I can become stronger by paying salaries. I have one billion employees!

Chapter 183: 15.75 billion, fourth in China, slightly surpassing Apple! (Please subscribe)

Rockefeller Mansion, Shanghai.

Chen Dejun, representing the three major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express), called Chen Yansen for the first time, but unexpectedly, the first thing Chen Yansen said was:

"Who are you?"

Chen Yansen didn't have Chen Dejun's number saved in his phone's contacts. Although he guessed that the caller was the boss of the Tongda Express Company, he couldn't tell who it was.

"Shentong Express, Chen Dejun".

Chen Dejun's face stiffened, and the momentum he had been building up instantly dissipated.

He turned his gaze to Lai Haisong, Yu Weijiao, and Nie Tengyu, as if asking: Did I not introduce myself just now?
"Oh, it's Mr. Chen. I've heard so much about you! Yunsu wants to seize the market, while Shentong wants to defend its market share. Price wars have always been the most effective way to grab market share. You are a senior, and I can respect you, but you can't stand in my way, understand?"

Chen Yansen sat back in his seat and replied casually.

The market is only so big, and everyone wants a piece of it. Since Yunsu entered the market late, it naturally has to use ruthless tactics to crush its competitors.

Only by forcing STO Express, YTO Express, ZTO Express, and Yunsu Express out of the market can Yunsu increase its market share.

Yunsu will definitely raise prices back in the future, but only if it gains a significant market share in the express delivery industry.

"Young people shouldn't be so hot-blooded. If we engage in a price war, we'll only benefit our customers. Why don't we sit down, discuss the terms, and make money together?"

Chen Dejun breathed a sigh of relief, forcibly suppressing his anger, and offered kind words of advice.

"How do we negotiate? I want half of the market share from the three major express delivery companies (STO, YTO, ZTO, and Yunda). Can you make that decision?"

Chen Yansen asked with a smile, speaking without any politeness.

"Isn't there any room for negotiation?" Chen Dejun asked again.

"If you sell Shentong to me as a package for 15 billion yuan, we won't have to fight a price war anymore. What do you think, Mr. Chen?"

Chen Yansen's statement was indeed the truth.

Competing with the Tongda Group, Yunsu will not be able to make a profit for at least the next three years, so it would be better to spend money to buy Shentong.

It can save money and time, and also take over Shentong's more than 80,000 deliverymen. At that time, the humanitarian aid will amount to at least 50,000 to 60,000 strands a month.

"You little bastard, let's fight! Let's see who dies first!"

Chen Dejun's eyes turned red, and he could no longer control himself, roaring at the top of his lungs.

The asset and valuation premium of Shentong are at least around 30 billion yuan.

Although he had no intention of selling, Chen Yansen's contemptuous tone instantly broke his defenses.

Chen Dejun's shout startled Yu Weijiao from Yuantong Express, who was standing nearby.

Shentong is the eldest brother of the Tonglu Tongda system, and its strength is superior to his. In 2011, Yunda and Zhongtong were only slightly stronger than Quanfeng in terms of scale.

There was a "pop" sound!
Chen Dejun slammed his phone down on the table, shattering the screen instantly, demonstrating just how furious he was.

"It seems this dragon from Anhui Province doesn't take us Tonglu people seriously at all," said Nie Tengyu of Yunda Express with a cold snort.

"That idiot Chen Feilei should have had someone run over Chen Yansen! He ended up getting himself killed, and didn't even manage to cripple Liao Wei," Yu Weijiao cursed.

Since Chen Yansen refused to negotiate, everyone had no choice but to fight Yun Su with real weapons.

In the past two years, STO Express, YTO Express, ZTO Express, and Yunsu Express have successively obtained financing. Just when they had a couple of good days, Yunsu Express suddenly appeared, leaving them no way to survive.

"No need to say anything more! Let's see who can last the longest." Chen Dejun sighed, his face ashen.

Lai Haisong of Zhongtong Express and Nie Tengyu of Yunda Express exchanged a glance and immediately became restless.

If they engage in a price war, they'll definitely be the first to be eliminated.

But there was no use in being anxious. Chen Yansen and Liao Wei couldn't reach an agreement through negotiation, and they couldn't fight each other either.

After Liao Weigang's incident, Zheng Shengyu from the Postal Association called and warned the four people that if they tried anything underhanded, anyone who dared to show up would be crushed.

After all, Zheng Shengyu holds the express delivery business license, so taking down an express delivery company would be a piece of cake for him.

the other side.

Liao Wei, who had just been discharged from the hospital, also received a warning from Zheng Shengyu, but he couldn't swallow his anger. Chen Feilei was arrested, but Sufeng Express was still alive.

He's determined to kill Su Feng!
Why is he not allowed to fight back after taking a punch?
Is this fair?

