I can become stronger by paying salaries. I have one billion employees!

Chapter 339 One Hundred Million Express Delivery Orders in a Single Day? 70.3 Billion, Exceeding Expectations! Handsome Dong, You Have No Martial Morality!
The next day, at dawn, the sky was just beginning to lighten.

Chen Yansen slowly opened his eyes, lifted the corner of the blanket, put on his slippers and walked to the living room, where a torn Avatar cosplay outfit was casually thrown on the floor.

He sat down at his desk, opened his laptop, and logged into the data backend. Within just five hours of the Pinduoduo promotion starting, real-time sales exceeded 20 billion yuan.

It looks like the 50 billion target will be a piece of cake!
Chen Yansen glanced at it and muttered under his breath.

Major e-commerce platforms such as Tmall, Pinduoduo, and JD.com have been putting on a show for a month; whether they succeed or fail depends entirely on today.

at the same time.

Meng Xin, the founder of Afu Essential Oils, didn't sleep all night. He couldn't get through to the purchasing director of Dongmei Cosmetics by phone, and he also tried sending a message to Liu Qiangdong via WeChat, but it went unanswered.

Even if he was slow to react, he realized what was happening.

For adults, not answering the phone or replying to WeChat messages is often a very clear indication of their attitude.

"You son of a bitch, Liu Qiangdong! You have a conflict with Ma Liyun, but don't use me as a pawn!"

Meng Xin's face darkened, and he cursed through gritted teeth.

As a leading online beauty brand, Afu Essential Oils achieved sales of 2800 million yuan during Taobao's Double Eleven promotion in 2011, ranking among the top five in its category. This year, it set a new record during the 618 promotion, achieving sales of 3700 million yuan, second only to YuniFang, P&G, and Proya.

Therefore, in order to increase the company's revenue, Meng Xin did not hesitate to join Pinduoduo and JD.com in hopes of gaining more traffic and orders.

Last night, just as he was about to leave work, Hu Li, the merchant operations manager of Pinduoduo, called to question why Pinduoduo's promotional price was 7% of the retail price, while JD.com's was 5% off.

Meng Xin was completely stunned!
Under his management, the promotional prices of Afu essential oils remained consistent across various platforms, including Tmall, Pinduoduo, JD.com, self-operated stores, and specialty stores.

Firstly, it avoids users having to compare prices across the entire internet;

Secondly, it reduces friction and conflict between channels.

Otherwise, would the platform staff agree to give Taobao 69 yuan and JD.com 79 yuan?

Upon hearing this, Meng Xin immediately went to verify it. To his surprise, without any prior notice, Dong forcibly changed the promotional price of Afu essential oil to 5% off, as low as 39 yuan, and also offered free gifts.

At this time, the same product was selling for 69 yuan on the main beauty page of Yaomao and Pinduoduo.

Meng Xin didn't have time to think much and hurriedly asked the operations team to change the price.

"Boss, JD.com has locked the merchant backend and is preventing price changes!" The operations manager tried to modify the price, but found that he didn't have the necessary permissions.

Meng Xin felt a chill run down his spine. Hu Li only gave him ten minutes. If he couldn't resolve the issue, Pinduoduo would immediately remove all Afu essential oil products from its platform, including those featured in the 10 Billion Subsidy channel.

According to his estimate of Pinduoduo's output during Singles' Day, Afu Essential Oils will lose more than 2000 million yuan in revenue.

So he immediately asked the operations team to contact the purchasing manager of Jingdong, but the other party did not answer the phone or reply to the text message, and just pretended to be dead.

Meng Xin was so anxious he was pacing around in circles!
Immediately afterwards, the beauty specialist from Tmall Mall also pressed, "Does Afu still want to participate in Taobao's Double Eleven? Either lower the price or remove all JD.com products from the shelves."

Taken off the shelves?

I need permission too!
For a moment, Meng Xin wished he could drive straight into the JD.com headquarters building that very night and confront Liu Qiangdong.

