I can become stronger by paying salaries. I have one billion employees!

Chapter 272 Ma Liyun: I want to use someone else's resources to my advantage! Chen Yansen: I want to usurp someone else's place! Available for overseas sale!
"You want to expand the business scope of Kuaipao?"

After listening to Pei Yi's explanation, Chen Yansen frowned slightly. He hadn't expected that the other party would come up with this idea.

Generally speaking, when entering a completely new field, one needs to consider industry risks and the stability of the profit model.

Meituan, Dianping, and Lashou have achieved certain results in the group-buying field, proving the feasibility and market potential of the group-buying business.

Entering the market now not only allows us to skip the market cultivation phase, but also shifts us from a passive to an active position, dragging Meituan and Dianping into the quagmire of competition in the group-buying market, thus buying more time for the food delivery sector to develop.

The best defense is a good offense!

KuaiRun has no shortage of manpower, material resources, and financial resources, and its business promotion execution is among the best in the industry.

"Boss, I've actually had a similar idea for a while now. I was busy competing with Ele.me before and didn't have much energy to spare. But the more I think about it, the more feasible it seems."

Pei Yi replied with a smile.

Next, he clearly and logically explained his ideas.

First, food delivery is a high-frequency consumption scenario. Users open the Kuaipao PC website or app 2-3 times a day, which far exceeds the low-frequency nature of group buying. By linking the two, high-frequency food delivery traffic can be directed to the group buying business.

Use high frequency to drive low frequency!

For example, push "nearby restaurant group-buying coupons" on the completion page of a food delivery order to improve the conversion rate of group-buying business by leveraging the post-meal decision-making scenario.

Secondly, based on user data accumulated from the food delivery business (such as consumption frequency and preferred product categories), relevant group-buying products can be accurately recommended to users.

Finally, offline merchant resources can be reused, and the efficiency of the ground promotion team can be improved.

In this way, the coordinated layout of food delivery and group buying businesses can be completed, building a dual moat of "delivery to home" and "in-store".

Chen Yansen smiled faintly and agreed to Pei Yi's plan without much consideration.

If Kuaipao doesn't encounter any competitors in the food delivery market for a long time, its sales and operations staff may become arrogant and complacent.

If Kuaipao were to directly compete with Meituan, Dianping, and Lashou, it might uncover loopholes in Kuaipao's organizational structure and operational management.

Without engaging in commercial warfare, how can one build an iron army?
Aside from the battle with Ele.me, KuaiPao has had an incredibly smooth journey so far.

Chen Yansen also wanted to take this opportunity to hone the skills of Kuaipao's employees.

This will prevent a few competitors from suddenly appearing two or three years later and catching Kuaipao off guard.

After hanging up the phone, Pei Yi immediately relayed the news to Kang Guodong at the Luzhou headquarters.

The implication is that both the PC and mobile versions of KuaiRun need to be redesigned.

"Entering the group-buying market? Has the big boss agreed?" Kang Guodong asked.

“I’ve spoken with the boss, and Mr. Chen told us to go for it,” Pei Yi said with a smile.

Dry?
Who?

Naturally, these are competing websites such as Meituan, Lashou, Dianping, and Nuomi!

"Okay, I understand. I'll send you the product plan and revision schedule as soon as possible." Kang Guodong didn't ask any more questions and nodded in agreement.

He may not be an excellent manager, but he has an exceptional talent for rider route optimization and intelligent order scheduling.

To put it bluntly, Kang Guodong's skills are flawless, as evidenced by the technical team from Jiaotong University that helped him defeat Zhang Xuhao.

"Thanks, Dong-ge," Pei Yi said softly before hanging up the phone.

“Dragon Scale Horse, don’t give me that. You’re more suited to be the CEO of Kuaipao than I am. President Chen’s decision is correct.”

Kang Guodong laughed and scolded, seemingly having resolved his inner conflict.

"You little rascal, call me President Pei when we're working!" Pei Yi joked.

"Go away! Bixia Sect, you have no respect for elders. I have more shares than you, do you understand?" Kang Guodong retorted.

The two exchanged a few playful banter, then smiled knowingly and let out a hearty laugh before going about their own business.

While cooperating with Cheng Weixing, Pei Yi was conquering cities and seizing territories in Huian Province.

