I can become stronger by paying salaries. I have one billion employees!

Chapter 260 Total sales of 1470 million units! The wool mill that has been fattened up!

The next day, a group of marketing personnel from Kuaidi Dache (a ride-hailing service) appeared at Terminal 3 of Yanjing Airport.

"Master, do you have a smartphone?"

Hong Jun seized the opportunity, walked up to a taxi driver and struck up a conversation. Before he could finish speaking, a Yuxi cigarette was handed to him.

The driver initially didn't want to talk to him, but out of consideration for the cigarette, he replied casually, "Of course, what era are we living in? Who doesn't have a smartphone?"

That being said, smartphone shipments in 2011 were only over 80 million units, and the actual number of smartphone users in China was less than 300 million, with a penetration rate of less than 22%.

Hong Jun rolled his eyes inwardly, ignoring the other party's pretentious behavior, and introduced himself: "I am a staff member of Kuaidi Dache. Brother, would you like to try our product? After installation, tens of thousands of passengers at Yanjing Airport can book rides online every day, making you so busy with orders that you'll be rolling in money."

"Damn! Who are you trying to fool? It's just a ride-hailing app. I've used it before, and I get more than ten rides a day. The location tracking is also inaccurate. It's rubbish."

The driver curled his lip, looking disdainful.

"That's because you haven't used Kuaidi Dache! Have you heard of Gaode Maps? It's owned by the same person as Kuaidi Dache, and it updates the latest traffic information across the country every day. Its location is super accurate."

Hong Jun, with a cigarette dangling from his mouth, chatted and boasted to the driver.

"Really? Wasn't Gaode Maps sold to the owner of Orange Technology? Look at my phone, it's the latest Orange D1!"

The driver took out his phone and grinned.

Since Gaode Maps announced that it would be free, these drivers have basically used Gaode Maps for navigation when they encounter unfamiliar road conditions.

"Kuaidi Dache, Gaode Map, and Orange Mobile are all owned by the same person. New drivers are getting 14 days of commission-free registration, and there's an extra 2 yuan subsidy for each ride. Anyone next?"

Hong Jun explained fluently.

14 days commission-free?
There's also a 2 yuan subsidy per order?

Didi Chuxing doesn't offer that kind of good deal.

Upon hearing about these preferential policies, the driver readily opened the Orange App Store, downloaded and installed Kuaidi Dache.

Get it!

Hong Jun felt a surge of joy and continued searching for his next target.

the other side.

Holding the authorization documents from the Transportation Association obtained by Huake Investment Promotion, Cheng Weixing walked into the largest taxi company in Yanjing and knocked on the door of the general manager's office.

"Another ride-hailing app? Didn't I say? No documents, no discussion."

Wang Baofeng, general manager of Xinyue Taxi Company, waved his hand impatiently.

"Mr. Wang, this is the authorization document from the Transportation Association. Please take a look."

Cheng Weixing swaggered down and sat down, with his assistant standing behind him.

This demeanor made Wang Baofeng dare not underestimate him.

After all, people who can get their hands on authorization documents may not have much money, but in Beijing, their connections are incredibly strong.

When he saw that there was a check tucked inside the document, Wang Baofeng suppressed a laugh and deliberately asked with a straight face, "Mr. Cheng, what do you mean by this?"

"Isn't it reasonable for me to pay your company a promotion fee when I'm promoting your software?" Cheng Weixing shrugged, looking as if it were the most natural thing in the world.

"No problem. Since the Transportation Association has approved it, Xinyue will certainly give it our full support."

Wang Baofeng readily agreed, and the check was quietly slipped into his pocket.

Cheng Weixing saw it all, but pretended to be stupid.

Anyway, the other party will handle the legal procedures themselves; for them, this money is just a legitimate promotional fee.

After the deal was settled, Cheng Weixing left one of his colleagues from the marketing department to handle the subsequent software installation and driver training.

By combining authorization documents and promotional fees, Cheng Weixing secured deals with three taxi companies in less than a day.

Meanwhile, Hong Jun also made Kuaidi Dache's reputation spread throughout Terminal 3 of Yanjing Airport.

