I can become stronger by paying salaries. I have one billion employees!

Chapter 268 10.6 Billion in 4 Hours! Li Yanhong: Keep Fighting!
"A single order spanning hundreds of kilometers was completed in a minute, and ride-hailing platforms were ripped off for tens of millions of yuan!"

"Didi Chuxing was exploited; ride-hailing drivers used virtual order-running software to fraudulently obtain over 2000 million yuan in subsidies!"

"Didi Chuxing has been exposed for having security risks. Can users' private information, such as their mobile phone numbers and home addresses, be protected?"

The three most-clicked reports, the first two of which were still joking about the loopholes in Didi Chuxing's risk control, the third of which went straight to the core of the problem, reasonably suspecting that user privacy is not guaranteed on the Didi platform.

In an instant, Didi Chuxing's downloads plummeted, and its reputation was severely affected.

But in the eyes of those involved in the gray market, Didi Chuxing is a highly sought-after commodity.

I hadn't noticed before, but now I know that someone stole millions of yuan from Didi Chuxing in May and June. It's too easy to make money like that, no one would be unmoved.

Cheng Wei thought that calling the police to arrest people would deter a group of people who exploit loopholes for personal gain.

What he didn't expect was that more and more people were eyeing Didi Chuxing's huge subsidy pie.

Meanwhile, Hui Ge and his accomplices, who had fled all the way to Shenzhen, discovered that their technology could not break through Didi Chuxing's security defenses. So they secretly recruited programmers locally to continue searching for Didi Chuxing's technical vulnerabilities.

After making quick money, who would still want to work honestly?
Didi Chuxing was not spared either, with countless hackers trying to bypass authorization access and SQL injection every day, as well as a large number of drivers using virtual location software.

However, these people often receive a ban notification the moment their trip begins.

Kuaidi Dache's anti-cheating system is far more powerful than outsiders realize.

Therefore, Didi Chuxing became the best target.

Behind the scenes, more than 10% of Didi Chuxing's subsidies still end up in the hands of shady industry practitioners every day.

On June 16, a Didi Chuxing taxi entered Changshan City in Hebei Province.

Cheng Weixing's move was tantamount to announcing to the outside world that Kuaidi Dache had officially launched its battle for the ride-hailing market in northern China.

The next day, Cheng Wei dispatched a group of Didi's key personnel to Changshan.

The conflict between the two families instantly spread from Yanjing to Beihe.

"We've been waiting for this for ages, and finally, a free ride-hailing app is here!"

"Is this one of the benefits of being neighbors with Master Jing?"

"I've already booked both Kuaidi and Didi Chuxing, just waiting for my free commute. I don't even care about taking the bus anymore, hahaha!"

Netizens from Changshan City left numerous comments in the comment section.

Some people even posted on local online forums, sharing with pictures and text how to download Kuaidi/Didi Chuxing, bind Orange Pay/Zhifubao, enter the starting point and destination, initiate a ride request, and complete the payment process.

Taxi drivers in Changshan City didn't even need to go through the promotion process. On the first day of Kuaidi Dache's launch, the number of driver app downloads reached 1700; Didi Dache had 1100.

Everyone's just waiting to make money!
The ride-hailing war is set to become even more exciting on the eve of the 618 e-commerce promotion.

Kuaidi Dache spends more than 600 million yuan a day on promotion, and Didi Dache spends more than 300 million yuan a day on rides, totaling 1000 million yuan.

The key point is that the two platforms only have overlapping businesses in two cities.

If we expand to twenty or two hundred cities, won't we be burning through hundreds of millions of dollars a day?

The investors in Kuaidi Dache, including Tencent, Alibaba, DST, Huake, and Jinsha Venture Capital, couldn't sit still. They have money, that's true, but they can't withstand this kind of behavior.

A month is fine, two months is also fine, but if it keeps burning, no one can withstand it!
Liu Zhiping was the first to call and ask, "President Chen, I think we should pause it. With over 300 million yuan in promotional expenses per month, how can you expect Tencent to dare to continue investing?"

“Mr. Liu, I know that you can’t do business that doesn’t make money, but the ride-hailing market is too small. If we don’t invest money to cultivate user habits, we can’t grow the market. You should be glad that we have Baidu, Hillhouse Capital and Haina Asia to help us burn money.”

