I can become stronger by paying salaries. I have one billion employees!

Chapter 176 Old Ma: Qiangdong is letting a wolf into the house! (Thanks to Nuanyang1314 for the Silver Alliance)

"President, this is the social security payment data for Yunsu Express. There are 14735 employees, including the five social insurances and one housing fund, as well as commercial medical insurance."

At the headquarters of the Postal Association, the secretary handed the documents to the president.

"Cloudspeed's monthly labor costs alone exceed 1 million yuan. How long do you think it can sustain this?"

Zheng Shengyu looked at his secretary and asked with a smile.

“Yunsu is backed by Senlian Capital, so it can last for several years without any problem. Moreover, it expands rapidly and has achieved economies of scale. Even if the unit price drops by 0.5 yuan, it can still maintain the normal operation of the project.”

The secretary replied with a smile.

"Let them fight it out. We don't need too many private courier companies, especially those that don't pay social security for their employees."

Zheng Shengyu smiled and squinted as he spoke.

Previously, when he tried to communicate with the heads of STO Express, YTO Express, ZTO Express, and Yunda Express, they always used high costs and intense competition as excuses, claiming that the company would go bankrupt if they paid social security for the couriers.

Since their profitability is so poor, why not let Yunsu eliminate them?

the other side.

Upon receiving the message, Wang Wei of SF Express couldn't help but frown.

Although they are all in the express delivery industry, SF Express has a service quality that far surpasses that of the other three major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) due to its advantages in high efficiency, wide coverage, and door-to-door delivery, thus forming its own competitive barrier.

Yunsu also launched a door-to-door delivery service, and some users who did not have high requirements for timeliness gave up SF Express and chose Yunsu instead.

Although this type of user accounts for a small percentage, it made Wang Wei feel a sense of crisis.

"Notify the marketing department to lower the SF Express special offer single-ticket fee by 10%, and complete the adjustment within this week."

Wang Wei gave instructions to his assistant.

The competition between Yunsu and the three major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) has already affected SF Express. If Yunsu doesn't lower its prices soon, it may have to take a bite out of SF Express as well.

at the same time.

Hangzhou Ali Headquarters

Ma Liyun, Zhang Yong, Cai Xin, and several other founders were in a conference room, eating breakfast and discussing the Double Twelve sales reports of various e-commerce platforms.

"Pinduoduo helped JD.com generate 1.9 million yuan in sales? Liu Qiangdong is letting a wolf into the house."

Ma Liyun commented with a smile.

Logically speaking, the alliance between Pinduoduo and JD.com should have impacted Taobao.

Pinduoduo's rapid development and impressive performance are bound to arouse suspicion in Liu Qiangdong.

Moreover, most of JD.com's self-operated suppliers, after seeing Pinbei's sales capabilities in the high-average-order-value segment, will bypass JD.com and directly join Pinbei.

Since the goods are in our own hands, why let JD.com make a profit from the price difference?

“Pinbei is developing too fast. Chen Yansen’s abilities and methods far surpass those of Zheng Chunbin of Paipai.com. We must be wary of him.”

At this moment, Zhang Yong put down his chopsticks and gave a serious reminder.

It was precisely because he respected Chen Yansen that he understood the threat this man posed to Tao Bao.

Both backed by Tencent, Paipai.com has been declining in performance, while Pinbei has risen to the top three e-commerce platforms in less than a month, just around the crucial Double Twelve shopping festival. This demonstrates Chen Yansen's exceptional operational capabilities.

"He wants to emulate Taobao from three years ago, attracting customers with low-priced goods, but he doesn't want to give up brand merchants. How can he have it both ways?"

Ma Liyun shook his head with a smile, seeing through Pinbei's platform positioning at a glance, and sneered disdainfully.

Low prices often mean low quality and counterfeit goods. Ali went to great lengths to create Taobao Mall in order to get rid of small sellers and direct traffic to mid-sized and top sellers.