Getting drivers to download Kuaidi Dache is actually quite simple; just convince them that they can really make money using Kuaidi Dache.

Cheng Weixing didn't need to worry about the user side at all. With Orange App Store, Toutiao, and Lingxi Browser helping Kuaidi Dache drive traffic, there was no shortage of passenger orders.

What's more, the first order gets a 12 yuan discount, which is equivalent to a free ride within four kilometers.

Most users with Beijing IP addresses will download and install the app without hesitation after seeing the promotional poster for "Kuaidi Dache, first ride free".

Freebies are free, why not take advantage of them!

Cheng Weixing successfully replicated the classic Hangzhou approach in the Yanjing market, quickly gaining a foothold by offering a 12 yuan discount for new users and a 14-day commission-free period for new drivers.

at the same time.

Cheng Wei quickly received the news. He did not expect Cheng Weixing to act so quickly. In just a few days, he not only secured deals with more than a dozen leading taxi companies, but also forcefully occupied Terminal 3 of Yanjing Airport.

Due to the sharp decline in Didi Chuxing's order volume and its 12% commission rate, many drivers have chosen to switch to Kuaidi Dache.

Although the 14-day commission-free period is not long, once passengers and drivers get used to using it, Didi will have to put in ten or a hundred times more effort to regain market share.

"Boss, should we lower the commission rate or follow the example of ride-hailing services and implement a commission-free period for new drivers?"

"I asked Zhong Yuan, the head of the operations department."

Driver loyalty is extremely low; some drivers even use two apps simultaneously to accept orders.

Kuaidi Dache offers greater subsidies and has a better promotional effect, resulting in more orders than Didi Dache.

With one thing disappearing and another arising, if no countermeasures are taken, Didi's situation will become passive.

"Why choose? You can do both at the same time! Starting tomorrow, new Didi Chuxing drivers will also enjoy a 14-day commission-free period; in addition, Didi Chuxing's commission rate will be reduced to 10%."

Cheng Wei shook his head, first rejecting Zhong Yuan's suggestion, and then added.

“Okay, boss. Then let’s keep the new customer subsidy the same as Kuaidi Dache.” Zhong Yuan nodded and quickly replied.

"Increase the driver's order subsidy to 3 yuan per order!" Cheng Wei continued.

If you're going to fight, you have to be ruthless!
He carefully analyzed the advantages and disadvantages of Didi Chuxing and Kuaidi Dache. Apart from the cash flow problem, Didi Chuxing's order matching and location system were slightly inferior.

Then he would have to increase drivers' income and bring them into the Didi Chuxing camp.

Drivers are the foundation; without them, the traffic advantage of Kuaidi Dache would vanish.

The following morning, an announcement popped up on the Didi Chuxing driver app.

They managed to persuade the driver to stay immediately!

Upon seeing this, Cheng Weixing immediately lowered the commission rate to 5% and simultaneously increased the driver's subsidy per order to 3 yuan.

In addition, promotional coupons for second and third orders are issued to passengers.

The business battles on the internet have no tricks; it's all about price.

……

……

In the virtual city, hundreds of kilometers away, Chen Yansen opened Cheng Weixing's work email.

In just ten days, Kuaidi Dache spent nearly 10 million yuan on marketing in Yanjing. Huge Kuaidi Dache posters were plastered all over the subway stations such as Xizhimen, Guomao, Xidan and Huilongguan.

Fortunately, the results were very obvious. Kuaidi Dache was on a roll, with an average daily order volume of over 7.

Didi Chuxing is also burning through cash like crazy, with the preferential policies for passengers and drivers changing almost daily.

Currently, whether it's Didi Chuxing or Kuaidi Dache, the driver's commission has been reduced to 3%, and the subsidy per order is fixed at five yuan.

The daily subsidy expenditure is as high as one million, and as orders increase, this number will continue to rise. Perhaps in ten days, it will rise to three million, or even five million a day.

Chen Yansen didn't take it seriously. He didn't expect that after he had brought Penguin and Ali into the car, Qiandu would jump out again.