Kang Guodong then gathered key personnel from the product and technology departments to reorganize Kuaipao's page layout and formulate a development plan, with the group-buying business channel expected to be launched in late July.

At this time, Wang Xin of Meituan, Zhang Tao of Dianping, and Shan Jiawei of Lashou.com did not expect that before they even entered the food delivery industry, Kuaipao would launch an attack on the group-buying track.

After finishing his work, Chen Yansen leaned back in his office chair and leisurely flipped through the book "Microelectronic Circuits" in his hands. With the help of examples and exercises, he quickly mastered the basic principles and design methods of microelectronic circuits.

Regarding knowledge in the chip industry, Chen Yansen believes that one can choose not to do it, but one cannot be ignorant of it.

He had worked for others and served as a subordinate, so he knew all too well that employees had the bad habit of deceiving their bosses.

Of course, some bosses also have the bad habit of making empty promises to their employees.

The morning flew by.

Chen Yansen glanced at his watch, then put down his book, took out his phone, and started browsing the news.

Alibaba's delisting from the Hong Kong Stock Exchange marks the end of its five-year listing journey and paves the way for the group's overall listing.

"Group-buying transaction volume in June decreased by 23% month-on-month, reaching only 20.8 billion yuan nationwide, indicating the industry has entered a period of decline."

Apple dropped Google Maps in iOS 6.0 and launched its own 3D mapping service, causing Google's stock price to fall.

'Super Boy contestant Su Xing assaulted a teammate backstage at an awards ceremony, resulting in his being blacklisted by his company and his career plummeting...'

Chen Yansen glanced at it and found no news worth noting.

Just then, there was a knocking sound at the door.

"Boss, the cafeteria made fried bean cakes and stir-fried beef with yellow peppers today, so I specially gave you an extra portion," the young lady at the counter explained with a smile, carrying the takeout box.

"Okay, put it here," Chen Yansen replied.

With the increase in employees at Orange Technology and Pinbei, although the number of food serving windows has doubled, it still takes about twenty minutes to wait in line.

Chen Yansen felt it was too much of a waste of time, so he didn't bother going to the cafeteria and simply handed over the task of getting food to the administration department. Just as he was about to pick up his chopsticks, Ma Liyun called.

"Mr. Ma, what's the matter?" Chen Yansen asked, feigning ignorance.

“SF Express’s Wang Wei, STO Express’s Chen Dejun, and YTO Express’s Yu Weijiao have all agreed to the plan to establish Cainiao Logistics. Mr. Chen, what do you say?”

Ma Liyun spoke slowly.

“I have no objection, but who will be the CEO of Cainiao Logistics? Who will hold the majority of the shares?” Chen Yansen countered.

Ma Liyun's face froze, thinking: I proposed the plan, so who do you think should be the CEO?

But he still didn't dare to say it, for fear of angering Chen Yansen. After all, Yunsu Express's business volume accounted for half of the private express delivery industry. So he asked with a smile, "Does Mr. Chen have any ideas?"

"Cainiao's last-mile delivery solution has problems. For townships, especially rural markets, setting up Cainiao outlets is an effective method, but for county towns, third- and fourth-tier cities, and first- and second-tier cities, setting up Cainiao service stations near residential areas is a completely inhumane operation."

Chen Yansen did not give a direct answer, but instead steered the conversation toward the drawbacks of Cainiao Logistics.

For office workers in cities like Luzhou, Nanjing, and Shanghai, after get off work they have to walk hundreds of meters to a service station just to receive a package. Where is the convenience of online shopping then?

This is the same as setting up food delivery lockers in residential areas; it's a completely pointless and unnecessary action.

But being a newbie isn't without its advantages!
It has some value, at least in addressing last-mile delivery issues in rural markets.

Due to challenges such as vast land area, sparse population, scattered parcels, and high delivery costs, almost all courier services, including Yunsu, can only deliver to the county and town level. For more specific villages and communities, apart from the postal service, no one can afford the high costs.

Take Shanjue Town under Chun Shen as an example. It has 12 administrative villages and 2 subdistricts. There are more than 100 express deliveries every day. With a delivery fee of 0.6-1.5 yuan per order, the income after delivering all the packages is only 60-90 yuan.

These more than 100 packages are scattered across the town's 166 square kilometers. Even if you offer the deliveryman 10 yuan per package, no one will be willing to deliver them.