Firstly, it can improve the group's profitability and cash flow through tools such as security deposits, technical service fees, category commissions, direct traffic, display ads, and super recommendations;
Secondly, it can also help to curb the rampant counterfeit and low-quality goods on the platform.

After all, if Ali wants to list on Nasdaq, it must first resolve the trust crisis that the counterfeit issue may cause.

Paipai.com has never been able to develop because its C2C business accounts for too high a proportion, and there are too many counterfeit and low-quality products, which seriously affect the user experience.

With the rise of major comprehensive e-commerce platforms and vertical e-commerce platforms, it has gradually been abandoned by users.

"However, so far, Pinduoduo is doing quite well in this regard."

Zhang Yong responded.

"That's because Pinduoduo had fewer orders before, and the problems hadn't surfaced yet. If Pinduoduo doesn't handle things well after Double Twelve, it will definitely be summoned for a meeting by the Market Supervision Association."

Ma Liyun spoke with certainty, saying that Ali had gone through all of these stages.

“Orange Technology’s Taobao flagship store achieved sales of 2.3 million yuan yesterday,” Zhang Yong said slowly.

"Tell the marketing department to speed up the introduction of other mobile phone brands. I don't believe they won't be tempted after seeing Orange Mobile's performance."

Ma Liyun said calmly.

He won't suppress Orange Technology because of Pinduoduo, but introducing other brands to divert traffic from Orange phones is something that must be done.

As expected, Li Wanqiang from Xiaomi approached Ali's marketing department that afternoon to discuss cooperation on setting up a Xiaomi flagship store.

After learning that Orange Phone had achieved an astonishing sales volume of 6 million yuan and nearly 30 units in a single day through three online channels—Pinduoduo, Taobao, and JD.com—Huawei, HTC, and Coolpad held meetings to discuss the feasibility of expanding into third-party sales channels.

In the virtual city, Song Yuncheng also received a call from Li Wanqiang.

"Yes, that's right! Xiaomi wants to join Pinduoduo and get the price down to 1919 yuan. We'll have to rely on Mr. Song's help with the resource allocation on the opening day."

Li Wanqiang said with a smile.

Due to poor sales, the official price of Xiaomi phones has been reduced from the initial 1999 yuan to 1969 yuan, and during the promotional period, it can even be as low as 1949 yuan.

However, the price of 1919 yuan is a first.

Previously, Xiaomi sold its products at the incredibly low price of 1899 yuan on FoxTao, but with two conditions: first, only FoxTao F5 Diamond level users were eligible to purchase them; second, FoxTao subsidized each unit with 10 yuan of advertising revenue. Now, selling them at a price of 1919 yuan demonstrates the immense pressure Lei Yijun is under.

"President Li, please rest assured, within my authority, I will definitely secure the most in-site resources for Xiaomi."

Song Yuncheng readily agreed.

To Li Wanqiang, however, this was extremely vague. He wanted to know the specific resource location data and configuration, whether it was a pop-up, a focus image, or a floating window, but Song Yuncheng deliberately avoided the topic.

After a moment's thought, Li Wanqiang realized what was going on and tentatively offered to spend 1000 million yuan on marketing expenses.

Song Yuncheng immediately stopped beating around the bush, and the two had a preliminary conversation on the phone, confirming the store opening time and resource package configuration.

Li Wanqiang couldn't help but chuckle: This Song Yuncheng is indeed someone Chen Yansen trained; he really won't act until he sees the benefits.

After finishing the conversation, Song Yuncheng hung up the phone and sent the template contract prepared by the legal department to Li Wanqiang.

After both parties' legal representatives confirmed that everything was correct, they signed the entry agreement.

Afterwards, Song Yuncheng left her workstation, entered the elevator, and went to the 11th floor.

"Boss, Xiaomi phones are going to join Pinduoduo and add 1000 million yuan in advertising fees on top of the deposit, which will be used as marketing expenses for purchasing resource slots when the store opens on New Year's Day."