Before taking action, Liao Wei specifically called Chen Yansen for instructions. After a moment, Chen Yansen gave an ambiguous reply: "You are the CEO of Yunsu Express, so handle it yourself."

The next day...

Three stations of Sufeng Express in Shanghai, Nanjing, and Yiwu were dismantled overnight.

Demolition in a physical sense!

The barcode scanners, billboards, sorting equipment, and transport vehicles were all dismantled and left at the station entrance.

The tires and rims were neatly stacked, causing no property damage; it was just disgusting.

The deliveryman who was involved in the incident that night went to the inspection station the next day and was released on bail.

Liao Wei gave each person a 1 yuan 'non-compete bonus' and announced it as an encouragement throughout the company.

That's incredibly arrogant!

He almost lost his life. If he hadn't ruined Su Feng, anyone would have dared to step on Yun Su's head in the future.

Real estate agents, headhunters, and Yunsu's HR department all worked together, offering generous compensation packages to poach station managers and couriers from Sufeng Express.

During this period, due to Yunsu's targeting and suppression, Sufeng Express suffered a significant loss of business.

Upon seeing this, the deliverymen below did not hesitate at all, took off their Sufeng work uniforms, and cheerfully put on Yunsu Express uniforms.

A base salary of 3000 yuan per month, plus a 20% housing allowance, whether you rent a house or not, you get it all.

With the addition of social insurance and housing fund benefits, overtime pay, and severe weather allowances, these people have no psychological burden when changing jobs, and even bring Sufeng's customers with them to Yunsu.

"Damn it! I should have run over that bastard Liao Wei!"

At the headquarters of Tangcheng Sufeng Express, Chen Feikang was so angry that he cursed loudly. He never expected that life would be so difficult after sitting in the position of the big boss.

In just one day, Yunsu completely poached the staff of four franchise outlets, leaving only bewildered franchise owners behind.

Even worse, some franchise outlets whose contracts have expired have been directly acquired by Yunsu. At this rate, Sufeng won't last more than a few months before it has to close down.

The franchisees below said that if the headquarters couldn't solve the problem, they would sue Sufeng Express, demanding the termination of the contract and a refund of the franchise fee, which greatly annoyed Chen Feikang.

"No, I have to think of something." Chen Feikang suddenly stood up and paced around the luxuriously decorated office, but he still couldn't make up his mind.

at the same time.

Chen Yansen drove to the science park, entered Building 8 first, and went to the multimedia conference room on the second floor.

When he pushed open the door and walked in, the heads of various departments were already seated, each holding a computer, waiting for his arrival.

"Boss!" A dozen greetings rang out.

Chen Yansen walked to the front seat and sat down, looking at Yan Peng and saying calmly, "Let's start with the e-commerce department."

This is Orange Technology's first quarterly summary meeting. Let's hear about the sales results first, and hopefully give the other departments a boost.

"Okay, boss. Orange phones sold 718 million units in Q4, a 76.4% increase compared to Q3. The growth was mainly due to the increased production capacity, which led to a shift from pre-sales to in-stock sales, boosting customer purchasing enthusiasm. In addition, we added four external sales channels: Taobao, Pinduoduo, JD.com, and Suning. The cumulative sales of Orange C1 are now 1125 million units."

Yan Peng nodded, set up the screen mirroring, opened the PPT, and slowly began to speak.

"Hardware sales totaled 218.4 billion yuan, with a gross profit of 12.6 billion yuan and a gross profit margin of 5.8%; software profit points include app store commissions, advertising, game co-operation, and pre-installation fees for apps, with a profit of 3.15 million yuan."

"The four most successful marketing campaigns for the e-commerce department in Q4 were Taobao's Double Eleven promotion, Orange Mall's Fan Festival, Pinduoduo's 10,000-person group buy, and JD.com's Double Twelve promotion, which together contributed 860,000 units in sales."

"In addition, Q4 improved membership benefits, launching services such as exclusive member discounts, priority purchase rights, and double points; and organized three training sessions for the customer service team, which greatly improved response speed and service quality."

"However, the e-commerce department also has some shortcomings. First, the accuracy of some marketing campaigns is insufficient, leading to a waste of marketing resources, etc..."

Yan Peng, as expected of a high-level operations executive who came from an Ali supplier, is very skilled at reporting his work, with rigorous logic and clear organization.

The conversation started with sales performance, then moved on to marketing activities, channel expansion, user operations and service improvement, and even market dynamics and competitive analysis. Finally, a few superficial points were mentioned that had not been done well.

Since the launch of Orange Phone, the gross profit has only been 15.75 billion yuan. If management costs, taxes, and technology licensing fees are deducted, it is probably less than 10 billion yuan.

No wonder mobile phone manufacturers such as Coolpad, Meizu and OPPO are still unwilling to lower prices in an era of declining hardware costs. Relying solely on hardware profits, selling mobile phones is less profitable than running an e-commerce business.