But then he thought, if Handsome Dong doesn't give the order, would the purchasing and sales staff dare to do this?

Meng Xin knew that if the problem wasn't resolved quickly, the company's Double Eleven promotion and Q4 performance would be ruined.

In just one hour, Afu essential oils achieved sales of 800 million yuan on JD.com.

Despite his explanation of the truth to the merchants on Pinduoduo and Yaomao, Afu Essential Oils' products were still hidden.

For Hu Li, regardless of Meng Xin's reasons, Afu Essential Oils' actions have already harmed the interests of the company and its users.

Even if Afu is a top beauty brand, according to the contract, Pinduoduo has the right to deduct a portion of the cash from the store's deposit to compensate users who purchased at a higher price.

Yaomao Mall didn't make Afu Essential Oil lose money, but the shop assistant's tone was anything but polite: "Ali can lift Afu Essential Oil up, but she can also crush it to the bottom."

In Yaomao Xiaoer's eyes, Meng Xin was simply making things difficult for him. How important is Singles' Day?

Both Mr. Ma and Mr. Zhang are keeping a close eye on it!

If the big boss finds out, his year-end performance review will be '3.25' (3.25 is the lowest, 3.5 is medium, and 3.75 is the highest). If it happens twice in a row, he will be eligible for the severance package.

As for Meng Xin's explanation, he couldn't be bothered to care!
In this way, Meng Xin only has two paths to take: one is to side with JD.com, and the other is to side with Pinduoduo and Yaomao Mall.

From a business perspective, there is almost no comparison.

Although JD.com is also an important online sales channel, its performance is 70-80% lower than that of Pinduoduo and Tmall.

Meng Xin decisively abandoned JD.com. At 3:15 a.m., as the CEO of Afu Essential Oils, he posted on Weibo: "From this moment on, Afu will withdraw from JD.com. Afu Essential Oils will not be responsible for or ship any Double Eleven orders placed on the JD.com platform."

Handsome Dong pushed him to the brink, and Meng Xin didn't give Handsome Dong any face at all.

The harsh words were spoken, but the liaisons between Pinduoduo and Yaomao Mall had already gone to rest.

Meng Xin sat alone in his office, smoking one cigarette after another. He couldn't sleep at all until the matter was resolved.

The period from 0:00 to 8:00 accounts for at least 50% of the orders and sales generated during the promotion.

In other words, due to JD.com's shady tactics, Afu Essential Oils' sales during the promotion may be halved.

"You son of a bitch, you're really ruthless!"

Meng Xin glanced out the window, where a sliver of dawn was just beginning to appear. He couldn't help but yawn, and then cursed.

It wasn't until 9:30 a.m. that Afu essential oils were displayed normally in the resource slots of Pinduoduo and Yaomao Mall.

And as soon as netizens woke up, they were bombarded with the latest gossip about e-commerce.

The founder of Afu Essential Oils publicly "fought" against Liu Qiangdong, which netizens found very satisfying. However, users who purchased Afu Essential Oils products from Liu Qiangdong were instantly displeased after seeing Meng Xin's Weibo post.

I thought I'd snagged the lowest price online, but Afu (the seller) isn't shipping my order!
The group immediately contacted JD.com customer service for verification, only to receive an ambiguous reply: "The platform is communicating with the brand, please wait patiently."

“Buzz buzz—!”

The phone on the table suddenly rang.

Meng Xin picked it up and saw that the person who made the call was the missing cosmetics purchasing director.

"Mr. Chen, what's the matter?" Meng Xin asked knowingly.

He's already offended everyone, so what's there to be afraid of? He used to put up with these big shots, but now he's too lazy to pretend anymore.

"President Meng, as of 9:30, Afu's output on JD.com is 12.7 million, with 213,000 orders. There was a mistake in the operation of the staff below, which moved Afu's products from the 70% off product pool to the 50% off promotion. It's just a marketing bug. But if you talk nonsense on Weibo and affect JD.com's business development, the company might send you a lawyer's letter."

