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Chapter 164 Setting a Benchmark, Merchants Flock In! Chaos Arises! (Please Subscribe)

November 20th marked the third day since Pinbei's launch.

Aside from Orange mobile phones, the sales of individual products such as Joyoung rice cookers, Midea electric kettles, Mercury home textile four-piece bedding sets, and Xiyue navel oranges all exceeded 500 million yuan.

The Joyoung flagship store's electric fans, air fryers, electric heaters, and electric hot pots all sold over 10 units, with a single store's sales reaching 5000 million yuan.

Keep in mind, only two days have passed.

In the small appliance sector, Joyoung can only be considered a mid-range brand, with Philips, Panasonic, Tiger, and other brands above it. Other competitors in the same category include SUPOR, Galanz, and Pentair.

Seeing that Joyoung had sold tens of millions of yuan worth of goods on Pinduoduo, Li Mingzhe, general manager of Supor's e-commerce department, was furious and yelled at his subordinates, "Why didn't we join Pinduoduo? Call Zhao Bo, who is in charge of channels, over here!"

At the beginning of the year, the founder of Supor sold 20% of his shares to the French SEB Group through an agreement.

Today, Supor's department managers are all professional managers selected by SEB. For them, performance is the only capital for promotion.

Three minutes later, a middle-aged man in a suit with a side-parted hairstyle rushed into the office, panting, and asked with his head down, "Manager, you wanted to see me?"

"Pinbei approached Midea and Joyoung for business development, so why did they skip Supor?"

Li Mingzhe stared coldly at Zhao Bo and asked in an unfriendly tone.

Normally, when a platform invites a brand to join, it's usually the brand that's groveling to the platform. But SUPOR is a leading brand of small home appliances in China.

Some smaller platforms even bribe their distributors to attract SUPOR to open stores on their platforms.

Li Mingzhe knew Zhao Bo well. He was a smooth talker, and although he had a bad habit of demanding bribes, he was very capable, which was why Li Mingzhe valued him.

To put it bluntly, Zhao Bo was his confidant.

His harsh words were a subtle hint to Zhao Bo to carefully craft his response and shift the blame, otherwise he wouldn't be able to explain himself to the board of directors.

"Manager, it's not that I don't want to join, but Mr. Meng, who manages small appliances at Taobao, said that if Supor joins Pinduoduo, they will restrict our traffic during Double Twelve."

Zhao Bo quickly thought of using the incident that had just happened that day as an excuse.

A Pinduoduo sales representative contacted Zhao Bo and hinted that he should give them money, but they didn't. Zhao Bo then decided to keep them in check and make them wait.

Unexpectedly, Pinduoduo's sales performance was astonishing after it was launched, which attracted the attention of the company's senior management, leading to Li Mingzhe's questioning of Zhao Bo.

"Which Mr. Meng? I'll talk to him personally at the Taobao Merchant Conference next week. Ignore him and get the onboarding process for Pinduoduo done as soon as possible."

Li Mingzhe waved his hand dismissively, not taking the category manager of a small home appliance seriously at all.

He's a businessman who values ​​distribution channels the most. If platforms force brands to choose between two options, how can they do business?
Smaller brands might be afraid, but he's not!
At the same time, he was very satisfied with Zhao Bo's quick wit.

In reality, Ali wasn't so domineering in 2011. It was just that the category manager was worried that Pinduoduo would affect their performance, so they privately warned Zhao Bo.

the other side.

Starting in the afternoon, the phone at Pinbei's business development department kept ringing.

Brands that were previously indifferent to attracting businesses have now made a complete 180-degree turn, becoming particularly enthusiastic when it comes to paying deposits and signing entry agreements.

This is why Chen Yansen initially focused on promoting Midea, Joyoung, Xiyue Navel Oranges, and Mercury Home Textiles.

By concentrating traffic and creating a few classic cases, we can make a silent announcement to the outside world.

Let's team up, we can make money!
In the simple mindset of Chinese people, no one will easily share the secrets to making money.

Therefore, when business partners contacted these brands, they were mostly rejected.

After all, Pinduoduo didn't even have a prototype product back then, so how could it guarantee sales?
But as it turned out, the first batch of merchants who joined made a fortune!
For example, there are only two types of rice on the entire Pinduoduo store: 5-jin (2.5 catties) and 10-jin (5 catties) packs, both of which come from the same rice processing plant in Northeast China.

In just two and a half days, a total of 13 orders of rice were sold!

Although the gross profit margin is not high, the gross profit is considerable, with a net profit of 20 yuan per day.

The categories of food, clothing, small appliances, cosmetics, and home goods have only 500 merchants in total, yet they receive 500 million visits every day.

Pinbei's top merchants are making a fortune, and smaller merchants are also reaping substantial rewards, with daily sales reaching tens of thousands of yuan.

Merchants flocked to the business development department, which was severely understaffed.

Chen Yansen sat in his office, looking at the recruitment budgets for each department that Xiong Li had sent over, and approved them without a second thought.

Pinbei has just been launched, and the company currently has only over 300 employees.

Based on the current business volume, we need to expand to at least 1000 people to get rid of the predicament of overtime and manpower shortage.

“Beep bell—!”

The phone on the table suddenly rang.

Chen Yansen picked it up, held it to his ear, and casually asked, "What is it?"

"Boss, our warehouse in Yiwu has been vandalized! Computers, trucks, shelves, printers, copiers—everything's smashed. Damn! Should we retaliate?"

Liao Wei quickly explained the situation and then asked Chen Yansen for his thoughts.

He didn't explain further, and Chen Yansen didn't press him for details.

Neither of them were stupid; they knew that the person behind the scenes was most likely a competitor.