Song Yuncheng stood at the open office door, knocked first, and waited for Chen Yansen to nod before going in to report.

"It seems that Lei Jun is under a lot of pressure. Xiaomi has been online for almost four months, but has only sold 130 million units. They can only expand into new channels."

Chen Yansen leaned back, signaling Song Yuncheng to close the door.

"Not only that! Li Wanqiang said that on the opening day, Xiaomi phones will be sold for 1919 yuan. Will the price of Orange phones be adjusted?"

Song Yuncheng pulled up a chair, sat down, and asked.

"No need, Xiaomi's price reduction won't affect Orange Phone's sales."

Chen Yansen was quite confident.

The engineering test versions of Orange C2 and Orange D1 have been sent to the Science Park. The engineers in the testing team are conducting hardware tests. After confirming that everything is correct, they will be available for limited sale on the Orange Mall.

The first phase of production plan will be formulated based on feedback from the first batch of seed users.

The official release date is expected to coincide with the release of the Apple 4S in China.

This can be considered the first clash between Orange Technology and Apple, after all, when Orange C1 was released, Apple 4 had already been on the market for almost a year.

"Then I'll go back to work." Seeing that Chen Yansen wasn't worried at all, Song Yuncheng prepared to get up and leave.

"Come with me on this trip," Chen Yansen said.

"Is it about work?" Song Yuncheng asked in return.

"It's not work, do you dare not go?" Chen Yansen frowned slightly, looking at Song Yuncheng with a smile.

"..." Faced with the blatant threat, Song Yuncheng smiled apologetically, but in her heart she cursed Chen Yansen fiercely.

"Zhao Maolin from Telecom is about to be promoted and leave Virtual City. Coincidentally, the Orange C2 and Orange D1 are also about to be released. Do you understand?"

Seeing her angry but unable to speak out, Chen Yansen smiled and explained.

Simply put, they wanted to leverage the influence of Zhao Maolin and his boss to expand Orange Technology's sales channels.

Take Lenovo as an example. Despite not having many popular models, it still ranks among the top in smartphone shipments, thanks to its strong connections with the three major telecom operators.

They can make a fortune just by selling contract phones!
Furthermore, the three major telecom operators have over 100,000 self-owned and partner stores nationwide, which are the best terminal 'marketplaces'.

Chen Yansen certainly didn't want to give up!
Who wouldn't want to make money while lying down comfortably?

"Okay, what time shall we depart?" Song Yuncheng quickly agreed as soon as he heard it was a serious matter.

"The Sky Garden will be here in half an hour. Here's the key."

Chen Yansen tossed the Bentley keys to Song Yuncheng, clearly intending to use her as both a driver and secretary.

Song Yuncheng took the key, got up and walked outside.

……

……

In the JD.com supplier group, a staff member posted the Double Twelve ranking list created by the data department.

"Gree's 3700 million!"

"HP 2100 million!"

"Lenovo 4300 million!"

"Dell for 1900 million!"

These sales figures of tens of millions spurred the small and medium-sized sellers in the group. Just as they were having a heated discussion, a small home appliance brand from Foshan suddenly said, "Gree and Aux have similar sales figures."

This statement made Xiao Er frown. Aux only achieved sales of 830 million yuan on JD.com, far less than Gree.

However, AUX air conditioners achieved a staggering sales volume of 2320 million yuan during Pinduoduo's group-buying event with tens of thousands of participants!
Xiao Er understood, and so did the brands that were spying on the screen.

A dozen seconds later, the brand's operations team quickly retracted the message, then added, "Sorry, wrong message, please ignore!"

It's obvious that these suppliers are discussing Pinduoduo's output for Double Twelve in private.

What is AUX in the air conditioning industry?

Upon seeing this, Zheng Zhou, the head of Gree's e-commerce division, snorted coldly and muttered something under his breath. He then began to pull strings and proactively contacted Pinduoduo's major account recruitment department, indicating his intention to join the platform.

(End of this chapter)