area of ​​less than 10,000 square meters. Previously, its highest daily processing capacity was only 300,000 pieces. Faced with the sudden influx of millions of packages, the sorting efficiency plummeted. For three consecutive days, it failed to process even 10% of the business volume.

The situation is similar for other express delivery companies such as Guotong, Best Express, and Guofeng.

In addition, from November 12th to November 13th, major platforms launched "mega-promotion encore" events in perfect unison, resulting in an additional 60 million parcels being delivered in just two days.

Lost and misdelivered packages were frequent incidents, and users were bombarding the phone lines of the market supervision bureau and the China Post Association.

At this point, online shoppers across the country realized that although the delivery speed of Yunsu Express had slowed down, it was still within an acceptable range.

Moreover, Yunsu Express has deployed 3 Yunsu Express lockers in more than 4.1 communities across the country, boasting extremely high delivery efficiency in the field of intelligent last-mile delivery.

Employees of courier companies like Best Express and Tiantian Express can handle a maximum of 100 packages a day, but Yunsu's couriers can easily handle more than 500 deliveries a day using parcel lockers.

The efficiency is incomparable!
Logistics companies that haven't yet joined the Yunsu Express Alliance are filled with regret, and can only watch helplessly as alliance members like Yunsu and SF Express place their packages in express lockers.

Liao Wei's phone kept ringing, all from the CEOs of various express delivery companies. But he was busy coordinating delivery resources and had no time to deal with these people, so he handed them all over to his assistant, Zhai An.

Yunsu Express's parcel pickup service did not return to normal until November 15.

Companies like Best Express, Tiantian Express, and Guotong Express still face enormous pressure from margin calls.

We are simply unable to accept any shipments!

Yunsu Express's business volume is soaring!
In just three days, the number of orders surged from 1000 million to 1200 million before the promotion, and then skyrocketed to 1500 million.

Upon seeing this, Liao Wei immediately began recruiting!
In any case, some small courier companies are experiencing a large number of staff turnovers every day.

With its competitive compensation package, Yunsu easily recruited more than 5000 new employees.

"That bastard Liao Wei not only steals business, but he also preys on my employees."

Xi Chunyang, chairman of Tiantian Express, angrily cursed.

But he had no way to deal with Liao Wei!
In fact, Liao Wei didn't make any moves at all; it was all initiated by the clients.

Tiantian Express is overwhelmed with packages; the transit warehouses and sorting centers are piled up with parcels, and nobody knows when they will be processed.

The sender couldn't wait that long, so Yunsu, the first to resume parcel pickup, became the customer's first choice.

Even SF Express's business has been partially eroded by Yunsu.

Wang Wei belatedly realized that during his last visit to the Yunsu sorting center, he had secretly mocked Liao Wei for having too much money to spend, having invested over a billion yuan in automated sorting equipment, which was simply a waste of money.

Now, he regrets it!

Although SF Express has begun using basic automated sorting equipment, such as conveyor belts and cross-belt sorters, the sorting process is still mainly manual and has a low degree of automation.

Any weakness in the entire business process will slow down the overall express delivery speed.

"Good things should be copied!"

Wang Wei squinted and immediately made a decision.

Unbeknownst to many, Yunsu, a once obscure courier company, has suddenly risen to the top of the list of private courier companies and has become a model for companies like SF Express and Best Express in terms of technology and business ecosystem.

……

……

On November 18th, OFO bicycles, which had been in preparation for more than 11 days, finally made their debut at a subway station entrance in Hangzhou.

The first batch consisted of 3000 vehicles!
The entire body is painted with a striking orange paint, and it uses an aluminum alloy frame, thickened explosion-proof tires and alloy-plated chains. It is equipped with a smart lock and a solar power panel, which makes the body extremely high-tech.

If you put OFO bikes and the first generation of Didi bikes side by side, you can see that the latter has a lot of inferior quality.

You get what you pay for; the cost is what it is.

The unlocking process is also extremely simple. When a user scans the QR code on the bicycle using a mobile app, the phone sends the bicycle's unique serial number to the backend.

After confirming the unlocking command, the backend server will send an unlocking SMS to the SIM card in the vehicle via the cloud.

Immediately afterward, the bicycle receives a text message, and the motor inside the lock starts turning, unlocking the bike.

It looks complicated, but in practice it's much simpler than a mechanical lock, and there's no absurd situation where users have to remember a specific password and ride for free for a lifetime.

OFO and Didi Bike, located in the south and north respectively, have officially ignited a major battle in the shared bicycle industry.

Meanwhile, a company called Klock was quietly established in Yanjing.

(End of this chapter)