I can become stronger by paying salaries. I have one billion employees!

Chapter 270 Finally, a fish has taken the bait! The expansion into lower-tier markets is showing initial success!
The following morning, JD.com, Pinduoduo, and Taobao released their 618 sales reports, followed closely by Suning, Gome, and YiXun.com. These impressive results made online shopping a popular trend in 2012.

The explosive growth of smartphones, electronic payments, and the express delivery industry has provided abundant resources for the development and expansion of the e-commerce market.

Although 618 is not Taobao's core promotional period, Ma Liyun still invested a lot of marketing expenses and traffic resources in order to counterbalance JD.com, and the GMV figure of 67.3 billion yuan far exceeded that of Taobao.

Pinbei ranked second, with a publicly disclosed figure of 30.4 billion yuan.

JD.com has fallen to third place in the industry. Its sales of 20.7 billion yuan look impressive, but it is nearly 1 billion yuan behind Pinduoduo.

One is a veteran B2C e-commerce company with thirteen years of experience, while the other is a rising star in social e-commerce, established only a year ago.

The news came as a shock to many e-commerce professionals.

They knew that Pinduoduo was developing rapidly, but they never expected that Pinduoduo would surpass JD.com by a large margin in just one year.

"If you can't beat them, then fight them! Liu Qiangdong lost because he built his own logistics network, carrying the burden of 80,000 deliverymen on his shoulders!"

"The second brother of the Dong family is really gone!"

"The strongest young entrepreneur born in the 90s: Chen Yansen defeated JD.com in just three moves!"

Liu Qiangdong stared at the news headlines on the screen, growing increasingly furious. He then called his assistant, Zhang Pang, and instructed her to notify the legal department to send a lawyer's letter to this unscrupulous media outlet.

Damn it, it's your second son who's gone!
"Okay, boss." Zhang Pang replied quickly when he saw that his boss looked angry.

"Pinbei can have 3 billion yuan in sales in a day? It probably includes the sales from June 17th, and then inflated the figures."

Liu Qiangdong guessed correctly and cursed Chen Yansen inwardly for being so cunning.

After some thought, he quickly made up his mind that the sales start time for the Double Eleven promotion must be brought forward by two days, and the cumulative sales of the three days would be used as the sales report.

This wasn't all just a trick; he realized that planning and preparing for a major promotional event takes a month, and a single day of sales is clearly insufficient to fully unleash users' purchasing demand.

With this in mind, Liu Qiangdong clicked on the PC link of Pinbei, intending to study the product plans of competitors.

"618 Limited-Time Encore Sale! We're Really Coming with Low Prices!"

When Liu Qiangdong saw the promotional text for Pinduoduo, he was taken aback. What was this?
Isn't 618 over?

Liu Qiangdong chuckled to himself, inwardly admiring Chen Yansen's methods. Even a major sales event could be manipulated in various ways by the other party.

The early bird sale, the main e-commerce festival, and the 618 encore—this rhythm is one after another, controlling buyers for three days straight.

Good things should be learned!

Liu Qiangdong casually copied the link and sent it to the group chat of the group's senior executives, with the caption: "JD.com's Double Eleven promotion rhythm cannot follow last year's plan blindly. It must be innovative and creative, focusing on conversion and retention."

at the same time.

The headquarters of Ali in Hangzhou, Peach Blossom Island office.

Ma Liyun gently pushed an industry report issued by a third-party data research agency in front of Zhang Yong and said casually, "It seems that Pinbei is a considerable hidden danger for Ali. Chen Yansen is much more difficult to deal with than Liu Qiangdong."

"30 billion? No exaggeration?" Zhang Yong's gaze swept over the document, and he asked with a frown.

"Regardless of whether there's any exaggeration, Pinduoduo's actual sales during the 618 shopping festival are most likely no less than 25 billion yuan." Ma Liyun's lips drooped and his brows furrowed slightly. Pinduoduo's sales report had put him on high alert.

Although Ali participated in the investment projects of Kuaidi Dache and Kuaipao and is a partner of Senlian Capital, Pinbei is a competitor of Taobao.

He had a rather complicated opinion of Chen Yansen, believing that the other party was an outstanding young man with amazing business talent, but it was a pity that he failed to recruit him at the beginning of his business.

"From a brand and product perspective, Taobao and Pinbei have only a 13% overlap. In addition, Taobao's average order value is much higher than Pinbei's. Therefore, Taobao's main competitor is JD.com."

"I suggest strengthening the management of top KA brands, offering them annual store fee rebates and commission incentives, and limiting Pinbei's merchant resources to B-level and below, while differentiating them from Pinbei in terms of brand image and price range."

Zhang Yong paused for a moment, then slowly began to speak.

