I can become stronger by paying salaries. I have one billion employees!

Chapter 311 Li Yanhong: How could you learn from Cheng Wei? Authorized by Ali, group-buying code is now available!

How come these two people have the same operational approach?
High subsidies and interactive red envelopes are all things that Kuaidi Dache has already done, and its content marketing and cross-platform cooperation also copied Cheng Weixing's operating ideas.

Li Yanhong looked at Xiang Hailong with displeasure, secretly annoyed: I promoted you not so you could plagiarize Cheng Weixing, you should have some of your own ideas, right?

As Xiang Hailong was speaking, he caught a glimpse of his boss's expression, and his heart skipped a beat. He immediately changed the subject, saying, "By binding payment scenarios and combining them with electronic map services, and relying on the high-frequency navigation function, we can increase Didi Chuxing's exposure and orders."
Fifth, optimize product experience and enhance user stickiness. Improve order matching rate through data analysis, reduce driver empty-running rate, and promote functions such as voice input and deposit mechanism to improve order acceptance efficiency.

For passengers, it's necessary to enhance location accuracy, reduce driver refusal to pick them up, utilize the red envelope sharing function to create social media sharing methods, and reduce customer acquisition costs...

Upon hearing this, Li Yanhong's expression softened slightly, and his brows relaxed.

After reporting to Hailong, Wang Jin went on to add information about the progress of Didi Chuxing's software restructuring and directions for improvement in product functionality.

"What is the approximate daily marketing budget for the North China market plus the six cities in East China?" Li Yanhong pressed.

"Between 1000 million and 1200 million," Xiang Hailong replied nervously, taking a deep breath.

In terms of operational strategy, he and Cheng Wei are almost identical.

He shows absolutely no business acumen; he just throws money around.

3 million a month?

Li Yanhong's breath hitched, and he felt a tightness in his chest.

Combining ride-hailing, group buying, food delivery, and map services can indeed create synergy in terms of traffic and monetization, completing the O2O strategic layout of the Baidu LBS business unit.

The problem is that this model was pioneered by Senlian Capital, and Baidu is an imitator. In order to gain more market share, the amount of money spent is astronomical.

Passengers have absolutely no loyalty to ride-hailing platforms; once subsidies stop, their loyalty vanishes.

The business model is good, but the only drawback is that it's too expensive.

Even Li Yanhong was secretly astonished when faced with a huge monthly loss of 3 million yuan.

Both Apple and Temasek Capital expressed their intention to invest in Didi Chuxing, but both companies demanded that Robin Li complete the merger with Kuaidi Dache as soon as possible.

To put it bluntly, you can invest money, but you, Li Yanhong, can't just burn it like a blank sheet of paper.

As for a merger?

Chen Yansen wouldn't agree either!

"Didi Chuxing's Series E funding will be solely invested by the group, so there's no need to worry about a shortage of funds. We need to accelerate the expansion into new cities, scale up our operations, and use subsidies to quickly close the gap with Kuaidi Dache. Then, we will gradually reduce direct subsidies and shift to indirect incentive policies such as points and shopping vouchers, moving from a subsidy war to rational competition!"

Li Yanhong looked at Wang Jin and Xiang Hailong, and gave them some words of advice with concern.

The two nodded repeatedly, feeling immense pressure.

Without the involvement of third-party investment institutions, the group exclusively enjoys the equity transferred in the Series E financing. Although the shareholding ratio increases, it consumes the company's money every day, and the big boss's requirements will be more stringent.

"Go out and get to work," Li Yanhong said, waving his hand.

In his view, Didi Chuxing's current market share is only 20%, mainly because the area it can cover is too small. Once it enters the East China, Central China and South China markets and increases the daily order volume to more than 3 million, it is still unknown who will win.

He didn't believe that Qiandu couldn't beat Senlian!
At the same time, after learning that Qiandu Waimai's order data easily exceeded 30,000 on its first day of launch, Wang Xin, despite being extremely unhappy, had to admit it.

Meituan is no match for the giants BAT (Baidu, Alibaba, Tencent)!
It took him a week to get Meituan Waimai's daily order volume to 30,000.

Meituan currently has ample transportation resources, but faces the problem of insufficient business volume.

The riders we painstakingly trained either switched to Kuaipao or are now working for Qiandu Waimai.

After all, all the riders are affiliated with third-party companies and have no connection with Meituan. This saves on labor costs and makes management easier, but it doesn't really have any binding force on the riders.