Chen Yansen sat in his office in Building 8 and said with a light laugh.

Fortunately?

Liu Zhiping suppressed the urge to curse and patiently advised, "Why don't you have Zhang Lei come forward and invite Li Yanhong and Cheng Wei to sit down and talk?"

Zhang Lei of Hillhouse Capital invested in both Kuaipao and Didi Chuxing, making him the most suitable middleman.

“Sure, I don’t mind,” Chen Yansen readily agreed.

In May and June, Baidu invested a total of 1.3 million yuan, but Cheng Wei didn't even spend half of it, and the average daily orders were less than 30.

Chen Yansen didn't believe that the then-dominant Baidu would easily admit defeat.

As expected, Zhang Lei approached Li Yanhong, but before he could say more than a few words, he was rejected with only one sentence: "Keep fighting!"

According to Li Yanhong, negotiations can only begin if they hold at least half of the market share.

Baidu refused to negotiate, while Haina Asia and Today Capital were also advocates of war, believing that the battle in the ride-hailing market was still in its early stages and that it was still unknown who would win in the future.

The dominance of ride-hailing services is only temporary.

If one chooses to compromise and negotiate due to temporary competitive pressure, it would undoubtedly mean giving up the opportunity to dominate the market and reap huge profits.

Find wealth in danger!
Cheng Wei, Baidu, Haina, and Today Capital are all unwilling to admit defeat.

There are 28 first- and second-tier cities in China, and 70 to 80 third- and fourth-tier cities.

Didi and Kuaidi Dache haven't even captured one-tenth of the market share, so it's too early to talk about negotiations.

Liu Zhiping, Zhang Lei, and the others had no choice but to fight alongside Chen Yansen.

From an investor's rational perspective, merging the two companies to reduce internal friction is the solution that best serves everyone's interests.

But who will get the bigger slice of this cake?

Chen Yansen wants to eat it, the penguin wants to eat it, Baidu wants to eat it, and Cheng Wei also wants to eat it.

Therefore, Zhang Lei's suggestion was naturally ignored.

……

……

Xucheng, Zhuxianzhuang Science and Technology Park, Building No. 8.

Night had fallen, but the building was brightly lit and bustling with activity, both inside and out.

Pinduoduo's 618 promotion will start at 8 PM on June 17th.

"Who's in charge of the Shaobei rice supplier? Tell the operations team to restock immediately! No stock? Start pre-ordering!" "The Xiaomi Mi 2 is out of stock! Use the 360 ​​G800 Pro to fill in!"

"Midea air circulator fan is only 269 yuan on JD.com, which is 27 yuan cheaper than us. Take it offline now! If the price doesn't drop to 268 yuan within ten minutes, it will be removed from the promotional product pool."

"Sister Yuncheng, the Jianghuai Tongyue RS is completely out of stock in the North China region. Could you please ask if it can be restocked? Otherwise, it will have to be blocked in the corresponding delivery area!"

The offices of the Merchant Operations Department and the Major Account Recruitment Department are right next to each other, and noisy shouts can be heard constantly coming from them.

In just two hours, hundreds of products with subsidies of 10 billion yuan were sold out.

The price of the Orange C1 has dropped to 1499 yuan for the first time, 11 months after its initial release.

With its Snapdragon MSM8260 dual-core processor, 1GB+8GB memory configuration, and 800-megapixel rear camera, it remains competitive in the mobile phone market.

11.7 units sold in two hours!

With a price of 799 yuan, the Orange D1 became a huge hit in the low-end smartphone market, with sales reaching 54.9 units across the entire network.

As a flagship phone, the Orange C2 also achieved astonishing sales, with a total of 16.4 units sold across the entire network despite a price reduction of 100 yuan.

'2012 was truly the year of explosive growth in smartphone sales.'

Chen Yansen commented casually.

Compared to 2011, domestic smartphone shipments have more than doubled.

"Squad leader, the buses and hotels are all arranged. The estimated time for each department to leave work is between 12:30 and 1:30..."

Xu Xingxing walked over and reported the administrative department's arrangements in an orderly manner.

About 40% of Pinduoduo's employees live in the virtual city area, and getting a taxi is a problem when they finish get off work in the early hours of the morning.