Moreover, if the delivery fee is increased to 10 yuan per order, the merchant's shipping costs will increase several times.

Over time, businesses will automatically abandon users in this area.

Cainiao's solution is to set up two or three pickup points in Shanjue Town so that recipients can pick up their packages themselves.

It looks like a rip-off, but it does solve the problem of last-mile delivery of express parcels in rural areas.

This is also why Chen Yansen was willing to join Cainiao Network, because this move would also benefit Pinduoduo and Yunsu.

"Does Mr. Chen have a better solution?" Ma Liyun shrugged, seemingly unconcerned.

His initial intention in creating Cainiao was not to improve user experience, but simply to leverage the logistics networks of companies like Yunsu, SF Express, STO Express, and YTO Express to sell goods to more users.

At the same time, Cainiao Logistics earns advertising, data, and technology service fees.

In addition, companies like Yunsu, SF Express, STO Express, and YTO Express allow him to earn an extra profit by placing packages at Cainiao service points.

With some repackaging, they can raise another sum of money by going public.

He was extremely skilled at using borrowed pots to cook rice.

"Regional operation, in areas with high population mobility, concentrated demand for single package collection, and high requirements for immediacy and convenience, uses express lockers to solve the last 100 meters of delivery timeliness;
In areas with stable populations, diversified logistics needs, scattered parcels, and high delivery difficulty, Cainiao service points will be set up to provide in-depth last-mile services.

Chen Yansen said slowly.

In short, express delivery lockers will be prioritized in office buildings and apartments in the city's core areas to meet immediate needs; in large factories, industrial parks, towns and rural areas, Cainiao service points will be the main focus, supplemented by express delivery lockers.

Upon hearing this, Ma Liyun's eyes lit up. She immediately felt that Chen Yansen's idea was smarter, more flexible, and more efficient than a simple one-size-fits-all approach.

But he knew that Yunsu already had a wealth of experience in the design and use of express delivery lockers.

He wanted to use this opportunity to his advantage, but Chen Yansen was even more ruthless, making numerous changes to Cainiao Logistics' project plan and even trying to take the initiative.

Isn't this just a cuckoo taking over the magpie's nest?

For a moment, Ma Liyun looked troubled, unsure how to respond to Chen Yansen.

Firstly, he didn't want to break ties with Chen Yansen;

Secondly, he didn't want to hand over the achievements of Cainiao Logistics to others.

But he also knew in his heart that Cainiao Logistics would not be able to succeed without Yunsu Express.

"President Chen's plan is very good." Ma Liyun said dryly with a bitter expression.

"I agree. What are your thoughts, Mr. Ma, on the specific cooperation model, data sharing, and shareholding ratio?"

Chen Yansen asked with a chuckle.

He knew Ma Liyun's little scheme, and the other party also understood his little calculation. The two of them tested each other back and forth.

"Why don't we meet and talk in person?" Ma Liyun suggested.

It will be difficult for the two to reach an agreement in a short time.

He wanted to gain substantial profits from the Cainiao Logistics project, while Chen Yansen was eyeing the job opportunities that Cainiao Logistics could provide.

“No problem,” Chen Yansen readily agreed.

If they can reach an agreement, they will; if not, he will go it alone!
We'll use Cainiao Logistics' solution provided by Ma Liyun then!
After the conversation ended, Chen Yansen continued eating lunch.

Ma Liyun, with a somber expression, pulled Lu Zhaoxi and Zhang Yong together for a meeting to discuss how to persuade Chen Yansen to join while maintaining control of the company.

Meanwhile, on the other side of the ocean, offline supermarkets such as Best Buy, Walmart, and Target have added a new product to their display cases for home electronics.

Alexa smart speaker?
Rod stared at the product label, looking puzzled. He knew what a speaker was, but what the heck was a smart speaker?

Priced at $199, that's not cheap.

The product's outer packaging has a QR code and instructions for use. This is a speaker product with Alexa smart voice assistant built-in. Users can talk and communicate with this speaker by using a wake word.

Rod's eyes lit up instantly. In his view, this was an artificial intelligence product that had come to life like a science fiction movie.

He then immediately grabbed an Alexa smart speaker and rushed to the cashier.

(End of this chapter)