I can become stronger by paying salaries. I have one billion employees!

Chapter 170 Beginner Level of Divine Sense, 0 Yuan Bargain Upgrade Gameplay (Seeking Monthly Tickets)
The next day, the dawn broke.

After finishing breakfast, Chen Yansen returned to 0418 and activated the system panel.

Including the remaining 43 threads of humanitarianism, there are now a total of 12338 threads.

"Synthesize! Add some!"

As the thought focused, thousands upon thousands of wisps of white mist transformed into a single wisp of golden mist, about the thickness of a chopstick, within seconds, and then entered the space between the eyebrows.

A surge of powerful energy erupted in my head, and a warm sensation instantly enveloped my entire brain, with golden spots adhering to the cortex.

Immediately afterwards, the spots slowly seeped into the brain, greedily absorbing the golden mist like a sponge absorbing water.

A dozen seconds later, Chen Yansen let out a long sigh of relief. This time, the feeling was much stronger than before, after all, it had consumed more than ten thousand strands of humanitarian fire.

The sanity stat has risen to 12.48!

In a daze, Chen Yansen seemed to "see" the scenes in the bedroom, the bathroom, and even the hallway outside the door.

He instinctively closed his eyes, and the surroundings were not pitch black as he had imagined, but rather a hazy gray.

He can sense the outlines and positions of the bed, table, computer, mobile phone, water cup, and shoes.

This ability seems to be innate, without the aid of any bodily organs.

Chen Yansen wasn't sure whether this was a talent that came with his increased mental strength, or the result of memorizing his surroundings with his super memory.

After thinking for a moment, he grabbed his coat and car keys and went downstairs.

After getting in the car, it drove straight out of the east gate of the Xuyuan Academy.

After leaving the vicinity of the school, Chen Yansen closed his eyes.

He was very familiar with this road, but the speed and position of the vehicles on it were constantly changing.

A minute later, Chen Yansen opened his eyes and finally confirmed it.

With my current mental state, I can live a normal life even with my eyes closed.

However, he could only make out the general outlines of the passing vehicles and the buildings along the street.

Objects more than 10 meters away will become increasingly blurry in his perception.

There is no difference in effect whether his eyes are open or closed; this ability relies on his mental strength, which is more than ten times that of ordinary people.

He could sense someone walking by, but he couldn't make out their face.

If the mental value is increased to 100 or 1000, will it be possible to see clearly?

Chen Yansen sat in the car, pondering to himself.

This ability is similar to a rudimentary version of projecting one's divine sense; objects within a ten-meter radius appear in his mind like simple line drawings.

It allows him to perceive the size, distance, and temperature of objects around him!

This damn system is actually somewhat useful.

Chen Yansen smiled faintly and then drove to the science park.

"Good morning, boss!" Zhang Yi, the receptionist, greeted him with a smile.

Chen Yansen nodded slightly, stepped into the elevator, and went to the 11th floor.

He has two offices, one on the 5th floor of Building 8 and the other on the 11th floor of Building 6.

It might seem wasteful, but he didn't want to have to go back to his office in Building 8 after finishing the meeting at Pinduoduo.

"Ding," the elevator doors opened.

Aside from his office, the 11th floor houses Pinbei's marketing, finance, and legal departments.

Entering the office, Chen Yansen plopped down, turned on his computer, and first checked the monthly business and financial reports sent by the heads of various departments.

Within 13 days of its launch, Pinbei had accumulated 5400 million registered users and 910 million daily active users, demonstrating its high user stickiness.

This is mainly due to the "free price cut" and group buying features. After user A places an order, they need to invite user B to complete the group, which naturally increases the daily active user data.

The platform's total sales reached 27.3 billion yuan. Excluding Orange Mobile's performance, there was still 11.2 billion yuan left, with an average order value of only 26.9 yuan.

This is also why Chen Yansen introduced JD.com's self-operated model. Before users' impressions of Pinbei's products become fixed, increasing the proportion of high-priced items as early as possible is the only way to raise the project's growth potential.

In terms of brands that have joined the platform, there is 1 S-level brand, 197 A-level brands, 516 B-level brands, and 921 C-level brands.

S, A, B, and C are classifications used by category operators based on the grading experience of FoxTao merchants for merchants on Pinduoduo.

S-class brands are internationally renowned brands with counters and stores in offline shopping malls both domestically and internationally, bringing their own traffic and popularity, such as L'Oréal, Kohler, Dyson, Fotile, and Haier.

On Pinbei's side, apart from Song Yuncheng bringing in Haier by leveraging his previous experience in brand marketing collaborations, no other top-tier brands were secured.

This is partly because Pinbei's average order value is low, which big brands don't value, and partly because Pinbei is a newly launched platform with insufficient influence in the industry.

Grade A is a well-known domestic brand with over 50 counters in CBD shopping malls in first-tier cities and a large distribution volume in supermarkets and department stores. Examples include Xtep, Anta, Sanyo, Vatti, and YuniFang.

Category B refers to regionally well-known brands that have a certain reputation in a certain region or outstanding online performance, such as Adolf, Gujing, Zhan's, and Kang'erda.

Class C is a pure white label, relying on extreme cost-effectiveness and online marketing to target the low-to-mid-end market.

On Pinduoduo, brands of different levels receive different amounts of traffic.

Besides the brand's own influence, price is also a key factor.

For similar products, the weighting is calculated based on brand × price × conversion rate × gross profit. If the weighting value of a B-level brand is greater than that of a A-level brand, the B-level brand will receive more exposure than the A-level brand.

Once a C-level brand meets its sales targets, it can also apply to Pinduoduo to upgrade to a B-level brand.