"This is a threat from Chen Yongqiang, the cosmetics purchasing director," he said cryptically.

Marketing bug?

Do you think you can fool me like a three-year-old?!

Meng Xin curled his lip; he wouldn't believe a single punctuation mark of Chen Yongqiang's words. "We're all seasoned foxes; what kind of ghost story are you trying to pull with me?"

"A lawyer's letter? Who are you trying to fool? Don't think I don't know you're using me as a pawn! I won't handle JD.com's orders. Sue me if you want, and let's see who suffers the biggest loss!"

Meng Xin immediately retorted.

Having navigated the world of gangsters for so many years, would he be afraid of a lawyer's letter?

The two exchanged a few awkward words for a few minutes before Chen Yongqiang awkwardly hung up the phone and reported the matter to his superiors.

Half an hour later, JD.com began to cancel Afu essential oil orders on a large scale, compensating each account with a 10 yuan no-minimum-spend coupon. The customer service department received a notification that for users who were emotionally agitated and were preparing to complain to the Market Supervision Association, an additional 10 yuan compensation could be added, up to a maximum of 30% of the order amount.

Before the Double Eleven shopping festival was even halfway over, the first large-scale consumer rights protection incident occurred.

Afu Essential Oils and Dongguan were both trending on social media for all the wrong reasons!

In response, Dong stated: "The 5% off promotion for Afu essential oils was something we participated in voluntarily. We withdrew at the last minute because we were threatened by a certain e-commerce platform and because we had secured a better promotional position."

Subsequently, they produced screenshots of electronic contracts for Afu Essential Oils' participation in the Desert Storm campaign to prove that they were not at fault and that Afu Essential Oils lacked a sense of contractual obligation.

When Meng Xin found out, he almost laughed out of anger!

The contract is fine, but regarding the promotional discount, he agreed with the purchasing agent to a 7% discount, not a 5% discount.

However, this was not specified in the contract, leaving Meng Xin with no recourse but to suffer in silence.

Dong turned the tables and pinned the blame on Yao Mao and Afu.

Not long after, Yaomao responded: "We did not force merchants to choose. Merchants choose which platform to use and what activities to do on their own initiative."

The implication is that this matter has nothing to do with Yaomao.

Netizens quickly flocked to Huang Zheng, Chen Yansen, and Pinbei's official Weibo accounts to leave follow-up questions, determined to get to the bottom of things.

"Pinbei never interferes with merchants' choices," Huang Zheng replied simply, passing the buck back to them.

Everyone is correct, so the user is wrong?

In fact, the unspoken rule of "choose one of two" exists not only with Ali but also with Pinduoduo.

This is something that can only be understood intuitively, not explained explicitly.

The answer is no!
Any brand that appears on the main venue of Tmall or Pinduoduo's major promotions, if it dares to participate in JD.com's Desert Storm event, will see its store traffic drop from 3000 one second to single digits the next.

As soon as the brand cancels the Desert Storm campaign, traffic immediately returns to the 3000 level.

Although the three major e-commerce platforms are not directly competing, they are constantly engaging in underhanded tactics.

By noon, Pinbei's cumulative sales had reached 37 billion yuan.

With its more than 3400 pre-positioned warehouses (some of which were converted from courier outlets) and the instant delivery capabilities of Kuaipao delivery riders, Pinbei completed 50 express delivery orders before the second half of the Double Eleven promotion.

The speed is beyond the limits of users' imagination!
Although there are similar reports every year about users receiving their packages in just over ten minutes, it's obvious to anyone with eyes that it's all just a show.

Very few orders!
Pinbei, on the other hand, was completely different. From 9 a.m. to 12 p.m., it easily handled 50 express delivery orders by relying on its advanced warehousing operation model and the transportation resources of Yunsu and Kuaipao.

These shampoos, shower gels, toilet paper, laundry detergents, mobile phones, tablets, small appliances, and other goods were delivered to the forward warehouse as early as half a month ago.

The distance from the warehouse to the buyer's delivery location is no more than ten kilometers, making the efficiency astonishing.

the other side.