In fact, this was a strategic consensus he and Ma Liyun had reached long ago: to use 80% small and medium-sized sellers to support 20% of large sellers, thereby completing Taobao's smooth transformation.

"You're right. Liu Qiangdong, that tiger from northern Jiangsu, keeps saying he'll surpass Taobao in three years. Once he succeeds, he'll pose an even greater threat to Ali."

Ma Liyun smiled faintly and said softly.

Little did they know that a barking dog doesn't bite, and a biting dog doesn't bark.

However, he did not want to fall out with Chen Yansen for the time being, as Cainiao Network needed the support of Yunsu Express to move forward.

After all, Yunsu, which has successively acquired Yunda and Zhongtong Express, already accounts for half of the market share of the private express delivery industry in terms of daily business volume. Without Yunsu, Cainiao would only be a product for its own amusement.

By this time, his views on express delivery and logistics had already changed.

Ma Liyun is more strategic than Liu Qiangdong. In the early stages of the layout, he did not intend to adopt a heavy asset warehousing model. Instead, he wanted to use the business resources of Taobao and Yaomao Mall to "borrow chickens to lay eggs" with logistics companies such as Yunsu, SF Express, Shentong and Yuantong.

Once Ali goes public and has sufficient assets, it will further strengthen its control over the express delivery industry.

It looks fine, but how could Chen Yansen possibly let him have his way?

the other side.

Chun Shen, Bagongshan Township.

In the peach orchards that cover the hillsides, the branches are laden with plump and juicy peaches, and hundreds of fruit farmers are busy picking peaches amidst the green trees.

Despite it being the height of summer in June, everyone had smiles on their faces and worked with extra effort.

In previous years, each of the 4000 mu of peach orchards nearby could only sell for 5000 yuan, but this year is quite different.

Under Tang Lixin's organization, fruit farmers in Bagongshan Township sold nectarines and yellow apricots on Pinbei Mall in May and peaches in June.

Next, in July we'll sell yellow peaches and grapes, and in October we'll have crisp pears and jujubes.

The workload didn't increase, but the income increased several times over.

Take peaches as an example. In the past, the yield per mu was 3000 jin. They were sold to fruit vendors for 1.5-1.8 yuan per jin. After deducting the cost of tools, fertilizers and pesticides, each mu could only earn 3000 yuan.

Since the fruit association of Bagongshan opened an online store on Pinduoduo, a pack of 6 peaches can sell for 39.9 yuan, and a pack of 12 peaches can sell for 69.9 yuan.

Although packaging and sealing are required, and additional costs are incurred for corrugated boxes, shock-absorbing foam, netting, foam boxes, dry ice packs, and Yunsu cold chain logistics, the net profit per kilogram is as high as 6-8 yuan, and one mu of land can earn more than 20,000 yuan.

Two Yunsu deliverymen stood by the roadside, and with the help of several fruit farmers, they loaded boxes of fresh peaches into the truck and stacked them neatly.

"Sister Juan, your peach orchard of over ten acres is probably going to earn you hundreds of thousands of yuan." A Yunsu courier waved his hand, indicating that he should take a break first.

In the sweltering heat, her work clothes were soaked with sweat after only an hour of work. "Hey, no, not that much, at most tens of thousands of yuan," fruit farmer Zhou Lijuan grinned, unconsciously making up a story.

Back in her hometown, Zhou Lijuan was afraid that news of her earning two or three hundred thousand yuan would get out, and if someone came to her door to borrow money, would she give it to them or not?

The deliveryman smiled. He knew perfectly well what price these peaches would sell for on Pinduoduo. After deducting the costs of cold chain transportation, packaging, and labor, he could easily make five yuan per kilogram.

However, if the other person doesn't want to talk about it, there's no need for him to point it out.

He took the bottled water from Zhou Lijuan, gave one to a colleague, and then tilted his head back and drank it in big gulps.

The fruit farmers in Bagong Mountain earn more, and their commissions are even higher.

Just then, someone shouted from not far away, "Mr. Tang is here!"

Zhou Lijuan and the others quickly walked to the intersection and peered out.

A middle-aged man with half-gray hair and beard stepped out of a black Audi. He looked to be in his forties, nearing fifty, and was accompanied by a young man in his early thirties who acted like a secretary.

It was Tang Lixin and his secretary Zhao Siyuan.

Behind the two were more than a dozen staff members from Bagongshan Township.

"Mr. Tang, this is the peach planting base of Bagong Mountain. The annual output is 1200 million catties, and the farm's output value is about 1800 million yuan." A man wearing glasses and a short-sleeved shirt introduced while wiping his sweat.

"18 million? I think it should be 100 million!"