"Meituan Waimai has already streamlined its business processes in Yanjing and is ready to expand outwards."

Wang Xin said to Wang Huiwen.

If Meituan remains confined to one corner of the world, its food delivery business will never be able to grow and expand.

Especially after securing $7500 million in funding led by General Atlantic and Sequoia Capital, Wang Xin's ambitions swelled rapidly, preparing to compete with Qiandu and Senlian Capital in the group-buying and food delivery sectors.

"South or north?" Wang Huiwen asked.

Going south means going to East China, Central China, or even South China; going north means you can only choose Northeast China.

“Go north!” Wang Xin said casually.

He wanted to avoid direct confrontation for the time being and first take over the neglected Northeast market. The larger the scale, the greater the influence, and the more likely he was to attract venture capital firms.

This strategy is consistent with the tactics used in the group-buying sector; he's very familiar with it!
This is also Meituan's comfort zone. It will focus on third- and fourth-tier cities first, and then make its move to first- and second-tier cities, winning by leveraging its scale advantage.

Pei Yi kept a close eye on Meituan's movements, and as soon as his plan to conquer the Northeast food delivery market was finalized, the complete plan appeared on his desk.

"Going to the Northeast?"

Pei Yi snorted coldly, intending to advance simultaneously.

He wants to expand into the South China market, but he can't abandon the Northeast market either.

"Once the QR code verification function is launched, you won't even be able to maintain your market share in the group-buying business. Do you really think you can compete with Kuai Pao for market share in the food delivery sector? That's wishful thinking!"

Pei Yi put down Meituan's marketing plan and muttered to himself.

……

……

On September 6, SF Express announced that it would officially launch electronic waybill technology after September 15.

The following morning, thirteen express delivery companies, including Tiantian, Guotong, and Guofeng, joined the Yunsu Express Alliance. They will share data interfaces with Yunsu, and Yunsu's price is to license its electronic waybill technology to each express delivery company for one cent per shipment.

Upon learning this, Ma Liyun hurriedly called the heads of Tiantian and Guotong, but the other party said, "We will definitely join Cainiao Logistics, but Mr. Ma, please don't stop us from joining the Yunsu Express Alliance."

These opportunists, they'll sway whichever way the wind blows!
Although Ma Liyun was angry, he was helpless. He had only signed letters of intent for cooperation with companies such as Tiantian, Guotong, and Guofeng, but not exclusive agreements. He had no right to restrict the behavior of these express delivery companies.

The most troublesome thing is that Yunsu's electronic waybill technology has even been patented, with a patent titled "Electronic Ticket Information Processing Method, Device and Electronic Equipment", and the application date is May 2012.

The technology itself isn't difficult; the challenge lies in its widespread adoption. Just like with Windows and Android, is it possible that billions of people worldwide couldn't develop a completely new operating system?
of course not!

Microsoft and Google have adopted a differentiated operating strategy of primarily offering free services and supplementing them with paid services, thus covering most countries and regions and cultivating a huge market, software ecosystem, and application developers.

Even if a mobile operating system with superior performance to Android were to emerge, its promotion would be extremely difficult.

This is also the key reason why Chen Yansen was so eager to develop his own system.

The smartphone market in 2012 was not yet saturated, with domestic smartphones accounting for only about 30% of the market. Launching Aurora Future OS at this time would make it easier to turn the tide.

While Android is powerful, iOS has managed to carve out a niche for itself, and Aurora Future OS can certainly do the same.

Ma Liyun took out his phone, intending to call Chen Yansen to question him, but he quickly gave up on the idea.

As a businessman, some things are better left unsaid; once spoken, they lose their meaning.

The Cainiao Logistics plan cannot proceed smoothly without electronic waybill technology.

In other words, he still had to beg Chen Yansen.

Unless it circumvents Yunsu Express's patent restrictions, Cainiao Logistics can only use traditional paper waybills.

After pondering for a while, Ma Liyun finally dialed Chen Yansen's number: "Mr. Chen, I would like to represent Best Express and the newly established Cainiao Logistics to purchase the patent license for electronic waybill technology from Yunsu Express."

The e-commerce executive spoke in an extremely calm tone, revealing no emotion whatsoever.

“No problem, I’ll have the staff from the Intellectual Property Department contact Ali.” Chen Yansen readily agreed.