Just like Florasis, which was later popularized by the top livestreamer, it was originally a white-label brand (C-level), but after its sales and popularity increased, its strength actually reached B-level. Chen Yansen glanced at it and found that the proportion of A and B-level brands was too small.

In its previous life, the reason why Pinduoduo had difficulty changing users' perceptions was because C-class brands accounted for too high a proportion.

To put it bluntly, most people have never even heard of these brands, so why would users think of Pinduoduo when buying high-priced items?
Chen Yansen didn't want to repeat the same mistakes, so from the moment Pinduoduo was launched, he specifically included rice cookers priced at 99 yuan and home textile four-piece sets priced at 129 yuan in the product selection to retain high-value users.

"Didi-di-!"

A message pops up in the bottom right corner of the desktop.

Chen Yansen saw that the message was sent by Song Yuncheng, so he opened it.

"Boss, Chery Automobile's onboarding process is complete. Their marketing department wants to replicate the previous brand group activity on FoxTao, with a budget of about 1000 million."

“Yes, let Zhuang Rui design a fixed activity template for this type of need.”

Chen Yansen immediately agreed.

At this time, Chery was under great pressure from inventory, with the inventory cycle of its dealers generally exceeding 80 days, and some even reaching 150 days, posing an extremely high risk of a broken capital chain.

This is why Chery's marketing department is looking for sales outlets everywhere. In addition to Pinduoduo, they also approached Taobao and JD.com, trying to expand their sales channels to online.

After all, the marketing campaign on FoxTao had been very effective, and Chery sold more than 200 cars when it participated in Taobao's Double Eleven auto festival.

"Okay, I understand." Song Yuncheng replied, then left his workstation and went to the product department to find Zhuang Rui.

Chen Yansen closed the spreadsheet and then opened Yunsu Express's November performance and financial report.

Operating revenue was 110.4 million yuan, operating costs were 146.2 million yuan, and the loss was more than 30 million yuan.

However, after deducting expenses such as truck depreciation and outlet rent, the actual profit was more than 1300 million yuan.

This shows that raising wages for delivery drivers will not cause any operational difficulties for the company.

Moreover, CloudSpeed ​​is in a phase of rapid expansion, with large upfront investments and its business volume not yet fully keeping up.

Once we establish a foothold in the East China market, we can still make a profit even if we reduce the express delivery fee to 2 yuan per order.

Chen Yansen also checked the on-time delivery rate, complaint rate, and customer retention rate, all of which had increased by more than 20% compared to October.

This shows that Yunsu Express couriers are not incapable of doing their jobs well; they just had low incomes before and lacked the motivation to do their jobs well.

After studying the daily pickup and delivery volume of the couriers, Chen Yansen pondered for a moment and then called Liao Wei: "Starting in December, Yunsu courier couriers will be subject to the same overtime pay system as headquarters employees."

After hearing this, Liao Wei smiled wryly and said, "Boss, I'm worried that the staff will slack off during the day and then work overtime at night to get paid."

He worked his way up from the bottom and knows the dark side and cunning of human nature.

"Based on the median number of pickups and deliveries, we will set a basic standard. Whether the policy is good or not depends on its implementation. If anyone tries to cheat or shirk their duties, they should be dismissed."

Chen Yansen retorted with a smile.

He understood Liao Wei's concerns, but he felt that as long as the plan was done well and the employees were paid more, it would definitely be a good thing for the project's development.

"Okay... alright, I'll draft a plan first." Liao Wei knew he couldn't persuade Chen Yansen, seeing that Chen Yansen had made up his mind.

Upon seeing this, Chen Yansen hung up the phone.

at the same time.

Pinduoduo's 0-yuan price-cutting module has been upgraded and redesigned, adding a more easily obtainable 30-yuan cash red envelope to the existing categories of mobile phones, small appliances, home goods, snacks and fruits.

"@Everyone, please help me! Pinduoduo has a new red envelope discount feature, and my friend got it after only referring 5 people. It's super easy!"

"Are you there? Help me cut something!"

"One dollar per knife, seeking help online!"

In no time, college students and white-collar workers were the first to try it out. They could easily get 30 yuan in cash by just inviting a few colleagues. It was so easy that it was hard to refuse.

"Congratulations, your friend has saved 19.9 yuan!"

"Congratulations, your friend has saved 9.9 yuan!"

"Congratulations, your friend has saved 0.1 yuan!"

For most people, after three cuts, they are left with only 0.1 yuan. The fourth cut can reduce the price by 0.09 yuan. Faced with the last 1 cent, most people will invite their friends to continue cutting the price.

Unbeknownst to them, if the first four people are new users, and they then invite another new user, the progress bar will reach 100%, thus earning them 30 yuan in cash.

If the first four people are active users, you need to bring in another 4-5 new users.

The cost of acquiring new users, existing users, and users who have not placed an order was clearly marked in the code before the campaign went live.

Based on a user base of 5-6 million, 90% of users at this time have not yet registered for Pinbei.

With such a strong promotional effort, Pinduoduo's 30 RMB price-cutting link spread like a virus across every corner of the internet.

Invitation links for Pinbei are everywhere: QQ groups, WeChat groups, BBS papers, and news comment sections on Weibo, NetEase, and Sohu.

Some people even went to Taobao to threaten sellers, saying they would give bad reviews if they didn't help, which caused many merchants to complain.

The methods were vulgar, but the results were remarkable.

On December 1st, the number of new customers acquired through the "zero-yuan discount" program alone reached over 3 million, while Chen Yansen only needed to spend less than 5 million yuan on marketing expenses, with a cost per user (CPA) of less than two yuan.

"No wonder Huang Zheng was scolded so badly, yet he still insisted on cutting one knife. This thing is a master at manipulating people's hearts."

Chen Yansen looked at the data sent by Hu Yun and muttered to himself.

(End of this chapter)