In 2012, Baidu was not a weak player among the BAT (Baidu, Alibaba, Tencent) companies, with a peak market value of over 500 billion US dollars, making it a well-deserved internet giant.

"Let's see how it goes after a month. If Baidu invests more, we'll have to change our strategic direction."

Chen Yansen pondered to himself.

At this point, a week had passed since the official release of the Xiaomi 1S and Xiaomi MI2.

小米1S累计销量43万台，小米MI2累计销量59万台，合计102万台。

It looks good, but what Lei Yijun finds unacceptable is that the Xiaomi 1S, with the same configuration and price, actually lost to 360 Mobile in weekly sales data.

In the past few days, Zhou Hongyi has been relentlessly making sarcastic remarks about Xiaomi.

"A certain brand of whole grains has also followed Orange Phone's example and started using benchmark scores. Today I selected two phones in the 1000 yuan range, and the benchmark results were unexpected. It seems that the same configuration does not mean the same performance."

周弘毅亲自下场，分别用360 G800 Pro闪耀和小米1S进行跑分，最后360手机7448分，小米才7109分。

Li Wanqiang immediately responded, stating that Zhou's stance was skewed, and the test results were naturally skewed as well, and should be submitted to a third-party organization for evaluation.

Zhou Hongyi confidently found three influential figures in the digital and technology circles, including Luo Yonghao.

They also broadcast live on the YY platform, but without exception, the 360 ​​G800 Pro consistently achieved the highest AnTuTu benchmark score.

Clearly, Zhou Hongyi had already made up his mind that the 360 ​​phone outperformed the Xiaomi 1S in benchmark tests, which is why he felt confident in launching the live stream.

After a heated argument, it was hard to say who won or lost; in fact, both sides saw an increase in sales.

For users, there is not much difference between 7100 points and 7400 points.

In a short time, the Xiaomi 1S and 360 G800 Pro achieved phenomenal sales growth across the entire network, leaving Lenovo, ZTE, and Coolpad struggling to compete.

Seeing that this marketing approach would help increase 360 ​​mobile phone sales, Zhou Hongyi began to provoke Li Wanqiang and Lei Yijun on Weibo every few days.

Netizens advised him not to just talk, but to also arrange a time to meet in person.

When Zhou Hongyi saw such messages, he smiled faintly and chose to ignore them.

After a few days of mutual insults between 360 and Xiaomi, netizens gradually realized that the two were just trying to create hype, all bark and no bite.

The hype quickly died down.

Despite this, sales of Orange phones were not affected. The hardware configuration of the Orange D1 was a level lower than that of the Xiaomi 1S and 360 G800 Pro, but it was priced at only 799 yuan.

The overlap rate among potential buyers is extremely low!
The Orange C2's configuration is significantly better than the Xiaomi 1S and 360 G800 Pro, meaning they are not competing in the same price range.

下班前，陈延森看了一眼橙子手机的全网销量统计：橙子C1为290万台，橙子C2为360万台，橙子D1为820万台。

Cumulative sales in 2012 reached 1470 million units!

This figure is roughly the same as Ausstar's total shipments in 2011, but Ausstar's Galaxy system has performed very well in sales this year.

Whether Orange Technology can catch up with Shanxing's shipment volume in the domestic market remains to be seen.

As Chen Yansen entered the elevator, intending to return to the Xuyuan Academy, five young people were huddled together in a residential building on the outer ring of Yanjing, busy with their computers.

A row of cat pool equipment was placed on the table.

"Brother Hui, this is fucking awesome! Fifty or sixty thousand a day, this thing is a money printing machine!"

One of the young men exclaimed excitedly.

"Everyone be careful! Break up the pick-up and drop-off points, don't make it too obvious. If we get caught, we'll all have to go inside and work as sewing machines."

Hui-ge, with a stern face, issued a cold warning.

"Unfortunately, Kuaidi Dache's risk control is too strict; they can easily detect our virtual location software," another young man said from the corner.

"Don't be too greedy. If you stick to it for a month, everyone can get several hundred thousand."

After Hui finished speaking, a look of longing appeared on his face.

(End of this chapter)