Even disregarding personal relationships and focusing solely on business cooperation, neither Ali nor Ma Liyun had ever deliberately targeted him.

A year ago, through a share swap, it joined forces with Augusta and Rakuten Capital to spend 200 billion yuan to acquire FoxTao.

He then invested in Kuaidi Pao and Kuaidi Dache.

Even without Pinbei, his relationship with Ali would be no worse than that with the penguin.

Moreover, pushing Ma Liyun to the opposite side of Senlian Capital would not benefit him either.

In the e-commerce field, Pinduoduo has always maintained a low profile, only participating in the 418 Home Appliance Festival once, and has not made any pronouncements like Liu Qiangdong's "surpassing Ali in five years".

In a sense, Ali and Pinduoduo are peers and competitors, but not enemies.

The real enemy of Alibaba is JD.com, the company that keeps saying it will dethrone Ali from its position as the number one in the industry.

Although Pinduoduo appears to pose a greater threat.

"You agreed?" Ma Liyun asked instinctively.

He didn't expect Chen Yansen to agree so readily; he thought he would have to offer some conditions in exchange to get it done.

"Ali is an important partner of Senlian Capital. There's no reason why SF Express, Tiantian Express, and Guotong Express can all obtain patent licenses, but Ali is the only one not to?"

Chen Yansen sat on the sofa in his office and chuckled lightly as he joked.

Upon hearing this, Ma Liyun's anger subsided by about 50-60%, and a slight smile appeared on his lips: "Kuaipao has invested heavily in the group-buying and food delivery industries. When will you launch your Series B financing?"

The implication is that Ali remains a supporter of Senlian Capital in the local services sector.

"Let's talk about it after the Internet Conference," Chen Yansen casually suggested, pushing the date back a few days.

KuaiRun raised a total of US$1.8 million in its Series A funding round from several institutions, including Ali, Tencent, GSR Ventures, and Hillhouse Capital.

Except when competing with Ele.me, it consumed less than 10%.

In the past three months, the expansion into the North China, East China, and Central China markets has not actually consumed much capital, and the remaining funds are sufficient to support Pei Yi in completing the expansion into the South China and Northeast China markets.

Moreover, Baidu and Meituan Waimai have not yet expanded beyond Beijing, while Kuaipao's business in other regions is profitable, contributing about 200 million yuan in net profit every day.

Therefore, Chen Yansen was not worried about Kuaipao's funding problems at all.

“Okay, then see you in Yanjing.” Ma Liyun said with a smile.

After exchanging a few pleasantries, Chen Yansen feigned concern and inquired about the progress of Cainiao Logistics' projects.

Ma Liyun's face darkened, but he didn't avoid the topic. Instead, he vaguely said that funding, venue, and partners were all under negotiation.

Chen Yansen thought to himself: You're so slow, you'll just end up eating my dust.

The Yunsu Express Alliance was established first, and Cainiao Logistics was established later. People will only say that Cainiao is a copycat.

Ten minutes later, Chen Yansen hung up the phone.

Since Lao Ma didn't choose to break off relations, he certainly wouldn't take the initiative to overturn the table.

Pushing Ahri too far will not do him any good.

"Although Kuaidi Dache and Kuaidi Dache are not short of money for the time being, they still need to continue to raise funds, at the latest by the end of the year."

Chen Yansen narrowed his eyes slightly, pondering to himself.

Whether it's Tencent, Ali, DST, or Huake, Huaxin, and China Merchants, they all need to use equity to deepen their relationships and bind each other.

The sunk costs were high enough that investors like Tencent and Ali dared not easily give up on Kuaidi Dache and Kuaidi Dache.

Over the next few days, Chen Yansen spent his days with Wang Teng and others, methodically pushing forward the development plan for Aurora Future OS. The underlying architecture design was complete, and the remaining compatibility solutions, graphics rendering engine, and security framework could be handled by the R&D department.

On September 10, the Kuaipao APP was updated to version 2.0, adding the scan and group-buying code functions.

The redemption methods in the group-buying industry have undergone a dramatic change in an instant.

Merchants and users immediately discovered the convenience of group-buying codes after trying them out.

Kuaipao's group-buying business is growing rapidly, driven by group-buying codes, and is quickly approaching Lashou.com's market share.

　Godfathers, it's almost the end of the month, please give me some monthly votes, shower me with them!

　　
　
(End of this chapter)