Best Express, SF Express, Tiantian Express, Guotong Express and other express delivery companies are all experiencing warehouse overload. Their stations are full of parcels that are about to be sent out, piled up like mountains.

Yunsu isn't much better!

Liao Wei's eyes were bloodshot. He went to bed around 2 a.m. and woke up at 7 a.m.

In the East China, North China, Central China, South China and Northeast China regions, the number of applications collected in one morning exceeded 2000 million.

It's important to know that Yunsu Express's daily delivery capacity is only 1000-1200 million parcels. At the current parcel collection speed, today's final business volume will reach 4000 million parcels.

Liao Wei exploded!

This poses a huge challenge to CloudSpeed's warehousing and sorting capabilities, as well as its last-mile delivery scheduling!

Moreover, rain and snow have occurred in many parts of North and East China, disrupting road transport and causing flight delays. The busier things get, the more likely things are to go wrong!
Liao Wei was unable to sleep. He personally oversaw the nationwide dispatch of transportation resources at the Shanghai headquarters and, through Zheng Shengyu, managed to integrate air transport capacity into the transportation system.

"We still didn't buy enough planes!"

Liao Wei slapped his thigh suddenly.

Previously, Yunsu bought eight second-hand passenger planes from Air China, transported them to Temasek and converted them into cargo planes. They were put to use just a few days after being put into service.

Compared to the more than 4000 million shipments of goods, these eight cargo planes are like a drop in the ocean.

It's useful, but also very difficult!

Therefore, he had to rely on Air China's spare capacity resources, but the carrying capacity of passenger planes and cargo planes is far different, so it can only play a role in alleviating the problem.

The output of Singles' Day in 2012 far exceeded everyone's expectations.

Pinbei's performance target is 50 billion!
Ali sold 60 billion last year, and its goal for this year is 100 billion!
JD.com's daily target is 20 billion!
Platforms including Suning, Gome, Dangdang, Yi Xun, and Amazon underestimated the explosive power of the Double Eleven promotion.

Goods began to pile up in large quantities at distribution centers across the country. Sorting staff were replaced batch after batch, and they were all exhausted and covered in sweat. They were completely drained as soon as they stepped out of the express station.

The courier company even offered a high price of 300 yuan a day to recruit temporary sorters, but many people couldn't work for more than two hours before clamoring to run away.

At the same time, buyers were still placing orders.

In 2012, the express delivery industry still relied mainly on manual sorting, which was slow, prone to errors, and had very few automated equipment. A single sorting center could only handle a few hundred thousand pieces per day, and when faced with tens of millions of packages, it simply couldn't finish the task.

Since the popularization of electronic waybill technology, Liao Wei, under the instruction of Chen Yansen, deliberately accelerated the configuration of automated sorting equipment. Now, 40% of the sorting warehouses are sorted by machines, with an error rate of less than 0.1%.

Despite this, Liao Wei still felt immense pressure.

At midnight that day, Pinbei's sales figures for the promotion reached 70.3 billion yuan!
Orders reached a staggering 2300 million!
Upon hearing this news, Liao Wei gave a wry smile. It's not hard to imagine that Ali, as the top e-commerce platform, would likely have no fewer than 4000 million orders, and possibly even exceed 5000 million.

With the addition of dozens of e-commerce platforms such as Gome, Dangdang, Yi Xun, Paipai.com, Shoes.com, Jumei.com, and Vipshop, the business volume is estimated to exceed 1 million orders!

……

……

In the quiet, dark night of Zhuxianzhuang Science and Technology Park, a deafening cheer suddenly erupted from Building No. 6.

The total sales of 70.3 billion yuan means that the Q4 performance bonus of all Pinbei employees can be multiplied by 1.4. The original bonus of 10 yuan immediately becomes 14 yuan.

Chen Yansen leaned back in his chair, looking at the group of wailing young people, a slight smile appearing on his lips.

You might make a profit, but I'll never lose!
(End of this chapter)