Although it is 2011 now, most of the bosses in the express delivery industry are from humble backgrounds, originally from the freight industry.

Let alone resorting to knives, in a moment of impulsiveness, it wouldn't be surprising if someone were killed.

"What are you fighting for? We pay taxes legally and are legitimate businesspeople. Call the police first! Are any of our employees injured?"

Chen Yansen directly rejected Liao Wei's proposal.

"No one was injured. I've already transferred equipment and manpower from surrounding sites to clean up the mess in Yiwu."

Liao Wei was a little surprised to hear Chen Yansen say that. He had thought that Chen Yansen was young and impetuous, but he did not expect him to be so calm.

"Since they're getting impatient, let's lower the price by another 0.5 yuan and see how they react," Chen Yansen snorted and instructed Liao Wei.

Since express delivery isn't his main business, he can easily stay close to cost and keep competing with the major express delivery companies like STO Express, YTO Express, ZTO Express, and Yunda Express.

"Okay, I understand." Liao Wei hung up the phone.

His statement about calling was merely a way of expressing his stance to Chen Yansen.

Since the boss wanted to take legal steps, he didn't need to resort to underhanded tactics, and he secretly breathed a sigh of relief.

Yunsu Express reported the incident to the police that same day.

In 2011, there might not have been much surveillance in other places, but there were express delivery stations everywhere.

Liao Wei learned from last year's fake liquor scandal and installed numerous surveillance cameras, both overt and covert, at each station.

The conspicuous surveillance cable had been cut, but there was still a miniature camera. Although the image was not very clear, the size and general appearance of the people who did it could still be seen.

After all, it involved hundreds of thousands of yuan in property losses, and it was the legal department of Yunsu Express headquarters that personally called the police.

The local inspection station took it very seriously.

Before midnight, all five people who vandalized the equipment were arrested.

After a quick review, they all came out.

These five people were employees of Sufeng Express. They were encouraged by the station owner, who promised each of them a reward of 10,000 yuan.

They hadn't expected Yunsu Express to have installed so many cameras, and even though many were damaged, they were still filmed.

Upon receiving the news, Liao Wei immediately reported the investigation results to Chen Yansen.

Chen Yansen knew that given Sufeng's size, the courier station owner wouldn't bother to spend his own money to hire people to vandalize Yunsu's stations and warehouses.

It's highly likely that the headquarters of Sufeng is behind this.

He thought for a moment and told Liao Wei not to reconcile. If Su Feng wanted to play, then he should send all the people who had made the move in and see who would give up first.

“Okay, boss,” Liao Wei replied.

When news spread that Yunsu Express's Yiwu branch had been vandalized, branch owners from STO Express, YTO Express, ZTO Express, and Yunda Express cheered.

But not long after, the patrol station caught the man.

These people couldn't help but curse Liao Wei inwardly for installing so many cameras at the courier station.

Yunsu Express's relentless pursuit made them realize that Liao Wei was different from before.

Of course, given Chen Yansen's personality, he wouldn't let Su Feng off easily.

He directly hired a lawyer to file a lawsuit against the headquarters of Sufeng.

Winning or losing the lawsuit is not important; his main goal is to ruin and destroy the other party.

Meanwhile, Chen Yansen sent the surveillance video to Wang Zihao, asking him to contact Youku, Tudou, and the three major portal websites to push the video to the top of the trending searches first.

"Five express delivery workers from Sufeng vandalized the Yunsu Express Station!"

"Would you dare use a courier company like this? They beat up recipients!"

"A courier from Sufeng Express assaulted someone after receiving a complaint!"

In addition to the incident of the other party vandalizing the Yunsu Express station, Wang Zihao also dug up past scandals involving Sufeng Express.

Even news from two years ago has become a hot topic thanks to funding and traffic manipulation.

In a short period of time, Sufeng Express's reputation instantly surpassed that of STO Express, YTO Express, ZTO Express, Yunda Express, SF Express, and JD.com.

However, it was all negative news!

"Mr. Liao, it's all the franchisees below who are being unreasonable. You don't need to drive them to the brink of ruin, do you?"

Chen Feilei, the owner of Sufeng Express, called Liao Wei.

"Are you kidding me? I don't believe these deliverymen would continue to tough it out after knowing they'd be going to jail for three years."

Liao Wei didn't want to answer, but he couldn't help himself and cursed back.

"Alright, we'll see." Chen Feilei wasn't worried at all. He hadn't even shown his face in this matter, so he could completely distance himself from it. What was there to be afraid of?

As for those few idiots, they were incompetent and deserved to be sent to work on the sewing machine.

Chen Feilei had done this kind of thing many times before and was not afraid of Liao Wei's threats at all.

But he was unaware that Chen Yansen had already exposed the video of Sufeng Express vandalizing the express station, as well as the horrific scene of the recipient being beaten by Sufeng Express employees.

This immediately resonated with netizens.

Many online shoppers have directly told merchants that they will refuse to accept packages if they are shipped via Sufeng Express.

Chen Yansen wasn't just going to target a few deliverymen; he also wanted to completely destroy the entire Sufeng Express company.

If you don't take drastic measures, these kinds of troubles will never end!

The next morning, the equipment provided by Yunsu Express arrived, and Liao Wei reacted quickly, so the express delivery collection was not affected that day.

However, Yunsu announced that it would continue to lower prices for medium and large customers in December, which made other express delivery company owners restless and wished they could smash Yunsu Express's warehouses and stations again.

Yunsu lowered its prices across the national market, quickly acquiring a large amount of business, which was followed by rapid personnel expansion.

In just one month, the number of Yunsu stations surged, and the number of couriers expanded to more than 7000.

(End of this chapter)