However, the 1125 million Orange phones sold will contribute at least 20 billion yuan in additional profits from the software side over the next three years.

This is also the main reason why Lei Yijun is targeting the mobile phone market!
The pre-installed apps and app stores on each phone are like a small money-printing machine, generating a continuous stream of revenue for the company.

"Next, the brand department."

Chen Yansen directly called out names.

"With sales of 1125 million units, Orange has firmly established itself in the domestic mid-range market. According to iResearch data, the total number of smartphones shipped in China in 2011 was 8460 million units, with Orange ranking fourth, 100 million units more than Apple."

Ye Qiuping reported in a calm and unhurried manner.

Although it's only the domestic market, fourth place is still a respectable achievement, which is quite encouraging for everyone.

The top three are Sanfox, Nokia, and Huawei, followed by ZTE, Lenovo, Coolpad, OPPO, and Gionee.

Xiaomi, of course, didn't even make it into the top ten.

It must be said that before the explosion incident in 2016, Sanxing Mobile was a dominant force in both the Asian and global markets.

Nokia remained strong that year, but as most global smartphone manufacturers opted for the Android system.

Noah Holdings, which has consistently adhered to Symbian, MeeGo, and Windows Phone systems, will be reduced from an industry giant to a minor player within two years, and eventually be acquired by Microsoft.

If you fall behind the times, you'll be defeated in just two or three years.

2011 marked the last shining moment of Nokia's golden age, and the N9 became its last influential product.

"The work of the brand department in Q4 mainly focuses on product marketing and promotion, user interaction and community building. Through new product launches, hot topic marketing, official communities, customer service hotlines, and product-in-product feedback entry points, we work with the design department to optimize product functions."

"In addition, given the widespread adoption of 4G networks overseas and the popularity of intelligent AI voice assistants, I suggest that the company should devote more energy to AI in 2012."

Ye Qiuping spoke eloquently, and it was easy to see from her tone that she was optimistic about AI technology.

In fact, Orange Technology has already begun to invest in AI. For example, the image processing optimization of Orange F1 and Orange F2 utilizes image AI processing algorithms.

Chen Yansen nodded slightly. Before improving computing power, he did not plan to invest too much money and manpower in the AI ​​field.

Sometimes, the timing of entry is extremely important.

Just like Ele.me and Meituan, the former spent more than six years and billions of yuan to cultivate its market scale, but before it could enjoy the fruits of its labor, Wang Xin stole its business.

In Chen Yansen's view, the best time for him to bet on AI chips and large language models will be at least 2015, after cloud computing reduces the cost of AI training.

After Ye Qiuping finished speaking, Wang Teng continued his report, introducing the Q4 output of the R&D and Marketing departments, as well as the general plan for 2012.

Next up is Wang Xueting from the Human Resources Department. Currently, Orange Technology has a total of 673 employees. The recruitment plan will be initially completed in the first quarter of 2012, at which time the total number of employees will reach about 1000.

Zhang Cong and Zhou Ze, as the heads of the design department, gave a detailed presentation on the design schemes of Orange D1 and Orange C2, as well as the recent hardware and software test results.

"On the day of the new product launch, we'll release a batch of engineering prototypes first to see user feedback. Ye Qiuping, Wang Teng, and Yan Peng, the three of you need to work well together."

Chen Yansen gave the serious instructions.

He's not worried about the sales of the Orange D1, but the Orange C2, positioned as a flagship model, will be priced no lower than 3000 yuan. Whether it can penetrate the high-end market remains to be seen.

"Okay, boss," the three replied quickly.

"I will complete the approval of all the Q4 performance reviews this afternoon. I hope that all teams will continue to work hard in the new quarter. I would like to reiterate that there is no percentage limit for Orange Technology's quarterly bonus. I personally hope that everyone can receive the maximum bonus of 3 months."

Chen Yansen said with a smile.

Orange Technology's quarterly bonus follows the same mechanism as FoxTao, with a maximum of 3 months and a minimum of 1 month.

Hearing this, Gao Weilin, who was huddled in the corner, suddenly brightened up and thought: I helped the boss secure financing for DST and Tencent, and also got Yunsu and Kuaipao. I should get a three-month bonus, right?

Gao Weilin's base salary is 8 yuan, which is 24 yuan in 3 months.

Thinking of this, Lao Gao's mouth stretched wider and wider, and the expressions of the others were not much different.

At this moment, Lei Yijun, far away in Yanjing, looked at the business reports and sighed deeply.

Xiaomi's performance is actually not bad, considering that it sold nearly 150 million units of just one product, making it a top-selling phone of the year.

But compared to Orange Phone, Lei Yijun couldn't help but feel discouraged. Their sales were only a fraction of others', which was really embarrassing.

(End of this chapter)