Tang Lixin immediately corrected him with a straight face, but the smile on his face was not hidden at all.

Four months ago, he shamelessly latched onto Chen Yansen's coattails.

Although Senlian Capital did not invest in building factories in Chun Shen and directly create jobs, the other party gave him a greater opportunity.

Pinbei's agricultural assistance project has been in full swing in Chun Shen for the past three months.

More than fifty online agricultural product stores with monthly sales exceeding one million yuan have emerged.

The Shaobei Grain and Oil Processing Plant outside the city, with its rice, rapeseed oil and other products, achieved sales of more than 1600 million yuan during the 618 shopping festival, becoming a star enterprise in Chunshen County.

In addition, there is a breeding farm in Sanjue Town that sells tens of thousands of ducks and geese online every day. Since its own breeding speed cannot keep up with the sales speed, it can only purchase from surrounding towns and villages.

For a time, the chickens, ducks and geese of Chun Shen suffered terribly. They were sent to the slaughterhouse the moment they left the pen, and they didn't get to enjoy the happiness of adulthood for even a second.

"Yes, yes, it should be one hundred million," the person in charge of Bagongshan Township replied with a smile.

Tang Lixin strolled slowly to Zhou Lijuan and casually asked, "Is it difficult to sell things online?"

“Mr. Tang, the township organized online store training courses. Computers are too difficult, but my husband learned quickly and was the first person in our township to open an independent store,” Zhou Lijuan replied with a smile.

Selling goods through the fruit association's channels requires paying a technical service fee for each order, but opening your own store can save you this money.

About 30% of the fruit farmers in Bagong Mountain choose to open their own shops, while 70% choose to entrust their produce to the fruit association for unified management.

Tang Lixin nodded in satisfaction after hearing this.

Chunshen has more than 5000 fruit farmers. In the past, after the fruit came to market, they usually sold it to fruit wholesalers or small and medium-sized supermarkets in the county. The price was low, and the gross profit was naturally low as well.

Now sold online to users across the country, prices and profits have risen accordingly.

This one thing alone has made all the fruit farmers in Bagongshan Township rich.

Tang Lixin heard that vegetables such as cucumbers, eggplants, tomatoes, and green beans from surrounding towns and villages, as well as products such as sweet potatoes and corn, can sell tens of thousands of orders per month on Pinduoduo.

In the past, I wouldn't have dared to even think about it.

Recently, every time he goes to the city for a meeting, county-level officials from the surrounding areas try to get a share of the pie, but Tang Lixin resolutely refuses.

Eating alone is enjoyable for a moment, and it's even more enjoyable if you keep eating alone.

Share it with other counties and townships?
no way!

Tang Lixin kept the agricultural assistance quotas of Pinbei very tight, only giving them to local enterprises and farmers. If they wanted them, they could just move their company to Chunshen.

As it turned out, two tofu factories and rice noodle factories from other states actually moved their companies to Chun Shen and hired hundreds of local employees.

Without saying a word, Tang Lixin immediately fulfilled his promise.

In any case, thanks to the appeal of Pinduoduo Mall, Chunshen really did a great job in attracting investment.

What he didn't know was that Zhou Lai had been eyeing him for a long time. After figuring out Tang Lixin's trump card, he immediately sent a group of people to Xucheng to try to win Chen Yansen's traffic support.

……

……

Guobin Bookstore.

Chen Guobin sat in the air-conditioned comfort, holding a book on the history of the Ming Dynasty, reading it with great interest.

Opposite him were several old geese, two boxes of yellow apricots and two boxes of peaches, and in the corner were a row of local specialties such as silver fish, mung bean noodles and stinky tofu.

These items were all donated by beneficiaries of the Chun Shen Farmers Assistance Program.

Chen Guobin initially tried to refuse, but later these people would drop off their things and run away, and he couldn't catch up with them.

Occasionally, there would be a few shameless people who, despite being over fifty years old, would still call Chen Guobin "Uncle Chen" or "Brother Bin" in a stern manner.

Sometimes, Chen Guobin felt really helpless, but he also knew that because of the agricultural assistance program, his son was now the cash cow for these people.

Even Tang Lixin and Zhao Siyuan would occasionally visit.

“Huizhen, our son has grown up. He’s not only successful, but he also has a girlfriend. I wish you could see it with your own eyes.”

Chen Guobin sighed and thought to himself.

At this moment, in Zhuxianzhuang Science and Technology Park, 200 kilometers away.

After Chen Yansen finished his lunch break, the front desk called and said that there were several people downstairs who claimed to be from the central government of the state and asked if he wanted to see them.
Finally, a fish took the bait!

Chen Yansen smiled faintly and walked towards the elevator.

(End of this chapter)