The company made arrangements for everyone to stay in a hotel in the city, and a bus will take them back to the science park tomorrow.

Employees who don't want to stay in a hotel can also choose to take a taxi home, and the company will reimburse them.

"1:30? That's too late! There's no need to stay at the company all night. Tell all department heads that if anyone is still at their desk at 12:15, their entire department's Q2 bonus will be reduced by 10%."

Chen Yansen said with a smile.

In fact, with the support of big data technology, Pinduoduo's risk control and early warning, automatic replenishment, and algorithm ranking functions make it completely unnecessary for all employees to stay and work overtime.

Each department only needs to keep two or three people on duty.

However, Wang Zihao, Zhang Yifeng, Zhang Wenbo, Zhuang Rui, and others repeatedly stated that working overtime during promotional events is a long-standing tradition of "FoxTao" and cannot be easily abandoned.

For frontline employees, the Double Eleven, Double Twelve, and 618 shopping festivals are not actually tiring; the most difficult part is the preparation in advance.

The day before and the day of the big sale, everyone was eating and drinking, but the hardest working were the administrative department staff, who were all extremely busy.

They not only had to arrange for the cafeteria staff to make barbecue for everyone, but also had to pre-order hot pot, beer, fried chicken, braised snacks, and other snacks, and finally, they had to solve the problem of transportation and accommodation after get off work.

"Yes, class monitor!"

Xu Xingxing smiled and agreed. After receiving the task, she immediately ran off to inform others.

With a "puff" sound!
Chen Yansen opened a can of beer and drank it as he walked, surveying the area from the first floor upwards.

In less than a year, Pinbei has grown from a dozen people to more than 1,500.

Building No. 8 was originally more than half empty, but now each floor has more than 200 employees.

"Brother Sen!"

"Brother Sen!"

"boss!"

Chen Yansen walked unhurriedly to the customer service department, where Meng Xibo, Zhu Xiaopeng, and Fei Qiwen quickly stood up to greet him.

"There's barbecue downstairs, go get some if you want," Chen Yansen said with a faint smile and a friendly tone.

"I'll be there in a bit," Fei Qiwen said with a smile.

Having worked for over a decade, Pinduoduo is the most comfortable company he has ever worked for. There is very little infighting between departments, and although the boss is young, he doesn't have any of the arrogance or conceit typical of young entrepreneurs.

The base salary is generous, and the company offers five social insurances and one housing fund, housing allowance, meal allowance, transportation allowance, quarterly bonus, and overtime pay.

Although the work was a bit tough, it was very motivating.

"Are there many customer complaints?" Chen Yansen asked again.

"The number of visitors to customer service has increased sixfold, but the complaints are relatively scattered and within the normal threshold range," Meng Xibo replied.

"That's good." Chen Yansen smiled and went upstairs to the Major Clients Investment Promotion Department without lingering.

At this time, business and operations staff gather together, eating barbecue skewers and drinking beer. Occasionally, when they encounter out-of-stock items, they call the merchants to urge them to replenish their inventory.

"Boss!" everyone greeted in unison.

"Brother Sen! Let me toast you!" Chi Kai, the merchant operations manager from the food group, boldly approached and said.

"I heard from Yifeng that you've done a good job. Keep up the good work," Chen Yansen said, patting the other man on the shoulder.

Privately, Zhang Yifeng did mention to him that Chi Kai's professional skills were outstanding and that he could be given a promotion opportunity.

Chen Yansen had the risk control department check, and it turned out that Chi Kai had never extorted or demanded bribes from merchants during his time at Pinbei.

Perhaps the previous rumors were inaccurate, and Chi Kai's disgraceful record at Yihaodian might actually be a way for him to take the blame for his boss.

"Thank you for the compliment, Brother Sen. Compared to Brother Feng, President Yuan, and Brother Hui, I am still far behind," Chi Kai replied modestly. His words made Zhang Yifeng, Yuan Wei, and Li Hui, who were standing next to him, feel very comfortable.

Chen Yansen sat in the merchant operations department, chatting with Zhang Yifeng and others.

The large screen displays Pinbei's total sales data.

Until the early hours of the morning, the final sales figure was set at 10.6 billion.

(End of this chapter)